TO BE CREATIVE YOU HAVE TO PUSH BACK AGAINST THE STATUS QUO, REFUSE TO ACCEPT THE ESTABLISHMENT AND STRIVE TO BREAK NEW GROUND. THERE IS A FIRST TIME FOR EVERYTHING AND FOR MANY PEOPLE THEIR FIRST PAIR OF DR. MARTENS IS A MEMORABLE MOMENT IN TIME, AN OPENING STATEMENT OF INTENT AND AN EXCITING INITIAL BLAST OF CREATIVE SELF - EXPRESSION. THAT FIRST PAIR OF DR. MARTENS OPENS THE FLOODGATES OF INDIVIDUALITY; OVER THE LAST FIVE DECADES THE ORIGINAL TRIBES – SKINS, GOTHS, PUNKS, TWO TONE, SCOOTER BOYS AND THEIR LIKE HAVE MUTATED, CUSTOMISED, APPROPRIATED AND FREAKED OUT THE BLANK CANVAS OF THE 8 - EYE BOOT. THIS RITE OF PASSAGE WAS PASSED DOWN FROM GENERATION TO GENERATION AS EACH SUBSEQUENT TRIBE STAMPED ITS INDIVIDUALITY ON THE FAMOUS BOOT. IN THE MODERN ERA, HOWEVER, THERE ARE ALMOST LIMITLESS STYLISTIC VANDALS, WHETHER IT’S FASHIONISTAS, BRITISH COUNTRY GENTS, CATWALK MODELS, TATTOO WORSHIPPERS… AN EVER - EXPANDING COLLECTION OF TRIBES AND LIFESTYLES THAT SWELLS THE RANKS OF DM’S FOLLOWERS. THEY OFTEN POPULATE THE ETHER OF THE INTERNET RATHER THAN THE STREETS OF THE UNDERGROUND, AND SUPERFICIALLY THEY MIGHT SEEM COMPLETELY AT ODDS TO EACH OTHER. YET THEY ALL SHARE ONE COMMON DENOMINATOR: THE PRIMAL URGE TO BE DIFFERENT. TO STAND OUT. DR. MARTENS PERSONIFIES THIS DRIVE TO BE DIFFERENT AND AS SUCH HAS BEEN SWEPT ALONG ON THIS JOURNEY WITHOUT ASKING OR BEING ABLE TO STOP THE RIDE. THE BRAND WAS JUST A FASCINATED BYSTANDER ON A JOURNEY THAT HAS RACED THROUGH EVERY CREVICE OF SUBCULTURE, EVERY TWIST AND TURN OF YOUTHFUL CREATIVITY. NOW, WITH A GENERATION WHO HAVE ALWAYS HAD EMAIL, MP3S AND DOWNLOADS, DR. MARTENS IS AS RELEVANT AND VIBRANT AS EVER. INDIVIDUALITY IS A WAY OF LIFE, NOT A FLEETING FANCY. YOUR FIRST STATEMENT OF INTENT SETS THE SCENE FOR A LIFETIME OF SELF - EXPRESSION. FIRST AND FOREVER.
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KENSINGTON HER - SHOE EVAN 7 - EYE BOOT DRESS STRIPE T - SHIRT DRESS
KENSINGTON HER - SHOE EVAN 7 - EYE BOOT DRESS STRIPE T - SHIRT DRESS
WINDSOR HER - SHOE MIE 3989 WINGTIP DRESS GINGHAM SHIRT DRESS
MY FIRST PAIR OF DMS I’LL ALWAYS REMEMBER AND WE’LL ALWAYS WALK TOGETHER.
PEIRU
KENSINGTON HER - SHOE EVAN 7 - EYE BOOT DRESS STRIPE T - SHIRT DRESS HIM - SHOE WELDON 5 - EYE OXFORD
MY FIRST PAIR OF DMS I WAS 14, THEY WERE SECOND HAND ALREADY, BLACK, A SIZE TOO BIG AND COVERED IN TINY COLOURED HEARTS. WE’VE BEEN KICKING ALONG HAPPILY FOR 9 YEARS NOW.
HANNAH
KENSINGTON / MIE HER - CARRIE CUT - OUT SHOE DRESS CHAMBRAY SHIRT DRESS HIM - SHOE STEED
KENSINGTON HER - CARRIE CUT - OUT SHOE
KENSINGTON HER - CASTEL PRINT 8 - EYE
WINDSOR HIM - WINDSOR ALFRED BROGUE
MY FIRST PAIR OF DMS IT WAS 1978. I BOUGHT A PAIR OF 8 HOLE OXBLOODS AND LITERALLY DIDN’T TAKE THEM OFF FOR A WEEK. I SLEPT IN THEM.
HENNO
WINDSOR HIM & HER - STEED
KENSINGTON HIM & HER - EVAN 7 - EYE BOOT, BRIAR 5 - EYE OXFORD, CARRIE CUT - OUT SHOE, WELDON 5 - EYE, TOBIN 7 - EYE BOOT
KENSINGTON HIM - TOBIN 7 - EYE BOOT
KENSINGTON HIM - WELDON 5 - EYE OXFORD
WINDSOR HIM - SHOE BECKETT 8 - EYE SHIRT STRIPE T-SHIRT
MY FIRST PAIR OF DMS I WANTED TO LOOK LIKE MY DAD WHEN I WAS 15.
ANDREW
MIE HER - STEED HIM - 3989 BROGUE CHARCOAL / FISH SKIN
MIE 3989 BROGUE CHARCOAL / FISH SKIN
MY FIRST PAIR OF DMS 1979 ISH, I DIDNT DARE WALK ON ANY GLASS IN CASE THEY POPPED!! MY GRAN THOUGHT I LOOKED LIKE A SKINHEAD. I LOVED THOSE BOOTS.
GARY
CROC HIM & HER - 1460 CROC, 1461 CROC
SUBCULTURE HIM & HER - ARIEN LACE SHOE, ALLY INTERLACE SHOE, ASHLAND MONK SHOE
SUBCULTURE HER & HIM - RAMSEY CREEPER SHOE
KENSINGTON HER - DEIRDRE CUT OUT T - BAR
CROC HER - 1461 CROC
CROC HER - 1460 CROC
WINDSOR HIM - BARRETT TASSEL LOAFER
WINDSOR HIM - BECKETT 8 - EYE BOOT, LESTER 3 - EYE SHOE, BARRETT TASSEL LOAFER, ALFRED BROGUE, MIE 3989 WINGTIP
MY FIRST PAIR OF DMS I GOT DETENTION AFTER DETENTION AFTER DETENTION AS I INSISTED ON WEARING THEM TO SCHOOL. I COULDN’T BEAR TO THROW THEM AWAY.
JAMES
WINDSOR HIM - ALFRED BROGUE
WINDSOR HIM - LESTER 3 - EYE SHOE