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Jewelry for a New Lifestyle
from A Magazine, Issue 97
by Aïshti
Tabbah introduces New Looks to take you from morning into night.
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There’s something new at the house of Tabbah. In an attempt to appeal to a younger clientele and to expand its reach across Europe, the United States and Asia, the venerable Lebanese jeweler has launched the New Looks collection, featuring dynamic, easy-to-wear and greatly varied offerings. Simple yet refined, classical yet trendy, the new pieces signal a marked departure for Tabbah.
Originally founded in 1862 by Joseph Tabbah, the jewelry house now operates under the helm of artistic director Nagib Tabbah Jr., great great grandson of the founder. To create the new pieces, Tabbah Jr. looked to the house’s archives, drawing inspiration from the postwar collections created at the dawn of Lebanese independence to reflect a Middle Eastern clientele that was quickly becoming westernized. “A piece of jewelry, as precious as it may be, has to emerge from its safe deposit box and shine under the light of day as much as it does during the night,” Tabbah Jr. says, when explaining how his new creations are designed to be worn at any time of day.
Much like the prestigious jewelry that the house of Tabbah designs for royalty, stars and celebrities, the three New Looks collections – Reptilia, Aquatica and B-Glam – continue to boast precious and brilliantly hued stones, but this time around, the necklaces, bracelets, rings and earrings are lighter and sexier, designed to be worn in a decidedly more casual manner.
The Aquatica range, for example, is inspired by a dramatic diamond necklace from the Tabbah archives, but in its new incarnation, the jewelry range has shed its adornments and taken on the simple, rhythmic elegance of a wave. The sinuous, sensual Reptilia range is inspired by the snake, a symbol of luck and protection, and its sleek gold pieces come with or without precious stones. Then there’s the B-Glam line, the most youthful and unconventional of the three New Looks collections. Made with gold and pear-shaped diamonds, the B-Glam pieces have unusual yet stupendous new shapes, to be worn in a novel manner.
While each piece is unique, they’re all signature Tabbah, featuring pure lines, precious stones and an ethos that’s timeless and contemporary all at once. “Our jewelry reflects a new lifestyle,” says Tabbah Jr. “It’s designed to be worn at all times.” And surely designed to be treasured as well.
Words Michelle Merheb