ANZ, Delta, Virgin Atlantic - Inflight Safety Videos Go Creative

ANZ, Delta, Virgin Atlantic - Inflight Safety Videos Go Creative

One of the biggest airline marketing trends has been the revival of the traditionally boring airline safety video. As airlines are thinking outside the box to create flight safety videos that passengers – and those on the ground – actually enjoy viewing, some of the videos have become commercials in their own right. Airline safety videos are now a hive of creativity and the past month has seen three more very creative takes by Air New Zealand, Delta and Virgin Atlantic.

Pioneer Air New Zealand, famous for their Lord of the Rings-themed safety videos, has changed tactics by causing controversy with the launch of its latest ‘themed’ safety video that stars Sports Illustrated cover girls in the Cook Islands wearing nothing more than bikinis. Whilst the video landed the airline in hot water for sexualising the safety message, it also has generated over 3.5 million hits on YouTube so far.

Delta’s 80’s inspired safety video was created by Wieden+Kennedy to inject some humour into its safety message and features 80’s icons, from now humorous hairstyles to children’s 80’s star Alf, the Rubik’s Cube, Atari and even NBA legend and Airplane! Cameo star Kareem Abdul- Jabbar. Since its launch at the end of January, it has generated 1.4 million YouTube hits.

Timed to coincide with the 86th Academy Awards, Virgin Atlantic new safety video , made by Arts and Graft, nods to the breadth of entertainment options available onboard and pays homage to a variety of British film genres. Surprisingly, the beautifully animated video has only achieved 70,000 hits in its first two weeks.