DR. MARTENS - S/S-12 LOOKBOOK

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TO BE CREATIVE YOU HAVE TO PUSH BACK AGAINST THE STATUS QUO, REFUSE TO ACCEPT THE ESTABLISHMENT AND STRIVE TO BREAK NEW GROUND. THERE IS A FIRST TIME FOR EVERYTHING AND FOR MANY PEOPLE THEIR FIRST PAIR OF DR. MARTENS IS A MEMORABLE MOMENT IN TIME, AN OPENING STATEMENT OF INTENT AND AN EXCITING INITIAL BLAST OF CREATIVE SELF - EXPRESSION. THAT FIRST PAIR OF DR. MARTENS OPENS THE FLOODGATES OF INDIVIDUALITY; OVER THE LAST FIVE DECADES THE ORIGINAL TRIBES – SKINS, GOTHS, PUNKS, TWO TONE, SCOOTER BOYS AND THEIR LIKE HAVE MUTATED, CUSTOMISED, APPROPRIATED AND FREAKED OUT THE BLANK CANVAS OF THE 8 - EYE BOOT. THIS RITE OF PASSAGE WAS PASSED DOWN FROM GENERATION TO GENERATION AS EACH SUBSEQUENT TRIBE STAMPED ITS INDIVIDUALITY ON THE FAMOUS BOOT. IN THE MODERN ERA, HOWEVER, THERE ARE ALMOST LIMITLESS STYLISTIC VANDALS, WHETHER IT’S FASHIONISTAS, BRITISH COUNTRY GENTS, CATWALK MODELS, TATTOO WORSHIPPERS… AN EVER - EXPANDING COLLECTION OF TRIBES AND LIFESTYLES THAT SWELLS THE RANKS OF DM’S FOLLOWERS. THEY OFTEN POPULATE THE ETHER OF THE INTERNET RATHER THAN THE STREETS OF THE UNDERGROUND, AND SUPERFICIALLY THEY MIGHT SEEM COMPLETELY AT ODDS TO EACH OTHER. YET THEY ALL SHARE ONE COMMON DENOMINATOR: THE PRIMAL URGE TO BE DIFFERENT. TO STAND OUT. DR. MARTENS PERSONIFIES THIS DRIVE TO BE DIFFERENT AND AS SUCH HAS BEEN SWEPT ALONG ON THIS JOURNEY WITHOUT ASKING OR BEING ABLE TO STOP THE RIDE. THE BRAND WAS JUST A FASCINATED BYSTANDER ON A JOURNEY THAT HAS RACED THROUGH EVERY CREVICE OF SUBCULTURE, EVERY TWIST AND TURN OF YOUTHFUL CREATIVITY. NOW, WITH A GENERATION WHO HAVE ALWAYS HAD EMAIL, MP3S AND DOWNLOADS, DR. MARTENS IS AS RELEVANT AND VIBRANT AS EVER. INDIVIDUALITY IS A WAY OF LIFE, NOT A FLEETING FANCY. YOUR FIRST STATEMENT OF INTENT SETS THE SCENE FOR A LIFETIME OF SELF - EXPRESSION. FIRST AND FOREVER.

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KENSINGTON HER - SHOE EVAN 7 - EYE BOOT DRESS STRIPE T - SHIRT DRESS


KENSINGTON HER - SHOE EVAN 7 - EYE BOOT DRESS STRIPE T - SHIRT DRESS


WINDSOR HER - SHOE MIE 3989 WINGTIP DRESS GINGHAM SHIRT DRESS


MY FIRST PAIR OF DMS I’LL ALWAYS REMEMBER AND WE’LL ALWAYS WALK TOGETHER.

PEIRU



KENSINGTON HER - SHOE EVAN 7 - EYE BOOT DRESS STRIPE T - SHIRT DRESS HIM - SHOE WELDON 5 - EYE OXFORD



MY FIRST PAIR OF DMS I WAS 14, THEY WERE SECOND HAND ALREADY, BLACK, A SIZE TOO BIG AND COVERED IN TINY COLOURED HEARTS. WE’VE BEEN KICKING ALONG HAPPILY FOR 9 YEARS NOW.

HANNAH



KENSINGTON / MIE HER - CARRIE CUT - OUT SHOE DRESS CHAMBRAY SHIRT DRESS HIM - SHOE STEED


KENSINGTON HER - CARRIE CUT - OUT SHOE


KENSINGTON HER - CASTEL PRINT 8 - EYE


WINDSOR HIM - WINDSOR ALFRED BROGUE


MY FIRST PAIR OF DMS IT WAS 1978. I BOUGHT A PAIR OF 8 HOLE OXBLOODS AND LITERALLY DIDN’T TAKE THEM OFF FOR A WEEK. I SLEPT IN THEM.

HENNO


WINDSOR HIM & HER - STEED


KENSINGTON HIM & HER - EVAN 7 - EYE BOOT, BRIAR 5 - EYE OXFORD, CARRIE CUT - OUT SHOE, WELDON 5 - EYE, TOBIN 7 - EYE BOOT


KENSINGTON HIM - TOBIN 7 - EYE BOOT


KENSINGTON HIM - WELDON 5 - EYE OXFORD


WINDSOR HIM - SHOE BECKETT 8 - EYE SHIRT STRIPE T-SHIRT


MY FIRST PAIR OF DMS I WANTED TO LOOK LIKE MY DAD WHEN I WAS 15.

ANDREW


MIE HER - STEED HIM - 3989 BROGUE CHARCOAL / FISH SKIN


MIE 3989 BROGUE CHARCOAL / FISH SKIN



MY FIRST PAIR OF DMS 1979 ISH, I DIDNT DARE WALK ON ANY GLASS IN CASE THEY POPPED!! MY GRAN THOUGHT I LOOKED LIKE A SKINHEAD. I LOVED THOSE BOOTS.

GARY


CROC HIM & HER - 1460 CROC, 1461 CROC


SUBCULTURE HIM & HER - ARIEN LACE SHOE, ALLY INTERLACE SHOE, ASHLAND MONK SHOE



SUBCULTURE HER & HIM - RAMSEY CREEPER SHOE


KENSINGTON HER - DEIRDRE CUT OUT T - BAR


CROC HER - 1461 CROC


CROC HER - 1460 CROC


WINDSOR HIM - BARRETT TASSEL LOAFER


WINDSOR HIM - BECKETT 8 - EYE BOOT, LESTER 3 - EYE SHOE, BARRETT TASSEL LOAFER, ALFRED BROGUE, MIE 3989 WINGTIP


MY FIRST PAIR OF DMS I GOT DETENTION AFTER DETENTION AFTER DETENTION AS I INSISTED ON WEARING THEM TO SCHOOL. I COULDN’T BEAR TO THROW THEM AWAY.

JAMES


WINDSOR HIM - ALFRED BROGUE


WINDSOR HIM - LESTER 3 - EYE SHOE



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