Introducing the SimpliFlying Global Institute

Our brand engagement with a can of Coke lasts about 10 minutes. With a cup of Starbucks coffee, perhaps an hour.

But with an airline, our brand engagement can last anywhere from 2 to 24 hours, depending on how long the flight is.

Add in the online booking process and other pretravel phases, and we realize that aviation brands have many times the number of touchpoints of brands in other sectors.

Moreover, if there is a snowstorm and we are in Starbucks, the coffee tastes just as good. But if we are at an airport and our flight is canceled due to the storm, we are mad at the airline.

Despite these unique features of airline brand engagement, most airline marketers tend to apply the same generic marketing principles as marketers of other consumer products.

That’s why in February 2019 we will be launching a series of courses, under the umbrella of the SimpliFying Global Institute, which will draw on the insights and experiences of 100+ aviation leaders, to help you get to grips with the different facets of airline marketing.

Indispensable for people that are transitioning into aviation from another industry or are joining an airline for the first time, the initial courses on airline marketing, branding and crisis communication are currently available to buy at an early bird price.

To find out more go to - http://simpliflying.com/2018/introducing-simpliflying-global-institute/