Introduction

Like much of the airline industry, we’re back after an involuntary break of a few months. And as the world’s only marketing magazine devoted to the aviation industry, we’ve taken the gap to make a few changes.

First of all the name - we were never only airline focused, which is why Airline Marketing Monthly is now Aviation Marketing Monthly (AMM).

We will also be broadening our reach to talk about more than just marketing campaigns.

This comes as the new SimpliFlying Launchpad looks to accelerate the development of products and solutions that will help the aviation industry up and running again in areas as diverse as sanitation and touchless travel.

As a result, we’ll be talking more about some of these solutions and the so-called ‘new normal.’ In this issue, we’ve featured the report on Touchless Travel that SimpliFlying produced in partnership with Elenium Automation.

We also have a feature on testing. More and more destinations are making testing an entry requirement, and there’s a real need for a cheap, accurate test that can be done on the spot, quickly and at a large scale. With many authorities viewing air travel as the main spreader of the virus, we’d go as far as to say that airlines need to get on board with testing for there to be any kind of sustained recovery.

Our cover feature goes to easyJet. While lots of airlines have run ‘we’re open again’ campaigns, easyJet’s Europening project takes it one stage further by showcasing local business across Europe who very much want to welcome tourists again. We were also impressed by the airline’s cartoon mask project, to make mask wearing better for kids - and of course their parents.

Finally, do you want more aviation news beyond this magazine? Be sure to sign up for our regular newsletter on aviation and Covid19. And if you have any tips, comments or suggestions, email me.

Dirk Singer - editor@airlinemarketingmonthly.com