LUFTHANSA - Travel compass

The month of November can be dreary. As the North turns towards winter, many people seek an escape. With its latest outdoor campaign, Lufthansa aims to inspire citizens of Berlin and Hamburg to travel with a 360 degree video city tour of destinations in Asia and the USA.

The airline has installed special outdoor displays in these city centres called ‘Travel Compass’ made from revolving ad displays which have been embedded with video screens, covering digital posters into interactive video city tours.

Airlines have taken to 360º degree immersive videos as an effective medium for destination marketing. Qantas launched a 360 degrees tour of Hamilton Island which could be viewed on Google Chrome, and later on Facebook’s mobile app (foraudiences in Japan). Lufthansa also featured an Oculus Rift tour of San Francisco,along with its onboard service at IBT Berlin.

The Lufthansa ‘Travel Compass’ works more like interactive binoculars. Depending on which direction the visitor turns the compass, it displays Lufthansa destinations in Asia and the USA, revealing a virtual 360°City-Trip.

When visitors selected a favourite destination, the display showed 360°videos that let them explore the location of their choice up close. Viewers could explore Hong Kong’s markets, get a tour of Ocean Drive (Miami), or enjoy a captivating view of the East River (NYC).

Lufthansa posted a video on YouTube of visitors in Berlin using the displays to explore their city of choice. The airline also promoted the Travel Compass campaign on its Social Hub site, and on Facebook .