benchmark report
airline marketing
traditional
lufthansa ‘flying spoons & tellerüberraschung’ Continuing Lufthansa’s latest adver tising campaign that has added some levity into the brand, the airline has launched it’s latest tv spot, playing on childhood memories of being fed by our parents by a ‘flying plane spoon’. It connects our infinity of food and flying, and features a variety of scenes of babies being fed by their mothers. Then we cut to an adult, with baby like features who is eating food on board a Lufthansa plane in their new business class cabin. The campaign has been pieced together to celebrate the launch of the new business class menus onboard their longhaul flights.
stereotype, one where the pilots are treated more like celebrities than the Bayern München football team and a lighter campaign based on their latest flatbed seats. Continuing their focus on the business class menu, Lufthansa also launched another supporting campaign, ‘Tellerüberraschung’ whereby they provide unsuspecting restaurant guests dishes from the business class menu, without them knowing, and then pick up the bill at the end, filmed and showcased on YouTube with 25,700 views so far.
The campaign follows other fun adver ts including one where a french passenger has a little fun about the German
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