Ajay CHOUDHARY
International transportation Designer DSK ISD India Pune.
Renault Fortwo Brief- To design roadster interiors for older population around the globe. Personal Project- 4days.
Renault Fortwo Analysis
Old population Young population
User Fact file Roadster buyers are male’s With the average age of 45 years. Buying green vehicles is status symbol. The Green efficiency will be the future. Old population have disposable income to buy a roadster. The roadster market will show healthy graphs in coming years.
Renault Fortwo Theme development Evolving a form by stepwise morphogensis of a cell Idea to evolve a sculpture through this process.
Bounding a self-growing sculpture through the process
Renault Fortwo Design Development
Fluid spacing structure. Hand gesture shows protection and envelope.
Renault Fortwo Final proposal Design focuses on minimalistic approach with tech-savy feeling.
Holographic display for easy of access and for .
Solar panels integrated into the dashboard for harnessing energy for interiors.
TVS Motors Brief- To design sportbike for Indian youth for 2015. Group Project of 4members Duration- 3months Team Leader-Ajay CHOUDHARY Digital designer-Satyajit KUlKARNI
TVS Motors
Theme development
Design process Indian Market Analysis One in five use two-wheeler as mode of transport. Bike industry growth in last 16 years in India. Market Segmentation.
=13X
By 2015 Niche market will booming . Total Market of 1million Units With expected growth of 1-2% per year. Med level
Entry level
TVS Motors is India’s 2nd Largest Motorbike Manufacturer.
TVS Motors Profile Development
Forward direction stance High Ground clearance.
TVS Motors Final Design
TVS Motors Communication poster
XNR-250
Racing Dna unleashed
Peugoet Vans
Brief- To design show concept van Personal Project- 2days.
Peugoet Vans Final design
The vans has strong structure capsulating the cargo of the van..
Mini cooper Brief- To design interiors inspired from aviation world. Personal Project- 5days.
Mini cooper Theme Development
Volumes
Details
Volume inspired from fuselage structure.
Mini Cooper Design Development
Mini Cooper Final Design
Renault trucks Brief- To design Futuristic Truck for India in 2020. Group Project of 4members Duration- 3months Team Leader-Ajay CHOUDHARY Digital designer-Madhur ILLA
Renault Trucks Design Process The long haul truck market in India will rise due to tremendous growth in Infrastructure. .
Truck Cabin building in INDIA.
Storyboard
Truck are today’s elephants which gives the idea of interior theme Ride the elephant.
Renault Trucks Theme development
The Silhouette of the truck is inspired by the elephant truck. The truck resembles the idea of ride the elephant.
The truck with strong lines to make it look robust.
Renault Trucks Final Design concept
The Visible Metal structure to show cabin strength and reliablity.
The Dyson blade Intake to improve air ventilation to combat hot Climatic in India.
Renault Trucks Interior Development
The genealogy morphogenesis process.
Renault Trucks Final Design
Eye-Level instrument panel for better visibility and safety.
Centre console with Hot plate, Energy is recovered from engine for the hot plate
Colorama inspired from the Indian traditional village theme.
Volvo Cars
Brief- To find new market range for Volvo Cars. Personal . Project- 4days. Design process Volvo product range
Theme development
SUV
Estate
Saloon
Opportunity in micro car segment. Micro-car are efficient and affordable.
Volvo Design development
Volvo Final Design
The volvo will be called as Cosmos. The car gives has strong fluid lines and soft volumes to make it look strong and subtle.
Mercedes A.I
Brief- To design Vehicle with new user experience and using intelligent materials for 2040. Personal Project- 4days.
Design process Inspiration
Indian Architecture
Indian Mythology
Intelligent Materials
StoryBoard
Mercedes Theme development
Space craft like chariot form. Modern interpretation of the Chariot from Indian Mythology.
Mercedes Design development
The evolution of Vehicle design form from the sculptural form created.
Mercedes Final design
Side profile
The evolution happening in stages for the vehicle.
Concept Art Expression Photo zeppelin
Struck-tura
Nano morpho Balloons New Photo Clicking experience in air.
Miscallenous Expression
Thank you
Ajay CHOUDHARY Chowdhary.ajay0@gmail.com