Marketing Presentation WHERE STRATEGY MEETS OPPORTUNITY
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WHERE STRATEGY MEETS OPPORTUNITY
FOR CLIENTS
WHO VALUE EXPERIENCE, HARD WORK & TENACITY THE ROSE GROUP IS THE BEST CHOICE
When you work with The Rose Group, you can expect us to take on three roles for you: Consultant, Negotiator and Project Manager. • AS YOUR CONSULTANT: We discuss options, show you the pros and cons, and give you honest feedback. We ask you insightful questions to find out what is really important to you because what is important to you is important to us!
• AS YOUR NEGOTIATOR: We will treat your money as if it were ours. When its time to make or save you money, we relentlessly represent your interests. • AS YOUR PROJECT MANAGER: We oversee all the transactional details. We do this with the assistance of our entire team. There are 100’s of phone calls and emails involving critical information. Every “I” needs to be dotted and every “T” crossed. A small mistake can be costly. The Rose Group has the ability to support the needs of clients in a thoughtful, respectful, and professional manner. Our job is to make sure that the clients’ needs are met each day.
Gomes Knows Homes, out of Keller Williams Santa Cruz, is supported by an exceptional group of agents and admin team members that focus on providing trusted, expert representation to buyers and sellers in Northern California. Our affiliation with Keller Williams allows us the resources and expertise of over 125,000 agents worldwide. Our knowledgeable agents come with a vast array of specialties including construction management, architectural engineering, property management, web management, legal assistance and a combined thirty years of marketing and management experience. We are here to help you execute any and all appropriate actions needed to buy and sell in this competitive market. The most important aspiration isto ensure that you experience a smooth transaction while we support and guide you through the delicate balance of marketing, communication and negotiations.
OUR TEAM OF M A R K E T I N G
PROFESSIONALS WILL MAKE YOUR HOME STAND OUT THROUGH MAXIMUM EXPOSURE
USING TECHNOLOGY
MAXIMUM EXPOSURE
KELLER WILLIAM S R E A L T Y
YOUR HOME +
*Exposed to over 100 home buying sites
“YOU NEVER GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION” - A n d r e w Grant
3D VIRTUAL TOUR & DOLLHOUSE VIEW
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OUR MEGA OPEN HOUSE • PROFESSIONALLY PRINTED NEIGHBORHOOD INVITATION • MEGA SOCIAL MEDIA EXPOSURE • PROVEN CONVERSION PRACTICES • LEAD CAPTURE APPLICATION FOR FOLLOW UP • POST OPEN HOUSE FOLLOW UP PLAN • ALL DESIGNED WITH SELLER IN MIND
PHOTOGRAPHY + MARKETING FLYERS • High quality, digital photos • Professionally printed, double sided, full color prints
FULL MOTION VIDEO + 3D VIRTUAL TOUR
• Full HD video walkthough of home • 3D virtual tour gives buyers a chance to view your home digitally online or from their phones • A majority of home buyers searched for homes on their phone. Our websites, photos/ video & 3D tour are mobile-friendly
UNIQUE WEBSITE + SOCIAL MEDIA MARKETING
• Dedicated website for buyers to view photos, video, 3D tour, disclosures, etc. (123YourStreet.com) • Social media advertising, pixel capturing and other cool technology to drive buyers to the website
MAILERS
• Marketing flyers go out to the neighborhood to entice neighbors to spread the word to friends and family and to encourage local renters to consider buying
EMAIL BLAST DATABASE
• 87% of buyers are represented by a Realtor. Your home will be showcased to 16,000 local realtors and 6,000 nurtured buyers.
YARD SIGN
• Large reflective yard sign with full color flyers
OPTIONAL SERVICES:
STAGING
• Professional stager provides full staging or partial staging based on your individual needs
INSPECTIONS PRE-MARKET
• Property, termite, roof, chimney inspections (all when applicable) • Limits buyer objections when negotiating during escrow
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O U R S OC I A L MEDIA REACH
159, 243 PEOPLE REACHED*
62,556 PEOPLE ENGAGED*
1,268 CLICK TO WEBSITE* *Statistics listed a b o v e refl ect results from a single listing
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OUR EMAIL + MAILING DATABASE
125,000+ KW AGENTS WORLWIDE + 6,000+ LOCAL BUYERS DATABASE + 724+ TOP AGENT NETWORK + 16,000+ LOCAL AGENTS
WE STUDY BUYERS 42% SEARCHED ONLINE FOR PROPER TIES 14% CONTACTED A REAL ESTATE AGENT 13% HOME BUYING PROCESS 7% MET WITH LENDER 7% DROVE BY HOME ( YARD SIGN) 5% DISCUSSED WITH FRIENDS 3% VISITED AN OPEN HOUSE 2% RESEARCHED NEIGHBORHOOD 2% WALKED IN TO MODEL HOME (NEW) 6% OTHER
WE KNOW YOUR MARKET
HOME SALE STRATEGY PRIOR TO GOING ON MARKET Meet with Listing Agent Discuss Best Strategy for Selling Property Evaluation Execute Listing Agreement Design Team Walkthrough Home Repairs/Upgrades (when applicable) Staging (when applicable) Photography Inspection & Disclosures Completed ON MARKET Property Website Launched Social Media Marketing Email Campaign Neighbor hood Open House Brokers Tour Mega Open House UNDER CONTRACT Offers Received & Negotiated Offer Accepted Back-up Offer Accepted (if applicable) Buyer Contingencies (if applicable) Buyers Appraisal Contingency Removed Sign Off at T itle Company Property Records Sale (closing) Refer Friends & Family to Our Team
OUR SALES IN THE LAST 12 MONTHS
86
HOMES SOLD
$72
MILLION+
IN SALES
Nothing is too big or small. Sales from $286K to $2.7Million, we serve all price points!
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WE SELL HOMES FASTER THAN THE AVERAGE AGENT Us = 18 Days On Market Average Them = 44 Days On Market Average
AND FOR MORE Us = 4% Over Asking Them = 0% Over Asking
REAL REVIEWS ON What a wonderful, fun and exciting experience I had with the Gomes Company. Iwould refer my friends to them in an instant. Kathie, our Realtor, guided us through what could be a very stressful business, effortlessly and at no time did we doubt her expertise. She really gave us the right advice and considered every option. Great job girl, you made our wildest dream come true. Thank you from the bottom of our hearts.
Kathie told us what would be needed to make the house “ready to sell”. We followed her instructions and it paid off. The house was listed and sold within a few weeks. We got almost 60K over our asking price. They took care of everything and did an amazing job for us. We trusted Kathie and her team and it was all a painless experience.
-Nettie G, Soquel
–Larry G, Soquel
The Gomes Company has shown us what “Class A” performance is. You made a tense situation an extremely smooth transition. Thankyou! -Jim B, Soquel
During the trying time of getting our home ready to sell Kathie and her partners were right by our sides. Their commitment was unending. They made sure we had access to the resources and when we needed help to complete some of our tasks, they had people waiting in the wings. There was simply no end to their commitment. They brought in staging consultants to assist in the presentation of our home and the day the curtain went up, we had a tour of our home and a full price offer within two weeks. No one else could have made this happen! They are the model by which all other agents should be judged.
Thanks Gomes Team
This group knows their business, conducted it in a very professional manner and sold my house in 22 days! They were very sensitive to my needs and helpful in explaining the technical details of the contracts while allowing me to make final decisions. They negotiated 7 offers and Iwas able to stay in my house for 75 days Free! -Josie S, SantaCruz
The Gomes Company walked us through every step of preparing our home to go on the market and have an incredible eye for detail. The marketing photos were outstanding creating an overwhelming amount of activity on our home. Once we were on the market, they did an exceptional job of advocating for us and helping us to get top dollar. We felt like our listing was their number one priority, even though they had other listings to tend to as well.
-Jamie and Kate M, Ben Lomond
-Tim and Beth W,Capitola
Words cannot express my gratitude to Kathie Gomes for helping my husband and Isell our home. Kathie is awesome! Given the housing market, we did not have the highest hopes when we first decided to sell and Iknow for certain that without Kathie’s hardwork, we would not have had such a successful outcome. She was so professional, kind, honest and authentic. She really took time with us, makingus feel heard, explaining our options, and providing honest feedback when weasked.
Ithank my lucky stars every day that Iwas referred to Kathie. Not only did she help me negotiate my short sale, but also did a stellar job marketing and selling my property. Iam forever grateful to her for helping me move through what was a very difficult logistical and emotional situation. If you need to sell your home under difficult situation or under plain old normal circumstances, call Kathie! She will take exquisite care of you
Iadmit that Iam the type of person who has a lot of questions (all the time!); Kathie never let me down, she was so kind and responsive. Iknow for a fact that without Kathie’s diligence and amazing ability to negotiate, the end of our house-selling story would have been quite different. Iwould not hesitate in referring my family and friends to Kathie and her Company. Iknow that the house buying (and selling) process can be so stressful; having experienced support behind you iscritical. Thank you Kathie! -Anna S& Gregorio M, Watsonville
-Whitney S, Santa Cruz
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KEEP CALM WE’RE YOUR
REALTORS
®
831.222.0454
Call today for your free, no obligation consultation
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Cal BRE # 01332742
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Cal BRE # 01473789
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