Messi Madness in the USA Soccer star debuts in the MLS changing the dynamic in the US

Adamaris Olivares Sports Editor

Four minutes a er the end of regular time, Messi scored his rst goal in his Major League Soccer (MLS) debut with Inter Miami FC in July.

Millions watched from their couches at home with a newly purchased membership to Apple TVs MLS Season Pass service. And other lucky ones saw it in person in Miami, watching the legendary Argentinian soccer star play for an American team for the rst time.

Messi’s current contract with Inter Miami FC stands at $60 million a year. Not only does his contract guarantee him that money, but he has a part-time deal with the MLS. Every time someone signs up for Apple TV a er his signing with Inter Miami FC, the money goes partially into Messi’s contract as well as an option for part-ownership of Inter Miami FC.

So over time, Messi is expected to make over $1.6 billion during his time at Inter Miami, according to Sportico. Already, he has set records for TV viewership. According to Apple, its three most-watched matches ever on MLS Season Pass happened between the week of July 19-26, with his debut happening on July 21. His debut day, according to Axios, caused the biggest single-day subscription to Apple TV.

Not only is he setting records and creating history with streaming services, but he’s also raised ticket prices to watch games in person. e home ticket games for Inter Miami FC are now listed for an average of $935, which is a 515% di erence according to TicketiQ. A single ticket before Messi at Inter Miami FC was around $30-50, but now there are about $80-100, doubling the original price. Not only has it a ected Inter Miami FC, but MLS tickets in general are more expensive this season compared to last year.

While Messi isn’t expected to come to Austin until 2024, many students at Akins are excited for his debut in the MLS. While some have been preparing to purchase their ticket, and some are just excited to see him play in the US. BrandonLlanosandJDHenrycontributedtothisstory

Courtesy of Apple Mess of Money

Messi is predicted to make over $1.5 billion because of the cut of revenue he recives from new subsribers to MLS’ Season Pass streaming service after signing with Inter Miami FC.

Akins Messi fans react to his MLS debut

“I hope he brings more publicity to the sport, as of now I know there are more people watching the sport purely over the fact that Messi made his move here to the States. Hopefully, he will bring more attention and opportunities to the MLS.”

“I’m excited to see Messi play Austin FC, I don’t care about the price. Just getting to see a once and a lifetime opportunity to see him play in person is a must.”

“Both of the goats (Messi and Ronaldo) have made drastic changes in their new leagues, as to what I hope Messi brings or can make grow here. I want it to be money especially since World Cup 2026 will be here in the U.S.”