North American Opportunity

Rigel’s biggest competitors are Organized Living, California Closets and The Container Store branding Elfa.

Organized Living provides products that are high in cost thus, when putting together all the components, customers will realize the total cost of their purchase is not practical. They only sell in specialized stores limiting their market space. They offer 10 year guarantee while Rigel offers lifetime.

California Closets is one of Rigel’s top competitors. However, as seen with other companies the cost of products is grossly over-priced.

Lastly, The Container Store exclusively sells Elfa. Therefore controlling its products to limited

locations. The higher the quality of their products the more expensive it is for consumers to purchase, making it unreasonable for the public.

Rigel has the opportunity to surpass its competitors and other companies in the industry. Not only does it have patented products but it provides low cost and high quality merchandise. Rigel is available for retailers and wholesalers while providing franchisees/dealerships the opportunity to expand throughout North America. Rigel promises to provide quality assurance, warranty, easy installation and maintenance so that the only thing to worry about is what to hang in your closet!