TEST by The Student Gazette

THE STUDENT GAZETTE ASB

Issue 1

The Student Gazette ASB

IN THIS ISSUE

Is Facebook Page Customization All ? Or Do You Need Something More?

Issue Date

by Abhilash Rout

Popularizing your brand on social media is not only about updating your status, announcing the launch of new products/services and stirring up conversations. There is more to it than that, or so it seems from some of the highly popular brands’ social media marketing campaigns. Take the example of Disney, or Microsoft on Facebook. They don’t just talk about their products. They share life experiences, pleasure, and joy and offer something advantageous for their fans. Unless you can do that, only Facebook page customization will not be of much help. Listed are some great tips that would help you understand and

make changes to your social media marketing campaign: Be more social. The key to win the hearts of your fans is to be more social. Interact more with them. Listen to what they have to say and offer solutions to their life problems. Do not sound like an extra-cheerful salesperson. Sound like a real person. Sharing is the key. Share content that you think your fans will be happy to check out. Content can be in the form of videos, news reports, photos, animation, text and what not. The medium is not important but the message is. Invite fans to offer something beneficial. Make them interested

Investing Vs. Speculation An introduction to finance which explains the basics: who are investors, what to invest, and how is all this different from speculating.

Page 6

Targeting Google What is it like to work at an Fortune 100 company. This issue we target Google. Take a sneak peak into a firm which provides rockclimbing walls, beach volleyball and roller hockey twice a week in the parking lot.

Page 8

THE STUDENT GAZETTE ASB | Issue 1

in your brand by offering something that would be of value to them. Publish interesting wallpapers to download for free. Provide coupons or gift vouchers for early birds. Make them believe that they can enjoy your products/services without paying for it. Share something fun. Invite your fans to take part in your events. Publish the photos of those who won your contests. Offer your fans the chance to become a model for your brand.

Offer tips for a better lifestyle: Provide health tips, ideas for a romantic weekend getaway or for innovative gift giving. Share some great cooking tips and do not forget to pair them with beautiful pictures. Ask your fans’ opinions. Ask them to tell you what they think about some topic you discussed or some tips you provided. If you get negative opinions, do not hide or delete them. Just because you are the owner of a company, you cannot know everything that is out there to know. If they correct something you posted wrong, accept it and admit that you didn’t know about it. Modesty is always good to have.

Request your customers to follow you, so that you can assist them better. This way you can get more fans and potential customers. Interact with them regularly. Ask them to share their life experiences, fun experiences and post comments that do not offend them in any way.

You have to do more than just status updates and product launch announcements to retain the attention of your potential customers.

Finally, since it is all about being social, you can ask for your fans’ opinions about some modifications you are planning to make in your company logo or your Facebook fan page design. Have a poll on some new feature you are planning to add to one of your products. Do not just provide something they can enjoy themselves, provide something that they can enjoy with their families and friends.

THE STUDENT GAZETTE ASB | Issue 1

3. Build the Habit This is the most important step. Turning a desire into a ritual requires willpower. Use these fives steps to optimize your routine: 

Start slowly: Go to bed and wake up fifteen minutes earlier for a few days until this

2. Picture the Perfect Morning After you know how you’re spending your time, ask yourself what a great morning would look like. For me, it would start with a run, followed by a hearty family breakfast. Here are some other ideas for morning enrichment:

What do most successful people do before breakfast? - SOURCE EXTERNAL

ornings are a great time for

getting things done. You’re less likely to be interrupted than you are later in the day. Your supply of willpower is fresh after a good night’s sleep. That makes it possible to turn personal priorities like exercise or strategic thinking into reality.



to complete a half-marathon, a triathlon, or a long bike ride will keep you inspired as you take your fitness to the next level. 

1. Track Your Time Part of spending your time better is knowing how you’re spending it now Write down what you’re doing as often as you can. a Word document, or a pad and pen.

Do art projects with your kids:. Mornings don’t have to be a death march out the door. Enjoy your time with your little ones at a time of day when you

But if you’ve got big goals--and a chaotic a.m. schedule--how can you make over your mornings to make these goals happen? Follow these steps, though, and you’re on your way to building morning habits that stick.

For personal growth: Train for something big: Aiming

all have more patience. For professional growth: 

Strategize:

age

constant connectivity, people complain of having no time to think. Use your mornings to picture what you want your career and organization to look like in the future.



new schedule seems doable. Monitor your energy



Choose one new habit at a



time to introduce Chart your progress: 4. Tune Up as Necessary Life changes. Sometimes we have to regroup, but the goal is to replace any rituals that no longer work with new ones that make you feel like every day is full of possibility. That is ultimately the amazing thing about mornings--they always feel like a new chance to do things right. A win scored then creates a cascade of success. The hopeful hours before most people eat breakfast are too precious to be blown on semiconscious activities. You can do a lot with those hours. These hours are available to all of us if we choose to use them.

So how would you like to use your mornings?

THE STUDENT GAZETTE ASB | Issue 1

What is the E-F-A-B APPROACH? by

Aishwarye Pandey

The formula for success is E-FA-B. Marketers trained at business schools in the U.S. and England learn to sell by following the formula F-A-B or FeaturesAdvantages-Benefits. First the marketer explains the features of the product; that is, what it does. Next he spells out the technical advantages of the particular product, typically by showing competing products as lacking these advantages. Last he tells the customer how the product or service benefits him; for example, saves time or money, appeals to fear, or improves the life of the prospect. The problem with this formula is that it works only with products which the customer understands. It assumes a solid foundation of knowledge, experience, and needs. If I go to buy a big-screen TV, the salesman tells me what the TV’s features are; for example, remote control, stereo sound, and black-matrix picture tube. He then gives me the advantages of these features, contrasting them with another

model more or less expensive than the one I’m looking at. Good marketers watch for nonverbal clues about the price I’m willing to pay or ask, “How much do you want to spend?” Finally, he gives me the benefits. What happens, though, when the product and the service are not well known or understood by the prospect? In my experience, information products and services are hard to understand and difficult to explain. Even wellinformed information professionals are unable to keep at their fingertips the nuances of well-known, established information products. They are not able to have a wide and deep experience base for new electronic media, new or improved databases, and new print information products. The more advanced the technology, the more complex the marketing job. To market information product requires an additional and crucial step preceding F-A-D. The first step is E, Education. The information marketer must explain: - What the information is (a factual description)

- What the information can do (applications-based examples) - What the technology is (factual description and comparison and contrast with the information technology familiar to the prospect) - How the information and technology interact (allay fears and concerns about complexity, obsolescence, ease-of-use, and maintenance). Once this foundation is put in place, then F-A-B approach makes sense. It is one of company’s recurring nightmares that a marketer markets a new information product and does not follow E-FA-B.

THE STUDENT GAZETTE ASB | Issue 1

GO GAMING

Dead Space 3 Dead Space 3 brings Isaac Clarke and merciless soldier, John Carver, on a journey across space to discover the source of the Necromorph outbreak. Crash-landed on the frozen planet of Tau Volantis, the pair must comb the harsh environment for raw materials and scavenged parts. Isaac will then put his engineering skills to the ultimate test to create and customize weapons and survival tools.

Graphic Cards for Computer Games by

Rahul Mehta

In the mood to game? We bring Crysis 3 The award-winning developer Crytek is back with Crysis 3, the first blockbuster shooter of 2013! Return to the fight as Prophet, the Nanosuit soldier on a quest to rediscover his humanity and exact brutal revenge. Adapt on the fly with the stealth and armor abilities of your unique Nanosuit as you battle through the seven wonders of New York’s Liberty Dome. Unleash the firepower of your all-new, high-tech bow and alien weaponry to hunt both human and alien enemies. Crysis 3 is the ultimate sandbox shooter, realized in the stunning visuals only Crytek and the latest version of CryENGINE can deliver. Assess Adapt, and Attack starting spring 2013 on Xbox 360, PlayStation 3, and PC.

you the following gaming cards to choose from. 1.Nvidia GeForce GTX 570 In late 2010 Nvidia introduced their GeForce 500 series, beginning with the GTX 580 and GTX 570. The former has taken over the top spot in the singleGPU speed contest, but it comes at a price that makes two lesser cards in an SLI or Crossfire configuration a more practical option. The GTX 570 is a dialed down version of the 580, but it readily outperforms the previous generation GTX 480. 1.25 GB of GDDR5 memory is standard on the 570 and it has two 6-pin power connectors. It's priced

competitively and it's a great card for high-end gaming. 2. AMD

Radeon

6970

Radeon's current flagship GPU is the HD 6970, which arrived shortly after their very successful 6800 series. These cards fall slightly behind the GTX 570 on most benchmarks, although the 6970's 2 GB of memory can give it an edge at very high resolutions like 2560x1600. HD 6970 cards tend be very large at about 11 inches long, and they need both 8-pin and 6-pin auxiliary power. They're in the same price range as the GTX 570 and they offer a similar value in terms of game performance. If you use more than two displays, most people find AMD’s Eyefinity easier than the alternatives.

THE STUDENT GAZETTE ASB | Issue 1

3. AMD Radeon HD 6950 A step down from the HD 6970, the 6950 has fewer stream

Medal

Honor

Warfighter

Written by active U.S. Tier 1 Operators while deployed overseas and inspired by real world threats, Medal of Honor War fighter delivers an aggressive, gritty, and authentic experience that puts gamers in the boots of today’s most precise and disciplined warrior. Medal of Honor War fighter is an up close and personal look at today’s battlefield and the fight against the ongoing global terror threat. Following on the heels of 2010’s Medal of Honor that took the game series out of World War II and introduced players to today’s most elite U.S. warriors, Medal of Honor War fighter takes players out of Afghanistan to continue to experience game play missions with a dotted line to real world incursions. This is Tier 1 on a global scale, featuring real world hotspots and international Tier 1 Operators in Multiplayer.

Movie of the Month by

Mohini Bhargava

processors and texture units than its more expensive sibling, but it still has 2 GB of memory and delivers impressive framerates. It's a little ahead of the HD 6870, but not quite as fast as a GTX 480. The HD 6950 biggest competition right now could be the older Radeon HD 5870s, which are selling at big discounts because they are on their way out. 4. Nvidia GeForce GTX 560 Ti The first GTX 560 cards appeared in late January of 2011, just in time to do battle with the Radeon HD 6950. The 560 Ti represents a jump in performance of roughly 35 percent over the previous generation GeForce GTX 460 with only the slightest increase in power consumption, and it has launched at about the same price point. Unlike many of AMD's recent offerings, these cards have only 1 GB of memory, so they're not really aimed at those with 28" monitors, but they provide exceptional value for those in the market for a mid-range card.

5. AMD Radeon HD 6870 Launched in October 2010, the first cards in Radeon's HD 6000 series don't dramatically outperform the previous generation, but they do improve on power consumption and the chips are smaller, which makes them cheaper to

produce. The HD 6870 falls a little behind the HD 5870 on some game benchmarks, but it's currently priced at around $230, which is considerably less than a 1 GB HD 5870, making the 6870 an obvious choice. While I wouldn't recommend upgrading from a 5800 series card right now, if you're just making the move to DirectX 11, the HD 6870 offers solid value.

Cast Joseph Gordon-Levitt, Michael Shannon, Dania Ramirez, Jamie Chung, Aasif Mandvi Director: David Koepp IMDB: 7/10 Joseph Gordon-Levitt stars as a bike messenger targeted by a crooked cop in director David Koepp's asphalt-action tale. An asphalt-action tale as unadorned as the fixed-gear cycle its hero rides, David Koepp's Premium Rush supplies just enough dramatic rationale to set a series of Manhattan bike chases in motion and then follows without pretending it cares much about anything beyond the adrenaline. A quick pace and always-enjoyable lead Joseph Gordon-Levitt will please moviegoers, even if the pic's ticking-clock approach isn't as invigoratingly pulpy here as in the Koepp-penned Snake Eyes and Panic Room.

THE STUDENT GAZETTE ASB | Issue 1

Investing Vs. Speculation? (Understanding the difference) by

Ila Rai

Oxford dictionary defines

investor in the different sectors. Thus it tells the combination of debt and equity of the investor and the return he can expects from

investment as a thing that is worth buying because it may be profitable or useful in the future. This single line defines the whole world of Never forget the term KISS investment. ‘Keep It Simple Stupid!’ understand this term and Anything which is worth follow it by heart for a spending time on so as to successful portfolio. Invest in get maximum return in sectors which you understand. the future on minimum With which you can relate to. risk is comprised as Wherever you invest don’t investment. For different forget to not over diversify people investment has all also. At maximum invest in 5 together different to 6 sectors at once. Manage meaning. funds properly and keep a track. Look forward for some If we look from a point of more tips view of a middle age employee, his investment will be future promising with better benefits after the investment of the retirement. But for a college available funds. student even a purchase of automobile can be termed as Investment is carried out for a long term investment. better return from unused funds in future but this is not Before carrying out the sole purpose which investment investor has to determines the investment of build on his portfolio. the fund. Various other Portfolio provides the data of factors are also there which the investment made by the

determine where an investor will invest. These factors include terms like time period involved, safety of the fund, tax coverage and so on. Investment should never be confused by the term speculation. Speculation is putting the money in the market without any proper study and long term planning. The speculator does not conduct the market research, neither has he had any knowledge about the sector he is investing in. The investment done by speculator is mostly short term in nature and their risk bearing capacity is very low. These all point differentiate a speculator from investor.

Investment comprises of both debt and equity. Debt provides the investor with high safety and equity provides an option of high

THE STUDENT GAZETTE ASB | Issue 1

growth in return from the fund.The level of debt and equity in the portfolio is decided by the investor. An

maximizes. Also an investor can indulge in balanced portfolio wherein he can combine debt and equity in almost same ratio. Whatever the ratio is an investor should not forget that he shall never ever keep all the eggs in one basket.

invest can choose high debt in his portfolio building

process and thus go for safety. But if he is financially secure and has capacity to take risk he can go for high equity where the risk is high but the returns also

This term implies that he should not invest his money in one sector or in one market. Diversify. If not done so, investor will face major loss with even the slightest shift in the market. This is the basic rule which while investing many forget.

Get your Geek on!

The entire audience was _____, even the overflow, which was sitting on a _____, as they waited for the famous Indian musician to perform on the

The same five letters, if rearranged, will make three different words to complete the sentence below sensibly. Fill in the words:

THE STUDENT GAZETTE ASB | Issue 1

WHO would’nt want to work at Google? by Garima Jain Anjana Rajpoot Adityapal Singh This column aims at providing the HR Policies of top 10 companies ranked by Fortune in its list of ‘Best Companies to Work For’, 2012. Every month, the HR policies of one company will be published. This month, we are starting with the company which has been ranked 1st by Fortune – GOOGLE!

Google, the world’s most

popular search engine, is not only known for its innovative breakthroughs in the technology front, but is also known for its unique culture and innovative Human Resource (HR) policies. HR practices at Google are named ‘People Operations’, and are designed to underline the fact that it is not a mere administrative function, but a system that ensures to build a strong employee-employer relationships Google’s HR practices clearly reveal the impressive results of the company’s approach, which help in increasing employee productivity.

An view of the reception at Google offices

Top reasons as to why you would sell your soul to work at Google: • Free meals from 11 on-site gourmet restaurants and snack which help in increasing employee productivity.rooms all over, complete with cereal, candy, fresh fruit & cappuccino makers. • An on-site fitness center, complete with weight room, lap pool, personal trainers and massages. • Game rooms that include pool tables, football, ping-pong, and arcade games. • Rock-climbing walls, beach volleyball and roller hockey twice a week in the parking lot.

THE STUDENT GAZETTE ASB | Issue 1

• Employees can bring their dogs to work, so long as their co-workers don’t mind, the dogs are not aggressive, are free of fleas and the owners clean up after them.



• Pajama day, TGIF (Thank God Its Friday!) parties every week and charity events onsite.

You might want to start toning your brain as Google only hires people who are innovative thinkers, who have incredible talent.

• Free on-site salons and barber shops. . • Google will reimburse up to $500 in takeout for the first 4 weeks of an employee’s maternity leave. • Available resources to study 4 foreign languages: Madarin, Japanese, Spanish and French. • Free on-site laundromat and dry cleaning. • On-site childcare.

Also their staff is reviewed on it output and not on what time they clock in, or how many sick days they have off

• Motorized scooters for on campus travel in style (and speed). • Six weeks paid sabbatical leave available for every 6 years an employee works there (537 employees took sabbaticals last year).



• Free car washes and oil changes on-site. If an employee wants to buy a hybrid vehicle, Google gives $5,000 towards it. They also provide free Wi-Fi enabled coach buses from five Bay area locations.

Building

innovation

time

into job descriptions:

'20

advertising

percent

time'

the

• A founders award, up to millions of dollars (literally), for new program ideas and designs. • Leadership Programs to give advice to would-be managers.

core and

Technical employees

businesses, and 20%

are

on technical projects

spend 80% of their

of their own choice."

required

THE STUDENT GAZETTE ASB | Issue 1

AROUND TOWN

Hang‘in Out

Tribute to Maroon 5

The Doppler Effect pays tribute to Pop Rock legends Maroon 5 on Friday, 14th September at The Stage Manajsa. Can you really miss this one? Line up:



Sherry Mathews : Vocals Suyash Gabriel : Drums Ashwin Nayar : Guitars Akshay Johar : Bass

Emperor’s Lounge

Special Guests: Dhruv Visvanath : Guitars Abhimanyu Prathap: Keyboards and more Entry : Rs.300

An array of coffee, tea, cakes and snacks perfect for a special occasion or a casual meeting. Day or night, you are sure to find people sinking into the lounge's opulent, yet comfortable sofas and chairs, relaxing with coffee and cake and listening to the sounds of the waterfall between glimpses of ferns and frangipani. Serving a wide variety of coffees, teas and cakes, the Emperor Lounge has been a local favorite over the years. Cuisine: Teas, coffee, dessert, and champagnes Location: Lobby Level, Taj Hotel, Delhi

Costa Coffee Coffee Shop Nehru Place,Delhi Its a step above Barista and Cafe Coffee Day. The d’cor is nice and the coffees are great. Their natural fruit juices, teas, and shakes set them apart from the rest. The usual Cappuccinos, Iced Lattes, Espressos and Mochas are all there, but also try the Truffle Cakes and Sandwiches.

AAPKI RASOI G-41 ,Vardhman Mkt , Nr J Blk Outer Ring Rd , VikasPuri Delhi/NCR - 110018 Avg. Entree Price: 0 – 100 Locality: Chand Nagar Phone: (91)-11-66264410 , +(91)(11)-64141463 , +(91)-9212432803 , 9717660708

 Hours: 9:00 a.m. to 9:30 p.m. Attire: Casual

Blooms Coffee Shop: Blooms is a high-end coffeeshop offering regular buffets and food festivals. Opt for a 5 star all-you-can-eat breakfast, lunch or dinner buffet at Blooms which offers you great value for money. This upmarket restaurant/coffee shop mixes things up round the year giving you events and festivals celebrating culinary treats ranging from PanAsian cuisine to Ice Cream. Blooms is located at the InterContinental Eros, Nehru Place.

THE STUDENT GAZETTE ASB | Issue 1

Our Team Aashna Kaur Abhilash Rout Aditya Rajpal Aishwarye Pandey Anjana Rajpoot Garima Jain

WANNA JOIN US? ? ? ?

Ila Rai Mohini Bhargava Sanket Jain Vibhor Jain Vidur Sachdeva

CONTACT HERE

THE STUDENT GAZETTE ASB | Issue 1

The Student Gazette ASB

Aishwarye Pandey :

Co-Founder & Head : Marketing & Promotions +91 7503726074

aishwarye@mail.com Aashna Kaur : Co-Founder & Head Editor +91 88024 31600

asb.editor@gmail.com Vidur Sachdeva: Co-Founder +91 99999 79980

vidur.sachdeva@gmail.com