"Wayward, Monday Mornings." Pre-Fall 2012

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A.K.A WAYWARD Presents PRE-FALL 2012

MONDAY MORNINGS


CHAPTER THREE

MONDAY M Pre-Fall 2012

Whilst last season’s collection took influence from courtship, A.K.A Wayward’s Pre-Fall 2012, draws inspiration in the lives behind the couple ; we present a little “Mockumentation” of how they spend their MONDAY MORNINGS together.

With a more relaxed attitude this season, shirts are constructed with lightweight cotton, including our favourite staple of knits in Breton stripes and solid colours - creating the ideal weekday to weekend wardrobe. Mister Wayward embodies the easy going spirit of a guy who is confident and doesn’t feel the need to show off, the pieces are simple but never basic.

This collection follows the adventures of Wayward’s colourful pair, from just another day to the plain mad - off-kilter ones. We went a little deeper and looked into their lives and discover a story behind them; a dollop of humour, a dash of character, a smidgen of magic perhaps.

It is easy to fall for Miss Wayward as she possesses a sensitive soul and a penchant for the whimsical. Tops are structured yet pieced together with soft fabrics, dresses come in featherlight suede and interesting shapes that longed to be worn - creating modern wearability with an unique image.

Just as how we feel that clothes don’t necessarily have to be complicated to be interesting, but they really do need to have character.

We believe that fashion should never be taken too seriously and if our creations don’t provoke a wry smile... well... we’re sure it would.

It is about letting things have their way, for them to simply be.


MORNINGS






















3 7

On Him: AS1204.01 Collartip Shirt - Baby Blue AT1204.05 Pullover - Cream + Grey Stripes AP1204.01 ColourBlock Pants - Navy On Her: AWD1204.05 Handkerchief Dress - Nude

6

On Her: AWD1204.07 Origami Dress - Black

On Him: AS1204.01 Collartip Shirt - Charcoal AP1204.01 ColourBlock Pants - Navy

11

10

On Him: AT1204.06 Long Sleeve Henley - Navy Stripes AT1204.02 Shoulder Button T - Navy Stripes + Denim AP1204.01 ColourBlock Pants - Beige

On Her: AWB1204.01 Long Sleeve Blouse - Black AWS1204.04 Petticoat Skirt - Black


15 19 23

On Her: AWD1204.08 ButtonDown Dress - Black

18

On Her: AWD1204.06 Sweetheart Dress - Periwinkle + Black Checks

On Him: AT1204.02 Shoulder Button T - White + Green Checks AB1204.01 Smiley Berms - Periwinkle

22

On Him: AS1204.03 Short Sleeve ColourBlock Shirt - Blue AB1204.01 Smiley Berms - Black

On Her: AWD1204.09 Raglan Dress - Nude


“WAYWARD, Monday Mornings.” c a t a l o g u e



AT1204.01 V Neck Henley T - Navy Stripes


AT1204.01 V Neck Henley T - White


AT1204.02 Shoulder Button T - Navy Stripes + Denim


AT1204.02 Shoulder Button T - White + Green Checks


AT1204.03 Welt Pocket T - Navy Stripes


AT1204.03 Welt Pocket T - White Stripes


AT12 Patch Pocket T - Wh

AT1204.04 Patch Pocket T - Mini Navy Stripes + Green Checks


204.04 hite + Green Checks

AT1204.04 Patch Pocket T - Navy Stripes + Green Checks


AT1204.05 Pullover - Cream + Grey Stripes


AT1204.05 Pullover - Navy + Navy Mini Stripes


AT1204.06 Long Sleeve Henley - Navy Stripes


AT1204.06 Long Sleeve Henley - Navy


AS1204.01 Collartip Shirt - Charcoal


AS1204.01 Collartip Shirt - Black Grey


AS1204.01 Collartip Shirt - Denim


AS1204.01 Collartip Shirt - Baby Blue


AS1204.02 Short Sleeve Smiley Shirt - Green


AS1204.02 Short Sleeve Smiley Shirt - Baby Blue


AS1204.02 Short Sleeve Smiley Shirt - Grey


AS1204.02 Short Sleeve Smiley Shirt - Charcoal


AS12 Short Sleeve Colour AS1204.03 Short Sleeve ColourBlock Shirt - Denim


204.03 rBlock Shirt - White AS1204.03 Short Sleeve ColourBlock Shirt - Blue


AP1204.01 ColourBlock Pants - Beige


AP1204.01 ColourBlock Pants - Navy


AB1204.01 Smiley Berms - Black


AB1204.01 Smiley Berms - Periwinkle


AWB1204.01 Long Sleeve Blouse - Black AWS1204.04 Petticoat Skirt - Black


AWB1204.01 Long Sleeve Blouse - Black AWS1204.03 Puffy Hip Skirt - Black


AWB1204.01 Long Sleeve Blouse - Nude AWS1204.04 Petticoat Skirt - Nude


AWB1204.01 Long Sleeve Blouse - Nude AWS1204.03 Puffy Hip Skirt - Nude


AWB1204.02 Short Sleeve Origami Blouse - Black


AWB1204.02 Short Sleeve Origami Blouse - Grey


AWD1204.05 Handkerchief Dress - Black


AWD1204.05 Handkerchief Dress - Nude


AWD1 Sweetheart Dress - Periw AWD1204.06 Sweetheart Dress - Cobalt Blue + Black Checks


1204.06 winkle + Beige Checks AWD1204.06 Sweetheart Dress - Periwinkle + Black Checks


AWD1204.07 Origami Dress - Black


AWD1204.07 Origami Dress - Nude


AWD1204.08 ButtonDown Dress - Black


AWD1204.08 ButtonDown Dress - Nude


AWD1204.09 Raglan Dress - Black


AWD1204.09 Raglan Dress - Nude


AWD1204.10 Peplum Dress - Navy Stripes

AWD12 Peplum Dress


204.10 s - Baby Blue

AWD1204.10 Peplum Dress - Gold



WE’LL LIKE TO THANK: Teck Photographer Wang Photographer‘s Assistant Janice Digital Imaging Artist (Lumina Pte Ltd) http://www.animulstudio.com Random Brogues on Male Model http://www.facebook.com/randomSG Xness & Jean Props, presence and prayers http://blog.akawayward.com/ Kenny Ong For being there always http://wander-wonder.com

STOCKISTS: Threadbare and Squirrel 660 North Bridge Road (Bali Lane) Singapore 188797 ACTUALLY... 29A Seah Street Singapore 188385 VERYwooonderland 2 Orchard Turn #B3-12 ION Orchard Singapore 238801 ELOHIM BY SABRINA GOH 181 Orchard Road #02-11/12 Orchard Central Singapore 238896


akawayward.com


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