AKMAL MIRZA BIN RIZAL 09DFP19F1055
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FASHION PORTFOLIO
COMPANY COLLABORATION
FARRARAHIM ATELIER Start operation in November 2017. The brand was founded by the married couple Asrul Izham Muhammad Alias
&
Farahiyah Rahim.
Owner
Asrul Izham Muhammad Alias
Fashion Designer
Farahiyah Rahim
FARRARAHIM ATELIER
Named after the main fashion designer Farahiyah Abdul Rahim
Derivated from the French word that means
"
a workshop or studio,
especially one worked by an artist or designer"
In the beginning, Farrarahim Atelier only consists of 4 workers in cooperation from Puan Farahiyah Rahim with Politeknik Ibrahim Sultan. They would take fashion design students from Politeknik Ibrahim Sultan as an intern at the atelier.
BUSINESS Farrarahim atelier design garments mainly for women, with a custom purchase. Farrarahim atelier design garments and clothes for celebrations, festivals and wedding. Also, provide rental service which is rare in Johor for customers from the event company(bridals) and also for customers online
TARGET MARKET Middle age elder women have a different sense of style in terms of clothing. Main customers not only from Johor but from the whole peninsular of Malaysia, including Sabah and Sarawak and also from abroad.
collaboration Early after Farrarahim Atelier was founded, Farrarahim Atelier has made collaboration with a wedding Event Designer company
Design"
Whitebox
"
From the collaboration, Farrarahim Atelier are able to join various wedding-related events to promote their collection and to promote their collaboration with Whitebox Design
Farrarahim also
TNEMEVEIHCA
participated in a few fashion design competition around Johor and some of the achievement are
1st Place ( Best Designer Award) -
Miss Nightingale 2019
Best Dress - Marathon Gala Seri
Pesona 2019
Best Designer Award - Make Up Contest Johor Wedding Festival
With increasing exposure, Farrarahim atelier stays to gain attention from the artistic industry. Farrarahim atelier receives many exclusive purchases for events and TV appearance.
BIOGRAPHY FARAHIYAH ABD RAHIM
Born on 10th June 1986
EDUCATION
-DIPLOMA IN FASHION DESIGN - UITM SRI ISKANDAR -BA HONS IN FASHION DESIGN - UITM SHAH ALAM -MASTER IN DESIGN TECHNOLOGY - UITM SHAH ALAM
WORK EXPERIENCE
-Freelancer at ASTRO as a fashion stylist -Involved in numerous Live telecast -Enrolled as a lecturer in Fashion Design at Politeknik Ibrahim Sultan
Specialised in bridal and custom wear.
Farrarahim atelier has never produced any mass-market product.
Is the first atelier in Johor that provides rental service. They concentrate more on product quality rather than Were known to be the trendsetter for bridal wear in Johor
quantity.
Made of highly skilled workers, all the way from the
Are known to take pride over their design
seamstress to the designer herself.
hence mass market are never considered as their identity.
& construction,
StrengthWeakness OpportunityThreat Not only accept custom design for the bridal dress but
Pandemic has given a huge impact tpwards the atelier's
also are capable to cooperate with various types of
business.
wearable designs, as long as the customers are satisfied. There are also a lot of fashion designers in Johor especially, who made Farrarahim atelier's bridal design as their inspiration for their collection, which by the time made Farrarahim atelier's design to less stand out and appealing in the crowd.
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GNIGAKCAP
INVOICE
BUSINESS CARD
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GUIDELINES
P.01
Forecasting
P.02
Subject Matter
P.03
Collection Visual Research
P.04
Company Profile
P.05
Design Development
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FORECASTING
&
FORECAST TREND
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COLOUR
Gender: Women Age : 23 - 28 years old Lifestyle: Urban Monthly income : RM10000 - RM20000 monthly
feirB
ngiseD noihsaF
Target Market
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SUBJECT MATTER
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ORCHID MANTIS
SITNAM
DIHCRO
INTRO
A mantis from South East Asia. It is known by various
including
walking flower mantis
common names
& pink praying mantis
The species is characterised by a brilliant colouring and a structure finely
adapted for camouflage, mimicking parts of orchid flowers.
The mantis can change its colour between pink
& brown, according to the
colour of its background
DIET
Carnivorous. Prefer catching other insects. Bepidophteran prey. Some are
known to be cannibalistic, eating their own siblings, when one strays too
close.
SIDE NOTES*
With the special alluring colouration, the mantis itself acts as a decoy. The mantis with flattened limbs with
" that semi-opalescent", semi-crystalline
appearance that is caused by a purely structural arrangement of liquid globules or empty cells
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"Hymenopus Coronatus"
ANALYTICAL DRAWING Hymenopus Coronatus The picture on the left shows an analytical drawing that was created with watercolour and around the watercolour picture, we can see that a few parts of the mantis's body parts were taken out.
On the right, the sketch right was created using an Artline pen of various sizes and also colour markers to highlight colours and depict ombre on the mantis properly.
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ANALYTICAL DRAWING
esahp noitatnemirepxe
SEHCTEKS N G I S E D
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COLLECTION VISUAL RESEARCH
EFFLORESCENCE REGENERATION
Meaning behind it. Efflorescence means the period when flowers start to appear on plants. Another meaning for it is the production of a lot of art, especially of high quality. As for regeneration, it is defined as spiritual renewal or revival, it can also be defined as restoration of body.
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THEME
TPECNOC
END STREET WEAR WHAT IS HIGH END
?
STREET WEAR
High-end streetwear is a type of luxury streetwear. Streetwear is mainly made in mass-market but high-end streetwear have a limit to it to make it exclusive. Other than that high-end streetwear also really concentrate on the customer's experience, they want their customers to be satisfied and are able to express themselves through their sense of style.
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HIGH
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Casual
NOITCNUF
The purpose of clothing
Casualwear is mainly known as the type of wear where people are able to wear comfortably and do experimentation with their fashion sense.
Casualwear is mainly used
to go outing, hanging out with friends and do leisure activity either shopping or having a picnic, casualwear is made to be the types of wear that are subjective in many ways and are not formidably strict in event to attend and dress code.
EXOTIC STYLE
Exotic style is to wear something that has never been worn by anyone or something that you can easily see in public.
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STYLE
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DESIGN
DETAILS
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gnihctits elbuod
tesroc
triks licnep
stnap detsiaw hgih
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SILHOUTTE
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dap redluohs
FINISHING N
TRIMMING
teleye
enob elahw
piz elbisivni
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ACCESSORIES
face mask
seohs yknuf
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MOOD BOARD STORY BOARD
MOODBOARD
STORYBOARD
Throughout this process, I have gathered various types of fabric
swatches. In the end, I've noticed that for my particular collection, the heavy-weight fabric is required. It is quite hard to find heavyweight fabric in Malaysia, but the possibility was never zero. It is due to the pandemic, the fabric swatch is not easily acquired.
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FABRIC SWATCHES
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THE SUITABLE FABRIC NEOPRENE
KNIT SPACE
SCUBA
COTTON
imsyedsyafiq is an instagram influencer who have over 221K followers. Imsyedsyafiq also had been a model for Gucci for KLFW2020. Imsyedsyafiq was one of the important fashion influencers for the luxury product especially for teens here in Malaysia.
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ESUM
@IMSYEDSYAFIQ
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COMPANY PROFILE
The brand name mirza is derivated from the name Akmal Mirza, where I see that my name
'Mirza" was barely used throughout my life. I wanted to treasure the name hence, the reason mirza was made as to the brand name. The idea behind the alien-like on the I is to show
" I am different ". Society was made to show what is normal and what is not, to be
different in a crowd means to be an alien amongst human. I wanted to promote the idea of normalize being different. Society's social pressure has blocked so much creativity in each individual to express themselves, hence i the reason I wanted them to aware that being different from others is okay and are totally normal.
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CORPORATE IDENTITY
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SSENDIRSAUCB
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PRICE TAG
SENIL2292 REMMUS GNIRPS
PACKAGING
Here we have been assign to properly developed our design with a complete guide by
our lecturer. For the first step, we were asked to use the cut and paste technique to find the silhouette of our design using our subject matter to ensure that the design is related to our subject matter. After that, we were asked to slowly develop our design to create more variant from the design. When the designs are chosen, each design should be made to look wearable and marketable. Last but not least when 3 final designs are chosen, a technical drawing should be made and make sure to illustrate a proper figure to go alongside the technical drawing.
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DESIGN DEVELOPMENT
TECHNICAL BOARD
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20
DESIGN LINE UP
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TECHNICAL DRAWING
GNIWARD LACINHCET
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THE CHOSEN
3
NO.1
NO.2
NO.3
ILLUSTRATION
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ILLUSTRATION 1
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ILLUSTRATION 2
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ILLUSTRATION 3
HOW TO
+60 11 6091 2091
Email Address
akmalsancarradine
GET IN TOUCH
THANK YOU
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Phone Number
@gmailcom