Singapore Airlines - Like To Unlock

Singapore Airlines - Like To Unlock

A clever Facebook app, ‘Like to Unlock’ exclusively for Singapore Airlines, allowed ‘likers’ to unlock special discount codes to favourite Singapore Airlines destinations by achieving over 1000 ‘thumbs up’ for each of the promoted destinations.

The number of seats on each of the destination were then limited to 200, creating a high demand for the heavily discounted fares.

The destinations were released in three weekly waves, the first week included Ho Chi Minh, Male in the Maldives and Melbourne. The following week starred Hong Kong, Tokyo and Sydney. The last wave had Bangkok, Beijing and Perth featured. By the end of the campaign, each of the 9 destinations had both been fully ‘unlocked’ and the limited seats sold out.

Off the back of the 3 week social network campaign, Singapore Airlines also ran a Lucky Draw, ‘Buy, Share and Win’ where by purchasing a ticket between 1st April and 31st May 2013, and sharing the online experience by answering a few questions, one lucky winner could win a pair of economy tickets to any Singapore Airlines destination.

This allowed Singapore Airlines to capture vital information about their online experience, whilst offering an incentive to collect the data.