WALL STREET Not going anywhere but Green. STRENGTHS: Having existed as the heart of New York City since the early 1600s, Wall Street has consistently offered an insight to outsiders regarding American financials. Although Wall Street has numerous strengths as a street in New York, several aspects are unique, exceptional, and versatile. They are as follows: • Trinity Church: Located between Broadway and Wall Street, Trinity Church serves as a valuable landmark on Wall Street. Having been around since 1696, Trinity Church continues to welcome all walks of life with open arms and cheerful smiles. Not only is the church welcoming through its spiritual persona, but also through its awe-inspiring appearance. Covered with ancient, picturesque stone and charismatic stain glass, Trinity Church adds allure, peace, and spirit to Wall Street’s personality. • New York Stock Exchange: Originating from the Buttonwood Agreement in 1792, the NYSE has continuously served as the face of Wall Street by housing numerous trades, transactions, and business deals. • Museums: Home to the Museum of American Finance, South Street Seaport Museum, Skyscraper Museum, New York Police Museum, and Museum of Jewish Heritage, Wall Street offers a plethora of viewable history. Regardless of one’s sex, age, religion, or social class, interest can be sparked from Wall Streets dowries. WEAKNESSES: Versatile to different races, incomes, and ages, Wall Street offers several challenges. Such challenges may be viewed as weaknesses, even though it is often perceived that our weaknesses can foster our greatest strengths. • Competitive Atmosphere: The allure of Wall Street comes from the outsider’s view of savvy trading and investing. But once inside Wall Street one will see its competitive environment isn’t so flattering. The rules of the game are often manipulated in ways that bring out the worst in people. The business world can be dirty, sly, and demeaning. Outsiders must be aware. • Market Fluctuation/ Scares: Most everyone, everywhere is happy when the market is at its best, but we know that’s not always the case. When the market begins to unexpectedly look bearish, many people and businesses wind up distressed with empty wallets. Back in 2008, when the United States hit a recession Wall Street was to be blamed, leaving patrons angered and anguished with Wall Street. OPPORTUNITIES: Wall Street is said to be full of opportunities. After all, anything can and will happen on Wall Street. Wall Street is not only opportunistic financially, but also culturally and socially.
Technology: As technology in The United States, more specifically New York City, has progressed, technology on Wall Street has simultaneously advanced. Evidenced by its early adaption of the telephone, stock ticker, and algorithmic trading, Wall Street has consistently adapted to technical transformations. The old and new technologies spark interest and awe among Wall Street workers and visitors. • History: Although technology is changing and moving at a rapid pace, the history amongst Wall Street has remained consistent and intriguing. Wall Street offers an insight to the financial history of the United States. Through the good times and the bad, Wall Street has prevailed. Each building has a colorful past, literally and metaphorically. One will find the architecture to be classic and timeless and the stories to be appealing and exhilarating. THREATS: As Wall Street is trying to keep up with the social, economic, and developmental trends, several threats rise to the surface. Such threats include: • Construction: Wall Street is currently under construction, physically and economically. Still recovering from the recession in 2008, Wall Street is attempting to rebuild its reputation and status. Additionally, the neighborhood is remodeling living spaces, work spaces, and travel spaces. Construction around this area can cause for discomfort with loud noise and my not be asthethtically pleasing to a visitors eye. • High Security: As the heart of U.S. finances Wall Street must be appropriately protected. Each building has intricate security systems that require complex visitor check-ins. The difficulty to get into a building, like the New York Stock Exchange, might turn away spontaneous visitors who have not planned ahead. TARGET AUDIENCE: When I think of an audience for Wall Street I think of a wide range of people. I see ages ranging from teenage years to retired years, lower class to upper class, southern to northern, and small town to big city folk. But most importantly, I see eager faces in search for answers. Many will wonder where the action on Wall Street is, what it looks like, and what kind of people go there. They will wonder how trades are ordered and transacted. And, they will wonder how the street formulated economically and socially. COMPETITION: • Financial District: Even though Wall Street is the heart of the Financial District, the surrounding streets provide clever competition with buildings such as the Dow Jones Industrial, and renowned banks like ________. • Midtown: Similar to the financial district, midtown is home to several bank offices and successful businesses. Though midtown doesn’t offer the exquisite history Wall Street does, it is home to the Rockefeller Center and Grand Central Station, two substantial New York Landmarks. UNIQUE SELLING POINT: BRAND PERSONALITY Classic, Witty, and Mysterious Wall Street is classic, it never goes out of style. Decade after decade, •