FAA - Be ATC

In late June, the FAA in the USA launched “Be ATC,” a recruiting campaign to hire the next generation of air traffic controllers. The application window was open nationwide from June 24-27 for all eligible U.S. citizens.

In a press release, the FAA said that “controllers have a tremendous responsibility, handling an average of 45,000 flights a day and more than 5,000 aircraft traversing the skies at once during peak times.”

In particular, building on last year’s successful campaign to receive more applications from women and other underrepresented groups, the FAA said it was working with diverse organisations.

The campaign also involved Instagram Live conversations, work with social media influencers and others and the creation of a digital toolkit to get the word out.