Graphic Standard Manual A practical guide for producing materials for wina citra
Graphic Standard Manual
TABLE OF CONTENT
About
1-2
Logo
5 - 12
Application 16 - 26
About
The description about Wina Citra
1
Wina Citra Introducing Wina Citra, an outgoing, spontanious and cheerful young women. With bold and dynamiic sense of taste in personality and interest. Since being an illustrator has become one of her desired dreams, the arts has her most attention in Citra’s life. Doodling and listening to music are two of her hobbies. She likes simplistic design which is make easy on the audience’s eye. She also likes cartoon and fiction illustration, adventure time maker, Pendleton Ward, is become one of her favourites artist.
2
Logo
Understanding of concept, proportions and features.
5
The Logo It has a concept that focus on femininity mixed with modernity. The choice of colors (mint green/ turqois, coral and light pink) and design of the logo are based on Citra’s personal description on her personality, interest and views. Bold, spontaneous, dynamic and cheerful is delivered through the use of colors and the logo’s bold stroke. The logo uses the “impossible geometric” design inspired by Citra’s attraction in doodles with simple lines. The simplicity of the logo also representing what Citra’s like about design and illustration.
6
Logo Minimum Size
80pt
50pt The smallest size to use this logo properly is 80pt x 50pt.
180pt
96pt
Standard-size logo compared to the smallest size above.
7
Safe Area x
4x
x
x
x
x
x
The logo has negative space to give dominant presentation of the logo itself.
8
Logo Color Variations
C: M: Y: K:
47% 0% 32% 0%
#85cebb
Colorful scheme of this logo shows Wina’s enthusiast of cartoon. Candy-like colors also represent Citra’s personality; talkative, cheerful and friendly.
9
C: M: Y: K: #f2797e
0% 66% 38% 0%
C: M: Y: K: #f5bbb5
1% 31% 20% 0%
Typeface A B C D E F G H I J K L m N O P Q R S T U V W 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) A B C D E F G H I J K L m N O P Q R S T U V W 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) The typography for this logo is moon bold. Boldness of this typeface and rounded edge is the closest form with Wina’s ‘W’ logo. It gives easy on the eye look and girly look.
10
Logo Distortion do’s and dont’s
11
Do not squeeze and condence
Do not rotate
Do not change the color
Do not change the color
Do not change the typeface
Distortion do’s and dont’s correct
Use light background
Replace the outline to white for dark background
incorrect
Do not use dark background
Do not use logo on patterned background
Do not change the typeface
12
APPLICATION
Example of the logo when applied into various objects
APPLICATION Statoinary
15
Card Holder
16
APPLICATION Tote Bag
17
Poster
18
APPLICATION Box
19
Street Billboard
20
APPLICATION T-shirt
21
T-shirt
22
APPLICATION Laptop
23
Laptop
24
APPLICATION Wine Bottle
25
Mugs
26
Graphic Standard Manual
Graphic Standards Manual