Emirates - A380 at dubai miracle gardens

Emirates - A380 at dubai miracle gardens

In a city that’s home to the world’s tallest skyscraper, the world’s tallest hotel, the world’s largest shopping and entertainment complex and the world’s most challenging indoor ski run, it isn’t surprising to also find the world’s largest natural flower garden and one of the world’s most glamorous airlines.

Staying true to the locally-held belief that that bigger is better, Dubai’s five star international carrier Emirates has partnered with the Dubai Miracle Garden (mentioned above) to create a life-sized Emirates A380 covered in blooms – which stands today as the largest floral installation on earth, taking up approximately 10% of the 72,000 square meter garden

The monumental installation appeared at the end of 2016 and will be on display in the Miracle Garden, which receives approximately 55,000 visitors each week,

for several months. According to Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, the “blooming” Emirates A380 will inform, inspire and delight visitors through its sheer scale and beauty. He adds that it also enables folks who have not yet flown the A380, to get up close to the double-decker.

The exhibit also helps Emirates underscore the eco-friendliness of its operations and specifically its A380 fleet. All plants were grown sustainably with special practices used to limit water consumption and were transported ethically, while recycled materials were used in fabrication of the structure, says the airline.

An Emirates press release states that the frame of the giant aircraft covered in more than 500,000 fresh flowers and living plants – with 9,000 of those dedicated just to the red and white Emirates logo on the side of the fuselage. When in full bloom, the aircraft structure will be adorned by 5 million flowers and will weigh over 100 tonnes.

A time-lapse video showing the construction phase of the installation, where 200 workers toiled for 180 days to complete the project on time , has performed very well on YouTube with 369,000 views. Many popular local news outlets like Time Out Dubai covered this story, and the recordsetting project even made it as far as the New Zealand press .

Considering the popularity of the YouTube post, the very high volume of visitors to Dubai Miracle Garden (very high quality direct-to-consumer brand exposure) and the media buzz generated by 80-metre wide, 72-metre long and 24-metre high Emirates aircraft, the exhibit looks like it will be worth every flower for Emirates.