Floyd’s Barbershop
Floyds has nearly 10 locations in the Chicago Land area, in addition to a Barbershop that is privately owned they also showcase upcoming musicians in the music industry as well as local musicians. Music has played a major influence in the overall theme of the barbershop with a collage of musicians plastered all over the walls. This showcases the young alternative lifestyle that Floyds in known for.
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Target: Males and Females ages 18-32 with disposable income. • Enjoy quality haircuts as well as styling. • The ads feature Numbers that identify the style of hair that the customer is seeking for instance coming in one would say “I want the number 5”
Great Hair Begins With us
Great Hair Begins With Us
Great Hair Begins with us
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The interactive aspect of the campaign will feature professional hairstylist that will be set up in front of Colleges and or Downtown that will feature a Styling chair that passers by can come get hair tips as well as a professional hair cut. Sample size hair care products will also be given out and to the first individual to receive a hairstyle will receive a gift card to Floyd’s.
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The Facebook contest will feature a individuals that will post bad hair day pictures of themselves. The winner of this contest will get a free haircut/style at any Floyd’s barber in the Chicago land area.
#badhairday
Thank You