Cebu Pacific - Big ComeBakasyon

Filipino LCC Cebu Pacific is offering UAE residents the chance to fly to the Philippines for only 2Dhs ($0.54) one way. The offer coincides with the Philippines’ 124th Independence Day celebrations giving overseas Filipinos a chance to go home to see friends and family.

The initiative forms a bigger part of the airline’s Big ComeBakasyon campaign.

Big ComeBakasyon links together the words “Come Back” and “Bakasyon” (the Filipino term for vacation).

The airline has been running a number of marketing tactics under the Big ComeBakasyon heading.

For example, Facebook fans were given a series of pre-prepared movie-poster type backgrounds and were asked to upload them with their own image for a chance to win flights.