benchmark report
airline marketing
the flags of flags NORWEGIAN
Gizmos, YouTube content and stunts are what’s hot. So M&C Saatchi Stockholm did something entirely different for Norwegian Airlines: A print ad. The agency came up with a clever ad illustrating some of Norwegian Airlines’ popular routes, via the framework of the country’s flag. The agency noticed that within Norway’s flag, one could find those of other countries to which Norwegian Airlines flies as red, white and blue are probably some of the most common colors to find in national flags: France, Thailand, Finland, The Netherlands and Poland. Printed on the flag are the costs to fly to various destinations, like Amsterdam, Helsinki, Krakow, Bangkok and Paris.
but “In these days of predominantly digital media, we can’t remember the last time we got so much positive feedback on a print ad:),” Mar tin Cedergren, executive creative director & par tner noted. “Norwegian people are extremely proud of their flag. So M&C Saatchi Stockholm used ’The Flag of Flags’ to create an ad that’s unmistakably Norwegian.” Large version of the print ad here . Last year, Norwegian launched a similar creative print ad when it ran a full-page print ad in Finland’s biggest newspaper Helsingin Sanomat on Christmas Eve, which could be turned into a last minute gift-wrapping piece of paper, while also wishing its customers a Merry Christmas.
The ad can be viewed as either an incredibly simple or incredibly lazy attempt,
FEBRUARY 2015 ISSUE
10
EXPERIENTIAL SOCIAL DIGITAL TV, PRINT, OOH
