SPECIAL WORLD CUP EDITION WIE IN RIO
LUFTHANSA
Qatar Airways has come up with German airport looking at the departure something feel-good and safe. One board showing a Moscow flight. airline which did run into controversy with a World Cup film though is Lufthansa. They then start daydreaming, saying that they want to celebrate the same way as Lufthansa’s ad agency Kolle Rebbe filmed they did in Brazil. a video called “Wie in Rio” (as in Rio), which showed two German football fans However instead of Brazil, images of determined to have the same experiences Russia start coming into their heads. For that they did in 2014 in Brazil. example, when they say they want to celebrate in the same way they see the The ad starts with the fans standing at a vision of a Russian vodka bar.
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