Disrupting the Proper
Camden Town Wayfinding System
Aishwarya Padhye
Introduction Project Concept
Disrupting the Proper - Camden Town
Wayfinding System for Camden Town Camden Town is a sea of entertainment with its 25 year old history and still continues to be one of the most exciting places being the forth most popular visitors attraction in London. A lot of culturally diverse people with different aspirations and moods visit the markets in Camden. There are five different markets in Camden with a variety of shops, stalls, restaurants, cafes, bars, pubs, clubs and many more colorful and interesting places to hang around. The Camden Wayfinding System is designed with a unique approach which will help users find their destination according to their Moods, Desires and Cultural Aspirations.
Aishwarya Padhye
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Idea Exploration
Disrupting the Proper - Camden Town
According to the environment and characteristics of The Stables Market the following categories are defined. All the commodities available in the market are classified under the given Moods and Desires. The Cultural Aspirations category is defined keeping in mind its significant culturally diverse community.
- Cultural Aspirations Cuban Global - Moods Creative Mood Morbid Mood Nerdy Mood
Mexican British Lebanese Indian French Italian Thai Japanese African Arabic
- Desires Glamorization Interaction Rejuvenation
Nepalese Egyptian Chinese Moroccan
Aishwarya Padhye
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Idea Exploration
Disrupting the Proper - Camden Town
The shops in Stables Market according to the Moods and Desires can be classified as follows:
Glamorization - Alternate Fashion / Accessories / Footwear / Designer Clothes / Jewellery / Leather Goods / Vintage Clothing Rejuvenation - Restaurants & Pubs / Cafes / Hookah Joints / Sitting Area / Food & Drink Stalls / Spa’s & Beauty Salons / Music Interaction - Restaurants & Pubs / Hookah Joints / Book Stores / Food & Drink Stalls / Cafes / Sitting Area / Workshops / Business Services
Creative - Art & Crafts / Workshops / Novelty Items / Piercing & Body Art / Furniture / Antiques & Collectibles / Business Services Nerdy - Geek Fashion Clothing / Business Services / Book Stores / Workshops Morbid - Fashion & Clothing / Accessories / Footwear / Antiques & Collectibles
Aishwarya Padhye
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On-site Research
Disrupting the Proper - Camden Town
Mapping of Stables Market according to Moods:
Creative Mood
Aishwarya Padhye
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On-site Research
Disrupting the Proper - Camden Town
Mapping of Stables Market according to Moods:
Morbid Mood
Aishwarya Padhye
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On-site Research
Disrupting the Proper - Camden Town
Mapping of Stables Market according to Moods:
Nerdy Mood
Aishwarya Padhye
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On-site Research
Disrupting the Proper - Camden Town
Mapping of Stables Market according to Desires:
Desire of Rejuvenation
Aishwarya Padhye
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On-site Research
Disrupting the Proper - Camden Town
Mapping of Stables Market according to Desires:
Desire of Glamorization
Aishwarya Padhye
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On-site Research
Disrupting the Proper - Camden Town
Mapping of Stables Market according to Desires:
Desire of Interaction
Aishwarya Padhye
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On-site Research
Disrupting the Proper - Camden Town
Mapping of Stables Market according to Cultural Aspirations:
Cultural Aspirations
Aishwarya Padhye
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Brochure Design
Disrupting the Proper - Camden Town
Moods + Desires Based on the data collected a playful and interactive wayfinding brochure is designed to enhance the journey of the visitors in a different way by catering to their moods and desires. The brochure is designed in such a way that one can find their destination not only for any
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Aishwarya Padhye
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Brochure Design
Disrupting the Proper - Camden Town
Scale Down Mock Up
Aishwarya Padhye
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Brochure Design
Disrupting the Proper - Camden Town
Cultures According to the observations made, one can come across 16 different cultures in the stables market. The brochure has been designed keeping in mind the vastness of the market. The brochure illustrates all the different locations of various cultures in the market at the same time making the visitors aware of the cultural diversity.
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Android Application
Disrupting the Proper - Camden Town
A lot of culturally diverse people with different aspirations and moods visit the markets in Camden. Whether they are looking to explore or just out to look at Camden in a new way, a downloadable wayfinding system is developed to tackle their
Stables Market
Camden Lock Market
High St
reet
Mornington Crescent Station
Road
Inverness Street Market
Farm
Regents Park Canal
Chalk Farm Station
Camden
Chalk
Camden Town Station
c Electri t Marke
Canal Market
Camden Market
Regents Park Canal
The Camden Mobile Wayfinding
FREE
Camden Town is a sea of entertainment with its 25 year old history and still continues to be one of the most exciting places being the forth most popular visitor attraction in London. A lot of culturally diverse people with different aspirations and moods visit the markets in Camden. Whether you are looking to explore or just out to look at Camden in a new way, a downloadable wayfinding system is ready to tackle your moods, desires and cultural aspirations when you are. There are five different markets in Camden with variety of shops, stalls, restaurants, cafes, bars, pubs, clubs and many more colorful and interesting places to hang around.
moods, desires and cultural aspiration. This tour will help the users find anything and everything whether they wish to be Creative, Nerdy, Morbid or they desire to Glamorize, Interact, Rejuvenate. This application will also cater to their exploration of different cultures.
The Camden Mobile Wayfinding System is designed with a unique approach which will help you find your destination according to your Moods, Desires and Cultural Aspirations. This tour will help you find anything and everything whether you wish to be Creative, Morbid, Nerdy or you desire to Glamorize, Interact, Rejuvenate. This application will also cater to your exploration of different cultures.
Aishwarya Padhye
15
Android Application
Disrupting the Proper - Camden Town
Interface Design
Intro
The Camden mobile wayfinding
Back
Back
The Stables Market
Back
Journey of Desires
Back
Desire of Glamorization
Desire of Glamorization
Camden Lock Market The Stables Market Camden ( Buck Street ) Market Camden Lock Village
Journey of Desires
Desire of Glamorization
Moods of Camden
Desire of Rejuvenation
Cultural Aspirations
Desire of Interaction
Inverness Street Market Electric Ballroom Moods Markets
Desires Markets
Cultures
Fashion & Clothing - 1
Footwear - 1
Accessories - 2
Furniture - 2
+ Moods
+ Desires Markets
+ Cultures
+ Moods
+ Desires
+ Cultures
Markets
Aishwarya Padhye
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Android Application
Disrupting the Proper - Camden Town
Farm
Road
Stables Market
Camden Lock Market
Camden Town Station
Back
Desire of Glamorization
High S
treet
Mornington Crescent Station
Chalk
Inverness Street Market
Chalk Farm Station
android users on the
tric Elecrket Ma
n
Camde
system will be made available for the non
Camden Market
wayfinding
Regents Park Canal
and
Canal Market
A similar interface
Regents Park Canal
The Camden Mobile Wayfinding
Intro
The Camden mobile wayfinding
Camden Lock Market The Stables Market
website. The CAMDEN Town
+ Moods
Camden ( Buck Street ) Market
+ Desires
+ Cultures
Markets
Camden Lock Village
Markets
Inverness Street Market Electric Ballroom
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Thank You