Airline Marketing Benchmarking Report-October 2017

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LUFTHANSA - LUFTHANSA TRAVEL KIOSK

In February, Lufthansa looked at how it could bring different international destinations to life for the German market. The outcome was the ‘ReiseKiosk’ or Travel Kiosk.

campaign is straight-forward. When people go on holiday they like to bring back souvenirs and local gifts for friends and family back home.

The execution however is extremely The Travel Kiosk made its first appearance innovative. The airline has created actual in Düsseldorf, before making its way to kiosk stands in German cities, which sell Frankfurt last month (September). items from different countries and cities around the world. The thinking behind the travel kiosk

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