INNOVATIVE PARTNERSHIPS IMPROVING HEALTHCARE ACCESS PAID PROMOTIONAL FEATURE
HEALTHCARE is a hot topic in Lake County. As hospitals attempt to keep pace with growing populations, while properly serving those markets, one local company is on a mission to help healthcare providers. G3 Development assists hospitals and physicians in expanding and improving their facilities by applying a strategy that is usually reserved for large retailers. The team at G3 Development is finding innovative ways to help hospitals fill the gaps in healthcare access across Lake County. We sat down with Gerry Guenther, Principal at G3 Development, to learn about their unique approach to healthcare development. How did you get into healthcare development and why? We saw an opportunity to bring our expertise to the table in a really unique way. Our background is in retail development. After years of helping retail locations identify gaps in various markets and then effectively filling those gaps, we thought, why can’t we apply this same mentality to healthcare? Hospitals and healthcare providers are always looking to expand their reach into the community in order to provide the best care within their markets. Expansion plans are often either out of reach for financial reasons, or aren’t strategically implemented. That’s where we come in. We help identify the gaps and then build project proposals around those areas of weakness. We ask, what does this particular area need? What are they missing? Once we identify the need, we bring the project proposals to the healthcare providers already serving the area and work with them
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to implement the projects. From the land purchase to permitting all the way to design, building, and even leasing the facilities, we are part of the process. We often handle the financing as well, assuming the majority of the risk and allowing the hospitals and doctors to focus on providing high-quality healthcare. Why is it important to approach healthcare projects this way?
We see it as a partnership. A lot of times, it is inefficient for a doctor or hospital to attempt a project on their own. We bring in expertise, research, planning, design, and financing so that we can create the facilities the community needs while allowing the healthcare providers to do what they do best. Basically, our goal is to minimize risk and maximize impact for healthcare professionals. We identify areas where people could be better served and through our partnership, we help the hospital expand faster with less financial risk than through traditional means. Tell us a little more about G3 Development. We are a family business. Our goal is to help our clients grow their businesses, be that in healthcare, retail, or professional organizations, by providing unique, customized solutions. Our flexibility sets us apart. We want to find the solution that works for our clients. We have commercial property development projects across all of Lake County and we truly enjoy partnering with our clients to deliver exactly what they need.
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echnically, Dr. Jack Cassell isn’t a magician, but he does utilize a medical breakthrough in treating prostate cancer that creates magical outcomes. His trick is to make localized prostate cancer permanently disappear without long-lasting, confidence-draining side effects like incontinence and impotence.
In November 2017, Dr. Cassell, owner of Urology of Mount Dora, began offering high-intensity focused ultrasound (HIFU) at Florida Hospital Waterman for men with localized prostate cancer. The procedure, which was approved by the Food and Drug Administration (FDA) in October 2015, offers the equivalent five-year survival rate achieved with traditional prostate surgery or radiation, according to a study conducted in the United Kingdom of 625 prostate cancer patients. “This procedure truly is magical in the miraculous way the treatment can be
transmitted through tissue without harming anything but the targeted tissue,” he says. “If doctors would’ve told me 20 years ago that we’d be able to cure prostate cancer this way, I would not have believed them.” During the noninvasive procedure, Dr. Cassell obtains real-time, three-dimensional ultrasound images of the prostate and surrounding areas. From these images, he sends high-frequency ultrasound waves through the walls of the rectum with pinpoint accuracy, generating enough thermal energy to destroy cancerous cells. All this is done without a single incision or blood loss. “With each burst of an ultrasound wave, we destroy tissue that is roughly the size of a grain of rice without damaging surrounding tissue and cells,” he says. “The ultrasound waves are atraumatic to anything other than the specifically targeted prostate tissue. Also, we can get within a millimeter of the little nerves that allow men to have an erection without damaging the nerves.” As a result, the prostate, which is roughly the size of a walnut and sits between the bladder and penis, is kept intact. That’s significant because the 10-year survival rate for men with prostate cancer is 98 percent, according to the American Cancer Society. Therefore, selecting a treatment is as much about how the treatment affects quality of life as it is about survival. While traditional medical procedures like surgery and radiation are
effective, treating the entire prostate can lead to risks of incontinence and erectile dysfunction. In fact, the Prostate Cancer Foundation found that 25 percent of men experience frequent leakage or no bladder control at six months after a prostatectomy. There is a trade-off. The cancer is gone, but so is a man’s self-esteem. Some end up having to wear adult diapers, while others suffer mentally from a loss of physical sexual ability. “You only have one body,” Dr. Cassell says. “Your lifestyle should be the most important thing to you. If having an erection and having the ability to hold your urine is important to you, then there’s no better investment that you could make than choosing a treatment that avoids the disastrous side effects of traditional prostate cancer treatment.” Bill Pelick, a Mount Dora resident and musician, desperately wanted to dodge drippy diapers and erectile dysfunction. After being diagnosed with a localized but aggressive form of prostate cancer in December 2016, he opted for HIFU. Dr. Cassell performed the procedure on a Tuesday. The following Sunday Bill was back on stage playing guitar and bass. Since undergoing HIFU, Bill, 63, remains cancerfree and his parts are working fine. “The great thing about HIFU is that there’s no cutting involved,” he says. “I only had a little discomfort immediately after the
procedure. There’s nothing that can take the place of feeling like a total man.” That’s a far better outcome than the one experienced by a close friend who underwent traditional prostate surgery. “He went through misery,” Bill says. “In fact, I had to drive him to the hospital because he could not pee. He had to get catheterized. I’ve had other friends who underwent surgery to have their prostates removed or underwent radiation. They see how well I did and tell me they should’ve had the HIFU done on them, too.” Doctor Cassell has performed HIFU for nearly a decade. Before it became FDA approved, he would accompany patients to the Bahamas, Mexico, and Dominican Republic and complete the procedure at local hospitals. “I would treat a man that morning and then go out to dinner with him that very night,” Dr. Cassell says.
Today, he serves as a proctor for North Carolina-based HIFU Prostate Services, the leading provider of HIFU technology to physician practices in the U.S. Teaching the technique to other urologists throughout Florida is a point of pride because he feels HIFU will become the standard of care for cancer that is confined to the prostate and has not spread. “It’s a real game-changer,” he says. “And in addition to no incontinence or erectile dysfunction, patients enjoy little downtime and a faster return to normal activities. With surgery, my patients had to avoid vigorous exercise for four to six weeks and wear a catheter for 10 to 14 days.” Indeed, HIFU seems to work just like magic. He also performs the procedure at Surgery Center of Mount Dora, located at 3710 Lake Center Drive.
Urology of Mount Dora 717 N. Donnelly St., Mount Dora 32757 352.383.3773 urologyofmountdora.com
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leads today. She oversees a team of six employees and two vehicles on the road, and serves more than 100 customers in The Villages and Lady Lake. “I started my business with an income-tax refund of $1,200,” Crystal recalls. In those early years, she would clean houses during the day and work a restaurant job at night. This was her routine for two years, working about 80 hours a week in order to get her business running and to pay the bills. The most requested areas for deep cleaning are bathrooms, kitchens, and floors. “I think the greatest joy is being able to help people that really need the help,” Crystal says. “Floors are really hard for people to clean, and sometimes there are stains that they thought they couldn’t get off. Usually, we can get it off, and they are pretty impressed by that.” Beverly Price, of Leesburg, looked on Angie’s List for someone to clean the “very
dirty house” of an ill cousin in The Villages. The house needed to be cleaned before her relative moved back in. Crystal and her crew devoted two days to doing the job. “It was absolutely spotless, from top to bottom. They did a beautiful job, a wonderful job,” Beverly says. “Crystal and her crew went above and beyond.” Beverly’s cousin was impressed, too, and she hired Crystal’s crew to do monthly cleaning. “We do whatever they need. We have a set routine that we do going into the houses, but if anybody needs extra help with other stuff that maybe they can’t do, like hand-scrubbing the floors for them, we’ll do it,” Crystal says. “We have some people who cannot make beds, so we’ll do it. Anything that they need help with, we are pretty willing to help, if we can.” The dirtier a job, the more challenging it is, and that’s OK, she says.
husband reached out to her when his wife, the hoarder, fell and was recuperating in a rehabilitation facility. “He was in desperate need, and he could not do it himself. He felt since his wife was away that it was going to be the best time to do it,” Crystal recalls. “It was a really big project and took us two days, from 9 to 5, but it was really rewarding, and you could tell on the husband’s face that he was very pleased.” Crystal is proud of her crew. She looked for employees with a good personality and a desire to help people. “You have to want to be there to help,” she says. “If they have experience, obviously that’s a plus, but if they don’t, I’ll go in and train them with the way that it needs to be done.” Among the easiest houses to clean are those without a lot of stuff in the way. “We have clients who keep their homes very simple, and we love that,
“I think the greatest joy is being able to help people that really need the help.” —CRYSTAL BOLIEK
“I actually like it when something is really dirty, we get it really clean, and we get that reaction out of people of ‘Oh, my gosh! I didn’t think that would come off!’” she says. “I’m somewhat OCD,” Crystal adds. “I think if something can come clean, then we are going to get it clean.” One of her toughest jobs was cleaning the house of a hoarder. She remembers a
where we can actually clean and we are not moving things,” Crystal says. Since working in The Villages, she has seen the mega-retirement community and her business grow. “For the longest time I was scared to venture off and hire people because you worry about things not being done the way that you would do them,” she says. “It took me about four years before I actually started hiring people.
I was extremely busy, but I’m very glad that I did.” Crystal, pleased that she’s grown her business on her own without a bank loan, aspires to add three or four more vehicles to Crystal Clean Housekeeping. She’s also pondering whether to add pressure washing as a subcontracted service. “I still feel like I have a long way to go. I want to be bigger. My goal would be to be big like Molly Maids,” she says. In her spare time, Crystal enjoys activities with her son, Jase, 10, a student at Villages Elementary in Lady Lake, and she also enjoys keeping a tidy house. “I am very finicky about my bathroom, mainly I because I have a boy, and boys can be very messy. I like to keep my bathroom very clean,” she says. Crystal’s advice to anyone interested in starting their own business is to simply follow their passions, whatever they may be. “If they are passionate about something, I would say definitely do it. Just do everything that you feel like in your power to do, even if it takes you working two jobs to get it done,” she says. “Even if money is tight while you’re doing it, it will eventually pay off.” She knows this from experience. She’s also passionate about her work. Even as she cleans, Crystal often thinks of possible solutions to problems and how to expand her business. The savvy housecleaning boss admits her work often is on her mind. “I’m always thinking, ‘What else can I do?’”
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H E A R T S O N F I R E S T O R E S , A U T H O R I Z E D R E TA I L E R S , H E A R T S O N F I R E . C O M
The Florida Porch Café 706 W. Main St. 352.365.1717 The Old Time Diner 1350 W. North Blvd. 352.805.4250 Turners 114 S. 5th St. 352.530.2274 Two Old Hags Wine Shoppe 410 W Main St 352.435.9107 Vic’s Catering 352.728.8989 Wolfy’s 918 N. 14th St. 352.787.6777 Wrapsody 712 W. Main St. 352.801.7239 Mascotte Minneola Grill 117 W. Washington St. 352.394.2555 Napoli’s Pizzeria 556 Hwy. 27 352.243.7500 Rainbow Restaurant 704 E. Myers Blvd. 352.429.2093 The Surf Bar and Grill 650 Hwy. 27 202.527.0100 Minneola Jack’s Barbecue 100 S. U.S. Hwy. 27 352.394.2673 Lil Anthony’s Pizza 205 N. U.S. Hwy. 27 352.394.1516 Tiki Bar & Grill 508 S. Main Ave. 352.394.2232 Mount Dora 1921 by Norman Van Aken 141 E. 4th Ave. 352.385.1921 Anthony’s Pizza 17195 U.S. Hwy. 441 352.357.6668 Barnwood Country Kitchen and Smokehouse 3725 W. Old US Hwy 441 352.630.4903 Beauclaire Restaurant at Lakeside Inn 100 N. Alexander St. 352.383.4101
Bocce Pizzeria 925 E. First Ave. 352.385.0067 Breezeway Café 411 N. Donnelly St. 352.702.7898 Cecile’s French Corner 237 W. Fourth Ave. 352.383.7100 Cody’s on 4th Cafe 111 E. 4th Ave. 352.735.8426 Copacabana Cuban Cafe 320 Dora Drawdy Way 352.385.9000 Eduardo’s Loko Tacos Mexican Restaurant 226 Alfred St. 352.742.1181 Frog & Monkey English Pub 411 N. Donnelly St. 352. 383.1936 Highland Street Café 185 S. Highland St. 352.383.1446 Jeremiah’s 500 N. Highland St. 352.383.7444 J.K. Thai & Sushi 116 E. 5th Ave. 352.385.5470 Let’s Do Lunch 426 N. Donnelly St. 352.735.4577 Mount Dora Pizza & Subs 2718 W. Old U.S. Hwy. 441 352.383.5303 One Flight Up - Coffee, Dessert & Wine Bar 440 N. Donnelly St., Ste. 100 352.758.9818 Pisces Rising 239 W. 4th Ave. 352.385.2669 PizzAmore’ 722 E. 5th Ave. 352.383.0092 Shiva Indian Restaurant 140A W. 5th Ave. 352.735.4555 Sidelines Sport Eatery 315 N. Highland St. 352.735.7433 Sugarboo’s Bar-B-Que 1305 N. Grandview St. 352.735.7675
The Goblin Market 331-B Donnely St. 352.735.0059 Whale’s Tale Fish House 2720 W. Old U.S. Hwy 441 352.385.1500 Zellie’s Pub 4025 N. U.S. Hwy. 19A 352.483.3855 Sorrento Del Franco Pizza Place 31436 CR 437 352.383.8882 Gi Gi’s 25444 State Road 46 352.735.4000 Tavares Angelo’s Italian Restaurant 2270 Vindale Rd. 352.343.2757 Buzzard Beach Grill 12423 U.S. Hwy. 441 352.253.5267 Hurricane Dockside Grill 3351 W. Burleigh Blvd. 352.508.5137 Lake Dora Sushi & Sake 227 E. Main St. 352.343.6313 Mary’s Kountry Kitchen 15945 County Road 448 352.343.6823 O’Keefe’s Irish Pub and Restaurant 115 S Rockingham Ave. 352.343.2157 Palm Gardens Restaurant 1661 Palm Garden St. 352.431.3217 Ruby Street Grille 221 E. Ruby St. 352.742.7829 Sunrise Grill 462 E. Burleigh Blvd. 352.343.7744 The Hideaway 11912 Lane Park Rd. 352.343.3585 The Villages Amerikano’s Grill 998 Del Mar Dr. 352.633.8027 Bavarian Brewhaus 2738 Brownwood Blvd. 352.399.5516
Bravo Pizza 1080 Lake Sumter Landing 352.430.2394 Chengs Chinese and Sushi Restaurant 4050 Wedgewood Ln. 352.391.9678 China Gourmet III 343 Colony Blvd 352.750.4965 City Fire Brownwood & Paddock Square 352.561.2078 Fiesta Grande Mexican Grill 297 Colony Blvd 352.751.0400 Giovanni’s 3439 Wedgewood Lane 352.751.6674 Margarita Republic 1102 Main St. 352.753.4600 Mezza Luna Italian Restaurant and Bar 320 Colony Blvd. 352.753.3824 NYPD Pizzeria 4046 Wedgwood Ln 352.750.1994 RedSauce 1000 Canal St. 352.750.2930 Ricciardi’s Italian Table 3660 Kiessel Rd. 352.391.9939 Sakura 265 Colony Blvd 352.205.7393 Takis Greek and Italian Restaurant 13761 U.S. Hwy. 441 N. 352.430.3630 The Lighthouse Point Bar and Grille 925 Lakeshore Dr. 352.753.7800 VKI Japanese Steakhouse and Sushi Bar 1004 Old Mill Run 352.259.9887 Umatilla Fish & Chix 100 N. Central Ave. 352.669.7145 Gator’s 9 N. Central Ave. 352.669.6969 Greg’s Haystax 526 Umatilla Blvd. 352.669.1555
Nicky D’s Pizza 325 N. Central Avenue 352.669.2400 Old Crow Real Pit Bar-B-Q 41100 State Road 19 352.669.3922 Quarterdeck 801 Central Ave. 352.669.4662 Shanghai 531 N. Central Ave. 352.669.2004 The Mason Jar 37534 State Rd. 19 352.589.2535 Umatilla Tavern 605 N. Central Ave. 352.669.1325 Wildwood China Jade 420 W. CR 44 352.330.5913 Cotillion Southern Café 101 N. Main St. 352.748.1223 Los Magueyes Mexican Restaurant 346 Shopping Center Dr. 352.461.0577 O’Shucks! Oyster Bar and Grill 1016 S Main St. 352.399.2200 Traditions Café 3107 Hwy. 44 352.748.1077 Woody’s Bar-B-Q 1220 S. Main St. 352.748.1109 Yalaha Yalaha Bakery 8210 County Road 48 352.324.3366
Country Club Restaurants Clermont Sanctuary Ridge Bar & Grille 2601 Diamond Club Road 352.243.0411 Legends Grille & Tavern 1700 Legendary Blvd. 352.243.1118 Howey-in-the-Hills Mission Inn Resort El Conquistador Nicker’s Clubhouse Restaurant 10400 CR 48 352.324.3101 Mount Dora The Country Club 1900 Country Club Blvd. 352.735.2263 The Villages Belle Glade Country Club 446 Moyer Loop 352.205.8208 Cane Garden Country Club 1726 Bailey Trail 352.750.0627 Evans Prairie Country Club 1825 Evan’s Prairie Trail 352.750.2225 Glenview County Club 3914 Glenview Rd. 352.753.0077 Hemingway’s at Havana Country Club 2484 Odell Circle 352.430.3200 Legacy Restaurant Nancy Lopez Country Club 17135 Buena Vista Blvd. 352.753.1475 Orange Blossom Country Club 1542 Water Tower Circle 352.751.4501 Palmer Legends Country Club 1635 Palmer Way 352.750.4499 Tierra Del Sol Country Club 806 San Marino Dr. 352.753.8005 Wildwood Continental Country Club 50 Continental Blvd. 352.748.3293
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