Overview of Benefits of Digital Technology on the Gaming World The gaming industry is a $470 billion industry that enjoys universal popularity and appeal. Pitting one’s luck and skills to earn a windfall profit is an experience that has attracted mankind since the beginning of civilization. Today, the casino, lottery, and gaming industry is facing newer challenges due to the impact of technology that has converted the entire world into one huge market. However, casinos and gaming and entertainment providers can meet the challenges by relying on the same technological innovations that created them in the first place. Read ahead for an overview of some ways in which such enterprises can leverage IT to maximize growth opportunities.
a. E-Gaming Why go to the casino when the biggest gaming and entertainment service providers can be accessed on the Internet or even through smartphones? Modern casinos can leverage the online revolution to help a larger audience enjoy access to popular games and lotteries. Casino solutions for mobile phones can help people try their luck even when they are on the move. While there is no doubt that the experience of visiting a casino in person is truly unique, the Internet can help gaming industry players go beyond issues related to easy access.
b. Casino Management Systems Casinos are business organizations that, like any other firm, must cut costs and increase revenues to maximize profits. Incorporation IT solutions and tools for better and cheaper management of operations can help these organizations offer better-quality services at great cost efficiencies. Further, casino application development can be used to enhance the overall experience of the gambling enthusiast. A touch screen on the gaming or gambling console can help patrons enjoy access to a wide range of additional services without any interruptions or disruptions in the overall experience.
c. Business Services While Finance and Accounting are integral components of any and every commercial organization, casinos, which deal with huge sums of money in its routine operations, must comply with stringent rules and regulations as mandated by the law. Automation, storage and access of data on the cloud, and specialized accounting programs can help casinos ensure better compliances without incurring very high costs.
d. Improved and More-Efficient Testing The conventional approach of testing new games or casino services always involved an element of luck. It was virtually impossible for the organization to ensure foolproof testing in a cost-effective and timebound manner. Working with a reputed IT service provider can help casinos carry out thorough testing of all new services and offerings before deployment. Continuous testing will help speed up the development process, which will further help reduce costs and improve end-user satisfaction.
e. Strategic Benefits of Gamification
Gamification refers to attempts of commercial organizations to recreate the gaming experience in the workplace to improve efficiency and maintain employee morale. Use of IT solutions and services can help casinos and entertainment firms go beyond conventional services. The vast experience of keeping people entertained for hours without boredom or exhaustion can be, through big data collection and analytics, leveraged with the corporate sector as a whole. The role of IT in casinos and lotteries goes beyond gaming application development for the Internet or smartphones. If leveraged properly, new-age tools and solutions will result in more customer satisfaction, lower costs, greater operational efficiencies, and higher profits. Reference : http://www.hcltech.com/media-entertainment/casinos-gaming