Center for Technology Experience

We focus on the users of digital technologies: The Center for Technology Experience deals with fundamental questions concerning the interaction between humans and technology.

We do not just use technology, we live with it. More then ever before, it touches us on an emotional, intellectual and sensual level. In an interdisciplinary way, the Center for Technology Experience is investigating possible qualities and forms of interaction as well as new types of methods and tools for their examination. User experience research, innovation guided by experience as well as new ways of in

teracting are increasingly regarded as the central building blocks of innovative and thus also successful technologies, applications and services. At the Center for Technology Experience, an experienced and interdisciplinary research team in two Competence Units deals with the topic area of user experience and the corresponding factors that trigger different experiences and sensations when dealing with innovative technologies, products and services. The aim of this research is to create targeted experiences in special technological areas or special application contexts based on fundamental considerations of future forms of interaction in order to optimally adapt future technologies to different user groups and contextual conditions and thus achieve and promote acceptance of technological innovations. AIT AUSTRIAN INSTITUTE OF TECHNOLOGY

Experience Business Transformation Digitisation is advancing rapidly, changing the world of work and life and opening up new opportunities for companies. Digitisation means change – not only of technology, but also of the structures and the way of thinking in an organisation. The success of a company depends on its ability to digitise its business models and processes in such a way that the requirements and expectations of all stakeholders are satisfactorily met. In order to design this change in a goal-oriented manner, we develop suitable strategies that allow us to establish forward-looking perspectives and models. The Competence Unit "Experience Business Transformation", founded in January 2020, supports companies in anchoring Customer Centricity & Experience Thinking strategies, because only a comprehensive experience strategy makes it possible to create lasting positive experiences for customers and users by means of digital solutions. Another focus is the creation and development of innovative interactions in experience worlds, such as B2B platforms, shopping experiences or the design of complex industrial applications. In doing so, we combine scientifically based know-how with many years of market experience. The developed solutions always follow a clear business objective and support the sustainable success of the company.

Experience Contexts & Tools The Competence Unit Experience Contexts & Tools combines the expertise from the two research fields Capturing Experience and Experience Measurement. Capturing Experience research involves the development and exploitation of specific situation-dependent methods and tools. Understanding a specific context is the basis for developing future technological solutions, which is why we conduct studies that provide insights into the user perspectives of different technologies in different contexts. Our research in this regard focuses on novel context-related technologies (e.g. sensor technology) from both the experience perspective (the human being in the foreground) and the perspective of data acquisition through experience. Data and its measurement also plays an important role in Experience Measurement: The ability to acquire, process and understand experience-related data (even in large quantities) in a reliable, valid and objectifiable way has become an essential prerequisite for the improvement and experience optimisation of technologies. We therefore deal with experience both from a methodological perspective and on the basis of factorial measurements. Our work centres on the analysis of digital applications, systems and infrastructures. With our experience models we try to predict user behavior and optimize the end user experience. Furthermore, we also address questions and approaches around social experience and diversity of people.

"User experience is becoming increasingly important in the innovation process."

Manfred Tscheligi, Head of Center for Technology Experience