5 KPIs Every Influencer Marketing Campaign Should Track By Dave Dickman, CEO, Tagger
been praised as the marketing channel with the highest ROI (11x higher than traditional marketing, to be exact). As the market continues to shift away from traditional retail and more towards direct-to-consumer and e-commerce models, ROI is about so much more than just sales. Using today’s advanced consumer data tracking technology, brands and agencies are able to accurately and specifically measure important KPIs that give a much more granular picture of campaign success. One way to think of social campaign success is to remember that influencers affect the overall customer experience, and especially the consideration stage. Technology now allows us to look at the whole customer journey, not just traditional “last-click” metrics. We can now more fully understand the specific value an influencer is delivering, especially regarding where and how a business or brand is represented. Here are the 5 most valuable KPIs every online marketer should be looking at when running an influencer marketing campaign.
50.
Airline Marketing Monthly | January 2020
Influencer marketing has long
