InterJet Airlines - Inspiration to Travel

InterJet Airlines - Inspiration to Travel

Mexican airline InterJet has launched its inaugural ad campaign for the US and Canada, called “Inspiration to Travel.”

Calling the campaign ‘provocative’, the airline says the aim is to differentiate InterJet from other airlines flying to Mexico by talking up service offerings such as free food and drink, prior seat selection, free checked in luggage and even female only WCs.

According to Julio Gamero, Interjet’s Chief Commercial Officer. “Creatively, we’re doing something very different than you see in the category and instead of showing airplanes, using imagery that connects with the reader’s interpretation of everyday life in a fresh, intelligent way that resonates with the essence ofthe Interjet flying experience.”

The “multimedia” campaign is supported by an online video ad and a micro-site.