Virgin Atlantic “Sky High Glam Squad”

To promote the upcoming launch ofits London — Vancouver service in May 2013, Virgin Atlantic performed a guerrilla style glam attack on unsuspecting Vancouver civilians. On February 13 and 14, the Virgin Atlantic ‘Sky High Glam Squad’— consisting of three of the airline’s most experienced staff who normally train the airline’s ground and cabin staff in personal grooming — scoured the streets in Downtown Vancouver in red Mini Coopers looking for pedestrians. Lucky participants received instant hair and make-up touch-ups, on the spot, ‘Virgin Style’.

Says Virgin’s Chief Beauty Officer, Rebecca Creer:

There’s nothing better than a new look, hairstyle or outfit to add a skip to your step, especially during the time you want to look your absolute best — Valentine’s Day. Virgin Atlantic prides themselves on bringing “glamor to the skies, from the way they look to the experience they provide our passengers.

Virgin Atlantic posted images of the beauty makeovers on Facebook and Twitter using the hashtag #skyhighglam.