PRE-LISTING PACKAGE
Meet Our Team Allen Johnson Associate Broker / CDPE / Realtor / Listing Manager Allen has earned the reputation of being one of Northern Virginia’s leaders in real estate having helped over 800 families dreams come true. A Virginia native, he graduated from George Mason University and has been selling real estate for over 10 years. He’s been a top producer in up and down markets and is most proud of being annually named a Quality Service award winner, which is voted on by our clients.
Rottanak (Rot) Ouy Realtor / Buyer’s Manager Rot entered the real estate industry during the fall of 2006. While many other agents were leaving the business, because the real estate bubble, Rot has flourished and become a Top Producer and Quality service award winner year in and year out. He is a Virginia Tech graduate with a degree in Resource Management and Business.
Dawn Knox
Transaction Coordinator Whether you’re buying or selling your home with the AJ Team you can feel confident that the myriad of details regarding the title work, inspections, deeds, loan approvals, utility changes, moving dates and escrows are carefully followed. Dawn is your personal contact Monday-Friday throughout the process and with over 20 years of experience, Dawn is one of the best in the business.
Our Commitment To You...
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We promise to give you maximum market exposure, quality customer service and a dedicated team to guide you through selling your home. No matter if its a small condo or large mansion all of our clients get the same commitment.”
Experience
We are top producers selling real estate in Northern Virgina for over 12 years. We have SOLD over 300 homes in the NOVA area.
Technology
The old way of selling real estate is past. No longer can you just hang a sign, input into MRIS and “presto” your home is SOLD. We use the latest search engines, lead generating websites high quality photos and presentation. Through AJ Team/Keller Williams’ Listing System, your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. We call, email, scan or text with area agents to make sure the market knows your home is FOR SALE!
Expertise
We specialize in the Northern Virginia region. Fairfax, Prince William, Loudoun, Alexandria, Arlington and Falls Church. Relocating? With our regional and nationwide network we can assist you with finding a quality REALTOR anywhere in the nation.
Communication
Our team is accessible 24/7. You can always reach us for any questions or concerns, whether you want to text, call, mail, email or face-to-face. We believe good communication is the key to quality customer service.
Clients for life
80% of our business are referrals of past clients or friends and REPEAT CLIENTS. We must be doing something right.
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Founder in 1983, Keller Williams Realty is the second-largest real estate franchise operation in the United States with 701 offices and almost 80,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes and economic model that rewards associates as staskeholders and partners. The company also provides specialized agents in luxury homes and commercial real estate properties.
Why hire one agent when you can hire a team? If you are thinking about selling a home in today’s market, the guidance of a professional full time Realtor is a must. Most sellers think that all Realtors are similar. The truth is most Realtors are the same, they work on selling your home. While they are working on selling your home they must be a sales manager, marketing manager, customer service manager, transaction manager, negotiator and handle countless others important details. They must work with buyers, handle home inspections and be at walk-through/settlements. If you think this is a lot, you’re right. How can ONE agent handle all these tasks and still get your home sold? They can’t. Something will slip through the cracks and those slips can cost you time and money. That’s where the AJ Team is different. Instead of one agent handling all those details, we have an honest, dedicated team of real estate professionals that guide you through your home selling process. One agent can’t match the production, exposure and professionalism of our full service team. If you had a heart condition and needed major surgery, would you want a doctor that performs the procedure just a few times per year OR a doctor that does your needed procedure weekly or daily? Our team performs major real estate procedures daily!
LOCATION The pricing of your home must refelect its location. The better the location, the higher the acceptable price. School districts, traffic volume, and highway accessibility all need to be considered in determining the value of your home’s location.
MARKET Recession, inflation, interest rates, mortgage availability, competition and the public’s perception of the general economy all make up the market. It may be a buyer’s market or seller’s market. The pricing of your home must reflect the current nature of the market because we cannot influence the market. By understanding it, however, we can take advantage of it.
ORS FOR T C A F
SUCCESS CONDITION
TERMS The more financing terms and options you accept, the more potential buyers there will be for your property. The pricing of your home must refelct the terms available. The easier the terms, the more valuable your property becomes. This is where our team of professional affiliates really shines-by offering a full spectrum of mortgage products and options to botch you and all potential buyers.
The Pricing of your home must accurately reflect its condition. The general unkeep and presentation of your home is critical to obtaining the highest value for your home. Nature of the roof, plumbing, carpets and paint all relate to condition. Basic rule: If we can smell it...we can’t sell it!
PRICE The Bottom line: Price is the most important factor in the sale of your home; it reflects all other factors listed in here.
12
-Step Marketing Plan
Designed to capture the maximum exposure for your home in the shortest period of time. Our full-time listing manager and listing assistant will implement our proven 12Step Marketing Plan when you are ready to sell your home.
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Price your home strategically so you’re competitive with the current market and current price trends. We take the time to contact past listing agents and research the SOLD home details to make sure we have given you all the information you need to price your home correctly. Arrange for pictures and video tour. The photos of your home for advertising are critically important to the success of your home sale. Many listings have no photos or are poorly done. We use professional camera equipment or OBEO professional photography services. (if applicable). Help you stage your home to cast a positive light on the features most important to buyers.
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Place “For Sale” signage, directionals and complete property fliers. Our yard signs and directionals cannot be missed. They are designed to get buyer’s attention when driving through your neighborhood and will let neighbors know your home is for sale. Neighbors are often the your best advertising assistant.
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Distribute “just listed” notices to area “move up buyers”. These postcards put your property in front of the buyers most likely to buy your property.
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Optimize your home’s internet presence by posting information in Keller Williams Listing System (KWLS) as well as local and global MLS systems, including photographs and marketing description of your property.
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WEBSITES GALORE!!! 95% of today’s buyers start their search on the internet. This proprietary and exclusive system markets your property 24/7 on more than 350 popular websites. Too many too list!
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Advertise your home in our real estate e-newsletter as well as direct mail campaigns, email campaigns and social media.
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Create an open house schedule to promote your property to prospective buyers and market those open houses.
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Target active buyers and investors on our database who are looking for homes in your area and price range. We have many lead generation websites that produce buyer leads weekly.
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Target marketing to active real estate agents who are working with clients looking in your area. Our professional relationships with area agents helps when it comes to selling your home.
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Provide you with bi-weekly updates detailing our marketing efforts, including comments from prospective buyers and agents that have visited your home.
Testimonials “The AJ Team has mastered their craft. They know the business of real estate and they know this market. It is the team’s responsiveness and attentiveness that impresses me the most. Choosing to do business with Allen Johnson and the AJ Team, whether on the buy or sell side of a transaction, is a smart move. You won’t be disappointed.” February 2011 Walter Pinson hired AJ Team as Real Estate Agents in 2011
“In this constantly evolving market, having someone like Allen assist you is an invaluable asset. His wealth of experience gives him a deft touch when navigating his clients through their real estate transactions. His talent and creativity are essential ingredients to his and his clients’ successes.” January 21, 2011
TOP QUALITIES - Great Results - Expert - High Integrity - Personable - On Time - Friendly - Professional
Marc Wiltshire, Counsel, Shreves Schudel DeVol Saunders Jackson Clarke & Parello, PLLC
“I hired Allen Johnson and the AJ Team team as my realtors to sell my condo in Centreville and purchase a beautiful luxury townhome in a new development. They were there to support us during our interactions and negotiations with the builders and their lenders. They held multiple Open Houses for my condo and were able to sell it for a great price in record timing. Allen and his team were always very professional, personable and very trustworthy. He was very consistent with his selling approach and was extremely reliable. I recommend Allen and his team to assist anyone when selling or purchasing a home.” June, 2011 Keith Morton hired AJ Team as Real Estate Agents in 2010
“The AJ team are amazing, they sold my townhome in Kingstowne in 10 days. They were able to come into my home and assess what I needed to do to market the house optimally. Based on their knowledge and experience, I had a very pleasant home-selling experience, and the buyers were very pleased to purchase my home.” April 2011 Jamie Mack hired Allen as a Real Estate Agent in 2009
Homework for Sellers
Your answer to these questions will guide us in how to best serve you. We’ll discuss them at our listing meeting:
What is most important to you when looking for a listing agent?
Tell us about prior real estate transaction experiences you’ve had.
Regarding Your Property: What is the age of your home and how long have you owned the home?
When was the roof most recently replaced?
How old is the heating and cooling system?
What’s the average age of your appliances?
Are there any upgrades in the home or selling features we should highlight?
How much are your HOA or Condo fees and what amenities does it include (if applicable)?