RAYMEDIS MEDICAL TECHNOLOGIES PRIVATE LIMITED
Brand Identity Guidelines RayMedis
Contents RayMedis
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Founder
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Mood Board
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Final Logo
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Logo Anatomy
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Logo Variation
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Contents Do’s and Don’ts For Logo Usage
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Sizing & Spacing
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Construction of Logo
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Brand Colours
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Brand Typography
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Collaterals & Mock Ups
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RayMedis Who Are We? RayMedis combines the seeing and healing aspect of the ‘Rays’ to bring about innovative and intelligent solutions to medical imaging and treatment. We are founded by Medical and Artificial Intelligence engineers and scientists with a focus to develop advance, robust and AI enabled systems to enhance the quality of care.
What We Believe In. Values: Innovative Collaboration Service Excellence. Mission: To advance quality of diagnosis & care through Imaging Excellence. Vision: Be a leader for World class, robust and cost-effective Medical device solutions.
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Founders Ranganath Varma Based out of Taiwan, with over 13 years of International Business development experience, working mostly in medical device start-ups gaining valuable cross-functional experience in SME’s ranging from Medical Imaging to advance image guided therapeutic modalities. A strong technical drive to deliver solutions to different market needs, and adapt at product commercialisation navigating the regulatory path way of different countries.
Mauchmi Baruah Mauchmi Baruah, is a serial entrepreneur and one of the founder of Ionics Power solutions, India’s largest independent generator manufacturer, with over 40% market share. Ionics Power solutions is an innovation driven company involved in the design, development and manufacturing of advanced power solutions for industry and medical fields. She also won the Women entrepreneur award.
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Leveraging the established R&D and manufacturing prowess of Ionics in power solutions, Raymedis is aconception between Ms. Mauchmi and Ranganath Varma combining theiri knowledge and resources to create Medical Imaging Products of international standard, and become a truly global company.
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Mood Board Service Excellence
Innovation
Made In India
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Final Logo WordMark Conceptualisation Ray: X-Ray's. Medis: solutions. Ray Medis in other terms means solutions through X-Ray also hinting at remedies.
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Final Logo Monogram Conceptualisation Minimal icon that shows a sync between innovative gadgets and mankind, the consumers of those gadgets.
Key Words: Innovation, Futuristic, Engaging.
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Logo Anatomy Orange is yellow's more playful and energetic cousin. Orange is great for brands looking to elicit feelings of vitality and happiness. Also used a single colour to avoid chaos be stand out as more eye catching.
RayMedis The Monogram is symbolic of Progress, Connectivity between mankind and Artificial Intelligence, Futuristic Thinking and Growth.
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Strong and Bold fonts, that can be seen clearly even from a distance.
Logo Variation
RayMedis Against Orange
RayMedis Against White
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Do’s & Don’ts For Logo RayMedis
RayMedis
Do not elongate or compress the logo.
Do not expand the logo.
RayMedis Do not change the size of the graphic elements of the logo.
RayMedis Do not change the colour of the
s i d e M y a R
Do not position the logo on angles.
RayMedis Do not change the spacing between the monogram and wordmark.
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Sizing & Spacing Always leave 1” by 1” space on all sides of the logo.
RayMedis
Smallest size possible, the logo cannot and should not be reduced beyond this.
RayMedis RayMedis
7cms by 7cms
5cms by 5cms
3cms by 3cms
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Construction Of Logo Dimension of the Logo 23’ x 6’ Base Grid is 1’ x 1’ Spacing between Monogram and Wordmark is 0.5’ x 0.5’
6 cms
0.5 cms
23 cms
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Brand Colours Primary Colour Palette
#EC641C
#FFFFFF
#828385
R - 236, G - 100, B - 28
R - 255, G - 255, B - 255
R - 130, G - 131, B - 133
C - 0, M - 71, Y - 94, K - 0
C - 0, M - 0, Y - 0, K - 0
C - 49, M - 38, Y - 37, K - 18
50% balance of both colours and an additional of complimentary colours that go well with them.
Variation Tones #DF794C
#D54C29
#C45B2D
#AF4226
#9F9F9F
#6E6E6D
#575656
#3A3A3A 14
Brand Typography Headline Font: Century Gothic Family ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789
Century Gothic Regular
Century Gothic Italics
Century Gothic Bold
Century Gothic Bold Italics
Brand Typography Paragraph Font: Century Gothic Family ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789 abcdefghijklmnopqrstuvwxyz0123456789
Century Gothic Regular
Century Gothic Italics
Century Gothic Bold
Century Gothic Bold Italics 16
Collaterals & Mock Ups
Business Card Front
Back Phone no: 0123456789
Name Designation
Email ID: emailid@gmail.com Website: website.com
Address: address, street name, city, zip code, country
Dimension of Business Card: 3.5” x 2” Content on Business Card: Name, Designation, Phone Number, Email ID, Website, Address.
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Stationary Letterhead & Word Document Template
Word Document Template Dimensions: 8.5’ x 11’
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Content on Word Document: Page Number & Address on the bottom footer
Page No: 01
Address:address, street name, city, zip code, country
Letterhead Dimensions: 8.5’ x 11’
Mock Ups
Business Card & Letterhead 20
Mock Up
Word Document Template 21
Stationary Powerpoint Presentation Template (Cover Page) PPT Dimensions: 10’ x 5.6’
Click to add title
4 text/ background colours. 6 accent colours
(Century Gothic Bold)
Click to add subtitle (Century Gothic Regular)
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Stationary Powerpoint Presentation Template (Inner Page) Content on PPT (Inner Pag): Page Number & ‘Strictly Confidential’ on bottom footer
Click to add title Click to add text
Strictly Confidential
Page No: 01
Mock Up
Powerpoint Presentation Cover Page Template 24
Mock Up
Powerpoint Presentation Inner Page Template 25
Brochure Layout Options Single Page Brochure logo
logo
Possible Dimensions for Brochure Design: 8.5” x 11”, 8.5” x 14”, 11” x 17” or 11” x 25.5”
footer
footer
Front
Back
Content for Brochure: Give equal weightage to image and text.
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Brochure Layout Options Half Fold Brochure Front
Back logo
footer
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Inner Page (Left) logo
footer
Inner Page (Right) logo
footer
logo
footer
Innovations In Medical Devices