Lufthansa - Pop-up Art Gallery Stockholm

Lufthansa - Pop-up Art Gallery Stockholm

What better way to showcase Berlin, but by presenting it using pieces of art from the city’s artists? What if lovers of the artworks could then purchase them, and included in the price was a return ticket to Berlin to collect your artwork from Berlin in person.

This was the concept for Luthansa’s first pop-up Art Gallery, based in Berlin. DDB Stockholm were commissioned to pull the whole idea together, and in collaboration with Gallery Essays & Observations in Berlin, it featured 15 unique works from Berlin-based artists including Diana Artus, Katharina Blanke Stefan Guzy / Bjorn Wiede and Staffan Larsson.

Interestingly, the artworks (most of which have already been sold) seem realistically and perhaps even affordably priced, and the artists work is available for purchase on their dedicated (and very much Lufthansa branded) gallery website. The website showcases the travel dates and times, most of which including a return date a couple of days later so as to be able to explore and enjoy the city of Berlin for a little longer.

This isn’t DDB Stockholm’s first collaboration with Lufthansa, who also created an app that wakes you up to the noises of a randomly selected city.