Air New Zealand Safety Video

AVIATION MARKETING CAMPAIGNS

Air New Zealand safety video

Air New Zealand’s newest safety video aims to highlight Māori culture and values, as the country reopens for international travel.

The video features Tiaki, a young man who boards a waka rererangi (flying canoe) and sets off on an adventure across Aotearoa (New Zealand).

With the help of Air New Zealand and Julie (a character that embodies the rest of New Zealand), he visits four Māori guardians including Papatūānuku (the land), Tangaroa (sea), Tāne Mahuta (forest) and Ranginui (sky). Along the way he seeks advice from these guardians on how better to look after them.

The video has a clear sustainability and community message, as according to Air New Zealand General Manager Brand and Marketing Jeremy O’Brien:

“We want tourism to build back better than it was before and part of that is to share with our visitors a sense of kaitiaki – to encourage them to act like guardians of our country.

“Our Safety Videos are world renowned and through them, we have an opportunity to educate and inspire ourselves, our customers and Aotearoa on the importance of Tiaki and everything it stands for. It’s about being good hosts, and good visitors.”

British Airways Trunki kids’ suitcases

British Airways has partnered with Trunki to launch a limited-edition suitcase for kids ahead of the summer break.

The suitcase has been named Amelia the Aeroplane, inspired by Amelia Earhart, the first female aviator to fly solo across the Atlantic Ocean and a pioneer for aviation. The unique ride-on design features a British Airways aircraft and the airline’s ‘Skyflyer’ characters, Peggy the Pegasus and Leon the Lion, who appear on British Airways’ activity packs for children and at family check in.

The case is available for families to purchase for their little travellers retailing at £45: Shop Trunki. Trunki’s ethos is to make travelling fun for children, while allowing parents to easily navigate the airport. The newly branded British Airways Trunki cases have a comfy saddle, horn grips, carry handles and are spacious enough to fit all essential items to keep little ones occupied on a flight.

Hamish McVey, British Airways’ Head of Brand and Marketing said: “We love seeing children travelling around the airport on or with a Trunki, so we are really pleased to be partnering with them to create an aviation-inspired case. We can’t wait to see our smallest travellers take to the skies with their new luggage this summer.”

In a press release, British Airways says that the Trunki has been sustainably produced in the UK through carbon-neutral manufacturing, is packaged in eco-friendly materials and is fully recyclable. This partnership forms part of the airline’s continued focus on family travel as it heads into the summer holiday season.