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finnair ‘flight of fantasy’ Finnair’s flight attendants regularly post on the Finnair blog, one such attendant, Helena Kaartinen has posted about her recent work in India to help create a dream come true for some special underprivileged children. Ms. Kaar tinen visited the Saki Naka Pipeline in Mumbai on a visit there and quickly fell captive by the charm of the children living there. She approached Finnair’s marketing depar tment to provide a few of the kids the chance of a lifetime, by flying them to Delhi to perform in front of cameras a Bollywood dance routine. Finnair quickly jumped on the idea of the project to provide air travel, a first for all the 20 selected children, between Mumbai and Delhi and suppor t for the project, led by the flight attendant and her colleagues.
The blog post features the videos both behind the scenes, and the final video of the dance, where the children can be seen wearing the uniforms of Finnair. Whilst Finnair haven’t been the first airline to suppor t children charity work, the successful implementation of the blog and YouTube videos helps reinforce their message of charity work around the world, although posted on the company’s LinkedIn, facebook and twitter pages, the videos have only been seen by a few thousand people.
Cross-promotional ideas don’t come much better than this. The latest promotional idea between Disney and American Airlines involves the children’s film company latest 3D computer-animated movie “Planes,” which debuts in the US on August 9. The character Tripp (in the shape of a 777-300ER) wears the American Airlines’ new logo and livery. Meanwhile, American will get to show the movie in-flight a month earlier than other airlines can — one of several crosspromotional effor ts.
On American Airlines website, there is even an interactive game, which combines the characters of the film and information about the launch of the new 777-300ER, the flagship aircraft for the airline. This also includes a prize for four people to travel around the world on American Airlines. There are also a series of trailers and short films that involve both American Airlines and Planes, totalling over 150,000 views on YouTube.
Whilst this hasn’t been the first movie-airline pairing, with James Bond notoriously being partnered with British Airways until Virgin Atlantic stole this away from them a few years ago, the latest pairing of AA and Disney, has seen much more than product placement.
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