Our media your revenue generator
GOLD’S GYM the destination success stories !!!
IT ALL STARTED HERE!! • Gold’s Gym started in Venice California in 1965 • Today, Gold’s Gym has over 700 facilities all over the world • Largest full-service co-ed gym chain in the world • Gold’s Gym started in 2002, at Nepean Sea Road, Mumbai
• As of now we are 55 gyms in 29 cities of India.
INDIAN FOOTPRINTS •
Mumbai – 11 Gyms
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Kolhapur – 1 Gym
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Kolkatta – 2 Gyms
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Nasik - 1 Gym
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Guwahati – 1 Gym
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Indore – 2 Gyms
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Bangalore – 7 Gyms
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Jaipur - 1 Gym
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Secundarabad – 1 Gym
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Udaipur – 1 Gym
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Hubli – 1 Gym
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Mohali – 1 Gym
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Coimbatore – 1 Gym
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Jalandhar – 1 Gym
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Ahmedabad – 1 Gym
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Amritsar - 1 Gym
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Baroda- 1 Gym
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Noida – 2 Gyms
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Surat - 1 Gym
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Delhi – 7 Gyms
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Pune – 2 Gyms
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Gurgaon – 1 Gym
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Faridabad – 1 Gym
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Ghaziabad- 1 Gym
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Lucknow – 1 Gym
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Meerut- 1 Gym
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Raipur- 1 Gym
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Belgaum -1 Gym
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Mangalore – 1 Gym
OPENING SOON- Pre Sales
• Pune- NIBM • Ludhiana- Canal Road
• Kanpur- Swaroopnagar • Cochin- Vyttila • Sangli- M.G. Road
• Pune- Law College Road • Lucknow
Some landmark locations providing reach and scale‌
Gold’s Gym Bandra-Mumbai
Gold’s Gym Kandivali-Mumbai
Gold’s Gym Nepean Sea Rd-Mumbai
Gold’s Gym Vashi-Mumbai
GOLD’S GYM SANTACRUZ - MUMBAI
GOLD’S GYM JN ROAD - KOLKATA
GOLD’S GYM AHMEDABAD
GOLD’S GYM BARODA
GOLD’S GYM BANGALORE
GOLD’S GYM JALANDHAR
Gold’s Gym Jaipur
A great platform
A great platform • Displays/interactive media • Electronic media • Print media - PULSE • Static branding • SMS’s • Website branding
• E-mailers • Direct mailers • Sponsoring event properties
Displays/Interactive media
• A Chance to interact with our high end clientele • To carry out testing and trialing of the product • Selling and displaying of the products
Static branding To create brand recall which will ultimately culminate into sales
Branding options • large format-6*4 feet • Medium format -4*3 feet
• Tent cards • Drop boxes • Posters • Standees
Static branding
TENT CARDS:-Placement of tent cards at the reception table
DROP BOX:- contests can be run to make the activity interesting and to create a buzz
Mirror Branding
Special acrylic sheet branding
WHY PULSE???
• Internal Gold’s Gym magazine • Once a quarter • About- Testimonials, Articles ,Celebrity interviews, In gym events. • Endorsed by celebrities • Readership:- 90,000 customers
Advertising Options in PULSE
• Right hand full page • Back inside/front inside cover • Back cover • Belly Wrap • Insertion of fliers/Pamphlets • Tear off coupon • Index page branding • Sampling of product with PULSE
Event Properties of Gold’s Gym • Calendar Hunt • Ms Fit & Fab • Body Transformation
• Spinnathon • Mr. Body Perfect
SOME FAQ’S • What's is in it for ME ? • Is it VALUE for money ? • Do I get the REACH ??
• Is it localized or PAN India presence? • Frequency of the newsletter PULSE? • Type of customers?
STARTLING REVELATIONS !!! • Our reach- HNI and Ultra HNI clients • Crème-de-la-crème of the society • Brand conscious and designer oriented
• Clientele looking for selectivity and high visibility • High purchasing power • Impulsive buyers
Demographics • Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Atul Ruia, Ajit Agarkar, Mohamad Azharuudin, Rishi Kapoor, Salman Khan, John Abraham, Bipasha Basu, Sabira Merchant and many more. • All Gyms have a 40% female : 60% male ratio • Age group-15% below 24 years
- 75% between 24-50 years - 10% above 50 years
• Footfalls:- on an average we have 500 workouts per day per gym.
OUR MEDIUMS INCLUDE • The vibrant gym atmosphere where CELEBRITY endorsements are norms rather than exception • Bollywood CELEBRITIES make a statement by appearing in the newsletter as they patronize the gym..
UNDOUBTLY a WIN WIN proposition with class and value going hand in hand…. SURELY a medium that cannot be missed at any cost…
Brands that have successfully promoted themselves !!!
BRANDS Media
Cars
Watches
Perfumes and skin products
Sports and health products
MUSIC SYSTEMS/PLASMA
Lingerie
Clothes and accessories
AND SOME MORE… Banks
Durable lifestyle stores/ goods
Travel
FMCG’S & Telecomm
SUCCESS STORIES
Just wanted to thank you for the excellent support you and your team gave us during the past year of association with your company. I appreciate the fact that this was a first for both of us and there was a lot to be learnt by way of execution and fore-planning. However, needless to say that you guys were wonderful and I look forward to similar tie-ups with your chain in the coming future. SAMIT GUPTA- Managing Director Neulife Nutrition
DIESEL DOOR BRANDING….
Car Placement- Mercedes at Pune Gold’s Gym
REAL ESTATE CLIENT….
Hicons – Strip Mirror Branding and Large Format Acrylic Branding
‘Gorgeous skin care clinic
, wanted a business association with Gold's gym , to extend their special medical and cosmetic clinical services to their stemmed cliental. By creating branding and also by giving out vouchers. With Gold's gym reputation and fame , Dr Purnima Mahatre the director of Gorgeous skin care clinic, became a member and we are very happy to be acquainted with Gold's gym. In all it was a fruitful association.-
-IRMA (Marketing and sales Executive)
VOGUE Increase of circulation and and visibility- VOGUE
It has been a pleasure to be associated with Gold's Gym for sampling to your customers. The clientele that visits Gold's gym is perfect for our brand Bournville. The response to the sampling initiative was very positive and we look forward to more interactions with your customers. - AMIT SINGH –Brand Manager Cadbury
ADIDAS It was intended to be a strategic alliance between Two top brands in the fitness industry. ADIDAS Benefited from increase in sales and brand affinity amongst Gold’s Gym members .It was a good partnership. Albeit Short Adhiraaj Singh- Marketing head
AND MANY MORE
Gatorade
INNOVATIVE MODES of ADVERTISING at GOLD’S GYM
MIRROR BRANDING
A 5 inch width strip branding on the top of the mirror
BRANDING ON THE STEPS
CHANGING ROOM DOOR
A Translucent branding on the glass doors of the changing room
LOCKERS
Tags on the handles of each locker
SHOWER AREA DOORS/CURTAINS
MATS
TOWELS
TELEVISIONS
Tags at the base of all the TV screens
GLASS PANELS
Translucent branding on the glass panels
FLOOR MATS
We PROMOTE You PROFIT !!!
Thank you FOR FUTHER DETAILS CONTACT POOJA C THAKUR- MOB:-09820444285 pooja@goldsgymindia.com SANYUKTA D KHANDKE- MOB:-09223300255 sanyukta.khandke@goldsgymindia.com BHAGYASHREE SHUKLA-MOB:-09223394389 bhagyashree@goldsgymindia.com ASEEM CHATURVEDI-MOB:-09650588057 aseem.chaturvedi@goldsgymindia.com GOLD’S GYM LANKMARK,4TH FLOOR PALI NAKA, BANDRA-WEST MUMBAI-400050 TEL:-022-66992291/4491