China Southern One Passenger, More Seats
campaigns, and also imagery, don’t often translate across cultures.
Could you imagine British Airways, Delta, Lufthansa, Qantas or Air Canada producing it? The image in question comes from China Southern, in particular from the China Southern WeChat page, and is designed to promote a new service from the airline called “One passenger, more seats.”
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Airline Marketing Monthly | June 2019
The illustration above is an excellent example of how marketing
