Airline Marketing Benchmark Report February 2018

Page 27

SCOOT - GO BEYOND

Don’t stop in Singapore. This is the surprising message for Australian travellers made by Singapore-based LCC Scoot, which is running a promotion aimed at Aussies called ‘Go Beyond.’

than they might have originally intended to and to take advantage of low-cost Scoot flights which currently extend to Athens, Greece.

The airline says it’s making far-flung As the name implies, the campaign is destinations such as India, Greece, the encouraging Australians to go further Philippines and Germany, more accessible

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