The Toilet Book

Page 1


. O L L HE So here’s the thing: To break into advertising, we need five minutes from your busy schedule to look at our work. Well, you have five minutes now, and let’s face it, you’re dying to read just about anything. Win-win.


T THIS E G S ’ T LE ARTED. T S T I H S




TOILET COMIC

Perspectives.

SUPER FAST GAME TIME

A quick training for your brain.

WORD SEARCH

BINARY SUDOKU A A A A A

1 0

A A A P A

DIFFERENCE

SPOT THE DIFFERENCE BETWEEN THE TWO PICTURES!

A A A L A

A A A O A

A A A P A


Goal

Idea

Drive donations to City Harvest, NYC’s #1 food rescue program.

Buy the ingredients, and come to one of our cooking classes.

Launch a series of cooking classes to offer something valuable in return for donations: cooking skills.

NYCOOKS

Donate all the food you prepared and bring home the secrets of the chef.

OneShow CC 2011: Merit

If you can’t attend class, get one of our dinner packs containing the ingredients and $1 donation, then join online.


PANTONE BINGO

Pick the color of the day.


GOAL Reposition Umbro as a streetwear brand amongst its soccer inspired audience.

IDEA Giving consumers home-field advantages off the field.

Find one of our statues in the city, shaped as Umbro’s signature mark, the A-frame.

Reveal the beacon with the HomeGround AR app.

Follow the path on your phone to attend exclusive events.

D&AD 2011: Yellow Pencil Future Lions 2011: Finalist


THIS PAGE IS DEDICATED TO DEEP TOILET THOUGHTS. ENJOY!


A self-promotion ad for Y&R, produced for USA Today’s Cannes Lions 2011 Issue.


GOAL Promote the human based tagging system of the online radio community, Last.fm.

IDEA Let people define the character of their city through music.

With the CityTag AR app people can tag places in the city with music they think is relevant to the area. Others can listen to or replace these playlists when they walk by the tags.

Recognition from client:


JUST IN CASE

If you ran out of paper, call us, and we’ll bring you a roll asap. In the meantime, just use one of these.

646-527-4855 (AKOS PAPP) 646-462-1130 (LASZLO SZLOBODA) OURPORTFOLIOSITE.COM HI@OURPORTFOLIOSITE.COM


HOW WE GOT TO YOUR TOILET

It all started five years ago at a house party while waiting in line for the bathroom in our hometown Budapest, Hungary. Since then, we spent university years over-analyzing art, entertained clubbers with daft party projections, and started Miami Ad School Europe in Hamburg. After the first year we moved on to intern in Stockholm and in New York. And here we are, in this stall.


THEY MADE US SMARTER: Miami Ad School Europe ELTE Budapest - Film Studies (BA) PPKE Budapest - Aesthetics (BA) THEY GAVE US FREE FOOD: Y&R New York (Summer 2011, Winter 2012) BBDO New York (Fall 2011) Saatchi & Saatchi Stockholm (Spring 2011) THESE GOT US DRUNK: D&AD Student Awards 2011 - Yellow Pencil D&AD Student Awards 2011 - In Book One Show College Competition 2011 - Merit Future Lions 2011 - Finalist Young Lions Hungary 2011 - Finalist

ZLO S A L + AKOS


There’s a lot more on

OURPORTFOLIOSITE.COM If you enjoyed the last five minutes, tell everyone about it. Thanks. And please flush.


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