Thomas Cook - Fantasy Flight

Thomas Cook - Fantasy Flight

Together with Catch Digital and Visualise (a collective of 3D filmmakers), Thomas Cook Airlines has executed a fun and creative campaign that utilizes the latest in 3D film technology and the power of YouTube, all while promoting new long-haul routes and a newly refurbished fleet of A330 aircraft.

The campaign is a contest where participants can win an all expenses-paid trip to LA. Experienced on mobile devices via the YouTube app, viewers watch a series of live-action cabin videos (viewed nearly four million times in three weeks) and change their perspective by moving their device or dragging the screen.

Real pilots and cabin crew can be seen going about their tasks onboard, while actors playing different characters in the plane give clues about three mystery destinations. For example, in this video we see actors dressed as celebrities Kanye West and Kim Kardashian, who live in New York. This suggests that one of the three mystery cities is New York.

If the user explores the 3D videos thoroughly, learning all three mystery destinations, they can enter the sweepstakes online via a special Fantasy Flight micro-site. In addition to the grand prize LA adventure, Thomas Cook will also give away two sets of long-haul tickets and five 3D cameras.

Visualise says that Thomas Cook’s last VR destination campaign, ‘Try Before You Fly’ , led to a 180% increase in NYC excursions booked.

The campaign is supported by the hashtag #TCAFantasyFlight, which has been very active on Twitter .