Fashion styling

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Fashion Styling Fashion styling is a very popular profession to have, as the job title is to choose the clothing and accessories for celebrities & models, or any other public figures. Essentially, to ensure the figure seeks public attention by showing them off in the most attractive way in order for the clothing or accessory to become a trend then be sold world wide.


Petra Flannery Whilst in the fashion industry, being a fashion stylist, Petra is known as someone who is willing to take risks in order to create unique and original fashion styles. In the end, all her risk taking work has paid off and her clients have become familiar with publicising with the press.

Petra Flannerly is a modern stylist. She is known for her clients: Emma Stone, Claire Danes & Zoe Zaldana.

She was born and raised in San Francisco but works and resides in Beverly hills, CA. 1972. in 2010, she dressed Zoe Zaldana for the Oscars. In 2011, styles Emma Watts in a Peach Coloured dress for the Golden Globes that ended up becoming famous.

She is a celebrity stylist that has developed her work in the past 10 years. Her first appearance in the fashion world was at the legendary modelling agency, where she was representing models. From there she built up relationships and honoured her business skills in order to get where she is currently at.


This stylist is originally from Ghana, but had moved to England, London when he was young. He was inspired by his mother, who’s job was a seamstress. Enninful described his brief career modelling as his "baptism into fashion"

The vivid colours and patterns of the fabrics used by his mother making clothes for her British friends had inspired him.

Edward Enninful

This stylist gets most of his inspiration from the streets. He had said: “we British have to customize our clothes, we have to be more creative, informing who you are. And I am still obsessed with the streets.

When he was 18, he was categorized as one of the youngest fashion directors for an international publication. His trade mark became his speciality for edge elegancy.


Kate young had first started off her assisting Vogue editor-inchief and went on to work with some fashion magazines. She had been meeting with actresses on shoots where they would ask her to wear the dresses to their movie premieres. She had said she will put shoes or whatever else that needs to go with it. Kate had dressed Julianna Margulies and Jennifer Connelly early on in her red carpet career. She has been consulted for labels, styles runway shows and has also designed vegan shoes.

Kate young matters because she had created an “it” girl out of Sienna Miller to prove to everyone that she can be charming. She had also styled Dakota Johnson, who is now the star of a $500 million-plus blockbuster “Fifty Shades of Grey” Some of her clients are Dakota Johnson, Selena Gomez, Sienna Miller, Michelle Williams & Natalie Portman.

Kate young has one of the most varied and respected resumes in fashion. She is wanted after by Hollywood celebrities for their night at the Oscars.

Kate Young


Roles & Responsibilities of a fashion stylist To become a fashion stylist, you would have to be able to know the knowledge of trend forecasting, have good communication skills & networking skills. You should be able to work with a variety of different personalities, meaning you will have to tolerate the person being styled’s attitude, regardless if they’re rude or not. You would need to have experience with the fashion industry, have links & contacts and have an artistic & creative flare. You would need to be hard working, to have a portfolio of work and have attention to detail. You must have an eye for colour and style and understand the different body shapes, hair colour & skin tones. You must have good organisation skills, a flexible schedule & finally, an original signature style.

There are many responsibilities that a fashion stylist should have. some stylists will stick to one field throughout their career, but other stylists can move between other forms of styling. If they are sticking to one field, it will be for example, a magazine, company or studio. Stylists would have to select clothing for Tv personalities & their wardrobes to give that certain character a signature style. They are meant to advise and direct the photography of items and clothing that is going to be set for promotion.

Organize and compare fashion parades and events. They need to be providing fashion direction to buyers or product developers. They need to be speaking to people about events and fashion trends. And finally, they need to provide hair & makeup hair styling to clients and give locations on where there will be photo shoots.


Women’s body types…

Hourglass

Inverted triangle

Pear

Rectangle

Apple


Girls who have the hourglass body are most likely to have a gorgeous side as well as the front profile.

Hourglass The bust and hips of the hourglass body are balanced. There would also be a defined waist.

Whilst having an hourglass body, try to wear halters & V Necks. Waist defined tops & dresses, full circle pencil skirts, belts, to define the waist & boot cut pants & jeans.

Flatter yourself with neckline ruffles, soft draped details & open collars that expose the neckline. Make sure to balance the hips with bootleg pants or flared skirts.

Having an hourglass body, it is fine to show off the slender waist. Wearing clothes that accentuate your body is better than wearing clothes which are too roomy or baggy around the waist.

Also, try to keep away from cut tops & dresses. Avoid straight or boxy tunics and tops. Try to keep away from high necklines, low rise jeans & too much embroidered dresses & skirts. To match your clothing with your body shape, it is best to highlight your natural curves. Also, to display your well distinct waist. Having an hourglass body means you will have a full bust, a well defined narrow waist, balanced shoulder & hips & a rounded bottom.

^ she has a curved bottom. Her top and bottom are the same size.


Inverted Triangle When you have a triangle inverted body, your features will display a broad chest & also, if you have a inverted triangle body, you are likely to wide shoulders which are large in proportion to a narrow waist and hips. gain weight in your tummy &

The best type of accessories and underwear to wear whilst having this type of body is a slim camisole and a minimizing bra.

Whilst having this body, it is best to try and avoid wearing puffy sleeves, baggy, bulky tops and large lapels. It is also advised not to wear wide-leg pants and long flowy skirts.

upper midriff. You would be rounded on top, bust & midriff area. It is also likely that you would have a full figure and well shaped legs. Hips would be smaller. The best features from an inverted triangle body is the tapered torso, & nice legs to make you look fit.

When having this type of body, it is nice to wear dark tops & light bottoms. Also, drop-waist dresses and V-necks.

Celebrities who have the inverted triangle body Campbell are Dolly Parton and Naomi.


The pear body shape has narrow shoulders with a smaller bust, a well defined waist, a lower body wider than your upper body, bull hips & thighs. They would have a rounded bottom.

Pear body shape

You would have to enhance your waistline and arms. To keep this body shape going, you have to stay away from clothing that draws attention to hips and thighs.

Having this body shape means you have a well defined waist, narrow or sloping shoulders. Your bust and shoulders are proportionally narrower than your hip line. Thighs and butt might be rounded & you carry most of your weight on your hips, thighs & bottom. You would usually have a slender neck and shoulders with a flat stomach.

While having this body, try wearing high waisted pants and skirts. Also, wear shoulder bags, patterned scarfs and statement necklaces. And lastly, a-line dresses & skirts. To keep this body shape going, try to keep away from cut dresses & skirts. Keep away from baggy tops & tunics. Try not to wear low-slung belts or low waisted skinny jeans. Do not wear patterns or embellishment details on hips and thighs


When having this rectangle body, try wearing shoulder, scoop and round open neck lines. Wear tops and dresses with collars or ruffles or embellishment bows. Wear skinny jeans and big cut dresses. Wear bias cut dresses, pencil and tulip skirts. Try wearing hip length jackets and blazers that gently shape the waist. Try also wearing cropped pants and trousers. Wear a belt to define the waist.

Rectangle body shape Your styling goals create the illusion of curves and a defined waist. You have to flaunt your lean arms and legs.

When having this body, keep away from square necklines, keep away from crop tops, keep away from drop waist dresses and jackets. Also, try not to wear slouchy jackets and blazers. And finally do not wear baggy or boxy tops and tunics.

If you have a rectangle body shape, you have a small to average bust and an undefined waist. You would have straight hips and bottoms and not so many curves. But you would have aligned shoulder and hips.


Apple body shape By keeping this body shape nice and presentable, you should emphasise your cleavage area by wearing low cut tops and open neck lines.

You have the appearance of being round, and slightly wide around the waistline due to being overweight or childbirth. The waist line lacks or has no waist definition. Bust, waist and hips are very close in measurements. You would have a large chest and a bust for your frame. You carry most of your weight around your midsection. You would usually have slim legs, hips and bottoms.

If you have a rounded body shape, that means you have a round tummy and a bigger bust. This is one of the most difficult body shapes to dress and showing off your arms and legs will work the best.

Tailored jackets and strong block colours is the way to go with this type of body shape. Try going for tunic tops and high waisted skirts. Wearing layering tops will also work well with your body shape. Using a body shaper will outline the curves. When having this type of body, try not to wear any of clingy clothes, baggy trousetype rs as this will only draw attention to that area.


Men’s body types


When men have an inverted body shape, they would have a narrow waist & hips. They would have a broad upper half of the body. Their shoulder, arm and chest muscles will be large & undeveloped. The top half of the body is larger than the bottom half of the body.

Inverted triangle To keep this body in this specific form, and to balance the whole body, try to keep it looking great by wearing nice fitting shirts and a good pair of loosely fitted jeans. The fact that a person would go to the gym, does not mean wearing extra tight tops to show if off would look appealing.

When you have an inverted body shape, finding the right pair of jeans to balance out your body shape will be quite difficult. With broad shoulders, you would need to wear a pair of jeans that would balance it out, so boot cut, or a flare is the best option. It will make your body look in proportion. When it comes to buying tops, you will need to avoid necklines that will enhance the size of your shoulders. However, large shoulders are the most attractive, so don’t be scared to show them off. In the winter, opt for fitted t-shirts as this will emphasise the structure of your figure. Dark colours will look better as light will make you look wider.


When you have an oval shaped face, you will have a wider forehead, prominent cheekbones, and your face will gracefully taper towards chin.

When you have a long face, you may have a noticeable chin and an extended feature from forehead to your chin.

When you have a round face, the width and length of your face are almost the same and your cheeks will be wider.

If you have a square face, your forehead, cheekbones and jawline are almost the same width. Also, your bony jawline will be a noticeable feature.

When you have a heart shaped face, your chin tends to be point and your forehead will be a prominent

When you have a diamond shaped face, you would have wide temples and your face will be quite angular and bony


Hairstyle & makeup


Color…


Shay Mitchell Age: 29 Height: 1.71m Skin colour: Tan Hair colour: Dark brown Body shape: Hour glass Face shape: Heart


This is a laggard consumer trend that I have also created for shay Mitchell. This is for a person who is adventurous in the way they dress and her body shape which is an hourglass would really suit this look.

Shay Mitchell

This is a majority consumer look that shay Mitchell would suit to wear because it will make her skin tone and features prominent and since she has an hourglass body, this look would go with her body


Laggards These type of people are adventurous people that take risks and innovate trends

Early adopters These are the people who have the confidence to follow trend & mix styles together. They look for trends at the early stages and create a look from designer, high street and vintage.

Fashion Consumers Adoption of trends Customers will mainly dress in the way that they see trending. There are some who might be traditional before they want to start following trend. These are the types of people who do not feel safe or are afraid to look out of place. There are some of these people who are on a budget and feel as though the trending clothes are too expensive. So they will wait for the trend clothing’s price decreases. Some of these people want to be noticed and stand out from a crowd and gather new season collections at the earliest opportunity.

Majority

These are the types of people who adopt to a trend as it penetrates to market price. They are the people who create a look trending from looks that have already been worn in a magazine, blog or website.


Majority This is the type of outfit that teenage girls and females in their early 20’s. I have dressed this outfit in Topshop ripped ankle skinny jeans. I also gave this look an Oscar De La renta high neckline lace blouse to match. For her shoes I gave her some Adidas superstars in white with black stripes. To give this a good luck, I gave her a Chanel Vintage logo classic backpack. I gave her a gold watch to make her look more casual. To add onto this look, I have given her a touch of kylie Koko K Lipstick with maroon eyeshadow.

Teenage girl, or someone who is in their early 20’s. I would say this is a Majority look because this girl isn’t wearing clothes from her own choice. She is looking at clothes that are trending and wearing it as it is from the market. She has no originality and would probably feel comfortable around anyone, not self conscious at all because she knows she fits in and nothing she is wearing is out of the ordinary.


Laggard I have given this young adult female a summery look. It contains a black floral maxi skirt from Miss Selfridge. I gave her a blue shirt to go with it, also. Maroon lipstick will go well with this attire. I had given her a Georgia Fedora Hat to go with that look. I thought that metallic nails would look quite well with this outfit. With a gold bracelet and gold highlight for her makeup. And finally I have given her some black flip flops.

An outfit pleasing to most young adults. I have chosen this type of girl outfit to be a laggard because she is not afraid to experiment with her choice of clothing. I think this kind of person is a risk taker, but also very fashionable and a good stylist when it comes to experimenting.


I have given this girl a Moschino sleeveless Pussybow blouse, with a Sandro Janet Mini velvet skirt. To match with this look, I have given her black high heels from Guess. To go with this, I have given her a Miu Miu black velvet duffel bag so it fits in with the outfit. As for accessories and makeup, I have given her a Lugano watch with black straps. I have given her a vintage Chanel bracelet & hot topic black velvet opal sun choker. And finally, to finish this look, a red matte revolution lipstick will go perfect with matching colour nails.

A business woman or young adult on an interview

Early adopter This is a look for a dedicated person at an interview trying to be accepted into something. Or this could be a business woman at work. I have chosen this to be in the category of early adopters because they have the confidence to mix trends and styles together. They also have the confidence to build up a look from high street and vintage combined.


Winter trends 2K16 These are the kinds of clothing that is being worn in the winter of 2017. it consists in cosy hats, coats & scarves,

Thick patterned scarves are trending in 2k16/17. they would go well with any outfit & it will create more risks in what you’re wearing.

You should be wearing big, or oversized coats in this season. This is because they are fashionable, warm and will go with any type of outfit you’re wearing.

Long, cosy & warm sweaters have also become a trend this winter. This is because temperature has decreased dramatically & people are in the need of warmth. Not only do they wear them for comfort, but also for style & to make their attire more fashionable. Also, the junky jumpers are for people who do not feel like dressing up, but at the same time wanting to look fashionable.


The relaxed wide-leg trouser


Mini skirt 2k17


Chalk white


The individualist


Chalk White






Chalk white: I have experimented on Polyvore on what I want the outfit for my magazine to look like. The theme is chalk white, so I have chosen different styles pants and tops & also, with different coloured accessories for each one so I would know what I am looking at.


Bibliography


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