benchmark report
airline marketing
digital & mobile
lufthansa ‘ramadan rewards’ As par t of a recent movement that sees Western airlines star ting to celebrate non-Western events such as Chinese New Year, Lufthansa have targetted their diverse passenger base in a recent campaign. For Ramadan 2013, the airline has called on the public to nominate a friend or colleague who they think would love to be reunited with their family. From 25 June to 9 August, the public can nominate and vote via Lufthansa’s website. Lufthansa will provide the 10 nominees, who received the most votes, with free tickets to fly back home cour tesy of Lufthansa’s ‘Ramadan Rewards’. Carsten Schaeffer, Lufthansa Vice President, Sales and Services for Southeast Europe, Middle East and Africa, said:
boeing‘787 flight tracker program’ “The world is connected and it should be a simple thing to travel from one destination to another. But sometimes, for people who are overseas it’s not always so easy. At Lufthansa, we believe everyone should be able to spend time with the people they love, and we can help make the world a smaller, happier place. That’s why this Ramadan, Lufthansa is taking the initiative to encourage people to see and do something good for others…It is rewarding to help. So, join the campaign and play an impor tant role in suppor ting someone to reunite with their loved ones.” The 10 people with the highest number of votes will get to fly to their families via Lufthansa. The top three will fly Business Class while the remaining seven will travel Economy Class.
Aircraft manufacturer Boeing earlier this month launched the 787 Flight Tracker Program to keep track of the fleet of their new Dreamliner aircraft as they fly around the world for differing airlines. There are a couple of unique features.
are updated every 30 minutes, with data from FlightAware. The website even manages to replicate engine noise, and showcase the view from the cabin, so as to place an avid follower a vir tual ‘flight’ experience.
The first is allowing viewers to see on what airlines and what routes the 787 is currently flying. But the more unique aspect is overlaying flight status information with the application “Google Ear th”. Viewers see a 787 in the airline’s livery, flying over graphical landscape in Google Ear th, in real-time.
The 787 has had a chequered few months due to it’s continuing battle with new technology and had already carried a million passengers before it was grounded for safety reasons. After the fix, Boeing needed to showcase that all aircraft are back in the air, and passengers are flying them around the world. The 787 flight tracker program is a fun and engaging way to build back the brand trust.
Once you’re on the dedicated site, a viewer can select a specific airline flight, and click on “View in Google Ear th”. From there, they can zoom in/out to see details of where the 787 flights are. Flight details
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