A Whiteroom Experience Ross McSwiney (Hokkaido)
Japan is blessed with so many natural features, climates and people passionate about sport and the outdoors. The country has many stunning mountainous regions, world-famous Japow (legendary powder snow), and hundreds of ski resorts scattered across Hokkaido and Honshu—but they’ve largely been overlooked by the international skiing and snowboarding community. I first discovered the opportunities that existed whilst on a ski holiday to Hokkaido 17 years ago. I had made the trip with four fellow ski patrollers to experience the Japow we had heard rumors about. Little did I know at the time that it would become not only my passion but my business and such a large part of my life. So after a number of years as an avid holidaying ski enthusiast, I made the lifestyle decision to make an annual winter migration to Hokkaido. I had sold a business in Australia and decided it was the perfect time to make a career change and follow my true passion, which would become my new business venture. 72
