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Cosy Joon
Air France subsidiary ‘Joon’ has launched a product aimed at families called ‘Cosy Joon.’ As a parent, you can book one of a series of middle rows at the back of their A340 aircraft.
Giving families a little more room, Cosy Joon involves the headrests being removed and placed at seat level.
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According to Joon, the result is that will then be possible for kids to sleep horizontally in a “bed” (with a provided cotton mattress pad) and have play space. The pricing is competitive, one adult and two children costs €60, while two adults and two children comes to €80.
SHASHANK NIGAM SIMPLIFLYING CEO AND FOUNDER
Meanwhile, top tier frequent flier members ca book “Cosy Joon” free of charge.
SimpliFlying CEO and founder Shashank Nigam dedicated a recent episode of the SimpliLive show to Cosy Joon, bringing in his own experiences of having (and flying with) two young children.
In it, Shashank praises Joon for the simplicity of the idea:
“You don’t need a completely new seat, it’s very simple. That’s what I like about it. It’s also quite cheap to book this, €20 per seat is what you’d pay on most long haul airlines to book a seat anyway.”
In the episode, Shashank then makes a comparison between Cosy Joon, and the Air New Zealand Skycouch (since licensed as a product to China Airlines), something he covers in his book ‘SOAR.’
Unlike Cosy Joon, the Skycouch is in three economy seats by the window, a lot of product development went into the concept, and Air New Zealand charges a premium for couples of families to book them.
Air New Zealand also earlier this year unveiled a number of product enhancements to the Skycouch concept. This includes young children no longer needing to be seated on a guardian’s lap when the seat belt sign is on, while the so-called “Skycouch Cuddle Belt”, can now accommodate two children, as well as two adults or one adult and one child.
Finally, Shashank points out that by introducing Cosy Joon at the back of an A340, other passengers without kids can now book seats as far away from them as possible. However, the price of some of these seats at €30 (in the front) is actually in some cases more than it costs to book Cosy Joon! ■
