ANA - Welcome To Experience Class

ANA - Welcome To Experience Class

Although hardcore Star Wars fans the world over know Tokyo-based All Nippon Airways (ANA) mostly for their cool C-3PO, R2-D2, and BB8-themed liveries, most stateside travelers have never even heard of the airline.

Hoping to rectify that situation in a big way, ANA launched a new long-term promotional campaign aimed squarely at U.S. passengers flying to Japan entitled: “Welcome to Experience Class” .

Highlighting not just the many wonders of Japan but also the unrivalled culinary delights and luxury of flying on the number one airline in Japan, the campaign hopes to redefine the meaning of “class” in the air by offering all passengers, across all classes, a unique and immersive experience from the moment they step on board. Geared primarily towards hip, adventurous millennials and baby boomers traveling to Japan for work or play (or sometimes both), the pulse-pounding TV spot features music from Grammy-nominated Electronica artist Steve Aoki who also provides curated Spotify playlists via the carrier’s IFE system on some flights.

Showcasing ANA’s world-class inflight amenities, the campaign was also designed to highlight the importance of enjoying the journey as well as the destination, no matter where you sit in the cabin. Already viewed by more than 7.5K viewers on YouTube in less than a month, the spot has also been written up online on such hugely popular sites as Travel Pulse , UK Business Insider and Billboard , and with a dedicated Experience page and future partnerships with other music, pop culture and fashion world tastemakers planned for later this year, it’s looks like ANA expects this experience to go the distance.