Lufthansa Group

Lufthansa’s environmental policy was developed in 2008, and looks for a 50% reduction in net CO2 emissions by 2050 as compared to 2005 - so a more modest target than IAG, but one that many other airlines adopt.

The Lufthansa environment micro-site also makes a lot out of the investment in newer aircraft (e.g. in the A320neo).

However, one very impressive initiative is the one that made our front cover in September, where as part of the Upcycling Collection, Lufthansa recycled a full A340 and turned it to everything from furniture into rucksacks.

Finally, at the IATA Wings of Change conference (via Live and Let’s Fly), CEO Carsten Spohr commented on Flight Shaming.

Carsten Spohr is reported to have said, “Airlines should not have to be seen as a symbol of climate change. That’s just fake news”, and then questioned whether industries representing 97-98% of other carbon emissions were doing as much as aviation.

Fake news is a problematic, loaded term, and we’d steer clear of it especially when it comes to environmental issues, something many consumers feel very strongly about.

35. This is especially as Lufthansa has pioneered some good initiatives. Spohr admitted that Lufthansa and other airlines have a responsibility to act, and outlined some of the measures they were undertaking, and that’s what we’d recommend concentrating on going forward. Airline Marketing Monthly | December 2019