Qatar Airways - Ultimate Football Fan Competition

Qatar Airways - Ultimate Football Fan Competition

Few events can draw more viewers and cause more excitement than a match-up between two of the world’s top football clubs.

Cleverly riding the hype surrounding the upcoming “Champions in Doha” match between FC Barcelona (one of the most successful football clubs in history) and Al- Ahli SC (one of the most followed clubs in the Middle East) scheduled for December 13th in Doha, Qatar Airways gave sporty fans on social media the chance to win round trip airfare, accommodations and tickets to the match.

To spread the word, Qatar Airways (the official airline of both teams) provided a link to the contest details through it’s official Twitter account and to Facebook, where it was watched almost two million times. Folks were asked to visit the link for more details on the promotion, watch a short video, and check out the terms and conditions.

Middle Eastern and African press outlets like Information Nigeria , and Albawaba Business also helped spread the word to football fans by sharing the story.

The contest rules were very simple: make a video to show off your best freestyle footie skills, upload it somewhere online, share it with the hashtags #QatarAirways and/ or #QatarAirwaysCup, and finally submit name, age, city and country of residence, and a direct link to their video.

In all, six grand prize winners were selected by a panel who judged entries on creativity and originality of submission. One of the six might also get to freestyle in front of a packed and roaring stadium on game day – no pressure!!