Akrapovič Magazine vol. 17

Page 1


model one

The Sound Engineered and Handcrafted in Slovenia

UBIQAUDIO

www.ubiqaudio.com


model one

The Sound Engineered and Handcrafted in Slovenia

UBIQAUDIO

www.ubiqaudio.com


04

Contents

05 letter

06 akrapovic news

04

20 REVOLUTION

28 INTERVIEW

34 GO WILD

05

Milestone

40 FANTASTIC

42 CUSTOM STAR

48 ADVENTURE

52 DRIVE WITH US

58 CRAZY STUFF

60 ORIGINAL

In 24 years, Akrapovič has grown in an unbelievable way. We moved from the small workshop, our first headquarters, to Ivančna Gorica, where we have constantly added new facilities until we reached the location’s limit. The demand for higher volumes and the growing complexity of products has pushed the company to continuously invest in higher production capacity, new technologies and research & development. All of the above caused us to transfer production to a bigger factory and we started the move to the new production facility in Črnomelj last August. The move itself was not an easy project, since many activities were going on in parallel: the construction of the new logistics and warehouse center, the renovation of the production facility, setting up infrastructure, moving production and product manufacture … all at the same time. But we made it, because everything is possible with an excellent team. So, after 24 years we passed a new milestone. Production and logistics are now run from a big and modern facility that will enable the future growth of the company. At the same time, we gained room to expand R&D, the toolshop and titanium foundry capacities at the “old” location. Maybe it’s just a coincidence, but it is interesting that the first employee of Akrapovič is now set to retire. Mr. Igor Ržek, who was the first person Mr. Akrapovič hired as a welder, is saying goodbye to the team after a long run. In the beginning the team consisted of one or two men, today it numbers nearly 850 people. And this is certainly a milestone. With all the novelties, new

66 HIGH GEAR

// Si

Copyright notice

NOTE All the longer articles in the Akrapovič magazine

This magazine and its entire textual and pictorial content are subject to copyright. Any reproduction thereof without prior written consent of the copyright holder is prohibited. The articles contained herein do not necesseraly correspond with the opinions of Akrapovič d.d. the publishers of the editors. Not for sale. Printed in Slovenia in April 2015 in 5.000 copies.

will include a text that will be marked with the // Si sign and placed in a special frame. The Akrapovič company is based in Slovenia and this is why we decided to keep this part of the text in Slovenian as well.

Letter

14 VISIT WITH US

photo: Bor Dobrin

AKRAPOVIČ Akrapovič Lifestyle Magazine Issue 17, April 2015 Akrapovič d.d. Malo Hudo 8a SI-1295 Ivančna Gorica Slovenia www.akrapovic.com Publisher: Korpmedia d.o.o. Tomšičeva 1, 1000 Ljubljana, Slovenia www.korpmedia.si Managing Director: Mateja Kos ID No.: 2272237000 VAT No.: SI14601737 Editor-in-chief: Miran Ališič Photo editor: Bor Dobrin Art directors: Neja Engelsberger, Saša Kerkoš Cover design: Zdenko Bračevac Contributors: Alenka Birk, Jasmina Dvoršek, Matevž Hribar, Primož Jurman, Peter Kavčič, Matjaž Korošak, Hermina Kovačič, Mitja Reven, Julian Ryder, Karin Sturm. Contributing Photographers: Bor Dobrin, Jasmina Dvoršek, Saša Kapetanovič, Žiga Lovšin, Profimedia, Daniel Reinhardt, Alex Štokelj. Translation: Matjaž Horvat Lectorship: Michael Manske Client Editor: Primož Jurman On the cover: On the cover – Akrapovič Slip-On Line (Titanium) exhaust system for the Lamborghini Aventador LP 700-4. Photo by: Alex Štokelj Printing: Tiskarna Premiere, d.o.o. Vikrče 21, 1211 Ljubljana Šmartno, Slovenia

05

Contents

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

equipment, a new factory, and certainly a different way of organizing and running the company and the business itself, we are starting a new era, a new lifetime. But one thing— the most important thing, the reason why the company exists—must always remain the same. This is our dedication to providing the best possible product to our customers with all the passion and drive for moving the boundaries through continuous innovation and improvements. And there is another milestone. The milestone of developing and producing exhausts for three mega vehicles. The latest one was unveiled at the Geneva Motor Show: the megacar Koenigsegg Regera with a revolutionary hybrid drivetrain maxing out at 1500HP. But there is another hybrid in the vehicle - the Akrapovič exhaust system made of Inconel, stainless steel and titanium. The mega motorcycle Kawasaki Ninja H2 and Ninja H2R with 200HP and 300HP, featuring our new muffler design, were already presented at Intermot and EICMA. And there’s also the Lamborghini Aventador, for which we developed an extraordinary exhaust with amazing weight savings, featuring an Inconel and titanium combination as well as the new generation of the Akrapovič Sound Kit with wireless remote control. We are moving forward and a new milestone is already on the horizon…

Uroš Rosa CEO

Warning

Because of the world-wide distribution of Akrapovič d.d. products, neither Akrapovič d.d. nor any of its subsidiaries make any representation that the products comply with the air and/or noise emissions laws, or labeling laws, of any jurisdiction. The purchasers are entirely responsible for informing themselves of the applicable laws where the products are to be used and to comply with those law.

pecially as those parts and systems modify, remove, or replace original equipment catalysts. Please consult the appropriate laws in your area before installing any aftermarket part or system on your vehicle to ensure compliance with all applicable laws. Neither Akrapovič d.d., Akrapovic America LLC nor any of their subsidiaries or the sellers of the parts or systems make any representation that any of their parts or systems comply with any such laws.

Warning / USA

Warning / California

Various U.S. states and the U.S. federal government have individual laws regulating the use of aftermarket exhaust parts and systems, es-

California laws prohibit the use of any aftermarket exhaust part or system that modifies, removes or replaces original equipment catalysts

unless the California Air Resources Board has issued an Executive Order regarding such part or system or unless the part or system is exempted by being used only on racing vehicles on closed courses. Neither Akrapovič d.d., Akrapovic America LLC nor any of their subsidiaries make any representation that any of their parts or systems has received such an Executive Order or that any of their parts or systems conform with the racing vehicles exemption. The purchasers are entirely responsible for informing themselves of applicable California laws and to comply with those laws.


04

Contents

05 letter

06 akrapovic news

04

20 REVOLUTION

28 INTERVIEW

34 GO WILD

05

Milestone

40 FANTASTIC

42 CUSTOM STAR

48 ADVENTURE

52 DRIVE WITH US

58 CRAZY STUFF

60 ORIGINAL

In 24 years, Akrapovič has grown in an unbelievable way. We moved from the small workshop, our first headquarters, to Ivančna Gorica, where we have constantly added new facilities until we reached the location’s limit. The demand for higher volumes and the growing complexity of products has pushed the company to continuously invest in higher production capacity, new technologies and research & development. All of the above caused us to transfer production to a bigger factory and we started the move to the new production facility in Črnomelj last August. The move itself was not an easy project, since many activities were going on in parallel: the construction of the new logistics and warehouse center, the renovation of the production facility, setting up infrastructure, moving production and product manufacture … all at the same time. But we made it, because everything is possible with an excellent team. So, after 24 years we passed a new milestone. Production and logistics are now run from a big and modern facility that will enable the future growth of the company. At the same time, we gained room to expand R&D, the toolshop and titanium foundry capacities at the “old” location. Maybe it’s just a coincidence, but it is interesting that the first employee of Akrapovič is now set to retire. Mr. Igor Ržek, who was the first person Mr. Akrapovič hired as a welder, is saying goodbye to the team after a long run. In the beginning the team consisted of one or two men, today it numbers nearly 850 people. And this is certainly a milestone. With all the novelties, new

66 HIGH GEAR

// Si

Copyright notice

NOTE All the longer articles in the Akrapovič magazine

This magazine and its entire textual and pictorial content are subject to copyright. Any reproduction thereof without prior written consent of the copyright holder is prohibited. The articles contained herein do not necesseraly correspond with the opinions of Akrapovič d.d. the publishers of the editors. Not for sale. Printed in Slovenia in April 2015 in 5.000 copies.

will include a text that will be marked with the // Si sign and placed in a special frame. The Akrapovič company is based in Slovenia and this is why we decided to keep this part of the text in Slovenian as well.

Letter

14 VISIT WITH US

photo: Bor Dobrin

AKRAPOVIČ Akrapovič Lifestyle Magazine Issue 17, April 2015 Akrapovič d.d. Malo Hudo 8a SI-1295 Ivančna Gorica Slovenia www.akrapovic.com Publisher: Korpmedia d.o.o. Tomšičeva 1, 1000 Ljubljana, Slovenia www.korpmedia.si Managing Director: Mateja Kos ID No.: 2272237000 VAT No.: SI14601737 Editor-in-chief: Miran Ališič Photo editor: Bor Dobrin Art directors: Neja Engelsberger, Saša Kerkoš Cover design: Zdenko Bračevac Contributors: Alenka Birk, Jasmina Dvoršek, Matevž Hribar, Primož Jurman, Peter Kavčič, Matjaž Korošak, Hermina Kovačič, Mitja Reven, Julian Ryder, Karin Sturm. Contributing Photographers: Bor Dobrin, Jasmina Dvoršek, Saša Kapetanovič, Žiga Lovšin, Profimedia, Daniel Reinhardt, Alex Štokelj. Translation: Matjaž Horvat Lectorship: Michael Manske Client Editor: Primož Jurman On the cover: On the cover – Akrapovič Slip-On Line (Titanium) exhaust system for the Lamborghini Aventador LP 700-4. Photo by: Alex Štokelj Printing: Tiskarna Premiere, d.o.o. Vikrče 21, 1211 Ljubljana Šmartno, Slovenia

05

Contents

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

equipment, a new factory, and certainly a different way of organizing and running the company and the business itself, we are starting a new era, a new lifetime. But one thing— the most important thing, the reason why the company exists—must always remain the same. This is our dedication to providing the best possible product to our customers with all the passion and drive for moving the boundaries through continuous innovation and improvements. And there is another milestone. The milestone of developing and producing exhausts for three mega vehicles. The latest one was unveiled at the Geneva Motor Show: the megacar Koenigsegg Regera with a revolutionary hybrid drivetrain maxing out at 1500HP. But there is another hybrid in the vehicle - the Akrapovič exhaust system made of Inconel, stainless steel and titanium. The mega motorcycle Kawasaki Ninja H2 and Ninja H2R with 200HP and 300HP, featuring our new muffler design, were already presented at Intermot and EICMA. And there’s also the Lamborghini Aventador, for which we developed an extraordinary exhaust with amazing weight savings, featuring an Inconel and titanium combination as well as the new generation of the Akrapovič Sound Kit with wireless remote control. We are moving forward and a new milestone is already on the horizon…

Uroš Rosa CEO

Warning

Because of the world-wide distribution of Akrapovič d.d. products, neither Akrapovič d.d. nor any of its subsidiaries make any representation that the products comply with the air and/or noise emissions laws, or labeling laws, of any jurisdiction. The purchasers are entirely responsible for informing themselves of the applicable laws where the products are to be used and to comply with those law.

pecially as those parts and systems modify, remove, or replace original equipment catalysts. Please consult the appropriate laws in your area before installing any aftermarket part or system on your vehicle to ensure compliance with all applicable laws. Neither Akrapovič d.d., Akrapovic America LLC nor any of their subsidiaries or the sellers of the parts or systems make any representation that any of their parts or systems comply with any such laws.

Warning / USA

Warning / California

Various U.S. states and the U.S. federal government have individual laws regulating the use of aftermarket exhaust parts and systems, es-

California laws prohibit the use of any aftermarket exhaust part or system that modifies, removes or replaces original equipment catalysts

unless the California Air Resources Board has issued an Executive Order regarding such part or system or unless the part or system is exempted by being used only on racing vehicles on closed courses. Neither Akrapovič d.d., Akrapovic America LLC nor any of their subsidiaries make any representation that any of their parts or systems has received such an Executive Order or that any of their parts or systems conform with the racing vehicles exemption. The purchasers are entirely responsible for informing themselves of applicable California laws and to comply with those laws.


06 / 11

Akrapovič News

News 06

Akrapovič’s partners on two wheels and four wheels have collected a total of 98 world championship titles so far. The first two were won in 2000 by Joerg Teuchert (Yamaha) in WSS, and Colin Edwards (Honda) in WSBK, but this year the number of world champions who race with Akrapovič exhausts will top 100. Who will be Akrapovič’s 100th world champion? Predictions are always risky, especially in racing, so come visit us at www.akrapovic.com and read our race reports. There are a lot of male and female candidates who could win the 100th world championship title with the aid of Akrapovič exhausts, ranging from partner teams in MXGP, MX2, Rally, WMX, SX to Moto3, Moto2, MotoGP, EWC, WSBK, WSS, WEC and FIA WEC.

Dakar double 2015 Akrapovič partners KTM and X-raid repeated last year’s victories. The team of Al-Attiyah/ Baumel (MINI ALL4 Racing, Qatar Rally Team) took first place in the four-wheel category, giving the Akrapovič exhaust its second consecutive victory. Marc Coma and his KTM 450 Rally, also equipped with an Akrapovič, meanwhile won his

fifth Dakar, increasing the Austrian team’s tally to 14 victories at the rally of all rallies, which was especially tough this year. Competitors battled temperatures of up to 45˚ C, crossed a salt lake at 3˚ C and traversed the Andes at almost 5,000 meters above sea level at temperatures plunging to a decidedly frosty -11° C.

Taddy’s sixth top finish Red Bull KTM’s Taddy Blazusiak finished yet another SuperEnduro season on the top step of the podium. “Each title has its own story. I have really been working for this one and it’s great after all the injuries and all the hard work. I

just love what I do and I hate to lose,” Blazusiak said after his sixth title in SuperEnduro. Winning this year’s SuperEnduro world championship title pushed the number of world championships with Akrapovič exhaust systems up to 97.

Photo credits: Future7Media / KTM Images

100th on the horizon

Photo credits: RallyZone Bauer/Barni / KTM Images, X-raid

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

Mega exhaust for a Megacar “It’s sometimes difficult to express how proud and excited we are by some of the things we’ve achieved at Akrapovič, and this collaboration with Koenigsegg is one of those times. The idea for the exhaust system came from Koenigsegg but the Akrapovič engineers made it a reality; they refined it and built it to the highest possible standards. We’re delighted with the final result and are honoured to have played a major role in one of the most amazing cars ever built,” CEO Uroš Rosa said recently, on the subject of the cooperation between Swedish extreme performance car maker Koenigsegg and Akrapovič. The Geneva Motor Show was the stage for the world premiere of the Koenigsegg Regera

Megacar. The supercar’s name means “to reign” in Swedish and it ideally suits the fastest-accelerating and most powerful production car ever built. It utilizes the world’s mightiest productioncar electric-motor combination—over 700 HP—combined with Koenigsegg’s already enormously powerful internal combustion engine to serve up an output of over 1,500 HP and 2,000 Nm of torque. It takes less than eight seconds to get from 0 to 400 kph! Because only eight will be made, we believe they won’t be on sale for long. With Regera, Koenigsegg wanted to make sure everything on the vehicle was special and the very best it could be. This is why Akrapovič, the Slovenian

exhaust expert, was chosen to tailormake a system envisioned by Christian von Koenigsegg. The unique titanium “fish tail” exhaust was refined and produced by Akrapovič’s highly skilled and dedicated R&D specialists. Akrapovič took the initial CAD of the exhaust from the Koenigsegg Advanced Engineering team and turned the design into reality, producing a system that gives the Regera a truly unique sound and look. With the shortest possible layout from the engine to the rear of the car, this custom-made system only uses the most carefully selected and best materials to make it as light as possible. Utilizing a special titanium alloy, Inconel, and stainless steel, the entire exhaust is a thing of beauty.

07

Best Brand double

Tenth time in a row Motorrad magazine readers decided for the tenth year running that Akrapovič is the best brand of motorcycle exhausts. We are honoured that 77.6 % of the magazine’s more than 48,000 readers were convinced by the quality of exhaust systems from Ivančna Gorica. Thanks to all Motorrad readers for their trust!

The acclaimed motorsports magazine Motorsport aktuell published the results of its Racer of the Year 2014 survey, pleasing us enormously, as the readers voted Akrapovič as the best brand for both motorcycle and car exhausts. A sincere thanks goes to all readers for their votes, which stood at an impressive 72.7% for motorcycles and 54.6% for cars.

Quintuplets Aston Martin Racing will go on the hunt for this season’s FIA WEC world championship title with five race cars. Three Vantage GTE’s will duke it out in GTE Pro and two in GTE Am. Aston Martin Racing has been on the track for 10 seasons now and has 19 victories and three titles under its belt. The team aims to claim the coveted GT manufacturer’s title, as well as both GT titles at the 24 Hours of Le Mans.


06 / 11

Akrapovič News

News 06

Akrapovič’s partners on two wheels and four wheels have collected a total of 98 world championship titles so far. The first two were won in 2000 by Joerg Teuchert (Yamaha) in WSS, and Colin Edwards (Honda) in WSBK, but this year the number of world champions who race with Akrapovič exhausts will top 100. Who will be Akrapovič’s 100th world champion? Predictions are always risky, especially in racing, so come visit us at www.akrapovic.com and read our race reports. There are a lot of male and female candidates who could win the 100th world championship title with the aid of Akrapovič exhausts, ranging from partner teams in MXGP, MX2, Rally, WMX, SX to Moto3, Moto2, MotoGP, EWC, WSBK, WSS, WEC and FIA WEC.

Dakar double 2015 Akrapovič partners KTM and X-raid repeated last year’s victories. The team of Al-Attiyah/ Baumel (MINI ALL4 Racing, Qatar Rally Team) took first place in the four-wheel category, giving the Akrapovič exhaust its second consecutive victory. Marc Coma and his KTM 450 Rally, also equipped with an Akrapovič, meanwhile won his

fifth Dakar, increasing the Austrian team’s tally to 14 victories at the rally of all rallies, which was especially tough this year. Competitors battled temperatures of up to 45˚ C, crossed a salt lake at 3˚ C and traversed the Andes at almost 5,000 meters above sea level at temperatures plunging to a decidedly frosty -11° C.

Taddy’s sixth top finish Red Bull KTM’s Taddy Blazusiak finished yet another SuperEnduro season on the top step of the podium. “Each title has its own story. I have really been working for this one and it’s great after all the injuries and all the hard work. I

just love what I do and I hate to lose,” Blazusiak said after his sixth title in SuperEnduro. Winning this year’s SuperEnduro world championship title pushed the number of world championships with Akrapovič exhaust systems up to 97.

Photo credits: Future7Media / KTM Images

100th on the horizon

Photo credits: RallyZone Bauer/Barni / KTM Images, X-raid

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

Mega exhaust for a Megacar “It’s sometimes difficult to express how proud and excited we are by some of the things we’ve achieved at Akrapovič, and this collaboration with Koenigsegg is one of those times. The idea for the exhaust system came from Koenigsegg but the Akrapovič engineers made it a reality; they refined it and built it to the highest possible standards. We’re delighted with the final result and are honoured to have played a major role in one of the most amazing cars ever built,” CEO Uroš Rosa said recently, on the subject of the cooperation between Swedish extreme performance car maker Koenigsegg and Akrapovič. The Geneva Motor Show was the stage for the world premiere of the Koenigsegg Regera

Megacar. The supercar’s name means “to reign” in Swedish and it ideally suits the fastest-accelerating and most powerful production car ever built. It utilizes the world’s mightiest productioncar electric-motor combination—over 700 HP—combined with Koenigsegg’s already enormously powerful internal combustion engine to serve up an output of over 1,500 HP and 2,000 Nm of torque. It takes less than eight seconds to get from 0 to 400 kph! Because only eight will be made, we believe they won’t be on sale for long. With Regera, Koenigsegg wanted to make sure everything on the vehicle was special and the very best it could be. This is why Akrapovič, the Slovenian

exhaust expert, was chosen to tailormake a system envisioned by Christian von Koenigsegg. The unique titanium “fish tail” exhaust was refined and produced by Akrapovič’s highly skilled and dedicated R&D specialists. Akrapovič took the initial CAD of the exhaust from the Koenigsegg Advanced Engineering team and turned the design into reality, producing a system that gives the Regera a truly unique sound and look. With the shortest possible layout from the engine to the rear of the car, this custom-made system only uses the most carefully selected and best materials to make it as light as possible. Utilizing a special titanium alloy, Inconel, and stainless steel, the entire exhaust is a thing of beauty.

07

Best Brand double

Tenth time in a row Motorrad magazine readers decided for the tenth year running that Akrapovič is the best brand of motorcycle exhausts. We are honoured that 77.6 % of the magazine’s more than 48,000 readers were convinced by the quality of exhaust systems from Ivančna Gorica. Thanks to all Motorrad readers for their trust!

The acclaimed motorsports magazine Motorsport aktuell published the results of its Racer of the Year 2014 survey, pleasing us enormously, as the readers voted Akrapovič as the best brand for both motorcycle and car exhausts. A sincere thanks goes to all readers for their votes, which stood at an impressive 72.7% for motorcycles and 54.6% for cars.

Quintuplets Aston Martin Racing will go on the hunt for this season’s FIA WEC world championship title with five race cars. Three Vantage GTE’s will duke it out in GTE Pro and two in GTE Am. Aston Martin Racing has been on the track for 10 seasons now and has 19 victories and three titles under its belt. The team aims to claim the coveted GT manufacturer’s title, as well as both GT titles at the 24 Hours of Le Mans.


06 / 11

First Akrapovic Partner Seminar

08

After organising Akrapovič Dealer Seminars, the company also hosted its first Akrapovič Partner Seminar, where key members of the company presented the latest developments and innovations to a selected audience from Akrapovič’s racing partners all over the world. The event focussed on the know-how partners tap into when racing with Akrapovič exhaust systems and the knowledge and experience that were gathered in almost a quarter of a century of the company’s racetrack presence.

Unique in every way BMW with a newcomer BMW Motorsport published a list of drivers that will race for the German brand in this year’s DTM season. In accordance with the slogan “never change a winning team” the team that won last year’s title remains unchanged. Defending champion Marco Wittmann will continue to race alongside Maxime Martin, last year’s “Rookie of the Year” in the BMW Team RMG. 2011 champion Martin Tomczyk returned to BMW Team Schnitzer for his fifteenth season in the DTM, where he will be accompanied by new team member António Félix da Costa. The only new face at BMW is Tom Blomqvist, who will drive his first season for BMW Team RBM, where he will be able to count on help from team colleague Augusto Farfus. After three years with BMW Team Schnitzer, 2012 champion Bruno Spengler moved to BMW Team MTEK and Timo Glock. “We go into the new season with a very strong driver/team lineup,” BMW Motorsport Director Jens Marquardt said. “This is the best line-up we could wish for. In total, our eight drivers have racked up 334 races and 31 victories in the DTM.”

The German Custombike Show was the place where Akrapovič unveiled its Full Moon show bike – how it rides is also detailed in this issue. Apart from the global premiere, Akrapovič presented all of its new products in the area of custom bike

exhaust systems in Bad Salzuflen. Akrapovič also stood out with its display area, first unveiled at the European Bike Week at Lake Faak, Austria, and now shown in Germany for the first time.

In WSBK with Ducati After partnering with the Ducati Team in MotoGP, Akrapovič and Ducati Corse joined forces in the WSBK championship as well. Akrapovič and Ducati engineers prepared a unique titanium exhaust system for the Panigale R of the Aruba.it Racing - Ducati Superbike Team, which will this year count for Chaz Davies and Davide Giugliano. “The world-famous Slovenian company will provide us with their technical support throughout the year and they’ve also produced a tailor-made, high-performance exhaust system for our Superbike machine,” were the welcoming words of Luigi Dall’Igna, General Manager at Ducati Corse. Because Giugliano suffered an unfortunate

injury just prior to the start of the season, he was replaced at the first two races by the legendary Troy Bayliss and at rounds 3 and 4 by Spaniard Xavi Forés.

Akrapovič News

State-of-theArt Sound Kit The Akrapovič Sound Kit is the name of an invention that will allow buyers of certain motorcycles and cars, equipped with Akrapovič exhausts, to manage the exhaust’s valves and thus sound. Valve management is carried out over a Sound Remote Controller or a mobile phone application (iOs or Android OS) and utilizes Bluetooth 4.0. The first car to come equipped with this is the Lamborghini Aventador with an Akrapovič Slip-On exhaust system. Furthermore, the Akrapovič Sound Kit will be soon available on exhaust systems for HarleyDavidson Dyna and Touring models.

Racers enthusiastic about RS 5 DTM The first weekend of May marks the start of the DTM 2015 season, which will offer spectators not one but two races per racing weekend. Teams have prepared well for the season. Audi, which will defend the constructor title, carried out its preparations in windy and occasionally rainy Estoril. The Portuguese track was the first opportunity after the winter break for the drivers to test the racing Audi RS 5 DTM. “This was the first time for me to sit in the RS 5 DTM since the finale at Hockenheim and I immediately felt comfortable. The car is superbly balanced,” Timo Scheider said. Apart from the former DTM champion, the Audi RS 5 DTM was also driven by all other

Audi racing drivers for the 2015 season: Mattias Ekström, Miguel Molina, Adrien Tambay, Edoardo Mortara, Jamie Green, Nico Müller and Mike Rockenfeller.

New Audi R8 LMS Audi unveiled the all-new Audi R8 LMS race car. The successor to GT3, which won last year’s 24-hour races at Nürburgring and Spa, was officially presented at the Geneva Motor Show and is being prepared for these exhausting endurance events by quattro GmbH. “Our new Audi R8 LMS is ready for a rigorous testing program in racing conditions,” Romolo Liebchen, Head of Audi Sport customer racing, said.

09


06 / 11

First Akrapovic Partner Seminar

08

After organising Akrapovič Dealer Seminars, the company also hosted its first Akrapovič Partner Seminar, where key members of the company presented the latest developments and innovations to a selected audience from Akrapovič’s racing partners all over the world. The event focussed on the know-how partners tap into when racing with Akrapovič exhaust systems and the knowledge and experience that were gathered in almost a quarter of a century of the company’s racetrack presence.

Unique in every way BMW with a newcomer BMW Motorsport published a list of drivers that will race for the German brand in this year’s DTM season. In accordance with the slogan “never change a winning team” the team that won last year’s title remains unchanged. Defending champion Marco Wittmann will continue to race alongside Maxime Martin, last year’s “Rookie of the Year” in the BMW Team RMG. 2011 champion Martin Tomczyk returned to BMW Team Schnitzer for his fifteenth season in the DTM, where he will be accompanied by new team member António Félix da Costa. The only new face at BMW is Tom Blomqvist, who will drive his first season for BMW Team RBM, where he will be able to count on help from team colleague Augusto Farfus. After three years with BMW Team Schnitzer, 2012 champion Bruno Spengler moved to BMW Team MTEK and Timo Glock. “We go into the new season with a very strong driver/team lineup,” BMW Motorsport Director Jens Marquardt said. “This is the best line-up we could wish for. In total, our eight drivers have racked up 334 races and 31 victories in the DTM.”

The German Custombike Show was the place where Akrapovič unveiled its Full Moon show bike – how it rides is also detailed in this issue. Apart from the global premiere, Akrapovič presented all of its new products in the area of custom bike

exhaust systems in Bad Salzuflen. Akrapovič also stood out with its display area, first unveiled at the European Bike Week at Lake Faak, Austria, and now shown in Germany for the first time.

In WSBK with Ducati After partnering with the Ducati Team in MotoGP, Akrapovič and Ducati Corse joined forces in the WSBK championship as well. Akrapovič and Ducati engineers prepared a unique titanium exhaust system for the Panigale R of the Aruba.it Racing - Ducati Superbike Team, which will this year count for Chaz Davies and Davide Giugliano. “The world-famous Slovenian company will provide us with their technical support throughout the year and they’ve also produced a tailor-made, high-performance exhaust system for our Superbike machine,” were the welcoming words of Luigi Dall’Igna, General Manager at Ducati Corse. Because Giugliano suffered an unfortunate

injury just prior to the start of the season, he was replaced at the first two races by the legendary Troy Bayliss and at rounds 3 and 4 by Spaniard Xavi Forés.

Akrapovič News

State-of-theArt Sound Kit The Akrapovič Sound Kit is the name of an invention that will allow buyers of certain motorcycles and cars, equipped with Akrapovič exhausts, to manage the exhaust’s valves and thus sound. Valve management is carried out over a Sound Remote Controller or a mobile phone application (iOs or Android OS) and utilizes Bluetooth 4.0. The first car to come equipped with this is the Lamborghini Aventador with an Akrapovič Slip-On exhaust system. Furthermore, the Akrapovič Sound Kit will be soon available on exhaust systems for HarleyDavidson Dyna and Touring models.

Racers enthusiastic about RS 5 DTM The first weekend of May marks the start of the DTM 2015 season, which will offer spectators not one but two races per racing weekend. Teams have prepared well for the season. Audi, which will defend the constructor title, carried out its preparations in windy and occasionally rainy Estoril. The Portuguese track was the first opportunity after the winter break for the drivers to test the racing Audi RS 5 DTM. “This was the first time for me to sit in the RS 5 DTM since the finale at Hockenheim and I immediately felt comfortable. The car is superbly balanced,” Timo Scheider said. Apart from the former DTM champion, the Audi RS 5 DTM was also driven by all other

Audi racing drivers for the 2015 season: Mattias Ekström, Miguel Molina, Adrien Tambay, Edoardo Mortara, Jamie Green, Nico Müller and Mike Rockenfeller.

New Audi R8 LMS Audi unveiled the all-new Audi R8 LMS race car. The successor to GT3, which won last year’s 24-hour races at Nürburgring and Spa, was officially presented at the Geneva Motor Show and is being prepared for these exhausting endurance events by quattro GmbH. “Our new Audi R8 LMS is ready for a rigorous testing program in racing conditions,” Romolo Liebchen, Head of Audi Sport customer racing, said.

09


06 / 11

Two Red Dots Akrapovič himself. Both winning products vied for the jury’s affections together with 4,928 products from 56 countries. The new awards are further proof of the excellence of Akrapovič product design. The awarded exhaust systems will be exhibited at the Red Dot Design Museum in Essen and showcased in the Red Dot Design Yearbook.

Ryan Dungey takes KTM’s first-ever Supercross world title Ryan Dungey won the Supercross world champion title at the 14th race of the season in Houston, Texas. This is the first Supercross world title for KTM, whose factory team is equipped with Akrapovič exhaust systems. Dungey had an incredible season, having stood at the podium at 13 out of the first 14 races, winning six times and wrapping up the title three races before the season’s end. KTM’s achievement is also world champion title No. 98 for Akrapovič.

Audi wins WEC opener at Silverstone Audi Sport managed a dream start of the 2015 motorsport year. In the season opener of the FIA World Endurance Championship (WEC) at Silverstone, the Audi R18 e-tron quattro of Marcel Fässler, André Lotterer and Benoît Tréluyer took victory after a thrilling six-hour race in which the lead kept changing and was fiercely contested. “Congratulations to Marcel, André and Ben, who delivered fantastic motorsport for six hours today,” said Head of Audi Motorsport Dr. Wolfgang Ullrich. “This victory is a dream start of the season and a great reward for the whole squad for the hard work last winter. At the same time, this success motivates us even more for the great challenges awaiting us the next few weeks. The weekend at Silverstone has also shown that we could be facing what may be the most thrilling and fiercely contested WEC season ever.”

11

Akrapovič organised its traditional Employee Gathering in December, where the company’s management presented the year’s achievements and plans for the future. Surprise guests in the form of racers Marco Wittmann and Andrea Dovizioso made an appearance, signing autographs and taking photos with employees alongside their race car and bike. Ducati’s MotoGP star and last season’s DTM champion, as well as an Akrapovič brand-ambassador, took a tour of Akrapovič alongside company owner Igor Akrapovič and CEO Uroš Rosa and saw first-hand the process of development and manufacture of top exhaust systems.

Photo credits: Cudby S. / KTM Images

2015 Red Dot awards in the category Product Design went to the Akrapovič Evolution Line (Titanium) exhaust system for the BMW M3/M4 with carbon fibre tailpipes and a diffusor and the Akrapovič SlipOn Line (Carbon) exhaust system for the Kawasaki Ninja H2, which was presented as a design concept at last year’s Intermot show and designed by none other than Igor

Race stars come to visit

Akrapovič News

Akrapovic Joins Forces with Ducati Performance Akrapovič is thrilled to announce a new partnership with Ducati Performance that will see the Slovenian company designing and producing exclusive exhaust systems for this famous Italian build. The first product available is the stunning Evolution Line titanium exhaust system for the 2015 Ducati Panigale. Developed exclusively with input from Ducati Performance, this lightweight system is available with mapping software. Designed, developed, tested, and produced exclusively at

Akrapovič’s state-of-the-art premises in Slovenia, this beautifully crafted system is created using hi-tech methods, from the company’s own foundry for casting the intricate parts of the system right through to the acoustic engineers that work on producing the very best sound to accompany highquality workmanship. This exquisite attention to detail makes this new addition to the Ducati Performance range one of the most stunning pieces of mechanical engineering available for any motorcycle.

10

Bentley Continental GT3-R Bentley’s new Continental GT3-R is the company’s most dynamic and fastestaccelerating Bentley ever produced. The beauty with a 572 HP V8 heart of a beast, inspired by the Continental GT3 race car, also comes equipped with an Akrapovič titanium exhaust. Hand-built in Crewe, England, the car is finished by Bentley’s motorsport department. The GT3-R is limited to just 300 examples globally.

Perfection

Official 2015 Racing Line Up

The winners of last year’s Akrapovič Innovation Day were rewarded by a trip to Sweden, where they took part in BMW Ice Perfection Training. Judging by their faces upon return, the best innovators of 2014 had a great time skidding BMW M4’s over a frozen lake, despite the biting cold. Applications for Akrapovič Innovation Day 2015 are already underway.

Yamaha Motor Europe has launched a comprehensive challenge for 2015 racing victory across multiple classes both on- and off-road. The special launch event at the headquarters of the Movistar Yamaha MotoGP Team at Gerno di Lesmo in Italy saw an impressive nine teams line up to show their 2015 racing colours. The arrival of the all-new YZF-R1 and YZF-R1M have made it the perfect opportunity for selected road racing teams to collaborate further with Yamaha and aim to dominate their classes. The 2015 season also sees a revised racing infrastructure to offer the best support for Yamaha Motor Europe’s Official Racing Teams. A new Racing Department has been established inside the Yamaha Europe Marketing Division, with Andrea Dosoli returning to Yamaha as Road Racing Project Manager and Erik Eggens promoted to the role of Motocross Racing Manager. Based in Yamaha France, Marketing and Communications Division Manager Alexandre Kowalski will add responsibility for Enduro and Rally operations to his duties.


06 / 11

Two Red Dots Akrapovič himself. Both winning products vied for the jury’s affections together with 4,928 products from 56 countries. The new awards are further proof of the excellence of Akrapovič product design. The awarded exhaust systems will be exhibited at the Red Dot Design Museum in Essen and showcased in the Red Dot Design Yearbook.

Ryan Dungey takes KTM’s first-ever Supercross world title Ryan Dungey won the Supercross world champion title at the 14th race of the season in Houston, Texas. This is the first Supercross world title for KTM, whose factory team is equipped with Akrapovič exhaust systems. Dungey had an incredible season, having stood at the podium at 13 out of the first 14 races, winning six times and wrapping up the title three races before the season’s end. KTM’s achievement is also world champion title No. 98 for Akrapovič.

Audi wins WEC opener at Silverstone Audi Sport managed a dream start of the 2015 motorsport year. In the season opener of the FIA World Endurance Championship (WEC) at Silverstone, the Audi R18 e-tron quattro of Marcel Fässler, André Lotterer and Benoît Tréluyer took victory after a thrilling six-hour race in which the lead kept changing and was fiercely contested. “Congratulations to Marcel, André and Ben, who delivered fantastic motorsport for six hours today,” said Head of Audi Motorsport Dr. Wolfgang Ullrich. “This victory is a dream start of the season and a great reward for the whole squad for the hard work last winter. At the same time, this success motivates us even more for the great challenges awaiting us the next few weeks. The weekend at Silverstone has also shown that we could be facing what may be the most thrilling and fiercely contested WEC season ever.”

11

Akrapovič organised its traditional Employee Gathering in December, where the company’s management presented the year’s achievements and plans for the future. Surprise guests in the form of racers Marco Wittmann and Andrea Dovizioso made an appearance, signing autographs and taking photos with employees alongside their race car and bike. Ducati’s MotoGP star and last season’s DTM champion, as well as an Akrapovič brand-ambassador, took a tour of Akrapovič alongside company owner Igor Akrapovič and CEO Uroš Rosa and saw first-hand the process of development and manufacture of top exhaust systems.

Photo credits: Cudby S. / KTM Images

2015 Red Dot awards in the category Product Design went to the Akrapovič Evolution Line (Titanium) exhaust system for the BMW M3/M4 with carbon fibre tailpipes and a diffusor and the Akrapovič SlipOn Line (Carbon) exhaust system for the Kawasaki Ninja H2, which was presented as a design concept at last year’s Intermot show and designed by none other than Igor

Race stars come to visit

Akrapovič News

Akrapovic Joins Forces with Ducati Performance Akrapovič is thrilled to announce a new partnership with Ducati Performance that will see the Slovenian company designing and producing exclusive exhaust systems for this famous Italian build. The first product available is the stunning Evolution Line titanium exhaust system for the 2015 Ducati Panigale. Developed exclusively with input from Ducati Performance, this lightweight system is available with mapping software. Designed, developed, tested, and produced exclusively at

Akrapovič’s state-of-the-art premises in Slovenia, this beautifully crafted system is created using hi-tech methods, from the company’s own foundry for casting the intricate parts of the system right through to the acoustic engineers that work on producing the very best sound to accompany highquality workmanship. This exquisite attention to detail makes this new addition to the Ducati Performance range one of the most stunning pieces of mechanical engineering available for any motorcycle.

10

Bentley Continental GT3-R Bentley’s new Continental GT3-R is the company’s most dynamic and fastestaccelerating Bentley ever produced. The beauty with a 572 HP V8 heart of a beast, inspired by the Continental GT3 race car, also comes equipped with an Akrapovič titanium exhaust. Hand-built in Crewe, England, the car is finished by Bentley’s motorsport department. The GT3-R is limited to just 300 examples globally.

Perfection

Official 2015 Racing Line Up

The winners of last year’s Akrapovič Innovation Day were rewarded by a trip to Sweden, where they took part in BMW Ice Perfection Training. Judging by their faces upon return, the best innovators of 2014 had a great time skidding BMW M4’s over a frozen lake, despite the biting cold. Applications for Akrapovič Innovation Day 2015 are already underway.

Yamaha Motor Europe has launched a comprehensive challenge for 2015 racing victory across multiple classes both on- and off-road. The special launch event at the headquarters of the Movistar Yamaha MotoGP Team at Gerno di Lesmo in Italy saw an impressive nine teams line up to show their 2015 racing colours. The arrival of the all-new YZF-R1 and YZF-R1M have made it the perfect opportunity for selected road racing teams to collaborate further with Yamaha and aim to dominate their classes. The 2015 season also sees a revised racing infrastructure to offer the best support for Yamaha Motor Europe’s Official Racing Teams. A new Racing Department has been established inside the Yamaha Europe Marketing Division, with Andrea Dosoli returning to Yamaha as Road Racing Project Manager and Erik Eggens promoted to the role of Motocross Racing Manager. Based in Yamaha France, Marketing and Communications Division Manager Alexandre Kowalski will add responsibility for Enduro and Rally operations to his duties.


12 / 13

5 minutes before the race I made the step to touring-cars; it was from a sporting perspective and the possibility of making a decisive step forward in my career.

Marco Wittmann

In your opinion, what is the biggest difference between a formula car and a touring car for the driver? Firstly, the perspective from the car. In contrast to a formula car, you can’t see the wheels in a touring car. On the other hand, the cars are very different in terms of weight. A touring car is much heavier than a formula vehicle.

“ AT A K R A P O V I Č , YOU C A N F E E L T H E PA S S I O N FOR RACING!

Is the DTM your absolute dream-series now - and if yes, why? In the DTM I feel at home. The work within the teams between drivers, mechanics and engineers is very professional. Furthermore the series has a high-quality roster of drivers. More is not possible.

His c a r e e r a ctua ll y b e g a n i n for mu l a- s p or t s but the bi g g e st he a d li n e s M ar co W i tt man n (b or n on Nove m be r 24 t h, 1 989 ) mad e w a s w h e n h e b e cam e the y oung e st Ge r m a n DT M c h amp i on of a l l t i m e at age 24 . Thi s s e a s on t h e gu y from F ü r t h (n e a r

How about the technical standards of the DTM, the high-tech factor, when compared to Formula 1? I can’t answer this question, because I’ve never driven a Formula 1 car. The technological standard in the DTM is very high at all events.

Nürnbe r g in no r t h e r n B av a r i a ) w ou l d l i k e to repe at his succe s s. T e c h n i c a l sup p or t from Slov e ni a is he r e to h e l p h i m: Both his R a cing - B M W a s well a s his p r ivate B M W hav e be e n f i tt e d w i t h

Your DTM-BMW is fitted with an exhaustsystem by the Slovenian company Akrapovič - is it possible that an exhaust makes a difference in a DTM-car? How important is it in the overall scheme of things? Our cars are focused on performance, every single part, and that includes the exhaust system too. It’s part of the vehicle’s success and can be a deciding factor behind winning or losing.

an exhaust- s y st e m b y A kr ap ovič. by Karin Sturm photography BMW and Akrapovič

Being the youngest German DTM-champion of all time, is it special to you? Marco Wittmann: It is something special. I never expected to win the title in what was just my second year. But entering the history books as the youngest German DTM champion todate makes me enormously proud. Did winning the championship in the DTM change anything in your life? No, I’m still the same guy as before. Maybe the other drivers do respect me more after winning the title. But I haven’t changed. The aim for 2015 is probably to defend the title. Will this be even more difficult than becoming champion for the first time? This will not be an easy task for sure, as the DTM is one of the most competitive racing series in the world. Everyone resets to zero again in 2015. But my aim is clear: I want to become champion again. On the other hand, there are a

lot of new things this season. There will be two races every weekend. Everyone has to get used to that. But I will give my best to be at the very top again.

fully focused on the DTM. I feel very good in the BMW family. I became champion last year and am hoping for many more successful years in this series.

As a child, did you always dream of becoming a racing driver? Who were your role-models? My whole family is crazy for motorsports, so I always dreamed of racing. In my youth, Michael Schumacher was the big role model of all junior drivers. But, in the meantime, BMW brand-ambassador Alex Zanardi is my role-model – both as a human being as well as an athlete.

So why did you change to touring cars then? Were there financial reasons for this? The way to the top is very costly in formula sports, of course. To have a manufacturer like BMW supporting you, building up your talents and abilities, makes things easier. When BMW offered me the chance to test the DTM car at the end of 2011, I took the chance. I impressed them, got a contract as a test- and development-driver for the 2012 season and was later promoted to permanent drivers. It’s great fun to fight for victories and titles in the BMW M4 DTM. That’s the reason why. I didn’t really have financial reasons for why

You originated in formula-sports, and have been very successful there, too - did you dream about Formula 1 back then? Everyone who’s active in formula sports dreams about being in the Formula 1 at least once. But that’s behind me now. Currently I’m

Do you know Slovenia? Have you been there once, how did you like it? Yes, I have been to Slovenia three times and was visiting our partner, Akrapovič. It was a very interesting experience, I liked it very much. You can feel how passionate everyone in the company is about motorsports. Which of your cars are fitted with an Akrapovič-exhaust? I use an Akrapovič exhaust system in private as well. Many of the BMW M Models I drive in private are also fitted with one - just like my racing car. How does the racing driver Wittmann drive privately? I’m a sporty driver, but always respecting the traffic regulations.

12

13

5 minutes before the race


12 / 13

5 minutes before the race I made the step to touring-cars; it was from a sporting perspective and the possibility of making a decisive step forward in my career.

Marco Wittmann

In your opinion, what is the biggest difference between a formula car and a touring car for the driver? Firstly, the perspective from the car. In contrast to a formula car, you can’t see the wheels in a touring car. On the other hand, the cars are very different in terms of weight. A touring car is much heavier than a formula vehicle.

“ AT A K R A P O V I Č , YOU C A N F E E L T H E PA S S I O N FOR RACING!

Is the DTM your absolute dream-series now - and if yes, why? In the DTM I feel at home. The work within the teams between drivers, mechanics and engineers is very professional. Furthermore the series has a high-quality roster of drivers. More is not possible.

His c a r e e r a ctua ll y b e g a n i n for mu l a- s p or t s but the bi g g e st he a d li n e s M ar co W i tt man n (b or n on Nove m be r 24 t h, 1 989 ) mad e w a s w h e n h e b e cam e the y oung e st Ge r m a n DT M c h amp i on of a l l t i m e at age 24 . Thi s s e a s on t h e gu y from F ü r t h (n e a r

How about the technical standards of the DTM, the high-tech factor, when compared to Formula 1? I can’t answer this question, because I’ve never driven a Formula 1 car. The technological standard in the DTM is very high at all events.

Nürnbe r g in no r t h e r n B av a r i a ) w ou l d l i k e to repe at his succe s s. T e c h n i c a l sup p or t from Slov e ni a is he r e to h e l p h i m: Both his R a cing - B M W a s well a s his p r ivate B M W hav e be e n f i tt e d w i t h

Your DTM-BMW is fitted with an exhaustsystem by the Slovenian company Akrapovič - is it possible that an exhaust makes a difference in a DTM-car? How important is it in the overall scheme of things? Our cars are focused on performance, every single part, and that includes the exhaust system too. It’s part of the vehicle’s success and can be a deciding factor behind winning or losing.

an exhaust- s y st e m b y A kr ap ovič. by Karin Sturm photography BMW and Akrapovič

Being the youngest German DTM-champion of all time, is it special to you? Marco Wittmann: It is something special. I never expected to win the title in what was just my second year. But entering the history books as the youngest German DTM champion todate makes me enormously proud. Did winning the championship in the DTM change anything in your life? No, I’m still the same guy as before. Maybe the other drivers do respect me more after winning the title. But I haven’t changed. The aim for 2015 is probably to defend the title. Will this be even more difficult than becoming champion for the first time? This will not be an easy task for sure, as the DTM is one of the most competitive racing series in the world. Everyone resets to zero again in 2015. But my aim is clear: I want to become champion again. On the other hand, there are a

lot of new things this season. There will be two races every weekend. Everyone has to get used to that. But I will give my best to be at the very top again.

fully focused on the DTM. I feel very good in the BMW family. I became champion last year and am hoping for many more successful years in this series.

As a child, did you always dream of becoming a racing driver? Who were your role-models? My whole family is crazy for motorsports, so I always dreamed of racing. In my youth, Michael Schumacher was the big role model of all junior drivers. But, in the meantime, BMW brand-ambassador Alex Zanardi is my role-model – both as a human being as well as an athlete.

So why did you change to touring cars then? Were there financial reasons for this? The way to the top is very costly in formula sports, of course. To have a manufacturer like BMW supporting you, building up your talents and abilities, makes things easier. When BMW offered me the chance to test the DTM car at the end of 2011, I took the chance. I impressed them, got a contract as a test- and development-driver for the 2012 season and was later promoted to permanent drivers. It’s great fun to fight for victories and titles in the BMW M4 DTM. That’s the reason why. I didn’t really have financial reasons for why

You originated in formula-sports, and have been very successful there, too - did you dream about Formula 1 back then? Everyone who’s active in formula sports dreams about being in the Formula 1 at least once. But that’s behind me now. Currently I’m

Do you know Slovenia? Have you been there once, how did you like it? Yes, I have been to Slovenia three times and was visiting our partner, Akrapovič. It was a very interesting experience, I liked it very much. You can feel how passionate everyone in the company is about motorsports. Which of your cars are fitted with an Akrapovič-exhaust? I use an Akrapovič exhaust system in private as well. Many of the BMW M Models I drive in private are also fitted with one - just like my racing car. How does the racing driver Wittmann drive privately? I’m a sporty driver, but always respecting the traffic regulations.

12

13

5 minutes before the race


14 / 19

Visit with us

Visit with us

DUC AT I CO R S E 14

BE HIND THAT DOO R

15

by Primož Jurman photography Bor Dobrin

EVERY MAJOR FACTORY, EVERY COMPANY THAT TAKES PRIDE IN ITSELF, NURSES A SPECIAL DIVISION IN ITS HEART. THIS IS THE COMPANY’S ESSENCE, THE CORE, WHERE IDEAS MIGHT BE BORN OR FUTURE TECHNOLOGY MIGHT BE TESTED. IT IS THE APPLE OF THE Paolo Ciabatti.

COMPANY’S EYE, CAREFULLY GUARDED FROM THE UNWANTED AND INQUISITIVE GAZE OF THE

“At Akrapovič, they are

OUTSIDE WORLD. AT DUCATI, IT’S

very passionate about what

THEIR RACING TEAM DIVISION:

they do, as we are here at

DUCATI CORSE. AND THERE, IN

Ducati, so working with

BORGO PANIGALE, THEY OPENED

someone and sharing the

THE DOOR A CRACK AND LET US

same passion is a nice

TAKE A PEEK AT WHAT LIES

working experience.”

WITHIN.

Not everybody gets the chance to walk through this mechanical sanctuary of two-wheeled racing, which gives birth to machines that are among the fastest in the world. The photographer and I got stopped at the factory gates by a security guard who put special stickers on our mobile phones and made us sign separate forms. We knew that this was serious business. Just entering the factory requires extra work, as the Corse racing team division is usually off limits to outside visitors. But an exception was made for us and the door separating the public from the hallowed ones was opened.

Paolo Ciabatti

racing. Photographs from races are everywhere, the employees watch them and follow the sport with their heart and soul. They cheer for “their” bikes and riders. Basically it all originates from sports. Both companies share the same passion for racing, from which they draw their energy and desire to win. Different forms of cooperation between Bologna and Ivančna Gorica originated in racing – but Akrapovič is today also a partner of Ducati Performance. The Corse racing team division was established in 1954 and employs more than a 100 people, about a tenth of Ducati’s entire workforce. It is divided into four departments: R&D, sporting activities, commercial activities and marketing.

THE SAME VALUES AND EQUAL PASSION DUCATI CORSE & FOR RACING AKRAPOVIC PARTNERS Akrapovič and Ducati have been cooperating in MotoGP since 2014 and in 2015 began working together in the Superbike World Championship. As we stroll among disassembled racing machines, whose mechanical guts are worked on by mechanics, I realised that Ducati is, like Akrapovič, very much attached to

We spoke about the division’s activities, philosophy, plans and cooperation with Akrapovič to three higherups at Ducati: Paolo Ciabatti, Luigi Dall’Igna and Diego Sgorbati. We caught them at their posts, which

we found in the labyrinth of offices, workshops and manufacturing facilities with the help of Julian Thomas, the extremely friendly Ducati MotoGP Press Manager.

more than just our supplier, we’re partners, we share and exchange ideas, and carry out performance tests. The cooperation has paid off so far, as we kicked off the season in Australia by being on the podium twice.

Paolo Ciabatti – Ducati Corse Sporting Director

What did Akrapovič bring to the Ducati Corse?

Sports and motorcycle racing are in the genes of both companies – now Ducati and Akrapovič have become partners on the track. What is your take on this era of cooperation?

Akrapovič is a leading company in the field of exhaust systems; they are probably the best company in the world working with titanium. Apart from that, they have extensive racing knowledge – they’re involved not only in motorcycle racing, but in car racing as well. Our engineers have their ideas, but they work closely with Akrapovič engineers and they share notions about what would work best for our bikes. I think that Akrapovič’s knowledge is really beneficial for us.

We approached each other many times in the past, but cooperation was impossible for numerous reasons, with one exception – when we used Akrapovič exhausts at the Superstock Cup a few years ago. Now we’re starting our second season together in MotoGP and will extend our cooperation this year to the World Superbike Championship. At the same time, Ducati started working with Akrapovič as an aftermarket exhaust partner for the Panigale. It’s very important for us to have a partner like Akrapovič because of the development support we receive in dealing with exhausts, a key component of a bike’s performance. Akrapovič is

You now have some experience working with Akrapovič, especially in MotoGP and now extending to Superbike. Are you satisfied with the level of cooperation? It’s a real partnership, and when you work with a partner, you share information with them. Sometimes

it’s not easy, sometimes our requests are probably very demanding in terms of timing, but the response so far has been fantastic. I must admit this cooperation went beyond our expectations, and we even established close personal relations with some people at Akrapovič. They are very passionate about what they do, as are we here at Ducati, so working with someone and sharing the same passion is a nice working experience. We also did some marketing together and it is a pleasure to work with such company.

one race this season. This is quite an ambitious target, since we must beat Honda, Yamaha, and four of the best riders currently in MotoGP. However, I think our two riders are strong and that they can fight their way to the top spots. Both Andreases are very fast and very determined, so I see no reason why we can’t achieve our target, even if it’s a very ambitious one.

What are your plans for this MotoGP season?

We have aspirations in Superbike as well. We have a new partner and team sponsor and together we would like to win races. We think we are among the title contenders in the championship. We were unfortunate regarding Davide, who was injured and will not be back on the track until Imola. On the other hand, Davies did a good job, and was able to fight for the win. Regarding the exhaust, we did a lot of runs during preseason tests, and we got positive feedback, also from all our satellite teams now using Akrapovič.

They are quite ambitious, actually. Last year our aim was to close the gap with the fastest guys to 10 seconds or less, which we accomplished in the second part of the season. We just introduced our new bike, the GP15, which has some similarities with the previous model GP14.3 and which took part in the second preseason testing in Sepang. It’s a brand new bike, with a brand new engine, and we had almost no reliability problems, which was the main goal. The bike still needs some refinement and development. Our aim is to be able to fight for the podium very soon and to win at least

Akrapovič is also partnering with Ducati at the Superbike World Championship this season.

>>


14 / 19

Visit with us

Visit with us

DUC AT I CO R S E 14

BE HIND THAT DOO R

15

by Primož Jurman photography Bor Dobrin

EVERY MAJOR FACTORY, EVERY COMPANY THAT TAKES PRIDE IN ITSELF, NURSES A SPECIAL DIVISION IN ITS HEART. THIS IS THE COMPANY’S ESSENCE, THE CORE, WHERE IDEAS MIGHT BE BORN OR FUTURE TECHNOLOGY MIGHT BE TESTED. IT IS THE APPLE OF THE Paolo Ciabatti.

COMPANY’S EYE, CAREFULLY GUARDED FROM THE UNWANTED AND INQUISITIVE GAZE OF THE

“At Akrapovič, they are

OUTSIDE WORLD. AT DUCATI, IT’S

very passionate about what

THEIR RACING TEAM DIVISION:

they do, as we are here at

DUCATI CORSE. AND THERE, IN

Ducati, so working with

BORGO PANIGALE, THEY OPENED

someone and sharing the

THE DOOR A CRACK AND LET US

same passion is a nice

TAKE A PEEK AT WHAT LIES

working experience.”

WITHIN.

Not everybody gets the chance to walk through this mechanical sanctuary of two-wheeled racing, which gives birth to machines that are among the fastest in the world. The photographer and I got stopped at the factory gates by a security guard who put special stickers on our mobile phones and made us sign separate forms. We knew that this was serious business. Just entering the factory requires extra work, as the Corse racing team division is usually off limits to outside visitors. But an exception was made for us and the door separating the public from the hallowed ones was opened.

Paolo Ciabatti

racing. Photographs from races are everywhere, the employees watch them and follow the sport with their heart and soul. They cheer for “their” bikes and riders. Basically it all originates from sports. Both companies share the same passion for racing, from which they draw their energy and desire to win. Different forms of cooperation between Bologna and Ivančna Gorica originated in racing – but Akrapovič is today also a partner of Ducati Performance. The Corse racing team division was established in 1954 and employs more than a 100 people, about a tenth of Ducati’s entire workforce. It is divided into four departments: R&D, sporting activities, commercial activities and marketing.

THE SAME VALUES AND EQUAL PASSION DUCATI CORSE & FOR RACING AKRAPOVIC PARTNERS Akrapovič and Ducati have been cooperating in MotoGP since 2014 and in 2015 began working together in the Superbike World Championship. As we stroll among disassembled racing machines, whose mechanical guts are worked on by mechanics, I realised that Ducati is, like Akrapovič, very much attached to

We spoke about the division’s activities, philosophy, plans and cooperation with Akrapovič to three higherups at Ducati: Paolo Ciabatti, Luigi Dall’Igna and Diego Sgorbati. We caught them at their posts, which

we found in the labyrinth of offices, workshops and manufacturing facilities with the help of Julian Thomas, the extremely friendly Ducati MotoGP Press Manager.

more than just our supplier, we’re partners, we share and exchange ideas, and carry out performance tests. The cooperation has paid off so far, as we kicked off the season in Australia by being on the podium twice.

Paolo Ciabatti – Ducati Corse Sporting Director

What did Akrapovič bring to the Ducati Corse?

Sports and motorcycle racing are in the genes of both companies – now Ducati and Akrapovič have become partners on the track. What is your take on this era of cooperation?

Akrapovič is a leading company in the field of exhaust systems; they are probably the best company in the world working with titanium. Apart from that, they have extensive racing knowledge – they’re involved not only in motorcycle racing, but in car racing as well. Our engineers have their ideas, but they work closely with Akrapovič engineers and they share notions about what would work best for our bikes. I think that Akrapovič’s knowledge is really beneficial for us.

We approached each other many times in the past, but cooperation was impossible for numerous reasons, with one exception – when we used Akrapovič exhausts at the Superstock Cup a few years ago. Now we’re starting our second season together in MotoGP and will extend our cooperation this year to the World Superbike Championship. At the same time, Ducati started working with Akrapovič as an aftermarket exhaust partner for the Panigale. It’s very important for us to have a partner like Akrapovič because of the development support we receive in dealing with exhausts, a key component of a bike’s performance. Akrapovič is

You now have some experience working with Akrapovič, especially in MotoGP and now extending to Superbike. Are you satisfied with the level of cooperation? It’s a real partnership, and when you work with a partner, you share information with them. Sometimes

it’s not easy, sometimes our requests are probably very demanding in terms of timing, but the response so far has been fantastic. I must admit this cooperation went beyond our expectations, and we even established close personal relations with some people at Akrapovič. They are very passionate about what they do, as are we here at Ducati, so working with someone and sharing the same passion is a nice working experience. We also did some marketing together and it is a pleasure to work with such company.

one race this season. This is quite an ambitious target, since we must beat Honda, Yamaha, and four of the best riders currently in MotoGP. However, I think our two riders are strong and that they can fight their way to the top spots. Both Andreases are very fast and very determined, so I see no reason why we can’t achieve our target, even if it’s a very ambitious one.

What are your plans for this MotoGP season?

We have aspirations in Superbike as well. We have a new partner and team sponsor and together we would like to win races. We think we are among the title contenders in the championship. We were unfortunate regarding Davide, who was injured and will not be back on the track until Imola. On the other hand, Davies did a good job, and was able to fight for the win. Regarding the exhaust, we did a lot of runs during preseason tests, and we got positive feedback, also from all our satellite teams now using Akrapovič.

They are quite ambitious, actually. Last year our aim was to close the gap with the fastest guys to 10 seconds or less, which we accomplished in the second part of the season. We just introduced our new bike, the GP15, which has some similarities with the previous model GP14.3 and which took part in the second preseason testing in Sepang. It’s a brand new bike, with a brand new engine, and we had almost no reliability problems, which was the main goal. The bike still needs some refinement and development. Our aim is to be able to fight for the podium very soon and to win at least

Akrapovič is also partnering with Ducati at the Superbike World Championship this season.

>>


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Visit with us

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Luigi Dall’Igna.

Luigi Dall’Igna – Ducati Corse General Manager With the new GP15 bike rolled out at the start of the new season, are your hopes high for MotoGP 2015? Well, it’s quite difficult to predict what the season will bring, since we only did 1,000 kilometres with the new bike. We’re at the beginning – the first impressions from the riders were quite positive and the first data we collected points in the same direction. I am quite confident that we have made a giant leap forward, compared with all the issues we faced in the previous season. Naturally, some kinks still need to be ironed out and I hope we’ll be able to do our next batch of improvements soon. The aim for Ducati Corse in this season is to win at least one race. It won’t be easy,

Diego Sgorbati.

since we’re dealing with strong competition from the likes of Honda and Yamaha.

Are you satisfied with the level of cooperation you get with Akrapovič?

How do you see Akrapovič exhaust as a part of the bike?

Absolutely. Our joint work is more like a partnership, since we don’t consider Akrapovič to be a mere supplier. Bike exhausts sometimes cause problems with regard to the bike’s design and Akrapovič has a different approach from all other exhaust manufacturers. For that reason, I admire their work.

I’ve been working with Akrapovič for my entire career, dealing with 4-stroke engines, and for me Akrapovič is the best exhaust brand. I have a good relationship with everyone who works there. The exhaust is one of the most important parts of the bike. It’s important when it comes to performance, handling the engine and durability. It’s a difficult part to produce, due to the high temperatures around the engine; it’s a high-temperature part and it’s difficult to manage the heat exchange with the other parts of the bike. It’s really important to get the right shape and the right positioning for the exhaust.

“I’ve been working

“What we found in

with Akrapovič for my

this project is something

entire career, dealing

very special that we

with 4-stroke engines,

only seldom find with

and for me Akrapovič

our partners:

is the best exhaust

beauty.”

brand.”

Diego Sgorbati

Luigi Dall’Igna

Diego Sgorbati – Director of Motorcycle Related Products How did cooperation with Akrapovič begin? As the person in charge of motorcycle-related products – parts, accessories, apparel, everything that has to do with Ducati – it was a very logical choice to move forward with Akrapovič, especially since our colleagues from Corse decided to join forces with the Slovenian brand. Our goal is to transfer emotion, the Ducati Corse emotion, to our customers. The apex for our brand is when our bike wins the race – that is what Ducati lives for. We want to deliver bits of the genuine Ducati experience to our customers and fans and we want our customers to believe in this experience. For which projects did you cooperate with Akrapovič? We developed a new exhaust for the 1299 Panigale, which defines Ducati better than any other bike. It is a bike that contains all our commitment and experience.

There can be no success without passion.


14 / 19

Visit with us

34 1 6

17

Luigi Dall’Igna.

Luigi Dall’Igna – Ducati Corse General Manager With the new GP15 bike rolled out at the start of the new season, are your hopes high for MotoGP 2015? Well, it’s quite difficult to predict what the season will bring, since we only did 1,000 kilometres with the new bike. We’re at the beginning – the first impressions from the riders were quite positive and the first data we collected points in the same direction. I am quite confident that we have made a giant leap forward, compared with all the issues we faced in the previous season. Naturally, some kinks still need to be ironed out and I hope we’ll be able to do our next batch of improvements soon. The aim for Ducati Corse in this season is to win at least one race. It won’t be easy,

Diego Sgorbati.

since we’re dealing with strong competition from the likes of Honda and Yamaha.

Are you satisfied with the level of cooperation you get with Akrapovič?

How do you see Akrapovič exhaust as a part of the bike?

Absolutely. Our joint work is more like a partnership, since we don’t consider Akrapovič to be a mere supplier. Bike exhausts sometimes cause problems with regard to the bike’s design and Akrapovič has a different approach from all other exhaust manufacturers. For that reason, I admire their work.

I’ve been working with Akrapovič for my entire career, dealing with 4-stroke engines, and for me Akrapovič is the best exhaust brand. I have a good relationship with everyone who works there. The exhaust is one of the most important parts of the bike. It’s important when it comes to performance, handling the engine and durability. It’s a difficult part to produce, due to the high temperatures around the engine; it’s a high-temperature part and it’s difficult to manage the heat exchange with the other parts of the bike. It’s really important to get the right shape and the right positioning for the exhaust.

“I’ve been working

“What we found in

with Akrapovič for my

this project is something

entire career, dealing

very special that we

with 4-stroke engines,

only seldom find with

and for me Akrapovič

our partners:

is the best exhaust

beauty.”

brand.”

Diego Sgorbati

Luigi Dall’Igna

Diego Sgorbati – Director of Motorcycle Related Products How did cooperation with Akrapovič begin? As the person in charge of motorcycle-related products – parts, accessories, apparel, everything that has to do with Ducati – it was a very logical choice to move forward with Akrapovič, especially since our colleagues from Corse decided to join forces with the Slovenian brand. Our goal is to transfer emotion, the Ducati Corse emotion, to our customers. The apex for our brand is when our bike wins the race – that is what Ducati lives for. We want to deliver bits of the genuine Ducati experience to our customers and fans and we want our customers to believe in this experience. For which projects did you cooperate with Akrapovič? We developed a new exhaust for the 1299 Panigale, which defines Ducati better than any other bike. It is a bike that contains all our commitment and experience.

There can be no success without passion.


14 / 19

Visit with us

18

19

Bikes for new champions are quietly born in Ducati Corse.

1954 – Ducati Corse established We want to share our racing experience as closely as possible with our customers. What we found in this project is something very special that we only seldom find with our partners: beauty. The exhaust that we developed for 1299 is more than just tremendously powerful, its every detail speaks of the special attention paid to its performance and looks. What do you see as the strongest point of Akrapovič exhausts? The values of Akrapovič are very close to those of Ducati. We always stress style, personalisation and performance and I think Akrapovič does the same – we’re really aligned with the things we do, so we’re extremely satisfied to have a partner like Akrapovič. I have to say that when we first presented the exhaust to dealers at our dealer meeting last year, we showcased it like a piece of art. Our dealers were very excited about it.

What are your next steps in terms of cooperation with Akrapovič? Our roadmap of cooperation with Akrapovič involves projects for our future models. In addition, we will try to involve our dealers a little bit more, so that they understand what Akrapovič is and what this partnership between Akrapovič and Ducati means. We will try to communicate that we are reliable partners and stand strong together. Most of our cooperation with Akrapovič in the future will focus on performance. Would you say that Akrapovič is beneficial for Ducati and vice versa? I’m certain that this is true; because we share the basic values of doing things in a certain way, it seems quite clear that both parties will enjoy the advantages of this partnership. Both brands were bolstered and made

sharper. When Akrapovič partnered with Ducati, it became even stronger in terms of style, sophistication and performance. Ducati, on the other hand, quite possibly represents the spirit of Akrapovič more than other brands Akrapovič works with. I must admit that there are only two or three exhaust manufacturers with the same clear brand profile as Akrapovič.

2003 – Ducati enters MotoGP class 2007 – Casey Stoner becomes MotoGP world champion on Ducati 1990 to 2011 – 14-world championship titles in WSBK for Ducati

Na obisku v Ducati Corse Vsaka pomembnejša tovarna, vsako podjetje, ki da kaj nase, ima v svojih nedrjih oddelek, ki je nekaj posebnega. Je bistvo tovarne, kjer se rojevajo ideje ali preizkuša nova tehnologija za prihodnost. So njena punčica, skrbno varovana pred nezaželenimi in zvedavimi pogledi zunanjega sveta. V Ducatiju je to tekmovalni oddelek Ducati Corse, kjer so nam odškrnili

vrata, da smo lahko poškilili izza njih. Ko se sprehajamo med razdrtimi tekmovalnimi stroji, po katerih mehanskih drobovjih si mehaniki dajejo opravka, spoznamo, da je Ducati, tako kot Akrapovič, zelo navezan na dirkaški šport. Obe znamki si delita enako dirkaško strast, iz nje črpata energijo in motiv za zmagovanje.


14 / 19

Visit with us

18

19

Bikes for new champions are quietly born in Ducati Corse.

1954 – Ducati Corse established We want to share our racing experience as closely as possible with our customers. What we found in this project is something very special that we only seldom find with our partners: beauty. The exhaust that we developed for 1299 is more than just tremendously powerful, its every detail speaks of the special attention paid to its performance and looks. What do you see as the strongest point of Akrapovič exhausts? The values of Akrapovič are very close to those of Ducati. We always stress style, personalisation and performance and I think Akrapovič does the same – we’re really aligned with the things we do, so we’re extremely satisfied to have a partner like Akrapovič. I have to say that when we first presented the exhaust to dealers at our dealer meeting last year, we showcased it like a piece of art. Our dealers were very excited about it.

What are your next steps in terms of cooperation with Akrapovič? Our roadmap of cooperation with Akrapovič involves projects for our future models. In addition, we will try to involve our dealers a little bit more, so that they understand what Akrapovič is and what this partnership between Akrapovič and Ducati means. We will try to communicate that we are reliable partners and stand strong together. Most of our cooperation with Akrapovič in the future will focus on performance. Would you say that Akrapovič is beneficial for Ducati and vice versa? I’m certain that this is true; because we share the basic values of doing things in a certain way, it seems quite clear that both parties will enjoy the advantages of this partnership. Both brands were bolstered and made

sharper. When Akrapovič partnered with Ducati, it became even stronger in terms of style, sophistication and performance. Ducati, on the other hand, quite possibly represents the spirit of Akrapovič more than other brands Akrapovič works with. I must admit that there are only two or three exhaust manufacturers with the same clear brand profile as Akrapovič.

2003 – Ducati enters MotoGP class 2007 – Casey Stoner becomes MotoGP world champion on Ducati 1990 to 2011 – 14-world championship titles in WSBK for Ducati

Na obisku v Ducati Corse Vsaka pomembnejša tovarna, vsako podjetje, ki da kaj nase, ima v svojih nedrjih oddelek, ki je nekaj posebnega. Je bistvo tovarne, kjer se rojevajo ideje ali preizkuša nova tehnologija za prihodnost. So njena punčica, skrbno varovana pred nezaželenimi in zvedavimi pogledi zunanjega sveta. V Ducatiju je to tekmovalni oddelek Ducati Corse, kjer so nam odškrnili

vrata, da smo lahko poškilili izza njih. Ko se sprehajamo med razdrtimi tekmovalnimi stroji, po katerih mehanskih drobovjih si mehaniki dajejo opravka, spoznamo, da je Ducati, tako kot Akrapovič, zelo navezan na dirkaški šport. Obe znamki si delita enako dirkaško strast, iz nje črpata energijo in motiv za zmagovanje.


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revolution

Revolution K AWA S A K I NI NJ A H2 AND TOM SYKES ON THE REMA IN S O F T H E HI STO RI C AD RI AT I C GRA N D PRIX

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21

T H E ‘ M O NT E CARLO ’ O F NO RT H E RN

From The Past To The Future

AD RI AT I C The long drop and the equally steep climb above the coast presented challenges for the technology, putting loads on both the engines and brakes. But it did try to make amends with the wonderful vista and the cosmopolitan Opatija, also known as the Monte Carlo of Northern Adriatic. It was this, alongside a rich history of racing, that brought us on this early spring trip, not to mention what it was made on – a uniquely designed motorbike with what every rider wishes for – brutal power! Its appearance, design and power also excited Tom: “I love powerful bikes, I love to feel that power and tame the engine beneath me.” Tom was obviously not racing on that day as he respects traffic rules and speed

by Peter Kavčič photography Bor Dobrin, historical photos: Aleksandar Popović (personal archive)

limits, but he nevertheless enjoyed riding on his new Kawasaki, despite the restrictions. Down the startfinish straight, pass the stands, one of the few mementos of the town’s racing past, the road gently undulating alongside the coast until a long left turn and two quicker ones bring you to a right hairpin, called the Opatija turn, and the westernmost point of the former track. Then follows a series of quick left and right turns to the highest point and then the descent to what must be the circuit’s most harrowing feature, an S bend at its quickest part. The bravest riders flew through it at speeds reaching 250 kph! Then sharp braking to navigate the easternmost point of the track, the Rijeka turn, actually a sharp right-handed hairpin that led the riders towards a series of downhill S bends and then to a long right turn leading back to the finishing straight. The motorbikes that are used by MotoGP and WorldSBK riders today

would make racing on this circuit extremely risky and the tolerance level for errors would be zero! After taking a look of the track, Tom, who finished the 2013 season with a world champion title in WorldSBK and came in second last year, admitted that he did not see himself guiding his Kawasaki between the rocks and the precipices. “I’ll definitely stay on closed circuits! I have tons of respect for the guys doing road racing today, especially the races such as the Tourist Trophy on the Isle of Man. When I thought of TT races I knew they were all mad, but when you see it live, it’s four times as crazy! I stood by the road, right next to the fence and heard an approaching bike. As it sped past me, just a few centimetres from the rails, I got goose bumps. Big respect for the guys on TT races and all who were racing over here.” >>

The track was famous for its long climbs, severely testing the bike.

Descents were not easy either, with cliffs on one, precipice and sea on the other side.

T H E A L L - N E W A N D D A R I N G K AWA SAKI NI NJA H2 WAS THE RI DE O F CHOICE FOR FO RMER WO R L D SB K C H A M P I O N TO M SY K E S AS HE TO OK TO THE REMAINS O F THE FORMER ADRIATIC G P R A CE T R A C K O N A G R O U N D - B R EAKI NG SPO RTS M OTO RBIKE, M IXING THE PRES ENT WITH T H E PA ST O N A C I R C U I T T H AT H O STED S UCH A GREAT NUMBER O F BI G NAMES I N GP RAC ING . Today the street circuit is no longer used as such; actually it has not been since 1978, when the event was moved to the Autodrom Grobnik racetrack. The old circuit, known to locals as Preluk, was abandoned because it could not even meet minimal safety standards. The speeds kept increasing and the road, hedged between crags on the one and precipices and the sea on the other side, became too dangerous. But this was the place where motorbike history

was written by Giacomo Agostini, Angel Nieto, Kent Andersson, Ricardo Tormo, Godfrey Nash and the king of Preluk Dieter Braun, who won here more often than anybody else – five times. The road, caught between the steep coast and cliffs rising above the blueness of the Bay of Rijeka on the one and rocky crags on the other side, was dangerous already in 1969, when the first Yugoslav Grand Prix,

also known as the Adriatic Grand Prix, was held. But a reminder that the golden age of racing has not been forgotten by all citizens, came in the shape of an older lady who arrived to the bus stop. Mrs. Djurdjica regularly attended races as a young girl and when she saw Tom riding past on the road, the former racetrack, she became emotional. “Thank you boys for remembering something that spread the fame of our city. I am moved.”

Find more content on the Akrapovič Lifestyle eMagazine iPad app!


20 / 25

revolution

Revolution K AWA S A K I NI NJ A H2 AND TOM SYKES ON THE REMA IN S O F T H E HI STO RI C AD RI AT I C GRA N D PRIX

20

21

T H E ‘ M O NT E CARLO ’ O F NO RT H E RN

From The Past To The Future

AD RI AT I C The long drop and the equally steep climb above the coast presented challenges for the technology, putting loads on both the engines and brakes. But it did try to make amends with the wonderful vista and the cosmopolitan Opatija, also known as the Monte Carlo of Northern Adriatic. It was this, alongside a rich history of racing, that brought us on this early spring trip, not to mention what it was made on – a uniquely designed motorbike with what every rider wishes for – brutal power! Its appearance, design and power also excited Tom: “I love powerful bikes, I love to feel that power and tame the engine beneath me.” Tom was obviously not racing on that day as he respects traffic rules and speed

by Peter Kavčič photography Bor Dobrin, historical photos: Aleksandar Popović (personal archive)

limits, but he nevertheless enjoyed riding on his new Kawasaki, despite the restrictions. Down the startfinish straight, pass the stands, one of the few mementos of the town’s racing past, the road gently undulating alongside the coast until a long left turn and two quicker ones bring you to a right hairpin, called the Opatija turn, and the westernmost point of the former track. Then follows a series of quick left and right turns to the highest point and then the descent to what must be the circuit’s most harrowing feature, an S bend at its quickest part. The bravest riders flew through it at speeds reaching 250 kph! Then sharp braking to navigate the easternmost point of the track, the Rijeka turn, actually a sharp right-handed hairpin that led the riders towards a series of downhill S bends and then to a long right turn leading back to the finishing straight. The motorbikes that are used by MotoGP and WorldSBK riders today

would make racing on this circuit extremely risky and the tolerance level for errors would be zero! After taking a look of the track, Tom, who finished the 2013 season with a world champion title in WorldSBK and came in second last year, admitted that he did not see himself guiding his Kawasaki between the rocks and the precipices. “I’ll definitely stay on closed circuits! I have tons of respect for the guys doing road racing today, especially the races such as the Tourist Trophy on the Isle of Man. When I thought of TT races I knew they were all mad, but when you see it live, it’s four times as crazy! I stood by the road, right next to the fence and heard an approaching bike. As it sped past me, just a few centimetres from the rails, I got goose bumps. Big respect for the guys on TT races and all who were racing over here.” >>

The track was famous for its long climbs, severely testing the bike.

Descents were not easy either, with cliffs on one, precipice and sea on the other side.

T H E A L L - N E W A N D D A R I N G K AWA SAKI NI NJA H2 WAS THE RI DE O F CHOICE FOR FO RMER WO R L D SB K C H A M P I O N TO M SY K E S AS HE TO OK TO THE REMAINS O F THE FORMER ADRIATIC G P R A CE T R A C K O N A G R O U N D - B R EAKI NG SPO RTS M OTO RBIKE, M IXING THE PRES ENT WITH T H E PA ST O N A C I R C U I T T H AT H O STED S UCH A GREAT NUMBER O F BI G NAMES I N GP RAC ING . Today the street circuit is no longer used as such; actually it has not been since 1978, when the event was moved to the Autodrom Grobnik racetrack. The old circuit, known to locals as Preluk, was abandoned because it could not even meet minimal safety standards. The speeds kept increasing and the road, hedged between crags on the one and precipices and the sea on the other side, became too dangerous. But this was the place where motorbike history

was written by Giacomo Agostini, Angel Nieto, Kent Andersson, Ricardo Tormo, Godfrey Nash and the king of Preluk Dieter Braun, who won here more often than anybody else – five times. The road, caught between the steep coast and cliffs rising above the blueness of the Bay of Rijeka on the one and rocky crags on the other side, was dangerous already in 1969, when the first Yugoslav Grand Prix,

also known as the Adriatic Grand Prix, was held. But a reminder that the golden age of racing has not been forgotten by all citizens, came in the shape of an older lady who arrived to the bus stop. Mrs. Djurdjica regularly attended races as a young girl and when she saw Tom riding past on the road, the former racetrack, she became emotional. “Thank you boys for remembering something that spread the fame of our city. I am moved.”

Find more content on the Akrapovič Lifestyle eMagazine iPad app!


20 / 25

revolution

G I A CO MO A GO ST I NI V S MI C K DO OHAN As the talk turns to idols and racing legends, Tom admits that he is a bit too young to really know the riders who dominated the scene in the seventies and eighties. One of the most successful ones here in Preluk was Italian superstar Giacomo Agostini, who won a total of three races on

these roads. But Tom began to get interested in closed circuit races in the 1980’s and 90’s so his idols were born later. “In my younger age I was a big fan of Mick Doohan. His style and what he did on the bike was fantastic. I’m also a big Colin Edwards fan, he is one of greatest ever in WorldSBK. So this two had big influence on my racing career.

The former main stand has been overgrown by grass and bushes.

Tom appraises: “I’d ride into the final turn in 4th gear on my superbike... Hmm, that would really be interesting...”

“When I started racing, I discussed former race bike riders with my granddad and he would tell me to try to follow the style of Troy Corser or Max Biaggi, but that didn’t work for me in the end. I still talk races with granddad, he is a fantastic person, always supporting me and giving me his point of view.”

KAWAS AKI NI NJ A H 2 O N ‘ P RE LU K’

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The paddock of the days gone by is a business and industrial zone today and the mechanics readying the motorbikes have been replaced by MOT tests. There is absolutely no trace that 50 years ago a World Championship race was held here. The most magnificent reminder of the times when Preluk attracted up to 80,000 people is the stands. Laughingly small for today’s spectators, but back then they housed the best seats, typically reserved for VIP guests. Today the rocks are covered by grass, bushes and thorns, but that did not stop Tom from climbing the fence and sitting down amongst the ghosts of spectators. He was quiet for a few seconds and then exclaimed in his characteristic Yorkshire dialect: “I’d use the 4th gear here in the last corner. It should be very interesting what speed I could carry through it. Would be definitely surprised. Real shame I can’t push it a bit with Ninja H2 here.”

At the bleeding edge: The new Akrapovič muffler blends in perfectly with the design of Kawasaki Ninja H2.

When the topic shifted to the bike that he used on the former circuit, his eyes shone. He was visibly excited with the Ninja H2. But this story runs deeper than it seems at first sight. Back at home he has the legendary Kawasaki model Mach IV. The two-stroke machine is considered one of the wildest and least tameable bikes and is part of the heritage of Kawasaki motorbikes which had forever etched themselves in the hearts of sports motorcycle fans. Tom’s bike is currently awaiting restoration to make it safe for riding on the road or, occasionally, on the track. But the Ninja H2, which he checked out for the first time right here at the Opatija Riviera, was love at first sight: “For me it’s a great bike. Sure I like the design. I have some ambitions and will try to get one.

Z revolucionarnim motociklom kot v starih časih S povsem novim Kawasakijem Ninja H2, drznih oblik, se je po sledeh legendarne dirke za veliko nagrado Jadrana zapeljal nekdanji svetovni superbikovski prvak Tom Sykes in postavil motocikel, ki premika meje v športnem motociklizmu, na prizorišče, kjer so dirkala velika imena dirk GP. Danes se tu ne dirka več, pravzaprav se ne dirka že od leta 1978, ko so dirko prestavili nekoliko višje na avtodromu Grobnik. Preluk namreč ni več dopuščal vsaj minimalnih standardov varnosti.

Hitrosti so se povečevale in cesta, ukleščena med skale na eni in prepadi in morjem na drugi strani, je postala prenevarna. Tom, ki je sezono 2013 okronal z naslovom svetovnega prvak v razredu WorldSBK, priznava, da si ne predstavlja, kako bi s svojim Kawasakijem dirkal med skalami na eni in prepadom na drugi strani. Vendar za lep izlet, kot je bil tale z novim Kawasakijem Ninja H2 z unikatnim Akrapovičevim izpušnim sistemom, si bo še vzel čas.


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revolution

G I A CO MO A GO ST I NI V S MI C K DO OHAN As the talk turns to idols and racing legends, Tom admits that he is a bit too young to really know the riders who dominated the scene in the seventies and eighties. One of the most successful ones here in Preluk was Italian superstar Giacomo Agostini, who won a total of three races on

these roads. But Tom began to get interested in closed circuit races in the 1980’s and 90’s so his idols were born later. “In my younger age I was a big fan of Mick Doohan. His style and what he did on the bike was fantastic. I’m also a big Colin Edwards fan, he is one of greatest ever in WorldSBK. So this two had big influence on my racing career.

The former main stand has been overgrown by grass and bushes.

Tom appraises: “I’d ride into the final turn in 4th gear on my superbike... Hmm, that would really be interesting...”

“When I started racing, I discussed former race bike riders with my granddad and he would tell me to try to follow the style of Troy Corser or Max Biaggi, but that didn’t work for me in the end. I still talk races with granddad, he is a fantastic person, always supporting me and giving me his point of view.”

KAWAS AKI NI NJ A H 2 O N ‘ P RE LU K’

22

23

The paddock of the days gone by is a business and industrial zone today and the mechanics readying the motorbikes have been replaced by MOT tests. There is absolutely no trace that 50 years ago a World Championship race was held here. The most magnificent reminder of the times when Preluk attracted up to 80,000 people is the stands. Laughingly small for today’s spectators, but back then they housed the best seats, typically reserved for VIP guests. Today the rocks are covered by grass, bushes and thorns, but that did not stop Tom from climbing the fence and sitting down amongst the ghosts of spectators. He was quiet for a few seconds and then exclaimed in his characteristic Yorkshire dialect: “I’d use the 4th gear here in the last corner. It should be very interesting what speed I could carry through it. Would be definitely surprised. Real shame I can’t push it a bit with Ninja H2 here.”

At the bleeding edge: The new Akrapovič muffler blends in perfectly with the design of Kawasaki Ninja H2.

When the topic shifted to the bike that he used on the former circuit, his eyes shone. He was visibly excited with the Ninja H2. But this story runs deeper than it seems at first sight. Back at home he has the legendary Kawasaki model Mach IV. The two-stroke machine is considered one of the wildest and least tameable bikes and is part of the heritage of Kawasaki motorbikes which had forever etched themselves in the hearts of sports motorcycle fans. Tom’s bike is currently awaiting restoration to make it safe for riding on the road or, occasionally, on the track. But the Ninja H2, which he checked out for the first time right here at the Opatija Riviera, was love at first sight: “For me it’s a great bike. Sure I like the design. I have some ambitions and will try to get one.

Z revolucionarnim motociklom kot v starih časih S povsem novim Kawasakijem Ninja H2, drznih oblik, se je po sledeh legendarne dirke za veliko nagrado Jadrana zapeljal nekdanji svetovni superbikovski prvak Tom Sykes in postavil motocikel, ki premika meje v športnem motociklizmu, na prizorišče, kjer so dirkala velika imena dirk GP. Danes se tu ne dirka več, pravzaprav se ne dirka že od leta 1978, ko so dirko prestavili nekoliko višje na avtodromu Grobnik. Preluk namreč ni več dopuščal vsaj minimalnih standardov varnosti.

Hitrosti so se povečevale in cesta, ukleščena med skale na eni in prepadi in morjem na drugi strani, je postala prenevarna. Tom, ki je sezono 2013 okronal z naslovom svetovnega prvak v razredu WorldSBK, priznava, da si ne predstavlja, kako bi s svojim Kawasakijem dirkal med skalami na eni in prepadom na drugi strani. Vendar za lep izlet, kot je bil tale z novim Kawasakijem Ninja H2 z unikatnim Akrapovičevim izpušnim sistemom, si bo še vzel čas.


20 / 25

revolution

25

A T RI P TO AD RI AT I C RI VI E RA...I N T H E F U T U RE Tom also rides bikes in his free time. Not as much as he would like to, but that is the cost of travelling from one race to another and doing all the testing and preparations of a WorldSBK champion. His current street bike is the versatile Kawasaki Versys 1000. “It’s perfect for a bit of fun, to go for a coffee or visit my family and friends.” When asked about vacationing with a motorbike, for instance would he come here to the north Adriatic

In bygone days, the brave riders were cheered on by up to 80,000 fans!

Kawasaki did a great job, they just went right outside of the box with it. For me this bike is like a sports car. It’s just more than a normal sports bike. It’s fantastic what they did with speed, with the trellis frame, the design and colour. Man I love that colour, I would love to have this on my race bike. Also the Akrapovič exhaust looks really special, they did this signature series especially for this bike and they fit so well. It gives nice control over engine and response, beautiful! And the sound! While passing rocky walls beside the road, the echo just pumped up the powerful sound.” True that Akrapovič recently unveiled an all-new Slip-On, designed by Igor Akrapovič himself, and the Kawasaki Ninja H2 is the first motorcycle that the new exhaust is already available for.

“I can imagine that the closed circuit Kawasaki Ninja H2R model is even sharper. I’ve heard it sounds just fantastic with that supercharged engine and more open exhaust. I think it shows the level of engineering capacity Kawasaki put into these two bikes. The ride is radical and talking about adrenaline, well this machine provides tons of it.” For Sykes, the adrenalin rush is at its highest when crossing the finish line as first, in front of the pack of fellow competitors. But starts are the most nerve-wrecking, tension is the highest then, he says. With more power, winning also gets easier. Sadly Tom cannot place this engine into his WSBK spec Kawasaki Ninja ZX10R. Kawasaki’s closed circuit bike, the Ninja H2R has a massive 300 bhp of power and must be tons of fun. Sykes already has his plan. “You can

do a lot with that power! Especially with my riding style. I think it would be nice. I can manage power quite well, it fits my riding style. This year new regulations brought in a decrease in power in WorldSBK championship and we are still learning how to use the bike to its utmost. The Ninja H2 that I rode today has a lot of potential. It’s nice to ride a bike with that much power and supercharger. They did a great job! I’m really really aching to use all that power and could hardly hold myself back when passing that 40 kph road sign. I would like to try this on a track with proper race tires, just to understand its real potential. It’s also way more comfortable than my race bike, with the sitting position and my height feels relaxed. The centre of gravity is low, so handling is nice. The acceleration is really good.”

24

Riviera, he admits that he really has no time yet for such a holiday. Usually he just packs his bags and flies somewhere where he can lay down and relax, a complete change from his racing day. “It would definitely be nice to go for a trip with friends. It’s so pretty here in Croatia, the sun is nice and warm, the sea is clean, you can see the islands in front and snow-covered peaks at the back. The vibe here is relaxed, quite special in fact.”

TO U GH O N E : C O F F E E O R TE A ? Tom enjoyed his ride on a pleasant sunny day and while relaxing on the

terrace of Opatija’s finest hotel with a cup of cappuccino in his hands, he was presented with a rather interesting dilemma. Coffee or tea? After a few moments of hesitation, he replied with a Yorkshire man’s typical straightforwardness: “Yeah... It depends on the scenario. If I could only drink one for the rest of my life, I would pick tea! A nice pot of bloody Yorkshire leaf tea!” After his last sip, he gently put the cup back on the table, stretched his legs and took in the scenery. A Kawasaki Ninja H2 with the new Akrapovič Slip-On exhaust system in the late afternoon sun. What a view!


20 / 25

revolution

25

A T RI P TO AD RI AT I C RI VI E RA...I N T H E F U T U RE Tom also rides bikes in his free time. Not as much as he would like to, but that is the cost of travelling from one race to another and doing all the testing and preparations of a WorldSBK champion. His current street bike is the versatile Kawasaki Versys 1000. “It’s perfect for a bit of fun, to go for a coffee or visit my family and friends.” When asked about vacationing with a motorbike, for instance would he come here to the north Adriatic

In bygone days, the brave riders were cheered on by up to 80,000 fans!

Kawasaki did a great job, they just went right outside of the box with it. For me this bike is like a sports car. It’s just more than a normal sports bike. It’s fantastic what they did with speed, with the trellis frame, the design and colour. Man I love that colour, I would love to have this on my race bike. Also the Akrapovič exhaust looks really special, they did this signature series especially for this bike and they fit so well. It gives nice control over engine and response, beautiful! And the sound! While passing rocky walls beside the road, the echo just pumped up the powerful sound.” True that Akrapovič recently unveiled an all-new Slip-On, designed by Igor Akrapovič himself, and the Kawasaki Ninja H2 is the first motorcycle that the new exhaust is already available for.

“I can imagine that the closed circuit Kawasaki Ninja H2R model is even sharper. I’ve heard it sounds just fantastic with that supercharged engine and more open exhaust. I think it shows the level of engineering capacity Kawasaki put into these two bikes. The ride is radical and talking about adrenaline, well this machine provides tons of it.” For Sykes, the adrenalin rush is at its highest when crossing the finish line as first, in front of the pack of fellow competitors. But starts are the most nerve-wrecking, tension is the highest then, he says. With more power, winning also gets easier. Sadly Tom cannot place this engine into his WSBK spec Kawasaki Ninja ZX10R. Kawasaki’s closed circuit bike, the Ninja H2R has a massive 300 bhp of power and must be tons of fun. Sykes already has his plan. “You can

do a lot with that power! Especially with my riding style. I think it would be nice. I can manage power quite well, it fits my riding style. This year new regulations brought in a decrease in power in WorldSBK championship and we are still learning how to use the bike to its utmost. The Ninja H2 that I rode today has a lot of potential. It’s nice to ride a bike with that much power and supercharger. They did a great job! I’m really really aching to use all that power and could hardly hold myself back when passing that 40 kph road sign. I would like to try this on a track with proper race tires, just to understand its real potential. It’s also way more comfortable than my race bike, with the sitting position and my height feels relaxed. The centre of gravity is low, so handling is nice. The acceleration is really good.”

24

Riviera, he admits that he really has no time yet for such a holiday. Usually he just packs his bags and flies somewhere where he can lay down and relax, a complete change from his racing day. “It would definitely be nice to go for a trip with friends. It’s so pretty here in Croatia, the sun is nice and warm, the sea is clean, you can see the islands in front and snow-covered peaks at the back. The vibe here is relaxed, quite special in fact.”

TO U GH O N E : C O F F E E O R TE A ? Tom enjoyed his ride on a pleasant sunny day and while relaxing on the

terrace of Opatija’s finest hotel with a cup of cappuccino in his hands, he was presented with a rather interesting dilemma. Coffee or tea? After a few moments of hesitation, he replied with a Yorkshire man’s typical straightforwardness: “Yeah... It depends on the scenario. If I could only drink one for the rest of my life, I would pick tea! A nice pot of bloody Yorkshire leaf tea!” After his last sip, he gently put the cup back on the table, stretched his legs and took in the scenery. A Kawasaki Ninja H2 with the new Akrapovič Slip-On exhaust system in the late afternoon sun. What a view!


26

Hot Stuff from Akrapovič Akrapovič exhaust systems are designed for riders who demand maximum performance from their motorcycles. They feature exceptional production qua-lity, hi-tech materials, increased engine performance and of course amazing sound and appearance. The change is also visual, as our mufflers Kawasaki Ninja H2 + 4.0 HP/10,900 rpm perfectly fit the exterior line - 5.7 kg (-71.25%) of modern motorcycles and add a clean racing image.

27

Hot stuff

Car Stuff

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

Welcome to our range of aftermarket exhaust systems for cars. We offer complete, partial, open or EC-type approved products that significantly improve performance. We use only the best and exclusive titanium and stainless steel. We combine these two materials with high technologies and craftsmanship of our welders that divide this exhausts systems from anything else on the market.

Lamborghini Aventador LP 700-4 + 9.9 HP/3,100 rpm + 28.2 Nm/2,100 rpm - 13.8 kg (-46%) Titanium, Inconel Akrapovič Sound Kit

Yamaha YZF-R1 + 3.6 HP/13,700 rpm - 5.2 kg (-52%)

26 Porsche 911 GT3 (991) + 19.9 HP/3,950 rpm + 50.6 Nm/3,900 rpm - 22.2 kg (-57%) Titanium BMW S 1000 R + 3.5 HP/11,100 rpm - 6.8 kg (-62.96%)

27 Ducati Hypermotard + 2.0 HP/6,800 rpm - 2.4 kg (-57.14%) BMW M3 + 10.2 HP/5,200 rpm + 16.0 Nm/2,450 rpm

Harley-Davidson Dyna FXDWG Wide Glide More power Less weight

Renault Mégane Coupé Renault Sport + 4.6 HP/5,850 rpm + 6.8 Nm/3,600 rpm - 4.1 kg (-35%) Titanium

Honda CB650F More power Less weight

- 11.4 kg (-28,8%) Titanium Carbon fiber diffuser

Car stuff

Find more content on the Akrapovič Lifestyle eMagazine iPad app!


26

Hot Stuff from Akrapovič Akrapovič exhaust systems are designed for riders who demand maximum performance from their motorcycles. They feature exceptional production qua-lity, hi-tech materials, increased engine performance and of course amazing sound and appearance. The change is also visual, as our mufflers Kawasaki Ninja H2 + 4.0 HP/10,900 rpm perfectly fit the exterior line - 5.7 kg (-71.25%) of modern motorcycles and add a clean racing image.

27

Hot stuff

Car Stuff

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

Welcome to our range of aftermarket exhaust systems for cars. We offer complete, partial, open or EC-type approved products that significantly improve performance. We use only the best and exclusive titanium and stainless steel. We combine these two materials with high technologies and craftsmanship of our welders that divide this exhausts systems from anything else on the market.

Lamborghini Aventador LP 700-4 + 9.9 HP/3,100 rpm + 28.2 Nm/2,100 rpm - 13.8 kg (-46%) Titanium, Inconel Akrapovič Sound Kit

Yamaha YZF-R1 + 3.6 HP/13,700 rpm - 5.2 kg (-52%)

26 Porsche 911 GT3 (991) + 19.9 HP/3,950 rpm + 50.6 Nm/3,900 rpm - 22.2 kg (-57%) Titanium BMW S 1000 R + 3.5 HP/11,100 rpm - 6.8 kg (-62.96%)

27 Ducati Hypermotard + 2.0 HP/6,800 rpm - 2.4 kg (-57.14%) BMW M3 + 10.2 HP/5,200 rpm + 16.0 Nm/2,450 rpm

Harley-Davidson Dyna FXDWG Wide Glide More power Less weight

Renault Mégane Coupé Renault Sport + 4.6 HP/5,850 rpm + 6.8 Nm/3,600 rpm - 4.1 kg (-35%) Titanium

Honda CB650F More power Less weight

- 11.4 kg (-28,8%) Titanium Carbon fiber diffuser

Car stuff

Find more content on the Akrapovič Lifestyle eMagazine iPad app!


28 / 33

Interview

Interview RI CC AR D O ILLY

28

We are Dedicated to Good Coffee

29

by Hermina Kovačič photography Bor Dobrin, Illy Archive

My first thought when hearing the word Trieste and, usually,

Slavic, Romanic and Germanic, a history and insularity that

jor European port already in the first half of the 18th century.

with the Hungarian Francesco Illy. Today the story continues

my first destination as I depart for this seaside Italian city,

give it perennial charm, the prejudiced conservativeness and

Coffee shops, roasting mills, sales companies sprung up left and

with Francesco’s grandchildren, the third generation, headed

is the Piazza Unità d’Italia, in my opinion the perfect, most

its counterpart, openness to the novelties that come by sea and

right. Brands were born which became synonymous with high

by a president of Gruppo Illy Spa and vice president of Illycaffè

beautiful square in the world. It is flat, blanketed by 19th cen-

land. Trieste smells of the sea and its fruits, which end up on

quality coffee…

Riccardo Illy, a marketing expert, former mayor, governor of the

tury historic buildings on three sides and overlooks the sea. It

the plates of numerous trattorias and restaurants, Aperol Spritz

Brands like Illy, a leading global company with a presence in

Friuli-Venezia Giulia region and a national MP. We met for coffee

encapsulates all that Trieste stands for: a mixture of cultures,

and…coffee. How could it not. Coffee began arriving in this ma-

over 140 countries and with a rich history that began in the 1930s

at the terrace of the Duchi d’Aosta Hotel, built in 1873 and located at, where else, the Piazza Unità d’Italia.


28 / 33

Interview

Interview RI CC AR D O ILLY

28

We are Dedicated to Good Coffee

29

by Hermina Kovačič photography Bor Dobrin, Illy Archive

My first thought when hearing the word Trieste and, usually,

Slavic, Romanic and Germanic, a history and insularity that

jor European port already in the first half of the 18th century.

with the Hungarian Francesco Illy. Today the story continues

my first destination as I depart for this seaside Italian city,

give it perennial charm, the prejudiced conservativeness and

Coffee shops, roasting mills, sales companies sprung up left and

with Francesco’s grandchildren, the third generation, headed

is the Piazza Unità d’Italia, in my opinion the perfect, most

its counterpart, openness to the novelties that come by sea and

right. Brands were born which became synonymous with high

by a president of Gruppo Illy Spa and vice president of Illycaffè

beautiful square in the world. It is flat, blanketed by 19th cen-

land. Trieste smells of the sea and its fruits, which end up on

quality coffee…

Riccardo Illy, a marketing expert, former mayor, governor of the

tury historic buildings on three sides and overlooks the sea. It

the plates of numerous trattorias and restaurants, Aperol Spritz

Brands like Illy, a leading global company with a presence in

Friuli-Venezia Giulia region and a national MP. We met for coffee

encapsulates all that Trieste stands for: a mixture of cultures,

and…coffee. How could it not. Coffee began arriving in this ma-

over 140 countries and with a rich history that began in the 1930s

at the terrace of the Duchi d’Aosta Hotel, built in 1873 and located at, where else, the Piazza Unità d’Italia.


28 / 33

Interview

34

Hungarian Francesco Illy was born in Timisoara, where he studied at a technical institute. After working as an accountant in Vienna, he arrived in Trieste, working with several companies that were roasting coffee and cocoa. He decided to go his own way and in 1933 started a joint venture with the Hausbrandt company, established in 1892, before buying out their share in the 60s. Being visionary, brave, and having a few inventions, allowed him to make his coffee increasingly well-known. He exported it in the 40s to Sweden and the Netherlands. He was followed by his son Ernest, a graduate chemist who, among other things, set up a scientific and technological department in the company and forged links with various science centres and universities. The Illy coffee empire of today is headed by the third generation: three of Ernest’s sons. Riccardo Illy is the president of Gruppo Illy Spa and vice president of Illycaffè. A marketing expert, he initiated marketing activities in the company in the 70s. He says that they are as important as the contents of a coffee cup: “The consumers have an integral perception of quality, detected by our various senses. Even the sound of the cup as you put it on the saucer is important. The experience with our products must be as positive as possible. The cup and its contents are one.” It is therefore not surprising that, apart from various projects oriented towards sustainability, the company supports arts and culture. One of the results of this is the Illy Art Collection coffee cup; designed by Matteo Thun and embellished since the 90s by various celebrities, such as Robert Rauschenberg, Jeff Koons, Marina Abramović, Francis Ford Coppola, and Pedro Almodovar. Illy coffee is the official coffee at the 2015 Milano EXPO and the sponsor of the US pavilion. Riccardo Illy served as Trieste’s mayor between 1993 and 2001 and the governor of the Friuli-Venezia Giulia region as well as an Italian MP between 2003 and 2008. He is an avid sailor, while Akrapovič exhausts can be found on the motorbike of his brother Francesco.

30

31

The Piazza Unità d’Italia was important for you, for your career. You spent many years in the wonderful buildings that surround it – as mayor of Trieste and later as governor of the FriuliVenezia Giulia region. What emotions does this square bring out in you? Years ago, when I walked across this piazza with my wife, after serving as the city’s mayor for eight years, I pointed my finger at the palace at the bottom of the square and said like E.T. “Phone. Home.” (laughter) I spent a lot of time there and many memories remain, especially of incredible and capable people. The prevailing opinion in Italy is that such people only work in private companies, but that’s not true. We did a lot in the other palace, in the seat of the region, also because our jurisdiction was different. Because of changes to various laws I and my team were able to influence changes for the better for the economy and for society.

What is your biggest achievement? What tangible thing did you manage to change in the region?

Let me just mention the area of innovation. By amend-

ing the law that was adopted quite a while ago, we managed to organise an event called Innovaction with the help of the University of Udine. The event showcased various innovative ideas by companies as well as schools, public institutions and others. It was visited by various managers, entrepreneurs and the public. The aim was to make innovation a part of culture, of everyday life in the region and to provide help to exceptional companies or individuals to get on with their business. We also handed out an innovation award, in this case to the Mikroglass company for its innovative way of heating up materials with microwaves.

You entered politics with the reputation of a capable businessman, working in a successful family company with a tradition. What inspired your interest in politics? Many people all over the world think that politics is the dream job of incompetent individuals, who see it as a sort of salvation. In a nutshell: the spirit of service. Our company works in line with the principles of Peter Drucker, born in

Austria, who invented the concept of management and stakeholder. He said that a company must first satisfy its buyers, then its shareholders, workers, co-workers, suppliers and the society in which it operates. The place in which the Illy company was created in 1933 was Trieste. The city gave a lot to the company – land for its operations, financial means, connections, research through the university and other institutions. When I was asked in far-off 1993 whether I’d consider running for mayor, I said that the answer had to be yes, considering how much the city had offered us. I held a meeting with my family, my wife, two brothers, sister and parents; we talked about it and voted. Only my wife and sister were against it, because they wanted to protect me. They knew entering politics would mean the end of privacy.

Have you ever had any regrets about doing it?

No, absolutely not. I’d do it again. I learned a lot, especially patience and empathy, because you have to deal with the various problems of citizens. I remember a lovely letter by a little girl who wrote to me that she

lost her tooth and asked how I could help her as mayor. You see, even children believe that a mayor must solve problems!

One must be patient and innovative in business as well. Innovation is in the DNA of your company and your family. Your grandfather Francesco Illy used innovation to bolster the company, now actually a coffee empire: amongst the other things he invented the Illetta, a sort of grandmother to contemporary espresso machines, as well as a method for maintaining coffee quality and aroma during transport. Even in my political life, I’ve always wanted to express my family’s DNA. After arriving at the municipality, I immediately saw that the existing structure could not do the necessary work. There was no proper coordination and personnel was lacking. I carried out two reorganisations, I bought computer equipment, I installed intranet and other necessary information systems, which also allowed the inhabitants to check plans for regulations online. We were amongst the


28 / 33

Interview

34

Hungarian Francesco Illy was born in Timisoara, where he studied at a technical institute. After working as an accountant in Vienna, he arrived in Trieste, working with several companies that were roasting coffee and cocoa. He decided to go his own way and in 1933 started a joint venture with the Hausbrandt company, established in 1892, before buying out their share in the 60s. Being visionary, brave, and having a few inventions, allowed him to make his coffee increasingly well-known. He exported it in the 40s to Sweden and the Netherlands. He was followed by his son Ernest, a graduate chemist who, among other things, set up a scientific and technological department in the company and forged links with various science centres and universities. The Illy coffee empire of today is headed by the third generation: three of Ernest’s sons. Riccardo Illy is the president of Gruppo Illy Spa and vice president of Illycaffè. A marketing expert, he initiated marketing activities in the company in the 70s. He says that they are as important as the contents of a coffee cup: “The consumers have an integral perception of quality, detected by our various senses. Even the sound of the cup as you put it on the saucer is important. The experience with our products must be as positive as possible. The cup and its contents are one.” It is therefore not surprising that, apart from various projects oriented towards sustainability, the company supports arts and culture. One of the results of this is the Illy Art Collection coffee cup; designed by Matteo Thun and embellished since the 90s by various celebrities, such as Robert Rauschenberg, Jeff Koons, Marina Abramović, Francis Ford Coppola, and Pedro Almodovar. Illy coffee is the official coffee at the 2015 Milano EXPO and the sponsor of the US pavilion. Riccardo Illy served as Trieste’s mayor between 1993 and 2001 and the governor of the Friuli-Venezia Giulia region as well as an Italian MP between 2003 and 2008. He is an avid sailor, while Akrapovič exhausts can be found on the motorbike of his brother Francesco.

30

31

The Piazza Unità d’Italia was important for you, for your career. You spent many years in the wonderful buildings that surround it – as mayor of Trieste and later as governor of the FriuliVenezia Giulia region. What emotions does this square bring out in you? Years ago, when I walked across this piazza with my wife, after serving as the city’s mayor for eight years, I pointed my finger at the palace at the bottom of the square and said like E.T. “Phone. Home.” (laughter) I spent a lot of time there and many memories remain, especially of incredible and capable people. The prevailing opinion in Italy is that such people only work in private companies, but that’s not true. We did a lot in the other palace, in the seat of the region, also because our jurisdiction was different. Because of changes to various laws I and my team were able to influence changes for the better for the economy and for society.

What is your biggest achievement? What tangible thing did you manage to change in the region?

Let me just mention the area of innovation. By amend-

ing the law that was adopted quite a while ago, we managed to organise an event called Innovaction with the help of the University of Udine. The event showcased various innovative ideas by companies as well as schools, public institutions and others. It was visited by various managers, entrepreneurs and the public. The aim was to make innovation a part of culture, of everyday life in the region and to provide help to exceptional companies or individuals to get on with their business. We also handed out an innovation award, in this case to the Mikroglass company for its innovative way of heating up materials with microwaves.

You entered politics with the reputation of a capable businessman, working in a successful family company with a tradition. What inspired your interest in politics? Many people all over the world think that politics is the dream job of incompetent individuals, who see it as a sort of salvation. In a nutshell: the spirit of service. Our company works in line with the principles of Peter Drucker, born in

Austria, who invented the concept of management and stakeholder. He said that a company must first satisfy its buyers, then its shareholders, workers, co-workers, suppliers and the society in which it operates. The place in which the Illy company was created in 1933 was Trieste. The city gave a lot to the company – land for its operations, financial means, connections, research through the university and other institutions. When I was asked in far-off 1993 whether I’d consider running for mayor, I said that the answer had to be yes, considering how much the city had offered us. I held a meeting with my family, my wife, two brothers, sister and parents; we talked about it and voted. Only my wife and sister were against it, because they wanted to protect me. They knew entering politics would mean the end of privacy.

Have you ever had any regrets about doing it?

No, absolutely not. I’d do it again. I learned a lot, especially patience and empathy, because you have to deal with the various problems of citizens. I remember a lovely letter by a little girl who wrote to me that she

lost her tooth and asked how I could help her as mayor. You see, even children believe that a mayor must solve problems!

One must be patient and innovative in business as well. Innovation is in the DNA of your company and your family. Your grandfather Francesco Illy used innovation to bolster the company, now actually a coffee empire: amongst the other things he invented the Illetta, a sort of grandmother to contemporary espresso machines, as well as a method for maintaining coffee quality and aroma during transport. Even in my political life, I’ve always wanted to express my family’s DNA. After arriving at the municipality, I immediately saw that the existing structure could not do the necessary work. There was no proper coordination and personnel was lacking. I carried out two reorganisations, I bought computer equipment, I installed intranet and other necessary information systems, which also allowed the inhabitants to check plans for regulations online. We were amongst the


28 / 33

Interview

pioneers in Italy regarding that, as well as instituting the post of a municipality’s general manager. The entrepreneurial spirit of my family helped me in kickstarting public enterprises and luring other companies to Trieste, which helped to lower the city’s unemployment rate from 10% to 5%. We rekindled tourism: at the Piazza Unità d’Italia you can now hear languages from all over the world, new hotels have been built and overnight stays have increased. And we succeeded in numerous other things as well. My grandfather Francesco started his company with inventions, including the immensely important pressurization procedure – the packaging of coffee into cans with inert gas. Until then coffee was sold unroasted or packaged in paper bags. My granddad used his technical knowledge and intuition to find a way to maintain the aroma and correct moisture of coffee. After completing his chemistry studies, my father Ernesto came to the company in 1956. He set up a research laboratory and initiated cooperation with various scientific centres and universities. Among other things, he looked for a better kind of vacuum packaging that would include nitrogen. He discovered that his granddad’s invention was actually right on the mark. Until the end of the Second World War, grandfather also made chocolate. According to legend, he gave that up one day, because he didn’t like the style of the packaging. But in reality he probably discovered that good chocolate is even harder to make than good coffee. This does explain, though, why we decided some 10 years ago to purchase chocolate maker Domori. We also gave a nod to the past by purchasing marrons glace, jam and canned fruit producer Agrimontana – my grandfather owned orchards in Istria, but they were nationalised after World War II by Yugoslavia – tea maker Dammann Fréres – after acquiring a majority stake in the Illy company in 1965 father spent some time dabbling in tea – the Mastrojani wine maker, with its famous Brunello di Montalcino, so that we can get our hands dirty with soil again (laughs) and a share in the gelateria Grom.

The time period when your company was established and the present are linked by the fact that both face economic, political and social crisis. But your family had the courage to risk, search for novelties, move forward. Do you have to be very brave and just a touch crazy in business then?

concentrated taste and aroma and provide mental pleasure. Caffeine has a positive impact on the brain, helps with concentration, improves memory, boosts the mood and raises the spirit.

What is a good cup of coffee for you?

I prefer espresso. It must have a balance between bitter, sour and sweet and an aromatic intensity, but one that has to be refined. A good cup of coffee has the notes of toast, chocolate, fruit and flowers, a very wide spectrum of tastes. But it must first and foremost be strong. Too much water destroys many things. The aftertaste must also be extraordinary – no note should dominate in the mouth, but if one has to, it should be a sweet one. Espresso is great because you can feel the aroma for about 20 minutes, or half an hour after drinking it. And then you might just get an itching for another one…

I don’t remember the exact moment, but I remember the days when we as children helped in the factory on Giulia Street, which we actually called home. We were attaching rubber gaskets to the tops of coffee containers, which is all done automatically now. When I joined the company later, around 1977, its 120 employees made less than 1,000 tonnes of coffee a year. There are around 500 of us now and we make some 16,000 tonnes.

Paris? A modern vessel can carry some 18,000 containers and has a crew of only 11 people. A truck, however, even after all these years, can only carry two containers max, uses expensive fuel, and travels over busy roads.

Illy is now present in some 140 countries around the world.

A double hedonistic pleasure, due to the taste and aroma it contains. Our products, apart from containing a large amount of antioxidants, also have a very

33

What is your vision of the coffee business in the future?

Do you maybe remember your first cup?

The Illy Spa Group combines a lot of sweet, even guilty pleasures, one could say. What is coffee for you? A bad habit, a guilty pleasure, a necessity, a medicine?

32

A bit of both. (laughter) Also needed are: patience, vision and dreams. My father dreamt of making espresso famous all over the world. We followed his dreams and I can say today that we made them come true. It would be difficult to find a place in the world that doesn’t serve espresso because they don’t know what it is. We were the first to bring it to many countries as well. We were visionaries, pioneers, brave. I only became aware of this a short time ago, when we completed important investments into diversification. This took place during the height of the crisis, similar to what the situation was like when grandfather launched the company. That period, unfortunately, ended with a war. I hope that no war is coming now, but I think we are in for a major energy shock. I predict that it will change our lives and give new impetus to the economy. We are forgetting that a barrel of oil used to cost 10 or 15 dollars just over a decade ago, while now it goes for up to 100 dollars. This has caused a domino effect, increasing the prices of everything connected with oil by ten times or more: from heating to transport, plastic materials, glass, porcelain etc.

And all this in Trieste?

Yes, all in the city. We’ve looked into building new manufacturing facilities, but we didn’t go ahead, because our process is very complex. It’s not easy to transfer, the investment is too high, it wouldn’t work logistically. Do you know that it costs less today to send a container from Trieste to Hong Kong than to

This is also part of our family’s DNA. Grandfather knew that success must be sought abroad, away from our hometown. After setting up the company in Trieste, he also opened one in Switzerland in 1939, although with a minority share. He exchanged that share in 1965 for Illycaffè Italia and thus got a majority stake. That year he also created the central office on Flavia Street, which is where we still are. Grandfather’s partner left for Spain, and my dad established a company in the Netherlands, followed by France, Germany and the USA in the 80s. This is how our sales expanded into various countries, with which we cooperate through branch offices or companies under our control in North and South America, China etc.

We see very conflicting signals. Good coffees contain less caffeine, so it’s necessary to drink a cup more here and there. This might cause a rise in demand, especially among the young. Growth is also present in new markets, such as Japan with its tea tradition, where, however, coffee has become number one in numerous homes. Something similar will happen in China, maybe in 20 or 30 years. Of course, coffee and tea will both coexist, a lot of people here drink both. But coffee consumption is growing at a higher rate than production, due to the increase in population and rising standards. A similar trend can be seen for cocoa and tea. The stocks have been greatly reduced and are at minimum levels now, which might cause a price spike, and will certainly cause price instability. In the long term the oil scenario is quite possible due to increased demand and lower supply. Our civilisation will have to realise that everything has its limits – including nature’s capacity.

A friend of mine, a Chanel representative, studied at your Università del caffè. I liked his comparison between the two brands. “What Chanel means in fashion, elegance, style, Illy means for quality coffee.” How do you feel when people express admiration and recognise your name? Every medal has two sides. Of course it feels good if people appreciate you. But the price you pay is that you cannot go below the radar. Our major responsibility is to satisfy people who expect high quality from our brands. We try to get the maximum out of all the products that we make. We are dedicated to offering the best of nature to the consumer and the best in what technology allows us in processing and packaging.

Riccardo Illy »Najraje imam ekspreso. Imeti mora uravnotežen okus grenkosti, kislosti, sladkosti – in veliko mero arome, ki pa mora biti prefinjena. V dobri kavi zaznate toast, čokolado, sadje in cvetlice, mnogo arom torej. Predvsem mora biti gosta. Predolga kava, to je z več vode, uniči marsikaj. Izjemen mora biti tudi zapozneli okus – v ustih ne sme prevladovati nobena zaznava, če že, naj bo raje sladka. Pri ekspresu je super to, da dobro aromo čutite še 20 minut ali pol ure po zaužitju. In mogoče si zaželite, da bi še enega …«


28 / 33

Interview

pioneers in Italy regarding that, as well as instituting the post of a municipality’s general manager. The entrepreneurial spirit of my family helped me in kickstarting public enterprises and luring other companies to Trieste, which helped to lower the city’s unemployment rate from 10% to 5%. We rekindled tourism: at the Piazza Unità d’Italia you can now hear languages from all over the world, new hotels have been built and overnight stays have increased. And we succeeded in numerous other things as well. My grandfather Francesco started his company with inventions, including the immensely important pressurization procedure – the packaging of coffee into cans with inert gas. Until then coffee was sold unroasted or packaged in paper bags. My granddad used his technical knowledge and intuition to find a way to maintain the aroma and correct moisture of coffee. After completing his chemistry studies, my father Ernesto came to the company in 1956. He set up a research laboratory and initiated cooperation with various scientific centres and universities. Among other things, he looked for a better kind of vacuum packaging that would include nitrogen. He discovered that his granddad’s invention was actually right on the mark. Until the end of the Second World War, grandfather also made chocolate. According to legend, he gave that up one day, because he didn’t like the style of the packaging. But in reality he probably discovered that good chocolate is even harder to make than good coffee. This does explain, though, why we decided some 10 years ago to purchase chocolate maker Domori. We also gave a nod to the past by purchasing marrons glace, jam and canned fruit producer Agrimontana – my grandfather owned orchards in Istria, but they were nationalised after World War II by Yugoslavia – tea maker Dammann Fréres – after acquiring a majority stake in the Illy company in 1965 father spent some time dabbling in tea – the Mastrojani wine maker, with its famous Brunello di Montalcino, so that we can get our hands dirty with soil again (laughs) and a share in the gelateria Grom.

The time period when your company was established and the present are linked by the fact that both face economic, political and social crisis. But your family had the courage to risk, search for novelties, move forward. Do you have to be very brave and just a touch crazy in business then?

concentrated taste and aroma and provide mental pleasure. Caffeine has a positive impact on the brain, helps with concentration, improves memory, boosts the mood and raises the spirit.

What is a good cup of coffee for you?

I prefer espresso. It must have a balance between bitter, sour and sweet and an aromatic intensity, but one that has to be refined. A good cup of coffee has the notes of toast, chocolate, fruit and flowers, a very wide spectrum of tastes. But it must first and foremost be strong. Too much water destroys many things. The aftertaste must also be extraordinary – no note should dominate in the mouth, but if one has to, it should be a sweet one. Espresso is great because you can feel the aroma for about 20 minutes, or half an hour after drinking it. And then you might just get an itching for another one…

I don’t remember the exact moment, but I remember the days when we as children helped in the factory on Giulia Street, which we actually called home. We were attaching rubber gaskets to the tops of coffee containers, which is all done automatically now. When I joined the company later, around 1977, its 120 employees made less than 1,000 tonnes of coffee a year. There are around 500 of us now and we make some 16,000 tonnes.

Paris? A modern vessel can carry some 18,000 containers and has a crew of only 11 people. A truck, however, even after all these years, can only carry two containers max, uses expensive fuel, and travels over busy roads.

Illy is now present in some 140 countries around the world.

A double hedonistic pleasure, due to the taste and aroma it contains. Our products, apart from containing a large amount of antioxidants, also have a very

33

What is your vision of the coffee business in the future?

Do you maybe remember your first cup?

The Illy Spa Group combines a lot of sweet, even guilty pleasures, one could say. What is coffee for you? A bad habit, a guilty pleasure, a necessity, a medicine?

32

A bit of both. (laughter) Also needed are: patience, vision and dreams. My father dreamt of making espresso famous all over the world. We followed his dreams and I can say today that we made them come true. It would be difficult to find a place in the world that doesn’t serve espresso because they don’t know what it is. We were the first to bring it to many countries as well. We were visionaries, pioneers, brave. I only became aware of this a short time ago, when we completed important investments into diversification. This took place during the height of the crisis, similar to what the situation was like when grandfather launched the company. That period, unfortunately, ended with a war. I hope that no war is coming now, but I think we are in for a major energy shock. I predict that it will change our lives and give new impetus to the economy. We are forgetting that a barrel of oil used to cost 10 or 15 dollars just over a decade ago, while now it goes for up to 100 dollars. This has caused a domino effect, increasing the prices of everything connected with oil by ten times or more: from heating to transport, plastic materials, glass, porcelain etc.

And all this in Trieste?

Yes, all in the city. We’ve looked into building new manufacturing facilities, but we didn’t go ahead, because our process is very complex. It’s not easy to transfer, the investment is too high, it wouldn’t work logistically. Do you know that it costs less today to send a container from Trieste to Hong Kong than to

This is also part of our family’s DNA. Grandfather knew that success must be sought abroad, away from our hometown. After setting up the company in Trieste, he also opened one in Switzerland in 1939, although with a minority share. He exchanged that share in 1965 for Illycaffè Italia and thus got a majority stake. That year he also created the central office on Flavia Street, which is where we still are. Grandfather’s partner left for Spain, and my dad established a company in the Netherlands, followed by France, Germany and the USA in the 80s. This is how our sales expanded into various countries, with which we cooperate through branch offices or companies under our control in North and South America, China etc.

We see very conflicting signals. Good coffees contain less caffeine, so it’s necessary to drink a cup more here and there. This might cause a rise in demand, especially among the young. Growth is also present in new markets, such as Japan with its tea tradition, where, however, coffee has become number one in numerous homes. Something similar will happen in China, maybe in 20 or 30 years. Of course, coffee and tea will both coexist, a lot of people here drink both. But coffee consumption is growing at a higher rate than production, due to the increase in population and rising standards. A similar trend can be seen for cocoa and tea. The stocks have been greatly reduced and are at minimum levels now, which might cause a price spike, and will certainly cause price instability. In the long term the oil scenario is quite possible due to increased demand and lower supply. Our civilisation will have to realise that everything has its limits – including nature’s capacity.

A friend of mine, a Chanel representative, studied at your Università del caffè. I liked his comparison between the two brands. “What Chanel means in fashion, elegance, style, Illy means for quality coffee.” How do you feel when people express admiration and recognise your name? Every medal has two sides. Of course it feels good if people appreciate you. But the price you pay is that you cannot go below the radar. Our major responsibility is to satisfy people who expect high quality from our brands. We try to get the maximum out of all the products that we make. We are dedicated to offering the best of nature to the consumer and the best in what technology allows us in processing and packaging.

Riccardo Illy »Najraje imam ekspreso. Imeti mora uravnotežen okus grenkosti, kislosti, sladkosti – in veliko mero arome, ki pa mora biti prefinjena. V dobri kavi zaznate toast, čokolado, sadje in cvetlice, mnogo arom torej. Predvsem mora biti gosta. Predolga kava, to je z več vode, uniči marsikaj. Izjemen mora biti tudi zapozneli okus – v ustih ne sme prevladovati nobena zaznava, če že, naj bo raje sladka. Pri ekspresu je super to, da dobro aromo čutite še 20 minut ali pol ure po zaužitju. In mogoče si zaželite, da bi še enega …«


34 / 39

Go Wild

Lamborghini & Akrapovic

WHEN YOU

34

35

TAKE THE BULL BY THE HORNS…

*

by Matjaž Korošak photography Bor Dobrin, Alex Štokelj

v vv

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

To improve on the best has become a catchphrase for the company from Slovenia. But to be able to polish up the Lamborghini Aventador proved to be a pretty tough task, even for the well-versed and trained exhaust system experts at Akrapovič.

* Lamborghini Aventador was named after a famous and, it is said, “mean” Spanish fighting bull, which fought particularly valiantly in the bull ring of Saragossa in 1993. Lamborghini traditionally names its cars after fighting bulls.

It was a few days later, when I visited the Akrapovič plant near Ivančna Gorica, that I finally understood why my conversational partners only exchanged meaningful glances as we chatted about this demanding project that sucked in the entire team for almost a year. It could certainly not be a walk in the park to create a new exhaust system for Lamborghini Aventador LP 700-4, a sinfully expensive 12-cyllinder beast, synonymous with undiluted driving pleasures and the joys that such a pure experience brings. But when I asked whether this was really the best they could do, their greatest achievement,

the most powerful car that they ever upgraded, I got a curt diplomatic reply of: “Almost.” Only when Koenigsegg’s Megacar Regera was unveiled a few days later, complete with a shiny Akrapovič logo, I realised why those glances were so meaningful… TOP CHALLENGE However, the Aventador is a serially-produced super sports car, a hallowed icon in the world of brutal car power, with a 6.5-litre V12 engine. And the engine held at bay the onslaught of supercharging, which usually adds a digital feel to the driving as well as

brings an unconvincing, almost unnatural sound. In a certain sense, it is thus exactly the Aventador that retains that primal feel, the excitement, the fun of the drive, best conjured by its blend of brutal strength, refined chassis, perfected transmission and a rich, sharp, metallic, moving, unforgettable sound. There is nothing more challenging for a team of top experts, who have already completed a number of demanding car projects (i.e. creating sporty and brilliantly sounding exhaust systems), than to be put in front of a seemingly impossible task – almost

like calculating the area of a circle. This is how they must have felt at the moment they stared at the challenge to perfect the Aventador with a new exhaust system. Not just to polish its already striking sound signature, mind you, but improve the performance, fine-tune the driveability, decrease the weight and use the signature attention to every detail so as to add the final piece to the puzzle of aesthetic visibility and remarkableness. The development team, tasked with designing car exhausts and headed by Matej Bulc, was very much >>


34 / 39

Go Wild

Lamborghini & Akrapovic

WHEN YOU

34

35

TAKE THE BULL BY THE HORNS…

*

by Matjaž Korošak photography Bor Dobrin, Alex Štokelj

v vv

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

To improve on the best has become a catchphrase for the company from Slovenia. But to be able to polish up the Lamborghini Aventador proved to be a pretty tough task, even for the well-versed and trained exhaust system experts at Akrapovič.

* Lamborghini Aventador was named after a famous and, it is said, “mean” Spanish fighting bull, which fought particularly valiantly in the bull ring of Saragossa in 1993. Lamborghini traditionally names its cars after fighting bulls.

It was a few days later, when I visited the Akrapovič plant near Ivančna Gorica, that I finally understood why my conversational partners only exchanged meaningful glances as we chatted about this demanding project that sucked in the entire team for almost a year. It could certainly not be a walk in the park to create a new exhaust system for Lamborghini Aventador LP 700-4, a sinfully expensive 12-cyllinder beast, synonymous with undiluted driving pleasures and the joys that such a pure experience brings. But when I asked whether this was really the best they could do, their greatest achievement,

the most powerful car that they ever upgraded, I got a curt diplomatic reply of: “Almost.” Only when Koenigsegg’s Megacar Regera was unveiled a few days later, complete with a shiny Akrapovič logo, I realised why those glances were so meaningful… TOP CHALLENGE However, the Aventador is a serially-produced super sports car, a hallowed icon in the world of brutal car power, with a 6.5-litre V12 engine. And the engine held at bay the onslaught of supercharging, which usually adds a digital feel to the driving as well as

brings an unconvincing, almost unnatural sound. In a certain sense, it is thus exactly the Aventador that retains that primal feel, the excitement, the fun of the drive, best conjured by its blend of brutal strength, refined chassis, perfected transmission and a rich, sharp, metallic, moving, unforgettable sound. There is nothing more challenging for a team of top experts, who have already completed a number of demanding car projects (i.e. creating sporty and brilliantly sounding exhaust systems), than to be put in front of a seemingly impossible task – almost

like calculating the area of a circle. This is how they must have felt at the moment they stared at the challenge to perfect the Aventador with a new exhaust system. Not just to polish its already striking sound signature, mind you, but improve the performance, fine-tune the driveability, decrease the weight and use the signature attention to every detail so as to add the final piece to the puzzle of aesthetic visibility and remarkableness. The development team, tasked with designing car exhausts and headed by Matej Bulc, was very much >>


34 / 39

Go Wild

36

37

aware of the hill they had to climb, not just because of the exceptional nature of the engine but also the perfectionism of the buyers of such vehicles, for whom only the best is good enough. There was no room for error, which also meant a longer development cycle, and the final masterpiece from titanium, Inconel and carbon-fibre took about 11 months to make. “Of course, this was an extremely demanding project that we undertook with the greatest possible caution. Nothing, and I mean absolutely nothing was left to chance during development,” explains Matej, adding that numerous computer simulations and tests checked for durability regarding vibrations, extremely high temperatures, all types of dynamic loads… Constructing such an exhaust is moreover especially demanding due to the mid-placed engine, with the exhaust completely covered and located close to the engine with its high temperatures. And then come the additional loads when the car is not moving, when heat cannot be extracted and when the temperature at the tailpipes can exceed 800 degrees Celsius! SPEWING FIRE… The team decided to use Inconel for the link pipes. This superalloy maintains its structural integrity even at extremely high temperatures and is at the same

time resistant to oxidation and aging. A superalloy that comes at a super price – it is considerably dearer than stainless steel, itself very useful for less challenging projects. Akrapovič has so far used Inconel for racing purposes, such as DTM and Formula 1. With Aventador, the team had to consider additional heat loads. Not only does the exhaust, embellished with the Akrapovič logo, allow fire to sometimes flicker at its tailpipes but some owners and buyers actually expect that, says project leader Jure Majc, adding that owners want their new acquisition to have a special and recognisable character. “Spewing fire and revving the engine at standstill with open exhaust valves is becoming a sort of a trend in this category and we had to take that into account. The exhaust has to do that and, obviously, bear such loads.” Now as the final product passed all the demanding test stages, both in the company’s own labs and on the road, it all seems simple, even looking at the myriad of numbers recorded during this long-lasting and often repetitive process of planning, testing, analysis and improvement. “Perhaps we were not exactly after boosting the already capable engine, but focussed more on a fuller, more convincing sound.

But because this is Akrapovič, we also pushed for some extra performance. Maybe a tad under 10 HP and 28 Nm of torque does not seem like a lot, but the torque boost kicks in at low and mid revs, where it is the most noticeable and required for easy driving, especially in cities and towns,” explains Matej with a tinge of pride. The team carried out numerous Computational Fluid Dynamics (CFD) analyses of the exhaust gas flows, as well as created several versions of the exhaust in order to arrive at the final shape of the pipe that allowed them to optimise the flow, reduce losses and increase the engine’s power and torque. But it is the sound that Akrapovič so carefully nurtures. They are as proud of it as they are obsessed with technical minutiae, final appearance or the level of detail. “It was obviously going to be tough to improve the full original sound and this is what’s turned it into a special challenge and we mainly wanted to enhance the nature of the V12 engine,” says Matej. They approached the task with their customary courage and zeal. The Akrapovič sound engineering department, long since transcended from the subjectivity of and perception by the human ear alone, completed a computer analysis and, yet again, >>

did a stellar job. “We carry out the majority of work and analysis in the lab and with sound equipment, including in-company software, but at the end it is the subjective ear that gives the final seal of approval,” smiles Matej, adding that while Aventador did become a bit noisier (by 6 dB at 3,000 rpm, author’s

note), its sound became fuller, more convincing but still allows the driver to travel further. That is, should there exists such a supercar owner who might want to, for example, cross a continent… The driver can moreover use a special Sound Remote Controller button to wirelessly adjust the exhaust valves,

independently of the car’s electronics. This results in a shorter and more open exhaust flow for the gas and sounds, guaranteeing that even a slow drive will turn the heads of passers-by. Including those without a perfect eyesight. Or hearing…

Izpušni sistem Slip-On za Lamborghini Aventador Izjemno natančno oblikovan in mojstrsko izdelan izpušni sistem iz titana pomeni še več moči za Aventadorja, hkrati pa tudi precej prihranka pri teži glede na serijski izpuh. Akrapovičeva mojstrovina iz titana, ki jo je mogoče nadgraditi tudi z opcijsko dobavljivimi povezovalnimi cevmi iz Inconela, je oblikovana tako, da se natanko prilega serijskim izpušnim cevem.

Akrapovičevi inženirji so trdo garali, da zdaj sistem ponuja razburljiv in dirkaški zvok V12, ki je tako prijeten in zvočno bogat v kabini kot razburljiv in mamljiv za mimoidoče. Tudi vrhunski spoj ogljikovega kompozita in titana na zaključkih sistema kaže na izredno pozornost do podrobnosti, hkrati pa se tako z obliko kot potezami sklada z mogočno Aventadorjevo pojavo.


34 / 39

Go Wild

36

37

aware of the hill they had to climb, not just because of the exceptional nature of the engine but also the perfectionism of the buyers of such vehicles, for whom only the best is good enough. There was no room for error, which also meant a longer development cycle, and the final masterpiece from titanium, Inconel and carbon-fibre took about 11 months to make. “Of course, this was an extremely demanding project that we undertook with the greatest possible caution. Nothing, and I mean absolutely nothing was left to chance during development,” explains Matej, adding that numerous computer simulations and tests checked for durability regarding vibrations, extremely high temperatures, all types of dynamic loads… Constructing such an exhaust is moreover especially demanding due to the mid-placed engine, with the exhaust completely covered and located close to the engine with its high temperatures. And then come the additional loads when the car is not moving, when heat cannot be extracted and when the temperature at the tailpipes can exceed 800 degrees Celsius! SPEWING FIRE… The team decided to use Inconel for the link pipes. This superalloy maintains its structural integrity even at extremely high temperatures and is at the same

time resistant to oxidation and aging. A superalloy that comes at a super price – it is considerably dearer than stainless steel, itself very useful for less challenging projects. Akrapovič has so far used Inconel for racing purposes, such as DTM and Formula 1. With Aventador, the team had to consider additional heat loads. Not only does the exhaust, embellished with the Akrapovič logo, allow fire to sometimes flicker at its tailpipes but some owners and buyers actually expect that, says project leader Jure Majc, adding that owners want their new acquisition to have a special and recognisable character. “Spewing fire and revving the engine at standstill with open exhaust valves is becoming a sort of a trend in this category and we had to take that into account. The exhaust has to do that and, obviously, bear such loads.” Now as the final product passed all the demanding test stages, both in the company’s own labs and on the road, it all seems simple, even looking at the myriad of numbers recorded during this long-lasting and often repetitive process of planning, testing, analysis and improvement. “Perhaps we were not exactly after boosting the already capable engine, but focussed more on a fuller, more convincing sound.

But because this is Akrapovič, we also pushed for some extra performance. Maybe a tad under 10 HP and 28 Nm of torque does not seem like a lot, but the torque boost kicks in at low and mid revs, where it is the most noticeable and required for easy driving, especially in cities and towns,” explains Matej with a tinge of pride. The team carried out numerous Computational Fluid Dynamics (CFD) analyses of the exhaust gas flows, as well as created several versions of the exhaust in order to arrive at the final shape of the pipe that allowed them to optimise the flow, reduce losses and increase the engine’s power and torque. But it is the sound that Akrapovič so carefully nurtures. They are as proud of it as they are obsessed with technical minutiae, final appearance or the level of detail. “It was obviously going to be tough to improve the full original sound and this is what’s turned it into a special challenge and we mainly wanted to enhance the nature of the V12 engine,” says Matej. They approached the task with their customary courage and zeal. The Akrapovič sound engineering department, long since transcended from the subjectivity of and perception by the human ear alone, completed a computer analysis and, yet again, >>

did a stellar job. “We carry out the majority of work and analysis in the lab and with sound equipment, including in-company software, but at the end it is the subjective ear that gives the final seal of approval,” smiles Matej, adding that while Aventador did become a bit noisier (by 6 dB at 3,000 rpm, author’s

note), its sound became fuller, more convincing but still allows the driver to travel further. That is, should there exists such a supercar owner who might want to, for example, cross a continent… The driver can moreover use a special Sound Remote Controller button to wirelessly adjust the exhaust valves,

independently of the car’s electronics. This results in a shorter and more open exhaust flow for the gas and sounds, guaranteeing that even a slow drive will turn the heads of passers-by. Including those without a perfect eyesight. Or hearing…

Izpušni sistem Slip-On za Lamborghini Aventador Izjemno natančno oblikovan in mojstrsko izdelan izpušni sistem iz titana pomeni še več moči za Aventadorja, hkrati pa tudi precej prihranka pri teži glede na serijski izpuh. Akrapovičeva mojstrovina iz titana, ki jo je mogoče nadgraditi tudi z opcijsko dobavljivimi povezovalnimi cevmi iz Inconela, je oblikovana tako, da se natanko prilega serijskim izpušnim cevem.

Akrapovičevi inženirji so trdo garali, da zdaj sistem ponuja razburljiv in dirkaški zvok V12, ki je tako prijeten in zvočno bogat v kabini kot razburljiv in mamljiv za mimoidoče. Tudi vrhunski spoj ogljikovega kompozita in titana na zaključkih sistema kaže na izredno pozornost do podrobnosti, hkrati pa se tako z obliko kot potezami sklada z mogočno Aventadorjevo pojavo.


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Go Wild

HOW TO REDUCE WEIGHT? Akrapovič’s obsession with attention to details is rivalled by its dedication to shave off not only grams or decagrams, but kilograms. The superfluous ones, of course. Weight gain is one of the key factors in the decision-making by the purchaser, as every kilo at the vehicle’s extremities (the muffler and the entire exhaust are, of course, located behind the mid-placed engine) alters the driving characteristics. By using titanium and Inconel alongside careful planning and optimisation, the team managed to reduce the weight of its product over the original exhaust by more than 21 kilograms (-47%)! That might not sound like much in comparison to the car’s dry curb weight of 1,575 kilos (and you have to admit that this is pretty impressive for a four-wheel drive supercar, a feat mainly achieved by the use of composites), but ask any engineer who tries to get the vehicle on a ‘diet’ and they will tell you how difficult it is to shave 21 kilograms off a single part! Matej and Jure agree

that it was possible to eliminate a gram or two more, but the team went for an imposing and completely unique look of the tailpipes. The Akrapovič exhaust system for the Aventador is thus also distinct at the tailpipes, designed and made in entirety in the company. “We decided to develop it by ourselves and to treat this part with the same amount of diligence and passion as we put into the entire exhaust. This is our signature, this is what separates us from the competition; yes we do praise our work sometimes,” explains Majc proudly holding the exhaust prototype and pointing to its numerous details. “The end part of the exhaust is made from a cast titanium hexagonal frame in two parts that continues into a titanium sheet, itself placed within a frame into which two times two tailpipes are placed. And its top side includes a carbon end. This means that a every Aventador exhaust contains all the materials we work with, with the point being

to further emphasize our technological skills,” adds Jure, explaining that the vast majority of the exhaust, as is the deal with all of the company’s products, was made in-house by Akrapovič’s design department, which came up with the ideas for the tailpipes’ appearance.

38

In case of the new exhaust for Aventador LP 700-4, the company seemingly does not have to worry about the market’s response. Akrapovič has sold several exhausts even before serial production began, before anybody outside of the company even saw the exhaust. If there is a better reward for almost 12 months of work by a considerable team, I know not of it…

>>

Slip-On Line exhaust system for the Lamborghini Aventador The meticulously designed and masterfully crafted titanium exhaust brings even more power to the Aventador alongside massive weight reduction in comparison with the original exhaust. Akrapovič engineers have worked tremendously hard to give the system a scintillating V12 racing sound, pleasant and rich inside the cockpit as well as exciting and enticing for the passers-by. The superb fusion of carbon-fibre and titanium on the tailpipes showcases the company’s painstaking attention to detail, while its design and shapes fit perfectly with the majestic rear end of the Aventador.

Link pipe set This set of high-quality and light-weight link pipes is offered as an option to further boost the performance of the Lamborghini Aventador. When fitted, these pipes will increase the power and reduce the weight even further while adding even more V12 Grand Prix racing sound enjoyment. The insulating material prevents prevent heat transfer from the exhaust area. Adding the link pipes will require re-mapping the onboard ECU computer to obtain the best possible performance from the Akrapovič exhaust and the Aventador.

Sound Kit The exhaust system for the Aventador incorporates the latest generation of the Akrapovič Sound Kit to control the exhaust valves. This gives the driver an option to choose between a deep and penetrating sporty sound or the more regular Akrapovič sound. The driver can thus decide whether or not to fully appreciate the unique sound of the Akrapovič exhaust system by simply pushing a button on a Sound Remote Controller or via a downloadable smartphone app.

39


34 / 39

Go Wild

HOW TO REDUCE WEIGHT? Akrapovič’s obsession with attention to details is rivalled by its dedication to shave off not only grams or decagrams, but kilograms. The superfluous ones, of course. Weight gain is one of the key factors in the decision-making by the purchaser, as every kilo at the vehicle’s extremities (the muffler and the entire exhaust are, of course, located behind the mid-placed engine) alters the driving characteristics. By using titanium and Inconel alongside careful planning and optimisation, the team managed to reduce the weight of its product over the original exhaust by more than 21 kilograms (-47%)! That might not sound like much in comparison to the car’s dry curb weight of 1,575 kilos (and you have to admit that this is pretty impressive for a four-wheel drive supercar, a feat mainly achieved by the use of composites), but ask any engineer who tries to get the vehicle on a ‘diet’ and they will tell you how difficult it is to shave 21 kilograms off a single part! Matej and Jure agree

that it was possible to eliminate a gram or two more, but the team went for an imposing and completely unique look of the tailpipes. The Akrapovič exhaust system for the Aventador is thus also distinct at the tailpipes, designed and made in entirety in the company. “We decided to develop it by ourselves and to treat this part with the same amount of diligence and passion as we put into the entire exhaust. This is our signature, this is what separates us from the competition; yes we do praise our work sometimes,” explains Majc proudly holding the exhaust prototype and pointing to its numerous details. “The end part of the exhaust is made from a cast titanium hexagonal frame in two parts that continues into a titanium sheet, itself placed within a frame into which two times two tailpipes are placed. And its top side includes a carbon end. This means that a every Aventador exhaust contains all the materials we work with, with the point being

to further emphasize our technological skills,” adds Jure, explaining that the vast majority of the exhaust, as is the deal with all of the company’s products, was made in-house by Akrapovič’s design department, which came up with the ideas for the tailpipes’ appearance.

38

In case of the new exhaust for Aventador LP 700-4, the company seemingly does not have to worry about the market’s response. Akrapovič has sold several exhausts even before serial production began, before anybody outside of the company even saw the exhaust. If there is a better reward for almost 12 months of work by a considerable team, I know not of it…

>>

Slip-On Line exhaust system for the Lamborghini Aventador The meticulously designed and masterfully crafted titanium exhaust brings even more power to the Aventador alongside massive weight reduction in comparison with the original exhaust. Akrapovič engineers have worked tremendously hard to give the system a scintillating V12 racing sound, pleasant and rich inside the cockpit as well as exciting and enticing for the passers-by. The superb fusion of carbon-fibre and titanium on the tailpipes showcases the company’s painstaking attention to detail, while its design and shapes fit perfectly with the majestic rear end of the Aventador.

Link pipe set This set of high-quality and light-weight link pipes is offered as an option to further boost the performance of the Lamborghini Aventador. When fitted, these pipes will increase the power and reduce the weight even further while adding even more V12 Grand Prix racing sound enjoyment. The insulating material prevents prevent heat transfer from the exhaust area. Adding the link pipes will require re-mapping the onboard ECU computer to obtain the best possible performance from the Akrapovič exhaust and the Aventador.

Sound Kit The exhaust system for the Aventador incorporates the latest generation of the Akrapovič Sound Kit to control the exhaust valves. This gives the driver an option to choose between a deep and penetrating sporty sound or the more regular Akrapovič sound. The driver can thus decide whether or not to fully appreciate the unique sound of the Akrapovič exhaust system by simply pushing a button on a Sound Remote Controller or via a downloadable smartphone app.

39


40 / 41

Fantastic

By Alenka Birk

4

»Eco-friendly« Brush

1

The Art of Sound?

Today’s toothbrushes are overpriced and over-styled pieces of plastic, which won’t decompose for thousands of years after being discarded. The biodegradable Bogobrush design can meanwhile be buried in your garden, where it will degrade safely without causing any worries for the next generation. The original model was manufactured from fast-growing bamboo, but the newest one is made from something more advanced – biodegradable plastic, made from plants, and recycled plastic. Regular brushing with this biodegradable beauty is good for your teeth and the earth.

The slogan for Master & Dynamic’s massive headphones is: “Designed to be modern thinking caps.” You can think of the MH40 model as contemporary, contemplative headgear. These ear-covering headphones are truly enormous – they completely envelop the ears and come with a disproportionate headband that has a trendy brown cowhide surface. Try them out by listening to your favourite melody. www.masterdynamic.com

www.bogobrush.com

40 2

Who is the Boss? It could be you, if you pick the right clothes! The new spring/summer collection by Hugo Boss was inspired by fashion and music. Its timelessly sophisticated elegance stems from premium materials and an endless drive to modernise classical styles for a new generation. Woven plaid V-neck sweater in beige, white trousers and brown moccasins – the winning look for this season. Don’t forget the glasses and the bag!

5 41

Black Edition The masculine Pasha de Cartier Édition Noire fragrance excites with its charismatic blend of fresh and warm notes and captivates all the senses. Its freshness comes from green and fresh citruses and its deep warmth from the aromas of woody amber and cedar, the top accents of this iconic fragrance. Men, you have been given a new weapon for seduction!

www.hugoboss.com

www.cartier.com

3 6

»Portugieser« with an Annual Calandar

Artistic Talent

The star of this year’s SIHH salon in Geneva was the newcomer to the Portugieser IWC Schaffhausen series, a model powered by the 52850 calibre with automatic winding and an annual calendar showing the month, date and day in three separate semicircular windows. The intricate mechanism requires the user to correct the date manually with the crown only once a year, at the end of February. This breathtaking classic is housed in a stainless steel case with a silver-plated or midnight blue dial or a red gold case with a silver-plated dial. The leather straps are made from black alligator leather.

The new Hennessy X.O Exclusive Collection series honours the distinctive character of Hennessy X.O cognac – always a pioneer, always original. The latest interpretation is the child of innovator and iconoclast Tom Dixon. The bottle is rendered in silver, giving the impression of endless pixilation on a textured surface and is designed to convey reflectivity, balance and elegance. The light is reflected from the bottle’s multiple facets to make it look like a diamond. Dixon drew the inspiration from his enchantment with minerals and other treasures of the earth so as to recreate Hennessy X.O in an attractive new light.

www.malalan.eu www.iwc.com

www.eshop.dvc-plus.si www.hennessy.com


40 / 41

Fantastic

By Alenka Birk

4

»Eco-friendly« Brush

1

The Art of Sound?

Today’s toothbrushes are overpriced and over-styled pieces of plastic, which won’t decompose for thousands of years after being discarded. The biodegradable Bogobrush design can meanwhile be buried in your garden, where it will degrade safely without causing any worries for the next generation. The original model was manufactured from fast-growing bamboo, but the newest one is made from something more advanced – biodegradable plastic, made from plants, and recycled plastic. Regular brushing with this biodegradable beauty is good for your teeth and the earth.

The slogan for Master & Dynamic’s massive headphones is: “Designed to be modern thinking caps.” You can think of the MH40 model as contemporary, contemplative headgear. These ear-covering headphones are truly enormous – they completely envelop the ears and come with a disproportionate headband that has a trendy brown cowhide surface. Try them out by listening to your favourite melody. www.masterdynamic.com

www.bogobrush.com

40 2

Who is the Boss? It could be you, if you pick the right clothes! The new spring/summer collection by Hugo Boss was inspired by fashion and music. Its timelessly sophisticated elegance stems from premium materials and an endless drive to modernise classical styles for a new generation. Woven plaid V-neck sweater in beige, white trousers and brown moccasins – the winning look for this season. Don’t forget the glasses and the bag!

5 41

Black Edition The masculine Pasha de Cartier Édition Noire fragrance excites with its charismatic blend of fresh and warm notes and captivates all the senses. Its freshness comes from green and fresh citruses and its deep warmth from the aromas of woody amber and cedar, the top accents of this iconic fragrance. Men, you have been given a new weapon for seduction!

www.hugoboss.com

www.cartier.com

3 6

»Portugieser« with an Annual Calandar

Artistic Talent

The star of this year’s SIHH salon in Geneva was the newcomer to the Portugieser IWC Schaffhausen series, a model powered by the 52850 calibre with automatic winding and an annual calendar showing the month, date and day in three separate semicircular windows. The intricate mechanism requires the user to correct the date manually with the crown only once a year, at the end of February. This breathtaking classic is housed in a stainless steel case with a silver-plated or midnight blue dial or a red gold case with a silver-plated dial. The leather straps are made from black alligator leather.

The new Hennessy X.O Exclusive Collection series honours the distinctive character of Hennessy X.O cognac – always a pioneer, always original. The latest interpretation is the child of innovator and iconoclast Tom Dixon. The bottle is rendered in silver, giving the impression of endless pixilation on a textured surface and is designed to convey reflectivity, balance and elegance. The light is reflected from the bottle’s multiple facets to make it look like a diamond. Dixon drew the inspiration from his enchantment with minerals and other treasures of the earth so as to recreate Hennessy X.O in an attractive new light.

www.malalan.eu www.iwc.com

www.eshop.dvc-plus.si www.hennessy.com


42 / 47

Custom Star

Custom Star 43 by Matevž Hribar photography Alex Štokelj

YES, THE MOON ALSO ROLLS!

A R T I N M O T I O N TELL ME GUYS, HOW MANY OF YOU HAVE KISSED MONA LISA, HOW MANY OF YOU HAVE HAD THE CHANCE TO PINCH MICHELANGELO’S DAVID TIGHT BACKSIDE?

Art is, thankfully, a broad and completely individual notion. I am sure there exist people who salivate over the perfection of Albrecht Dürer’s Early Renaissance Young Hare, but who would remain completely indifferent to abstract works of Mark Rothko, whose White Center fetched 72.8 million dollars at a 2007 auction. “That much money for a bit of spilled paint and some lines?!” I further presume that the readership of the Akrapovič magazine, which you are now perusing in printed or digital form, includes some who see no point in custom bikes. I could easily name some biking colleagues, whose positions are extremely critical towards these superficial creations on two wheels. “So much money for something that doesn’t even move? Why, exactly?” But what they do not get is that they are no better than those who

cling tenaciously to the ultimately transformed choppers from a different era and cuss through their thick beards about the “commercialised” and “sterile” and increasingly hightech motorcycle scene. “Blah, these aren’t bikes. All these electronic gizmos? A child could ride them. When we were young…” Sounds familiar? But let us rather turn to today’s centrepiece, the Akrapovič Full Moon concept bike. I personally, despite having ridden about 400 different bikes in the past 15 years (or maybe because of that), prefer the more modern bunch over the chrome-plated “choppers” with excessive wheelbase and exceedingly large fork offsets. Were I buying a motorcycle for travelling on the best road in the world, alongside the blue Adriatic Sea, with the help of a must-have check list, the various choppers, cruisers, baggers and their ilk would promptly fall flat. Maybe I am just too young to understand. But when the first photos of Full Moon trickled into my mailbox… “Wow!” Obviously also because it is made at home, in Slovenia,

but mainly because – well isn’t it obvious – design. “Wow,” one more time. After the news made the rounds in nearly all major specialised motorcycle media, the internet erupted again as the earth’s only Full Moon grabbed the attention of the Top Gear. Numerous commentators have (justifiably, just look at the thing) doubted the bike to be able to perform its primary function – to move. And they also expressed a desire to see it in more than just stills. The first Akrapovič custom bike, the Morsus, received a similar reception four years ago, when its startling design, much like the Full Moon today, excited the motorsports media. That project not only launched a new era of cooperation with Dreamachine Motorcycles, but also informed the interested public about Akrapovič’s vision for the custom segment. To answer the question of “Does Full Moon actually move?” there is no other way but to put a leg over the seat and turn the throttle. Hard work, eh?

42

SEEN IN FLESH IT LOOKS EVEN MORE OUT OF THIS WORLD.


42 / 47

Custom Star

Custom Star 43 by Matevž Hribar photography Alex Štokelj

YES, THE MOON ALSO ROLLS!

A R T I N M O T I O N TELL ME GUYS, HOW MANY OF YOU HAVE KISSED MONA LISA, HOW MANY OF YOU HAVE HAD THE CHANCE TO PINCH MICHELANGELO’S DAVID TIGHT BACKSIDE?

Art is, thankfully, a broad and completely individual notion. I am sure there exist people who salivate over the perfection of Albrecht Dürer’s Early Renaissance Young Hare, but who would remain completely indifferent to abstract works of Mark Rothko, whose White Center fetched 72.8 million dollars at a 2007 auction. “That much money for a bit of spilled paint and some lines?!” I further presume that the readership of the Akrapovič magazine, which you are now perusing in printed or digital form, includes some who see no point in custom bikes. I could easily name some biking colleagues, whose positions are extremely critical towards these superficial creations on two wheels. “So much money for something that doesn’t even move? Why, exactly?” But what they do not get is that they are no better than those who

cling tenaciously to the ultimately transformed choppers from a different era and cuss through their thick beards about the “commercialised” and “sterile” and increasingly hightech motorcycle scene. “Blah, these aren’t bikes. All these electronic gizmos? A child could ride them. When we were young…” Sounds familiar? But let us rather turn to today’s centrepiece, the Akrapovič Full Moon concept bike. I personally, despite having ridden about 400 different bikes in the past 15 years (or maybe because of that), prefer the more modern bunch over the chrome-plated “choppers” with excessive wheelbase and exceedingly large fork offsets. Were I buying a motorcycle for travelling on the best road in the world, alongside the blue Adriatic Sea, with the help of a must-have check list, the various choppers, cruisers, baggers and their ilk would promptly fall flat. Maybe I am just too young to understand. But when the first photos of Full Moon trickled into my mailbox… “Wow!” Obviously also because it is made at home, in Slovenia,

but mainly because – well isn’t it obvious – design. “Wow,” one more time. After the news made the rounds in nearly all major specialised motorcycle media, the internet erupted again as the earth’s only Full Moon grabbed the attention of the Top Gear. Numerous commentators have (justifiably, just look at the thing) doubted the bike to be able to perform its primary function – to move. And they also expressed a desire to see it in more than just stills. The first Akrapovič custom bike, the Morsus, received a similar reception four years ago, when its startling design, much like the Full Moon today, excited the motorsports media. That project not only launched a new era of cooperation with Dreamachine Motorcycles, but also informed the interested public about Akrapovič’s vision for the custom segment. To answer the question of “Does Full Moon actually move?” there is no other way but to put a leg over the seat and turn the throttle. Hard work, eh?

42

SEEN IN FLESH IT LOOKS EVEN MORE OUT OF THIS WORLD.


42 / 47

Custom Star

After we push it out of a van under a spring Mediterranean sun, I follow with another “Wow!” I am seeing it live for the first time. The back end is not at all as magisterially huge as the photographs would make you believe. The wide-angle camera and the photographer’s view did the trick. You are aware, no doubt, that many a fetching lass is not exactly the same in person as she appears through Instagram’s filters. But this…Seen in flesh it looks even more out of this world. What is the best way to capture a shape of something? Try to draw it. I did just that at home, after having been given the secret task to ride one of the most admired show bikes at the moment. I was piling graphite onto paper and realising how perfectly the Dreamachine Motorcycles team conceived the line and how sensibly the design feeds into the Full Moon story. Okay…An enormous front wheel, completely naked – that one

is overtly obvious. But have you noticed the curvature of the slender frame with the concealed fuel tank, which freely surrounds the twocylinder heart? Have you grasped the perfection of the contour between the meeting point of the frame and the back wheel’s cover all the way to the attachment of front forks, where the light should be (but is not)? Just for fun, leaf forward or backward through this magazine, find a photograph of a contemporary bike, there must be one, and compare the two. Just look at all the obtrusive elements. The numerous pieces of various materials and shapes. And then return to the elegant purity of the Full Moon. Even the side accents, hiding a pair of unique titanium exhausts, lose their initial sharpness in the wavy sides. Lines flow like oil. - “How the hell did you manage to create such a surgically precise

contact between two pieces of metal, from the seat to the footpad,” I interrogate as I circle the bike. I must have circled it al least five times before the ride.

44

45 - “Deep draw. And a lot of hard work,” answers Tomaž Capuder, known to the local bike scene as Capl, as he flicks his cigarette. I remember deep draw…I was questioned about it at my secondary-school leaving exam. I got a D in that particular subject, but I still retain enough knowledge about transforming metals to know that it is no joke.

True, sheet metal is not modelling clay. And it would have been a deadly sin to dress this bike in coloured polyester fibre, even if that went unnoticed by the admirers. When the bike is parked, thus lean ing on the left (or right!) footpad, it is not rideable. It would hit the ground precariously at the first bump or slight turn. It needs to be picked up. How? Well, that is why the project’s mastermind had to come with us for the test. You cannot hand Full Moon’s keys to just any rider and

wish him or her good luck. “Look, when you push down this switch, a compressor turns on. When the small compression tank is full, it turns off. Then you flip the switch, priming the engine. Like so, yes. Now squeeze the brake and raise this switch on the left,” Tomaž explains how the air-suspension works. Full Moon’s underside comes off the ground, making the machine rideable. Wonderful! Well, it is also a bit uncanny when you test the

- “2-millimetre-thick metal is reduced to 1.5 millimetres,” Tomaž proudly continues with the description of the creation procedure, so far not yet unveiled to the public. “Sheet metal isn’t just going to bend to your will. While being drawn it creases or cracks.”

suspension while stationary and discover that it does not give the dampening effect of the normal road or off-road bikes. I cannot remember when I last messed with a choke valve on a carburettor. Such a simple and, seen through the eyes of a contemporary biker, unnecessary action, but it adds some romance and brings back the teenage years when we used old mopeds to gain spoonfuls of freedom. I press the start button…

ME, FULL MOON AND ALMOST ROCKY SURFACE.

DOES IT ACTUALLY MOVE? THERE IS NO OTHER WAY BUT TO PUT A LEG OVER THE SEAT AND TURN

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

THE THROTTLE.

Da, Luna se tudi vrti! Ko so se v e-poštni nabiralnik pretočile prve fotografije Full Moona … »Uau.« Kakopak tudi zato, ker je slovenski, a predvsem zaradi – a ni očitno? – dizajna. »Uau,« še enkrat. Po objavi novice v domala vseh pomembnih specializiranih motorističnih medijih je (v svetovnem spletu) dodatno završalo, ko je edino Zemljino luno odkrilo uredništvo kultne britanske

serije Top Gear. Nemalo komentatorjev je (upravičeno, poglejte ga no, vendar) podvomilo o sposobnosti opravljanja prvinske funkcije motocikla – vožnje. In izrazilo željo, da si ga želijo videti v gibljivih slikah. Za odgovor na vprašanje »A pa se to sploh pelje?« ni druge rešitve kot zavihteti nogo čez sedež in obrniti ročico za plin. Težko delo, kajne?


42 / 47

Custom Star

After we push it out of a van under a spring Mediterranean sun, I follow with another “Wow!” I am seeing it live for the first time. The back end is not at all as magisterially huge as the photographs would make you believe. The wide-angle camera and the photographer’s view did the trick. You are aware, no doubt, that many a fetching lass is not exactly the same in person as she appears through Instagram’s filters. But this…Seen in flesh it looks even more out of this world. What is the best way to capture a shape of something? Try to draw it. I did just that at home, after having been given the secret task to ride one of the most admired show bikes at the moment. I was piling graphite onto paper and realising how perfectly the Dreamachine Motorcycles team conceived the line and how sensibly the design feeds into the Full Moon story. Okay…An enormous front wheel, completely naked – that one

is overtly obvious. But have you noticed the curvature of the slender frame with the concealed fuel tank, which freely surrounds the twocylinder heart? Have you grasped the perfection of the contour between the meeting point of the frame and the back wheel’s cover all the way to the attachment of front forks, where the light should be (but is not)? Just for fun, leaf forward or backward through this magazine, find a photograph of a contemporary bike, there must be one, and compare the two. Just look at all the obtrusive elements. The numerous pieces of various materials and shapes. And then return to the elegant purity of the Full Moon. Even the side accents, hiding a pair of unique titanium exhausts, lose their initial sharpness in the wavy sides. Lines flow like oil. - “How the hell did you manage to create such a surgically precise

contact between two pieces of metal, from the seat to the footpad,” I interrogate as I circle the bike. I must have circled it al least five times before the ride.

44

45 - “Deep draw. And a lot of hard work,” answers Tomaž Capuder, known to the local bike scene as Capl, as he flicks his cigarette. I remember deep draw…I was questioned about it at my secondary-school leaving exam. I got a D in that particular subject, but I still retain enough knowledge about transforming metals to know that it is no joke.

True, sheet metal is not modelling clay. And it would have been a deadly sin to dress this bike in coloured polyester fibre, even if that went unnoticed by the admirers. When the bike is parked, thus lean ing on the left (or right!) footpad, it is not rideable. It would hit the ground precariously at the first bump or slight turn. It needs to be picked up. How? Well, that is why the project’s mastermind had to come with us for the test. You cannot hand Full Moon’s keys to just any rider and

wish him or her good luck. “Look, when you push down this switch, a compressor turns on. When the small compression tank is full, it turns off. Then you flip the switch, priming the engine. Like so, yes. Now squeeze the brake and raise this switch on the left,” Tomaž explains how the air-suspension works. Full Moon’s underside comes off the ground, making the machine rideable. Wonderful! Well, it is also a bit uncanny when you test the

- “2-millimetre-thick metal is reduced to 1.5 millimetres,” Tomaž proudly continues with the description of the creation procedure, so far not yet unveiled to the public. “Sheet metal isn’t just going to bend to your will. While being drawn it creases or cracks.”

suspension while stationary and discover that it does not give the dampening effect of the normal road or off-road bikes. I cannot remember when I last messed with a choke valve on a carburettor. Such a simple and, seen through the eyes of a contemporary biker, unnecessary action, but it adds some romance and brings back the teenage years when we used old mopeds to gain spoonfuls of freedom. I press the start button…

ME, FULL MOON AND ALMOST ROCKY SURFACE.

DOES IT ACTUALLY MOVE? THERE IS NO OTHER WAY BUT TO PUT A LEG OVER THE SEAT AND TURN

Find more content on the Akrapovič Lifestyle eMagazine iPad app!

THE THROTTLE.

Da, Luna se tudi vrti! Ko so se v e-poštni nabiralnik pretočile prve fotografije Full Moona … »Uau.« Kakopak tudi zato, ker je slovenski, a predvsem zaradi – a ni očitno? – dizajna. »Uau,« še enkrat. Po objavi novice v domala vseh pomembnih specializiranih motorističnih medijih je (v svetovnem spletu) dodatno završalo, ko je edino Zemljino luno odkrilo uredništvo kultne britanske

serije Top Gear. Nemalo komentatorjev je (upravičeno, poglejte ga no, vendar) podvomilo o sposobnosti opravljanja prvinske funkcije motocikla – vožnje. In izrazilo željo, da si ga želijo videti v gibljivih slikah. Za odgovor na vprašanje »A pa se to sploh pelje?« ni druge rešitve kot zavihteti nogo čez sedež in obrniti ročico za plin. Težko delo, kajne?


42 / 47

Custom Star

Hell yeah, what noise! The 1,524cc S&S Knucklehead (can you envisage 762cc of volume? That’s more than ¾ of a litre – per cylinder!) is almost the same as its original from the mid twentieth century. Almost, because the original contact points were replaced by electronics. And there are some other minor differences between the original and Full Moon’s drive train. In order to hide “obtrusive” elements, such as the transmission and clutch handles, the workshop made the clutch automatic and placed two tiny thumb-operated buttons on the handlebar to change gears. “The right goes down a gear, the left up. No need to ease off the throttle.” You know what is the most extraordinary thing after you sit down on Full Moon’s narrow and low seat? Towards where one expects to see the speedometer and tachometer (naturally not present on FM, only an analogue clock in the shape of the moon sits on the fuel tank) I see – a tyre! Holy guacamole, this thing is huge! It took three hulks in Slovenia’s largest tyre repair shop to put the EUR 900 tyre on the 30-inch aluminium and carbon rim. Manually, of course. They do not have a machine this large. It only takes me a few meters to realise that this gigantic and perfect symmetry affects the bike in more ways than just its looks. The rotating mass and the distance to the axle create a gyroscope effect, which tries to maintain the direction of travel. This is why wheels of racing bikes are small and as light as possible, that is why the developers strive to use the lightest possible materials for the engine and its parts. Why? To make the bike more willing to change direction. By now you probably know where I am

going. Yes, Full Moon does not particularly like to change direction, so it is not necessarily a machine you would take down a bendy coastal road and definitely not a bike for going around town. Hey, Matevž, you are riding a custom show bike! Could you forget the check-list for a moment? I disappear behind the turn, leaving behind the photo and video crew. Even the remotely controlled helicopter used for aerial shots has remained within the range of its remote control. The road at one of the most popular Adriatic islands is empty in mid-March. The beach where hundreds and hundreds of bodies twist in house rhythms in July and August is empty. The tops of Velebit, a mountain chain towering above the Adriatic, are still covered with snow. Sage will not start blossoming for another month. I probably cruised at about 70 kph with the deep steady gurgle of the two-cylinder below and behind me. Much like a fisherman’s boat, but with a lot more vintage. When I, without easing off the throttle, press on the button and the quickshifter interrupts the ignition for the time it takes to change gears…BANG, a big one from the exhausts. Hey, I could live with that for a while, I think to myself, remembering Tomaž saying in the morning that I will probably only need the first, maybe also the second gear; just enough to take some cool photos amidst the almost lunar rocky surface...But it seems that the Full Moon can roll and if I brush aside comparisons with, for example, the new GS it does it quite well. I probably covered some 20 or 30 kilometres. I do not know the exact number, because the Full Moon has no odometer.

46 FULL MOON IS THUS (AT LEAST ACCORDING TO MOTORCYCLE

47

STANDARDS) CONSIDERED A WORK OF ART.

When it is, as opposed to the bright spring sun and horizontally directed photo flashes, basking in the gleam of moonlight, completely different contours come into view. The low sides, accentuated around a pair of hidden titanium exhaust pipes, bring enough difference to its clear line to make its back stand out just enough and keep the bike on the ground.

Created to attract glances, to break the boundaries of motorcycle enthusiasts’ imagination. Born without cast moulds for serial production or 3D computer drawings, nonconforming to norms and unwilling to get the myriad of certificates it would need in order to become roadworthy, but on the other side still part of a certain orderly system...Heh, I just remembered talking to a Bentley designer, who fumed at safety standards that prevented the bonnet to maintain its characteristic angular cut-off – too dangerous for pedestrians. Do you see now? Full Moon was born from the throes of unbridled imagination and created through numerous hours of manual work in a small garage, populated by a few enthusiasts on the sunny side of the Alps. Full Moon is thus (at least according to motorcycle standards) considered a work of art. With the difference that it can be used in more ways than just a piece of furniture sitting in a spacious living room or a tidy garage – you can actually take it for a spin! In the real here and now, in the dimensions that our brain comprehends.

… ………


42 / 47

Custom Star

Hell yeah, what noise! The 1,524cc S&S Knucklehead (can you envisage 762cc of volume? That’s more than ¾ of a litre – per cylinder!) is almost the same as its original from the mid twentieth century. Almost, because the original contact points were replaced by electronics. And there are some other minor differences between the original and Full Moon’s drive train. In order to hide “obtrusive” elements, such as the transmission and clutch handles, the workshop made the clutch automatic and placed two tiny thumb-operated buttons on the handlebar to change gears. “The right goes down a gear, the left up. No need to ease off the throttle.” You know what is the most extraordinary thing after you sit down on Full Moon’s narrow and low seat? Towards where one expects to see the speedometer and tachometer (naturally not present on FM, only an analogue clock in the shape of the moon sits on the fuel tank) I see – a tyre! Holy guacamole, this thing is huge! It took three hulks in Slovenia’s largest tyre repair shop to put the EUR 900 tyre on the 30-inch aluminium and carbon rim. Manually, of course. They do not have a machine this large. It only takes me a few meters to realise that this gigantic and perfect symmetry affects the bike in more ways than just its looks. The rotating mass and the distance to the axle create a gyroscope effect, which tries to maintain the direction of travel. This is why wheels of racing bikes are small and as light as possible, that is why the developers strive to use the lightest possible materials for the engine and its parts. Why? To make the bike more willing to change direction. By now you probably know where I am

going. Yes, Full Moon does not particularly like to change direction, so it is not necessarily a machine you would take down a bendy coastal road and definitely not a bike for going around town. Hey, Matevž, you are riding a custom show bike! Could you forget the check-list for a moment? I disappear behind the turn, leaving behind the photo and video crew. Even the remotely controlled helicopter used for aerial shots has remained within the range of its remote control. The road at one of the most popular Adriatic islands is empty in mid-March. The beach where hundreds and hundreds of bodies twist in house rhythms in July and August is empty. The tops of Velebit, a mountain chain towering above the Adriatic, are still covered with snow. Sage will not start blossoming for another month. I probably cruised at about 70 kph with the deep steady gurgle of the two-cylinder below and behind me. Much like a fisherman’s boat, but with a lot more vintage. When I, without easing off the throttle, press on the button and the quickshifter interrupts the ignition for the time it takes to change gears…BANG, a big one from the exhausts. Hey, I could live with that for a while, I think to myself, remembering Tomaž saying in the morning that I will probably only need the first, maybe also the second gear; just enough to take some cool photos amidst the almost lunar rocky surface...But it seems that the Full Moon can roll and if I brush aside comparisons with, for example, the new GS it does it quite well. I probably covered some 20 or 30 kilometres. I do not know the exact number, because the Full Moon has no odometer.

46 FULL MOON IS THUS (AT LEAST ACCORDING TO MOTORCYCLE

47

STANDARDS) CONSIDERED A WORK OF ART.

When it is, as opposed to the bright spring sun and horizontally directed photo flashes, basking in the gleam of moonlight, completely different contours come into view. The low sides, accentuated around a pair of hidden titanium exhaust pipes, bring enough difference to its clear line to make its back stand out just enough and keep the bike on the ground.

Created to attract glances, to break the boundaries of motorcycle enthusiasts’ imagination. Born without cast moulds for serial production or 3D computer drawings, nonconforming to norms and unwilling to get the myriad of certificates it would need in order to become roadworthy, but on the other side still part of a certain orderly system...Heh, I just remembered talking to a Bentley designer, who fumed at safety standards that prevented the bonnet to maintain its characteristic angular cut-off – too dangerous for pedestrians. Do you see now? Full Moon was born from the throes of unbridled imagination and created through numerous hours of manual work in a small garage, populated by a few enthusiasts on the sunny side of the Alps. Full Moon is thus (at least according to motorcycle standards) considered a work of art. With the difference that it can be used in more ways than just a piece of furniture sitting in a spacious living room or a tidy garage – you can actually take it for a spin! In the real here and now, in the dimensions that our brain comprehends.

… ………


48 / 51

Adventure

Adventure

Savile Row

The rebirth of bespoke British tailoring by Jasmina Dvoršek photography Jasmina Dvoršek, Profimedia

48

First came the Movember movement, with men showing off their moustaches to raise awareness for men’s health issues. Something that was trendy in seventies movies suddenly became a man’s best accessory. Then the obsession with beards started. Not just the ‘I didn’t shave last night’ stubble or goatee: the streets of London became a catwalk for young professionals in their bespoke suits and with perfectly groomed beards that required months of dedicated care and attention. Now everybody is talking about the latest fashion statement in London, but, when did men, who, not so long ago, ran away from any sort of uniform, official look, start wearing classic, high quality British garments? When did the classical men’s suit become so fashionable again?

Savile Row is becoming a global brand »We used to be a brand where fathers did their buying; now we’re striving to become a brand where fathers and sons are going to have their suits made«, Joseph Waving, a house host at Gieves & Hawkes, explained. Brits love history. They cherish and value everything that has a reasonably interesting and ‘juicy’ historical background. Men’s fashion is no exception. Savile Row, in the heart of London, has always been associated with gentlemen who don’t go to the store and buy ready-to-wear clothes, but patiently wait at the tailor’s for their measurements to be taken and in a few weeks take ownership of their perfectly cut and tailored suits. A street in the most exclusive part

of London, called Mayfair, was built in the 18th century as a part of the development of the Burlington Estate, owned by The Earl of Burlington. Burlington House, now home to the Royal Academy and a number of scientific societies, was the main house of the estate. Initially, the street was occupied by military officers, politicians and their wives. The main character in Jules Verne’s novel, Around the World in Eighty Days, lived at 7 Savile Row – a »fashionable address«. It may have been the affluent and influential residents of Savile Row that first attracted dealers in luxury goods to the area. Tailors started coming to the area in the late 18th century. In 1846, Henry Poole, later credited as the creator of the dinner jacket or tuxedo, opened an entrance to Savile Row by moving his

premises from Old Burlington Street. There were turbulent times in Savile Row during the twentieth century, from times of war when uniforms were the main product, to sneers that they are tailors who made bespoke men’s suits old fashioned and forgotten in the history of fashion. Then came Tommy Nutter, who in the 1960s reinvented the Savile Row suit. He combined traditional tailoring skills with innovative design. Bespoke – fine tailoring originating in Savile Row that came to mean a suit cut and made by hand – became popular again. Nutter himself was most proud of the fact that, for the cover of the Beatles’ album Abbey Road in 1969, he dressed three out of the four members of the band. The modernisation trend continued in the 1990s with the ‘New Bespoke Movement’, but the lengthy process of making the suit (a bespoke men’s twopiece suit takes up to twelve weeks and at least two fittings to be made) and especially the price, deterred many potential clients. Gieves and Hawkes, probably the most famous ‘resident’ of Savile Row is a perfect example of a company starting back in the 18th century with great attention to its history and traditions but at the same time becoming a truly global brand with stores in Japan, the United States, Singapore and over 100 in China. Occupying a building where members of The Royal Geographical Society once planned their expeditions into the Sahara, Africa and the South Pole, the company as it is known today has only existed since 1974, when two uniform makers, Gieves, a celebrated supplier of the British Royal Navy and Hawkes of the British Army, joined and opened a new store at 1 Savile Row. Both of them started as uniform makers, but soon evolved into very much soughtafter tailors of bespoke men’s suits with clients from all military ranks to aristocrats and even Royalty. Both companies also supplied no less than ten generations of British Royalty, from King George III in 1809 up to the present day Queen Elizabeth II, her son the Prince of Wales and her grandsons, the Princes William and Harry. They continue to supply and maintain the uniforms of the Queen’s personal Royal Bodyguard.

The map room of the former Royal Geographic Society is now part of the flagship store of Gieves & Hawkes on 1 Savile Row.

49

Despite competition form ready-to wear fashion brands, bespoke tailors still spread the fame of British fashion around the world.

An art of suit making In an attempt to modernise the image of the brand, the flagship store at 1 Savile Row was completely renovated

At Meyer&Mortimer a process of bespoke tailoring is happening before customers’ eyes.

Tailors keep paper patterns of clients who have their suits made by them.


48 / 51

Adventure

Adventure

Savile Row

The rebirth of bespoke British tailoring by Jasmina Dvoršek photography Jasmina Dvoršek, Profimedia

48

First came the Movember movement, with men showing off their moustaches to raise awareness for men’s health issues. Something that was trendy in seventies movies suddenly became a man’s best accessory. Then the obsession with beards started. Not just the ‘I didn’t shave last night’ stubble or goatee: the streets of London became a catwalk for young professionals in their bespoke suits and with perfectly groomed beards that required months of dedicated care and attention. Now everybody is talking about the latest fashion statement in London, but, when did men, who, not so long ago, ran away from any sort of uniform, official look, start wearing classic, high quality British garments? When did the classical men’s suit become so fashionable again?

Savile Row is becoming a global brand »We used to be a brand where fathers did their buying; now we’re striving to become a brand where fathers and sons are going to have their suits made«, Joseph Waving, a house host at Gieves & Hawkes, explained. Brits love history. They cherish and value everything that has a reasonably interesting and ‘juicy’ historical background. Men’s fashion is no exception. Savile Row, in the heart of London, has always been associated with gentlemen who don’t go to the store and buy ready-to-wear clothes, but patiently wait at the tailor’s for their measurements to be taken and in a few weeks take ownership of their perfectly cut and tailored suits. A street in the most exclusive part

of London, called Mayfair, was built in the 18th century as a part of the development of the Burlington Estate, owned by The Earl of Burlington. Burlington House, now home to the Royal Academy and a number of scientific societies, was the main house of the estate. Initially, the street was occupied by military officers, politicians and their wives. The main character in Jules Verne’s novel, Around the World in Eighty Days, lived at 7 Savile Row – a »fashionable address«. It may have been the affluent and influential residents of Savile Row that first attracted dealers in luxury goods to the area. Tailors started coming to the area in the late 18th century. In 1846, Henry Poole, later credited as the creator of the dinner jacket or tuxedo, opened an entrance to Savile Row by moving his

premises from Old Burlington Street. There were turbulent times in Savile Row during the twentieth century, from times of war when uniforms were the main product, to sneers that they are tailors who made bespoke men’s suits old fashioned and forgotten in the history of fashion. Then came Tommy Nutter, who in the 1960s reinvented the Savile Row suit. He combined traditional tailoring skills with innovative design. Bespoke – fine tailoring originating in Savile Row that came to mean a suit cut and made by hand – became popular again. Nutter himself was most proud of the fact that, for the cover of the Beatles’ album Abbey Road in 1969, he dressed three out of the four members of the band. The modernisation trend continued in the 1990s with the ‘New Bespoke Movement’, but the lengthy process of making the suit (a bespoke men’s twopiece suit takes up to twelve weeks and at least two fittings to be made) and especially the price, deterred many potential clients. Gieves and Hawkes, probably the most famous ‘resident’ of Savile Row is a perfect example of a company starting back in the 18th century with great attention to its history and traditions but at the same time becoming a truly global brand with stores in Japan, the United States, Singapore and over 100 in China. Occupying a building where members of The Royal Geographical Society once planned their expeditions into the Sahara, Africa and the South Pole, the company as it is known today has only existed since 1974, when two uniform makers, Gieves, a celebrated supplier of the British Royal Navy and Hawkes of the British Army, joined and opened a new store at 1 Savile Row. Both of them started as uniform makers, but soon evolved into very much soughtafter tailors of bespoke men’s suits with clients from all military ranks to aristocrats and even Royalty. Both companies also supplied no less than ten generations of British Royalty, from King George III in 1809 up to the present day Queen Elizabeth II, her son the Prince of Wales and her grandsons, the Princes William and Harry. They continue to supply and maintain the uniforms of the Queen’s personal Royal Bodyguard.

The map room of the former Royal Geographic Society is now part of the flagship store of Gieves & Hawkes on 1 Savile Row.

49

Despite competition form ready-to wear fashion brands, bespoke tailors still spread the fame of British fashion around the world.

An art of suit making In an attempt to modernise the image of the brand, the flagship store at 1 Savile Row was completely renovated

At Meyer&Mortimer a process of bespoke tailoring is happening before customers’ eyes.

Tailors keep paper patterns of clients who have their suits made by them.


48 / 51

Adventure

about half a year ago. The former maps’ hall of the Royal Geographic Society is now not only a store, but also an artistic space, designed by interior designer Teresa Hastings and featuring artwork by Fredrikson and Stallard (www.fredriksonstallard. com). Because of their strong presence in Asia, a lot of the visitors at the store at 1 Savile Row come from Asia. They want to see where history is still being made. Only by visiting a shop can one browse through Ready-to-Wear collections - clothes that they can see, buy and take home immediately for prices starting at £700. However, ready-to-wear men’s clothes are not the pride of Savile Row. Another way to get to a finely made suit is via made to measure. Made to measure is clothing sewn from a standard-sized base pattern to which modifications are made. A store worker or a sales associate who is trained to take measurements meets the client and provides the master tailor with measurements. Any differences to the standard size, e.g. shoulder width or jacket length, are taken into consideration. After that, there are normally no fittings until the suit has been made. A last fitting is done to correct minor details. There are different options in the selection of buttons, pocket style, vent options, pant pleats, etc… and a customer can choose between garments, but the options are not nearly as wide as what a customer decides for with bespoke tailoring. A client is met by a cutter who takes detailed measurements and draws them on a paper pattern. In the bespoke process no use of base pattern is allowed, a new pattern is created for each individual wearer. They are then kept by the company in their bespoke production unit which is always on Savile Row. Gieves and Hawkes bespoke tailoring is all made at their address. There, in the basement, more than 20 tailors and 2 cutters make every wish of their clients come true. Achieving a bespoke fit requires multiple fittings during the creation of the garment. First is the skeleton baste fitting, second is the forward fitting, and third the fin bar fin fitting, all of which are done at different stages of tailoring. Most bespoke companies offer a garment selection of ten and more mills, where the term ‘library’ becomes more appropriate than fabric ‘selection.’ In the process of individual demands, the sky is the limit. The two-piece bespoke made suit starts at £ 4750.

Space for all

Oliver Cross, a young cutter at Meyer&Mortimer on a model of a horseback used for clients ordering riding outfits.

50

It is a completely different impression than the one that awaits you at the headquarters of Mayer&Mortimer at 6 Sackville Street. At Meyer& Mortimer they don’t talk about flagship stores, their store looks more like a tailor’s workshop than a store. There are no ready-to-wear collections, instead there are paper patterns everywhere, scissors and garments on the tables, and the whole process of making a bespoke suit actually takes place in front of your eyes. Oliver Cross, a 30-yearold cutter, has been with the company for over two years and is still learning from Brian Lewis and Paul Munday, the owners of the company who are in the workshop every day and just as busy as anyone else. Although they are slightly off Savile Row, they still belong to the Savile Row Bespoke Association because they comply with the rules of bespoke tailoring and are obliged to maintain the high standards of the craft. Cross believes that Savile Row itself is dissolving, there are brands like Abercrombie&Fitch or Lanvin, selling ready-to-wear fashion. Unfortunately, over the last decades, Meyer&Mortimer have seen a lot of tailors closing down their businesses or being bought by bigger corporations. They remain exclusively bespoke tailoring companies, but because of the growing demands of the market and the high prices of bespoke-made clothes, they are thinking of launching a made-to-measure line. They believe that made to measure is a way of introducing younger customers to the trade, so they can afford their first custom-made suit while also getting educated about them. “To keep the trade alive, we need more young people buying suits”, says Cross, who is also in charge of communicating through social media as he believes they are incredibly important despite the fact that the company doesn’t advertise much. He’s right. A quick glance at fashion blogs has convinced me that, despite the price, classical British fashion of the highest quality remains an object of desire and admiration among the young who can afford it as well as those who can only dream about it. The New power Savile Row is not only about previous centuries, it also appeals to young creative professionals, bringing fresh

and bold ideas into classical tailoring. One of them is Richard James, founded in 1992 by Richard James and Sean Dixon, who shook up the micro fashion cosmos at Savile Row with their statement: ‘Luxury need not to be synonymous with companies founded a century or more ago.’ “They once used to say we were antiestablishment, but now they call us the New Establishment,” Sean Dixon, one of the founders, told me. But is there an advantage to being a Savile Row brand or can high prices and long processes turn possible clients away? Dixon believes that being a tailor on Savile Row is more a responsibility than an advantage: “It is an obligation to respect and maintain the fantastic craftsmanship that has long been practiced here.” Although Richard James is a recent addition to Savile Row, they respect the demands of the highest quality bespoke tailoring to the last detail. Sean Dixon and his team make sure that everyone at Richard James, from cutters to the shop staff, understands and appreciates the product and is able to relate to the customers. That’s the only way to ensure that the customer gets exactly what the customer wants. Much of the cloth and fabric they use is made exclusively for them by a number of select mills and producers in the UK and Italy. Quality cloth drapes beautifully and a tailor is nothing without it. “Our bespoke suits are made here, on our own premises on Savile Row. You can’t make a genuine bespoke Savile Row suit anywhere else but on Savile Row!” Dixon repeats, and adds that in excess of fifty hours of handwork goes into one of their bespoke suits and they take approximately ten weeks to make. The results are obvious. The company has become one of the most famous names in bespoke tailoring and regular customers include Sir Elton John, Mark Ronson, Mo Farah, Damien Hirst, David Beckham as well as many other celebrities. And what are the challenges of bespoke tailoring on Savile Row in the era of ready to wear global companies? “Simply to continue to be the best in the world at what we do, which is what bespoke Savile Row tailoring is. That’s what makes what we do unique and unequalled.” A street once so famous and influential that even the Japanese word for suit is ‘Saburo,’ a derivation of the street’s name, is now firmly back on the fashion map.

51

A Richard James store, one of the most recent success stories from the Savile Row.

Every bespoke suit is exclusively made on Savile Row.

Tommy Nutter reinvented the Savile Row suit in the 1960s.


48 / 51

Adventure

about half a year ago. The former maps’ hall of the Royal Geographic Society is now not only a store, but also an artistic space, designed by interior designer Teresa Hastings and featuring artwork by Fredrikson and Stallard (www.fredriksonstallard. com). Because of their strong presence in Asia, a lot of the visitors at the store at 1 Savile Row come from Asia. They want to see where history is still being made. Only by visiting a shop can one browse through Ready-to-Wear collections - clothes that they can see, buy and take home immediately for prices starting at £700. However, ready-to-wear men’s clothes are not the pride of Savile Row. Another way to get to a finely made suit is via made to measure. Made to measure is clothing sewn from a standard-sized base pattern to which modifications are made. A store worker or a sales associate who is trained to take measurements meets the client and provides the master tailor with measurements. Any differences to the standard size, e.g. shoulder width or jacket length, are taken into consideration. After that, there are normally no fittings until the suit has been made. A last fitting is done to correct minor details. There are different options in the selection of buttons, pocket style, vent options, pant pleats, etc… and a customer can choose between garments, but the options are not nearly as wide as what a customer decides for with bespoke tailoring. A client is met by a cutter who takes detailed measurements and draws them on a paper pattern. In the bespoke process no use of base pattern is allowed, a new pattern is created for each individual wearer. They are then kept by the company in their bespoke production unit which is always on Savile Row. Gieves and Hawkes bespoke tailoring is all made at their address. There, in the basement, more than 20 tailors and 2 cutters make every wish of their clients come true. Achieving a bespoke fit requires multiple fittings during the creation of the garment. First is the skeleton baste fitting, second is the forward fitting, and third the fin bar fin fitting, all of which are done at different stages of tailoring. Most bespoke companies offer a garment selection of ten and more mills, where the term ‘library’ becomes more appropriate than fabric ‘selection.’ In the process of individual demands, the sky is the limit. The two-piece bespoke made suit starts at £ 4750.

Space for all

Oliver Cross, a young cutter at Meyer&Mortimer on a model of a horseback used for clients ordering riding outfits.

50

It is a completely different impression than the one that awaits you at the headquarters of Mayer&Mortimer at 6 Sackville Street. At Meyer& Mortimer they don’t talk about flagship stores, their store looks more like a tailor’s workshop than a store. There are no ready-to-wear collections, instead there are paper patterns everywhere, scissors and garments on the tables, and the whole process of making a bespoke suit actually takes place in front of your eyes. Oliver Cross, a 30-yearold cutter, has been with the company for over two years and is still learning from Brian Lewis and Paul Munday, the owners of the company who are in the workshop every day and just as busy as anyone else. Although they are slightly off Savile Row, they still belong to the Savile Row Bespoke Association because they comply with the rules of bespoke tailoring and are obliged to maintain the high standards of the craft. Cross believes that Savile Row itself is dissolving, there are brands like Abercrombie&Fitch or Lanvin, selling ready-to-wear fashion. Unfortunately, over the last decades, Meyer&Mortimer have seen a lot of tailors closing down their businesses or being bought by bigger corporations. They remain exclusively bespoke tailoring companies, but because of the growing demands of the market and the high prices of bespoke-made clothes, they are thinking of launching a made-to-measure line. They believe that made to measure is a way of introducing younger customers to the trade, so they can afford their first custom-made suit while also getting educated about them. “To keep the trade alive, we need more young people buying suits”, says Cross, who is also in charge of communicating through social media as he believes they are incredibly important despite the fact that the company doesn’t advertise much. He’s right. A quick glance at fashion blogs has convinced me that, despite the price, classical British fashion of the highest quality remains an object of desire and admiration among the young who can afford it as well as those who can only dream about it. The New power Savile Row is not only about previous centuries, it also appeals to young creative professionals, bringing fresh

and bold ideas into classical tailoring. One of them is Richard James, founded in 1992 by Richard James and Sean Dixon, who shook up the micro fashion cosmos at Savile Row with their statement: ‘Luxury need not to be synonymous with companies founded a century or more ago.’ “They once used to say we were antiestablishment, but now they call us the New Establishment,” Sean Dixon, one of the founders, told me. But is there an advantage to being a Savile Row brand or can high prices and long processes turn possible clients away? Dixon believes that being a tailor on Savile Row is more a responsibility than an advantage: “It is an obligation to respect and maintain the fantastic craftsmanship that has long been practiced here.” Although Richard James is a recent addition to Savile Row, they respect the demands of the highest quality bespoke tailoring to the last detail. Sean Dixon and his team make sure that everyone at Richard James, from cutters to the shop staff, understands and appreciates the product and is able to relate to the customers. That’s the only way to ensure that the customer gets exactly what the customer wants. Much of the cloth and fabric they use is made exclusively for them by a number of select mills and producers in the UK and Italy. Quality cloth drapes beautifully and a tailor is nothing without it. “Our bespoke suits are made here, on our own premises on Savile Row. You can’t make a genuine bespoke Savile Row suit anywhere else but on Savile Row!” Dixon repeats, and adds that in excess of fifty hours of handwork goes into one of their bespoke suits and they take approximately ten weeks to make. The results are obvious. The company has become one of the most famous names in bespoke tailoring and regular customers include Sir Elton John, Mark Ronson, Mo Farah, Damien Hirst, David Beckham as well as many other celebrities. And what are the challenges of bespoke tailoring on Savile Row in the era of ready to wear global companies? “Simply to continue to be the best in the world at what we do, which is what bespoke Savile Row tailoring is. That’s what makes what we do unique and unequalled.” A street once so famous and influential that even the Japanese word for suit is ‘Saburo,’ a derivation of the street’s name, is now firmly back on the fashion map.

51

A Richard James store, one of the most recent success stories from the Savile Row.

Every bespoke suit is exclusively made on Savile Row.

Tommy Nutter reinvented the Savile Row suit in the 1960s.


52 / 57

Drive With Us

Drive With Us

abarth 695 biposto and karl carlo abarth

For racing and getting to the races by Miran Ališič photography Saša Kapetanovič and Fiat

A street in Merano, Italy, is named Via Carlo Abarth. That’s where his ancestors were from and that’s where he arrived immediately after WWII. Because his father opted for Italy after South Tyrol’s annexation after WWI, he received the right to Italian citizenship.

Carlo Abarth was authoritative, charming, elegant.

Karl becomes Carlo Karl lived in Austria, marrying the secretary of Anton Piëch, the father of Ferdinand Piëch of the Porsche dynasty. He loved money more than the German army and swastikas, so he accepted an invitation from Mussolini’s Italy to race for that country. Because his father managed a hotel in Merano and held Italian citizenship, Karl got it as well. This was followed by an Italian racing licence and another change. Karl

became Carlo. Today’s Abarths, including (and especially) the Abarth 695 biposto, honour the tradition of the talented engineer and innovator who left a mark on the triangle between Italy, Austria and Slovenia. An accident during an autumn 1939 motorcycle race in Ljubljana, at the dawn of WWII, changed his life and fate. The severity of the crash meant that he was still lying in a bed in Ljubljana’s hospital a year later. War had come to most of Europe by then, but small and virtually unknown Slovenia was relatively peaceful, so, pragmatically, Carlo stayed put. As the war spread further and further, he applied for a managerial position with a bicycle, motorcycle and car dealer named Ignacij Vak, where he and his colleagues also manufactured small motorcycles that ran on alcohol fuel: petrol was always in short supply. At the end of the war, when it became clear that Tito and the communists would win, the entrepreneur Abarth simply packed up a suitcase with his youthful passion and oriental rugs, and walked all the way to Trieste. From there, he left for Merano, to begin a story that resulted in a small Italian sportscar being called the Abarth 695 biposto.

52

53

Abarth’s final tally was 7,300 victories.


52 / 57

Drive With Us

Drive With Us

abarth 695 biposto and karl carlo abarth

For racing and getting to the races by Miran Ališič photography Saša Kapetanovič and Fiat

A street in Merano, Italy, is named Via Carlo Abarth. That’s where his ancestors were from and that’s where he arrived immediately after WWII. Because his father opted for Italy after South Tyrol’s annexation after WWI, he received the right to Italian citizenship.

Carlo Abarth was authoritative, charming, elegant.

Karl becomes Carlo Karl lived in Austria, marrying the secretary of Anton Piëch, the father of Ferdinand Piëch of the Porsche dynasty. He loved money more than the German army and swastikas, so he accepted an invitation from Mussolini’s Italy to race for that country. Because his father managed a hotel in Merano and held Italian citizenship, Karl got it as well. This was followed by an Italian racing licence and another change. Karl

became Carlo. Today’s Abarths, including (and especially) the Abarth 695 biposto, honour the tradition of the talented engineer and innovator who left a mark on the triangle between Italy, Austria and Slovenia. An accident during an autumn 1939 motorcycle race in Ljubljana, at the dawn of WWII, changed his life and fate. The severity of the crash meant that he was still lying in a bed in Ljubljana’s hospital a year later. War had come to most of Europe by then, but small and virtually unknown Slovenia was relatively peaceful, so, pragmatically, Carlo stayed put. As the war spread further and further, he applied for a managerial position with a bicycle, motorcycle and car dealer named Ignacij Vak, where he and his colleagues also manufactured small motorcycles that ran on alcohol fuel: petrol was always in short supply. At the end of the war, when it became clear that Tito and the communists would win, the entrepreneur Abarth simply packed up a suitcase with his youthful passion and oriental rugs, and walked all the way to Trieste. From there, he left for Merano, to begin a story that resulted in a small Italian sportscar being called the Abarth 695 biposto.

52

53

Abarth’s final tally was 7,300 victories.


52 / 57

Drive With Us

Abarth 695 biposto is the best possible memory of the founder and a pioneer in racing with small tuned Fiats.

Abarth 695 biposto advantage is that you can use it for racing and going to the race.

Abarth and sharp, fantastic sound

Birth of a small supercar A scorpion is quite fitting for Abarth’s cars and this particular specimen has two of them. The Akrapovič exhaust is itself very special and adds power, sound and sportiness to the tiny car. This is the most powerful Abarth yet, with a 1.4 litre turbocharged fourcylinder engine producing a whopping 190 HP and accelerating from 0 to 100 km/h in less than 6 seconds. A proper small supercar, but certified for public roads and requiring just a few changes to transform it into a proper cup contender, for competitions and racetracks. Carlo Abarth began anew, first by restoring his prewar ties. Ferdinand and his son Ferry Porsche, who immediately sensed opportunities in the speedily restored Italian racing market, made him a director at the company Cisitalia. Only one thing went wrong.

The timing. The period immediately following the war not suited to manufacturing such exquisite and expensive sports cars. The company went bust, Abarth saved some charming examples of its products and stored them in Turin, where he set up his new company, Abarth, in 1949. Carlo’s astrological sign was Scorpio and in the same year he met his new love at Lake Garda. With that, he became connected with Slovenia and Ljubljana again. Nadina Žerjav was the Ljubljana-born daughter of a respected AustroHungarian politician and pre-WWII royal Yugoslav minister, Gregor Žerjav. During the war, she was the companion of famed Slovenian painter Zoran Mušič. Mušič was the reason she travelled around Italy so much, also meeting one of the country’s biggest prewar racing stars, the Flying Mantuan, Tazio Nuvolari. Nadina, who married Carlo that very same year and stayed with him until 1966, introduced her husband to the racing icon.

The new Abarth 695 biposto is a modern version of what Carl Abarth specialised in: To take a low-cost car for everyday use and turn it into a small and agile race car with all the joys of racing that entails. The streets of Turin are not the most suitable venue for the feisty piccolino. The suspension is hard, the roads are uneven and often patched, while occasional cobblestones and streetcar rails only diminish the pleasures of driving. The car keeps skipping and telling you that it can deal with the city very well, but wants smooth tarmac. Carlo Abarth also needed a smooth surface for his tuned creations. He turned the fiat 500 into a sports car, took part in speed and endurance races and broke many records, especially in Monza. To maintain the company’s profitability, he made exhausts in Monza, but more and more money came from tuning. He signed the most important contract of his life in 1958, when Fiat management offered him a sizeable award for every Abarth victory at a racing event. There was a catch: No deals with the competition, Fiat wanted Abarth for itself.

It was time to leave Turin’s centre and take to the surrounding hills. “Drive to Superga,” the policemen told me, looking at the mini racer, “you’ll find suitable turns for this laddie. And traffic is sparse now.” So we went. The Abarth 695 biposto soon came to life, the sport setting provided more power, but mainly brought out a sharp and fantastic sound, courtesy of the Akrapovič exhaust. The short wheelbase made for beautiful handling between the turns, but front-wheel drive can never quite match the feelings roused by rear-wheel drive. A suitable jump was recorded in fuel consumption and an additional indicator, showing the turbine spin, remained on high. The brakes were completely adequate for driving this small and light vehicle on public roads, but a racetrack might require some reinforcement.

Carlo Abarth kept winning and winning. He went all over the world with his tuned cars, he took part in numerous categories of car racing, was victorious at events in all localities and even managed a stunning 31 victories over the course of a single weekend in 1965. What’s more, weekends like that weren’t even rare that year! His final tally was 7,300 victories. Fiat had to take action or else it would be bled out by the small company. Instead of paying expensive premiums it simply bought Abarth in 1971. It’s still cold outside in the spring, so air-con was not missed, nor were radios, sat navs, or similar items. A special kit is available to make the sporty speedster even sportier, but relegates it to the racetrack. To be honest, that is where it belongs, much more than the city streets or winding roads surrounding Turin. Its advantage is that you can use it for both. For racing and for going to the races.

Legenda se vrača Na testno vožnjo smo odšli z novim abarthom 695 biposto. Avtomobil je moderna različica tega, kar je bila specialiteta Carla Abartha. Iz cenovno ugodnega avtomobila za vsakdanjo uporabo so Italijani zdaj naredili majhnega in okretnega dirkača, ki prinaša veliko dirkaških užitkov. Gre za najmočnejšega

abartha, ki iz 1,4-litrskega štirivaljnika s turbino iztisne kar 190 ‘konjev’ in v manj kot šestih sekundah pospeši do 100 km na uro. Vozilo je kmalu oživelo, stikalo sport je poskrbelo za več moči, predvsem pa za rezek fantastičen zvok, ki ga proizvaja Akrapovičev izpuh.

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Drive With Us

Abarth 695 biposto is the best possible memory of the founder and a pioneer in racing with small tuned Fiats.

Abarth 695 biposto advantage is that you can use it for racing and going to the race.

Abarth and sharp, fantastic sound

Birth of a small supercar A scorpion is quite fitting for Abarth’s cars and this particular specimen has two of them. The Akrapovič exhaust is itself very special and adds power, sound and sportiness to the tiny car. This is the most powerful Abarth yet, with a 1.4 litre turbocharged fourcylinder engine producing a whopping 190 HP and accelerating from 0 to 100 km/h in less than 6 seconds. A proper small supercar, but certified for public roads and requiring just a few changes to transform it into a proper cup contender, for competitions and racetracks. Carlo Abarth began anew, first by restoring his prewar ties. Ferdinand and his son Ferry Porsche, who immediately sensed opportunities in the speedily restored Italian racing market, made him a director at the company Cisitalia. Only one thing went wrong.

The timing. The period immediately following the war not suited to manufacturing such exquisite and expensive sports cars. The company went bust, Abarth saved some charming examples of its products and stored them in Turin, where he set up his new company, Abarth, in 1949. Carlo’s astrological sign was Scorpio and in the same year he met his new love at Lake Garda. With that, he became connected with Slovenia and Ljubljana again. Nadina Žerjav was the Ljubljana-born daughter of a respected AustroHungarian politician and pre-WWII royal Yugoslav minister, Gregor Žerjav. During the war, she was the companion of famed Slovenian painter Zoran Mušič. Mušič was the reason she travelled around Italy so much, also meeting one of the country’s biggest prewar racing stars, the Flying Mantuan, Tazio Nuvolari. Nadina, who married Carlo that very same year and stayed with him until 1966, introduced her husband to the racing icon.

The new Abarth 695 biposto is a modern version of what Carl Abarth specialised in: To take a low-cost car for everyday use and turn it into a small and agile race car with all the joys of racing that entails. The streets of Turin are not the most suitable venue for the feisty piccolino. The suspension is hard, the roads are uneven and often patched, while occasional cobblestones and streetcar rails only diminish the pleasures of driving. The car keeps skipping and telling you that it can deal with the city very well, but wants smooth tarmac. Carlo Abarth also needed a smooth surface for his tuned creations. He turned the fiat 500 into a sports car, took part in speed and endurance races and broke many records, especially in Monza. To maintain the company’s profitability, he made exhausts in Monza, but more and more money came from tuning. He signed the most important contract of his life in 1958, when Fiat management offered him a sizeable award for every Abarth victory at a racing event. There was a catch: No deals with the competition, Fiat wanted Abarth for itself.

It was time to leave Turin’s centre and take to the surrounding hills. “Drive to Superga,” the policemen told me, looking at the mini racer, “you’ll find suitable turns for this laddie. And traffic is sparse now.” So we went. The Abarth 695 biposto soon came to life, the sport setting provided more power, but mainly brought out a sharp and fantastic sound, courtesy of the Akrapovič exhaust. The short wheelbase made for beautiful handling between the turns, but front-wheel drive can never quite match the feelings roused by rear-wheel drive. A suitable jump was recorded in fuel consumption and an additional indicator, showing the turbine spin, remained on high. The brakes were completely adequate for driving this small and light vehicle on public roads, but a racetrack might require some reinforcement.

Carlo Abarth kept winning and winning. He went all over the world with his tuned cars, he took part in numerous categories of car racing, was victorious at events in all localities and even managed a stunning 31 victories over the course of a single weekend in 1965. What’s more, weekends like that weren’t even rare that year! His final tally was 7,300 victories. Fiat had to take action or else it would be bled out by the small company. Instead of paying expensive premiums it simply bought Abarth in 1971. It’s still cold outside in the spring, so air-con was not missed, nor were radios, sat navs, or similar items. A special kit is available to make the sporty speedster even sportier, but relegates it to the racetrack. To be honest, that is where it belongs, much more than the city streets or winding roads surrounding Turin. Its advantage is that you can use it for both. For racing and for going to the races.

Legenda se vrača Na testno vožnjo smo odšli z novim abarthom 695 biposto. Avtomobil je moderna različica tega, kar je bila specialiteta Carla Abartha. Iz cenovno ugodnega avtomobila za vsakdanjo uporabo so Italijani zdaj naredili majhnega in okretnega dirkača, ki prinaša veliko dirkaških užitkov. Gre za najmočnejšega

abartha, ki iz 1,4-litrskega štirivaljnika s turbino iztisne kar 190 ‘konjev’ in v manj kot šestih sekundah pospeši do 100 km na uro. Vozilo je kmalu oživelo, stikalo sport je poskrbelo za več moči, predvsem pa za rezek fantastičen zvok, ki ga proizvaja Akrapovičev izpuh.

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Drive With Us

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The Akrapovic exhaust adds power, sound and sportiness to the tiny car.

Carlo Abarth was born and raised in Vienna. Authoritative, charming, elegant. Strict and exacting, he loved punctuality and was most at ease with his German-speaking racing drivers, even though he, of course, employed numerous Italians in his factory team. He never learnt Italian really well, but he enjoyed the country’s elegant dressing style, impeccable food and charming sociality. He took his last bow from his third wife, Annelise Abarth, just six weeks after their marriage. After buying the company, Fiat began manufacturing

Abarths with its business model in mind (Autobianchi A 112 Abarth, Fiat 124 Abarth), and when Fiat’s focus shifted to rally, Carlo lost interest, moved to Vienna and died there in 1979. The Abarth 695 biposto is the best possible memory of the founder and a pioneer in racing with small tuned Fiats, naturally in tune with modern times. In a way, its two scorpions, Abarth’s and Akrapovič’s, stress the importance of the Slovenian component of Carlo’s life.

57

Carlo Abarth turned fiat 500 into a sports car, took part in speed and endurance races and broke many records.


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Drive With Us

56

The Akrapovic exhaust adds power, sound and sportiness to the tiny car.

Carlo Abarth was born and raised in Vienna. Authoritative, charming, elegant. Strict and exacting, he loved punctuality and was most at ease with his German-speaking racing drivers, even though he, of course, employed numerous Italians in his factory team. He never learnt Italian really well, but he enjoyed the country’s elegant dressing style, impeccable food and charming sociality. He took his last bow from his third wife, Annelise Abarth, just six weeks after their marriage. After buying the company, Fiat began manufacturing

Abarths with its business model in mind (Autobianchi A 112 Abarth, Fiat 124 Abarth), and when Fiat’s focus shifted to rally, Carlo lost interest, moved to Vienna and died there in 1979. The Abarth 695 biposto is the best possible memory of the founder and a pioneer in racing with small tuned Fiats, naturally in tune with modern times. In a way, its two scorpions, Abarth’s and Akrapovič’s, stress the importance of the Slovenian component of Carlo’s life.

57

Carlo Abarth turned fiat 500 into a sports car, took part in speed and endurance races and broke many records.


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Crazy Stuff

S tu f f

Ceiling Orchestra -

It’s just like the real thing! Every detail of a wind orchestra is caught in the Botti chandelier by Delightfull. It takes us to a music concert with its handmade brass instruments, gently coated with a golden mantle. Truly a magnificent piece and one that showcases the exquisite quality of Delightfull’s skilled artisans. The fixture, inspired by wind instruments, will surely mark ‘before’ and ‘after’ in every setting. www.delightfull.eu The Michelin-starred restaurant Fera at Claridge’s gets inspiration for its courses from the ever changing seasons, with creative and natural contemporary British cuisine as its hallmark. Fera means ‘wild’ in Latin and reflects its powerful connection to nature, which lies at the restaurant’s heart. Renowned chef Simon Rogan captures nature’s essence through his textures, tastes and the sense of perpetual change - present in the ever-evolving menus. Simon and his team rely on instinct, insight and invention…and, of course, on the finest organic ingredients, mostly grown by Simon himself at his farm in the Lake District. Flavour is king and change a prized constant at Fera. Each new ingredient is accepted as a challenge by the kitchen and its opportunities explored via creativity and technical skill. www.feraatclaridge.com

Fera is Wild -

Medina Queen -

58

Time to go to Marrakech! Following a three-year transformation when there were, at times, more than a thousand craftsmen helping to restore the splendour of the La Mamounia hotel, this historic beauty can once again compete with the city’s numerous grand hotels. The credit for the metamorphosis goes to the best painters, carvers and other town artists, transforming the richly decorated palace into a vibrant celebration of the city’s past, present and future. This five-star incarnation of Moroccan style is embellished by complex patterns and arabesques, based on the Berber and Arab-Andalucian tradition. Wondrous apartments with a view of over 17 acres of park, a restaurant with a Michelin star, a spa... however, we should mention one thing before you start packing: The price for an overnight stay starts at EUR 600. www.mamounia.com

Holidays For Millionaires -

Have you ever dreamt of relaxing on a private island? We have just the thing for you! The North Malé Atoll is home to the Kuda Hithi island, where Coco Privé made relaxation its highest priority. The guests are taken from the Malé airport by a yacht to the islet that can only be booked by parties. The stunning Coco Privé facilities include a residence and five villas, two of them located on the beach and each with a view of the Indian Ocean. The spacious residence covers 465 square metres and the smallest multi-purpose villa covers 36 square metres. You will also be spoiled by wellness, fitness, a personal library and three swimming pools. A personal chef, butler, diving instructor and DJ will make your every wish come true. A party of ten can weather the night at the island for EUR 14,000, all-inclusive, with sports gear, one dive a day and spa also added to the mix. Judging by the virgin white sands, the place truly is a paradise. www.cocoprive.com

59 Amongst the 50 best restaurants in the world is the two-Michelin-star Geranium, established by Rasmus Kofoed and his business partner and head sommelier Søren Ledet. Their terroir-led, modern Scandinavian style cuisine offers standout dishes like dill stones with fermented vegetables. And it only gets better. Candied flowers with grilled strawberries and crystallized thyme (pictured), anybody? Maybe carrot and sea buckthorn served on stone plates (pictured). And while the eighth floor of Denmark’s national football stadium seems an unlikely venue for one of Copenhagen’s most innovative and critically acclaimed restaurants, chef Rasmus Kofoed’s cuisine, inspired by his environment and seasonal availability, has turned it into a coveted dinner experience. Rasmus places Denmark’s natural produce centre-stage with vegetables given equal billing on the menu alongside outstanding meat and seafood. His dishes are light and invigorating with exquisite presentation, incorporating natural materials such as wood and stone. Menu highlights include king crab with lemon balm and cloudberries; and venison with smoked lard and beetroot. There is also plenty of skill and invention in a dish of razor clams, served in thin edible dough ‘shells’, which are painstakingly painted with squid ink to look like the real thing. www.geranium.dk

Bicycle enthusiasts can now add a new opulent dimension to their cycling experience, thanks to Goldgenie’s awe-inspiring, 24-karat, gold-plated men’s racing bike. Serving world-famous clientele ranging from A-list celebrities, the wealthiest hip-hop artists, the world’s richest entrepreneurs (like Roman Abramovich) to well-known world corporate clients, the London-based Goldgenie specializes in luxury personalized gifts such as watches, mobile phones and other gadgets customized in 24-karat yellow gold, rose gold and platinum for distinctive luxuriousness. A pioneer in gold plating techniques and a world leader in gadget customization boasting a lifetime warranty, Goldgenie provides luxury items with timeless aesthetics. In the case of the gold racing bicycle, experienced artisans have diligently and masterfully applied an ostentatious layer of 24-karat gold to the entire structure of the racing bike, from the tips of the handlebars and every cog on the gear clusters to the derailleur, wheel stays, spokes and even to every ridge of the gear chain. The creation is moreover adorned with elegant black accents, a limited edition soft suede saddle, SR4 racing tires and handlebar grips. Clients can customise their bike with precious stones such as emeralds, sapphires, rubies and diamonds as well as exotic skins and the finest leathers. www.goldgenie.com

Geranium -

Golden Bike -


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Crazy Stuff

S tu f f

Ceiling Orchestra -

It’s just like the real thing! Every detail of a wind orchestra is caught in the Botti chandelier by Delightfull. It takes us to a music concert with its handmade brass instruments, gently coated with a golden mantle. Truly a magnificent piece and one that showcases the exquisite quality of Delightfull’s skilled artisans. The fixture, inspired by wind instruments, will surely mark ‘before’ and ‘after’ in every setting. www.delightfull.eu The Michelin-starred restaurant Fera at Claridge’s gets inspiration for its courses from the ever changing seasons, with creative and natural contemporary British cuisine as its hallmark. Fera means ‘wild’ in Latin and reflects its powerful connection to nature, which lies at the restaurant’s heart. Renowned chef Simon Rogan captures nature’s essence through his textures, tastes and the sense of perpetual change - present in the ever-evolving menus. Simon and his team rely on instinct, insight and invention…and, of course, on the finest organic ingredients, mostly grown by Simon himself at his farm in the Lake District. Flavour is king and change a prized constant at Fera. Each new ingredient is accepted as a challenge by the kitchen and its opportunities explored via creativity and technical skill. www.feraatclaridge.com

Fera is Wild -

Medina Queen -

58

Time to go to Marrakech! Following a three-year transformation when there were, at times, more than a thousand craftsmen helping to restore the splendour of the La Mamounia hotel, this historic beauty can once again compete with the city’s numerous grand hotels. The credit for the metamorphosis goes to the best painters, carvers and other town artists, transforming the richly decorated palace into a vibrant celebration of the city’s past, present and future. This five-star incarnation of Moroccan style is embellished by complex patterns and arabesques, based on the Berber and Arab-Andalucian tradition. Wondrous apartments with a view of over 17 acres of park, a restaurant with a Michelin star, a spa... however, we should mention one thing before you start packing: The price for an overnight stay starts at EUR 600. www.mamounia.com

Holidays For Millionaires -

Have you ever dreamt of relaxing on a private island? We have just the thing for you! The North Malé Atoll is home to the Kuda Hithi island, where Coco Privé made relaxation its highest priority. The guests are taken from the Malé airport by a yacht to the islet that can only be booked by parties. The stunning Coco Privé facilities include a residence and five villas, two of them located on the beach and each with a view of the Indian Ocean. The spacious residence covers 465 square metres and the smallest multi-purpose villa covers 36 square metres. You will also be spoiled by wellness, fitness, a personal library and three swimming pools. A personal chef, butler, diving instructor and DJ will make your every wish come true. A party of ten can weather the night at the island for EUR 14,000, all-inclusive, with sports gear, one dive a day and spa also added to the mix. Judging by the virgin white sands, the place truly is a paradise. www.cocoprive.com

59 Amongst the 50 best restaurants in the world is the two-Michelin-star Geranium, established by Rasmus Kofoed and his business partner and head sommelier Søren Ledet. Their terroir-led, modern Scandinavian style cuisine offers standout dishes like dill stones with fermented vegetables. And it only gets better. Candied flowers with grilled strawberries and crystallized thyme (pictured), anybody? Maybe carrot and sea buckthorn served on stone plates (pictured). And while the eighth floor of Denmark’s national football stadium seems an unlikely venue for one of Copenhagen’s most innovative and critically acclaimed restaurants, chef Rasmus Kofoed’s cuisine, inspired by his environment and seasonal availability, has turned it into a coveted dinner experience. Rasmus places Denmark’s natural produce centre-stage with vegetables given equal billing on the menu alongside outstanding meat and seafood. His dishes are light and invigorating with exquisite presentation, incorporating natural materials such as wood and stone. Menu highlights include king crab with lemon balm and cloudberries; and venison with smoked lard and beetroot. There is also plenty of skill and invention in a dish of razor clams, served in thin edible dough ‘shells’, which are painstakingly painted with squid ink to look like the real thing. www.geranium.dk

Bicycle enthusiasts can now add a new opulent dimension to their cycling experience, thanks to Goldgenie’s awe-inspiring, 24-karat, gold-plated men’s racing bike. Serving world-famous clientele ranging from A-list celebrities, the wealthiest hip-hop artists, the world’s richest entrepreneurs (like Roman Abramovich) to well-known world corporate clients, the London-based Goldgenie specializes in luxury personalized gifts such as watches, mobile phones and other gadgets customized in 24-karat yellow gold, rose gold and platinum for distinctive luxuriousness. A pioneer in gold plating techniques and a world leader in gadget customization boasting a lifetime warranty, Goldgenie provides luxury items with timeless aesthetics. In the case of the gold racing bicycle, experienced artisans have diligently and masterfully applied an ostentatious layer of 24-karat gold to the entire structure of the racing bike, from the tips of the handlebars and every cog on the gear clusters to the derailleur, wheel stays, spokes and even to every ridge of the gear chain. The creation is moreover adorned with elegant black accents, a limited edition soft suede saddle, SR4 racing tires and handlebar grips. Clients can customise their bike with precious stones such as emeralds, sapphires, rubies and diamonds as well as exotic skins and the finest leathers. www.goldgenie.com

Geranium -

Golden Bike -


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Original

Original by Alenka Birk photography Sono Architects

THE 2015 WORLD EXPO, AN EXHIBITION AIMED AT PRESENTING THE WORLD’S COUNTRIES UNDER ONE OVERARCHING THEME, IS IN MILAN, ITALY. THE THEME THIS YEAR IS FOOD AND THE MOTTO IS FEEDING THE PLANET, ENERGY FOR LIFE. ONE OF THE 144 COUNTRIES THAT WILL TAKE PART THIS YEAR IS SLOVENIA.

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EXPO MILAN 2015

S L OV E N I A N PAV I L I O N FIVE GRAINS OF B U C K W H E AT

61

A majestic pavilion has already been set up in Milan. It was designed by SoNo architects from natural materials, mainly wood and glass. The former symbolises Slovenia as one of Europe’s most forested countries and wood as its strategic resource, while the vast glass surfaces represents the country’s openness for cooperation with the international community. The pavilion’s five prismatic units stand for Slovenia’s geographically diverse landscape. The central story of the building is linked to the number 5.

NUMBER 5 The building is made of five prismatic units. Five is also the number of the permanent exhibition’s main contents, which is bound together by the “Story of five grains of buckwheat.” Metaphorically, the meaning of the story is five senses (sight, hearing, touch, smell, and taste), which are the foundation of the country’s brand, contained in the motto “I feel Slovenia. >>

Surface area: 800m2 Plot surface area: 1910m2 Architects: SoNo Architects www.sono.si www.facebook.com/SonoArhitekti

Edvard Blažko u.d.i.a. Marko Volk Nina Tešanović m.i.a. Nejc Batistič u.d.i.a. Samo Radinja u.d.i.a.

Matija Kocbek, art director Tomaž Bavdež, landscape architect Aleš Plesničar, Arch. Igor Spetič, Arch. Borut Plesničar, Ing.

Civil engineering: CBD Mechanical engineering: Biro ES Contractor: Lumar IG Site: EXPO 2015 Milan, Italy

ACCORDING TO ORGANISERS, THE WORLD EXPO IN MILAN WILL BE VISITED BY OVER 20 MILLION PEOPLE BETWEEN MAY 1 AND OCTOBER 31, WITH ONE IN FOUR BEING ITALIAN.


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Original

Original by Alenka Birk photography Sono Architects

THE 2015 WORLD EXPO, AN EXHIBITION AIMED AT PRESENTING THE WORLD’S COUNTRIES UNDER ONE OVERARCHING THEME, IS IN MILAN, ITALY. THE THEME THIS YEAR IS FOOD AND THE MOTTO IS FEEDING THE PLANET, ENERGY FOR LIFE. ONE OF THE 144 COUNTRIES THAT WILL TAKE PART THIS YEAR IS SLOVENIA.

60

EXPO MILAN 2015

S L OV E N I A N PAV I L I O N FIVE GRAINS OF B U C K W H E AT

61

A majestic pavilion has already been set up in Milan. It was designed by SoNo architects from natural materials, mainly wood and glass. The former symbolises Slovenia as one of Europe’s most forested countries and wood as its strategic resource, while the vast glass surfaces represents the country’s openness for cooperation with the international community. The pavilion’s five prismatic units stand for Slovenia’s geographically diverse landscape. The central story of the building is linked to the number 5.

NUMBER 5 The building is made of five prismatic units. Five is also the number of the permanent exhibition’s main contents, which is bound together by the “Story of five grains of buckwheat.” Metaphorically, the meaning of the story is five senses (sight, hearing, touch, smell, and taste), which are the foundation of the country’s brand, contained in the motto “I feel Slovenia. >>

Surface area: 800m2 Plot surface area: 1910m2 Architects: SoNo Architects www.sono.si www.facebook.com/SonoArhitekti

Edvard Blažko u.d.i.a. Marko Volk Nina Tešanović m.i.a. Nejc Batistič u.d.i.a. Samo Radinja u.d.i.a.

Matija Kocbek, art director Tomaž Bavdež, landscape architect Aleš Plesničar, Arch. Igor Spetič, Arch. Borut Plesničar, Ing.

Civil engineering: CBD Mechanical engineering: Biro ES Contractor: Lumar IG Site: EXPO 2015 Milan, Italy

ACCORDING TO ORGANISERS, THE WORLD EXPO IN MILAN WILL BE VISITED BY OVER 20 MILLION PEOPLE BETWEEN MAY 1 AND OCTOBER 31, WITH ONE IN FOUR BEING ITALIAN.


Original

The remaining façades are more closed and composed of elements made from wooden battens.

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SLOVENIA – GREEN, ACTIVE AND HEALTHY

IMPORTANCE FOR SLOVENIA According to organisers, the world expo in Milan will be visited by over 20 million people between May 1 and October 31, with one in four visitors being Italian. The 144 participating countries account for 94% of the global population, turning the expo into an excellent opportunity for international promotion and strengthening of the reputation of the Republic of Slovenia around the world as well as in Italy, this year’s host. For Slovenia, it is even more important to take part as it is not often that the event takes place in the country’s immediate vicinity. Moreover, Italians make up the largest share of tourist arrivals to Slovenia. Italy is Slovenia’s second most important foreign trading partner and the country’s third largest foreign investor. Slovenia’s most important trading partner in Italy is the region of Lombardy and in it Milan, as a major economic, scientific, cultural, design and fashion centre. Strengthening neighbourly and international relations leads to improvements in economic, cultural and other ties. Expo Milan 2015 is thus an opportunity for Slovenian entrepreneurs who are already active in Italy and want to strengthen their position as well as those who are thinking about entering the market.

DESIGN The concept and idea behind the pavilion was developed by SoNo architects. The shape of the building was to a great extent defined by the rectangular plot, lying at the crossroads of two main communication arteries -- via Cardo and via Decumano -- at the very centre of social happenings at the Expo. The plot’s shape defined the accentuated horizontal aspect of the building, while its five distinct structures represent Slovenia’s geographical diversity: the transition between the Alps, Dinaric and Mediterranean hills into the arable flats of the Pannonian basin, other plains and valleys as well as an exceptional underground karst world, peppered with caves.

THE FIRST STRUCTURE The first pavilion structure, accessed from the main Decumano venue, is also the main entrance and the highest point of the pavilion. It attracts attention with its dynamic entrance shape and an open stage, protected by an impressive corbel. The prismatic front opens the space in front of via Decumano, creating an open public area within the plot itself. It is adjoined by the other four structures, each one lower than its predecessor.

The pavilion will act as an open space, with its main part dedicated to the permanent exhibition. A smaller part will meanwhile house an area for selling Slovenian dishes as street food in accordance with the concept of “positive street food.” Other parts of the pavilion are intended for business meetings and various receptions. The Slovenian story is completed with the pavilion’s exterior, which will include a small patch of grapevine, herbs, olive trees and a minimalist forest, with greenery also on the pavilion’s interior walls.

The architectural design thus represents Slovenia symbolically on different intertwined levels, extolling the country’s virtues as a green, active and healthy experience. The interactive elements and multimedia presentation will increase the visitors’ awareness that they themselves can take steps to preserve our planet. This realisation will be awarded with five buckwheat grains, a symbolic representation of the five senses from the Slovenian motto.

WESTERN FAÇADE The western façade is mainly covered in glass and its large triangular surfaces allow glances into the interior of the pavilion. The remaining façades are more closed and distinguished by elements made from wooden battens, separated by white steel profilers, which results in the impression of a leaf and its veins.

COOPERATION AIMS

MATERIALS The pavilion is designed and constructed from natural materials - mainly wood and glass. Wood is one of Slovenia’s most important renewable resources and a sustainable material of the future. The design is moreover quite complex and composed of a larger, predominantly wooden construction with large spans as its prominent feature. It is, moreover, one of the first hybrid designs by Slovenian architects – a wooden skeletal frame with a combination of crosswise-glued wooden frame elements.

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DURING THEIR INTERACTIVE WALK, THE VISITORS WILL GET TO KNOW FIVE CHARACTERISTICS OF THE LAND ON THE SUNNY SIDE OF THE ALPS – SALT EVAPORATION PONDS, BEEKEEPING, THERMAL AND MINERAL WATERS, HIKING AND CYCLING, AND GREEN TECHNOLOGY.

Interactive presentation of beekeeping, thermal and mineral springs.

62

POSITIVE STREET FOOD

The Slovenian pavilion, measuring about 800 square metres, is made from natural materials, mainly wood and glass. The western façade is mainly covered in glass, allowing glances into the interior of the pavilion.

Green. Active. Healthy.” The permanent exhibition’s contents will thus be linked to the overarching topic of this expo: food. During their interactive walk, the visitors will get to know five characteristics of the land on the sunny side of the Alps – salt evaporation ponds, beekeeping, thermal and mineral springs, hiking and cycling, and green technology.

An area to sell Slovenian food in utilising the “positive street food” concept.

>>

The goals that Slovenia wants to achieve at the expo are: to boost its exports, economic cooperation and business partnerships, bolster the visibility of the country’s brand “I feel Slovenia” and improve its reputation and visibility as a green destination, focused on sustainable tourism. The pavilion will reflect the country’s construction and wood industries, which will present themselves in the best possible light through architecture. And an added boost to the recognisability of Slovenian architecture? Yes, please! The SoNo architects are already active on the international market (Vienna, Munich, Kitzbühel, Hollersbach, Lugano), but the country’s reputation will surely be increased further if their pavilion aids the recognition of Slovenian architecture worldwide.


Original

The remaining façades are more closed and composed of elements made from wooden battens.

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SLOVENIA – GREEN, ACTIVE AND HEALTHY

IMPORTANCE FOR SLOVENIA According to organisers, the world expo in Milan will be visited by over 20 million people between May 1 and October 31, with one in four visitors being Italian. The 144 participating countries account for 94% of the global population, turning the expo into an excellent opportunity for international promotion and strengthening of the reputation of the Republic of Slovenia around the world as well as in Italy, this year’s host. For Slovenia, it is even more important to take part as it is not often that the event takes place in the country’s immediate vicinity. Moreover, Italians make up the largest share of tourist arrivals to Slovenia. Italy is Slovenia’s second most important foreign trading partner and the country’s third largest foreign investor. Slovenia’s most important trading partner in Italy is the region of Lombardy and in it Milan, as a major economic, scientific, cultural, design and fashion centre. Strengthening neighbourly and international relations leads to improvements in economic, cultural and other ties. Expo Milan 2015 is thus an opportunity for Slovenian entrepreneurs who are already active in Italy and want to strengthen their position as well as those who are thinking about entering the market.

DESIGN The concept and idea behind the pavilion was developed by SoNo architects. The shape of the building was to a great extent defined by the rectangular plot, lying at the crossroads of two main communication arteries -- via Cardo and via Decumano -- at the very centre of social happenings at the Expo. The plot’s shape defined the accentuated horizontal aspect of the building, while its five distinct structures represent Slovenia’s geographical diversity: the transition between the Alps, Dinaric and Mediterranean hills into the arable flats of the Pannonian basin, other plains and valleys as well as an exceptional underground karst world, peppered with caves.

THE FIRST STRUCTURE The first pavilion structure, accessed from the main Decumano venue, is also the main entrance and the highest point of the pavilion. It attracts attention with its dynamic entrance shape and an open stage, protected by an impressive corbel. The prismatic front opens the space in front of via Decumano, creating an open public area within the plot itself. It is adjoined by the other four structures, each one lower than its predecessor.

The pavilion will act as an open space, with its main part dedicated to the permanent exhibition. A smaller part will meanwhile house an area for selling Slovenian dishes as street food in accordance with the concept of “positive street food.” Other parts of the pavilion are intended for business meetings and various receptions. The Slovenian story is completed with the pavilion’s exterior, which will include a small patch of grapevine, herbs, olive trees and a minimalist forest, with greenery also on the pavilion’s interior walls.

The architectural design thus represents Slovenia symbolically on different intertwined levels, extolling the country’s virtues as a green, active and healthy experience. The interactive elements and multimedia presentation will increase the visitors’ awareness that they themselves can take steps to preserve our planet. This realisation will be awarded with five buckwheat grains, a symbolic representation of the five senses from the Slovenian motto.

WESTERN FAÇADE The western façade is mainly covered in glass and its large triangular surfaces allow glances into the interior of the pavilion. The remaining façades are more closed and distinguished by elements made from wooden battens, separated by white steel profilers, which results in the impression of a leaf and its veins.

COOPERATION AIMS

MATERIALS The pavilion is designed and constructed from natural materials - mainly wood and glass. Wood is one of Slovenia’s most important renewable resources and a sustainable material of the future. The design is moreover quite complex and composed of a larger, predominantly wooden construction with large spans as its prominent feature. It is, moreover, one of the first hybrid designs by Slovenian architects – a wooden skeletal frame with a combination of crosswise-glued wooden frame elements.

63

DURING THEIR INTERACTIVE WALK, THE VISITORS WILL GET TO KNOW FIVE CHARACTERISTICS OF THE LAND ON THE SUNNY SIDE OF THE ALPS – SALT EVAPORATION PONDS, BEEKEEPING, THERMAL AND MINERAL WATERS, HIKING AND CYCLING, AND GREEN TECHNOLOGY.

Interactive presentation of beekeeping, thermal and mineral springs.

62

POSITIVE STREET FOOD

The Slovenian pavilion, measuring about 800 square metres, is made from natural materials, mainly wood and glass. The western façade is mainly covered in glass, allowing glances into the interior of the pavilion.

Green. Active. Healthy.” The permanent exhibition’s contents will thus be linked to the overarching topic of this expo: food. During their interactive walk, the visitors will get to know five characteristics of the land on the sunny side of the Alps – salt evaporation ponds, beekeeping, thermal and mineral springs, hiking and cycling, and green technology.

An area to sell Slovenian food in utilising the “positive street food” concept.

>>

The goals that Slovenia wants to achieve at the expo are: to boost its exports, economic cooperation and business partnerships, bolster the visibility of the country’s brand “I feel Slovenia” and improve its reputation and visibility as a green destination, focused on sustainable tourism. The pavilion will reflect the country’s construction and wood industries, which will present themselves in the best possible light through architecture. And an added boost to the recognisability of Slovenian architecture? Yes, please! The SoNo architects are already active on the international market (Vienna, Munich, Kitzbühel, Hollersbach, Lugano), but the country’s reputation will surely be increased further if their pavilion aids the recognition of Slovenian architecture worldwide.


60 / 65

Original

WARNING! www.kiska.com

The motto “I Feel Slovenia. Green. Active. Healthy” is manifested through a series of interactive elements, such as green technology: a “living” wall with plants growing from it.

» Always ride carefully and observe the applicable road traffic regulations! » Always wear appropriate protective clothing and never ride without a helmet! » All illustrated riding scenes were performed without exception by professionals on closed roads!

One of the highlighted areas: salt evaporating ponds.

Sono Architects, photo by Žiga Lovšin

The illustrated vehicles may vary in selected details from the production models and some illustrations feature optional equipment available at additional cost.

Photos: R. Schedl, H. Mitterbauer

» MAKE NO ATTEMPT TO EMULATE THE RIDING SCENES SHOWN!

“THE PAVILION’S SHAPE REPRESENT SLOVENIA’S GEOGRAPHICAL DIVERSITY; THE TRANSITION BETWEEN THE ALPS, DINARIC AND MEDITERRANEAN HILLS INTO THE ARABLE FLATS OF THE PANNONIAN BASIN, OTHER PLAINS AND VALLEYS AS WELL AS AN EXCEPTIONAL UNDERGROUND KARST WORLD, PEPPERED WITH CAVES,” EDVARD BLAŽKO (SONO ARCHITECTS) EXPLAINS.

64

» Water-cooled 373.2 cc DOHC engine » 44 hp (32 kW) of power / 35 Nm max. torque

A2

le for

Suitab

A2

!

icence

gl drivin

STYLE RACER Bring racetrack style to the streets. With its clean lines, the new KTM RC 390 shows clearly how much performance it has to offer. Its muscular and agile attitude is designed for attack. Fully faired, it exploits every aerodynamic advantage. The KTM RC 390 is high-tech packed into a hot design with perfect workmanship.

» » » » »

Water-cooled 373.2 cc DOHC engine 44 hp (32 kW) of power / 35 Nm max. torque Extremely sporty power-to-weight ratio Aerodynamically optimum fairing Racing geometry STANDARD

EXPO MILAN 2015 Slovenski paviljon: 5 ZRN AJDE Slovenija se bo z mogočnim lesenim paviljonom predstavila na svetovni razstavi Expo v Milanu, katere tema je hrana in poteka pod sloganom “Hrana za planet, energija za življenje”. Rdeča

nit se v razstavi izraža z vrsto interaktivnih elementov in tudi z arhitekturno zasnovo paviljona. Pet prizmatičnih oblik, postavljenih na geometrijsko razgibani površini, ki spominja na obdelovalno površino, predstavlja slovenske geografske pokrajine in simbolizira vzklitje temeljnih idej trajnostnega razvoja.

A2

le for

Suitab

A2

e!

driv

enc c i l g in


60 / 65

Original

WARNING! www.kiska.com

The motto “I Feel Slovenia. Green. Active. Healthy” is manifested through a series of interactive elements, such as green technology: a “living” wall with plants growing from it.

» Always ride carefully and observe the applicable road traffic regulations! » Always wear appropriate protective clothing and never ride without a helmet! » All illustrated riding scenes were performed without exception by professionals on closed roads!

One of the highlighted areas: salt evaporating ponds.

Sono Architects, photo by Žiga Lovšin

The illustrated vehicles may vary in selected details from the production models and some illustrations feature optional equipment available at additional cost.

Photos: R. Schedl, H. Mitterbauer

» MAKE NO ATTEMPT TO EMULATE THE RIDING SCENES SHOWN!

“THE PAVILION’S SHAPE REPRESENT SLOVENIA’S GEOGRAPHICAL DIVERSITY; THE TRANSITION BETWEEN THE ALPS, DINARIC AND MEDITERRANEAN HILLS INTO THE ARABLE FLATS OF THE PANNONIAN BASIN, OTHER PLAINS AND VALLEYS AS WELL AS AN EXCEPTIONAL UNDERGROUND KARST WORLD, PEPPERED WITH CAVES,” EDVARD BLAŽKO (SONO ARCHITECTS) EXPLAINS.

64

» Water-cooled 373.2 cc DOHC engine » 44 hp (32 kW) of power / 35 Nm max. torque

A2

le for

Suitab

A2

!

icence

gl drivin

STYLE RACER Bring racetrack style to the streets. With its clean lines, the new KTM RC 390 shows clearly how much performance it has to offer. Its muscular and agile attitude is designed for attack. Fully faired, it exploits every aerodynamic advantage. The KTM RC 390 is high-tech packed into a hot design with perfect workmanship.

» » » » »

Water-cooled 373.2 cc DOHC engine 44 hp (32 kW) of power / 35 Nm max. torque Extremely sporty power-to-weight ratio Aerodynamically optimum fairing Racing geometry STANDARD

EXPO MILAN 2015 Slovenski paviljon: 5 ZRN AJDE Slovenija se bo z mogočnim lesenim paviljonom predstavila na svetovni razstavi Expo v Milanu, katere tema je hrana in poteka pod sloganom “Hrana za planet, energija za življenje”. Rdeča

nit se v razstavi izraža z vrsto interaktivnih elementov in tudi z arhitekturno zasnovo paviljona. Pet prizmatičnih oblik, postavljenih na geometrijsko razgibani površini, ki spominja na obdelovalno površino, predstavlja slovenske geografske pokrajine in simbolizira vzklitje temeljnih idej trajnostnega razvoja.

A2

le for

Suitab

A2

e!

driv

enc c i l g in


66 /

High Gear

High Gear

66

The E n d o f the Sp ecia l i s t There is only one number one. We know because lots of people who could have carried a number-one plate have told us so. But there is only one numberone plate on show at the MotoGP’s three classes this year, and it belongs to Tito Rabat, who is defending his Moto2 title. ‘What,’ he was asked, ‘does carrying the number one mean to you?’ People were expecting an answer about the joys of being a world champion, but instead were given the shocking answer: ‘Nothing.’ Rabat’s new teammate in the Marc VDS Team is Alex Marquez, who happens to be the reigning Moto3 champion, and who also has a similar view. Wasn’t he tempted to stay in Moto3 and, in the words of the old chestnut, defend the number-one plate? Cue a puzzled look and a ‘No.’ Young Fabio Quartararo, in GPs after back-to-back Spanish titles, has a similar lack of regard for outward signs of his achievements. The reason for this disdain isn’t just the recent tendency of riders to appropriate a number as part of their brand; Rossi’s 46 being the obvious example, Jorge Lorenzo carrying the numberone the first time he was champion is another, although he kept his 99 second time round. The three young riders are yet to be identified with a specific digit or pair of digits, their objections are summed up by the young Frenchman’s view: ‘Well you’re not number one are you?’ The younger Marquez agrees: ‘There’s only one number one.’ They mean, of course, the champion of the MotoGP class. The subtext to this attitude is that the modern rider sees the Grand Prix classes as a career ladder. You get into Moto3 as a young teenager and

if all goes well you progress through Moto2 and on into MotoGP. The Marc VDS Team’s alliance with the Monlau Competition organisation of Emilio Alzamora, manager of the Marquez brothers, gave riders the chance of joining a team in the Spanish championship and progressing through to MotoGP without changing their employer. This is the sort of news that tends to produce mutterings from older fans regretting the demise of the specialist small-bike rider, a concept unknown to today’s young riders. But did such a specialist really exist in any numbers? Look back through the list of 250 champions and 2003 champion Manuel Poggiali is the first one you come across who didn’t move up, maybe because he didn’t stay in the sport long enough to progress. Before him you have to go back to Carlos Lavado and Anton Mang in the late 1970s and early 80s. There were forays into the 500cc class but nothing serious. In truth, they didn’t need to move up because as multiple world champions in the 250 and (in Mang’s case) 350cc classes they earned good money. Most smaller class riders didn’t and their only chance of doing so was to move up to the 500s. There were exceptions, notably the Spanish multiple world champions Angel Nieto and Jorge ‘Aspar’ Martinez with their thirteen and four titles, respectively. Actually, you should say twelve-plus-one for Nieto as he is extremely superstitious; the sculptural tribute to Angel on the inside of the corner named after him at Jerez carries the inscription “12+1.” Nieto’s first race win was in 1969, his last in 85. Most of his wins were on Spanish machinery, Bultaco and Derbi, especially towards the start of his career. A little politics: up until 1975 Spain was ruled by the dictator Franco and the domestic markets were protected by massive import tariffs. The police rode clunky Sanglas singles, the

The article here does not necessarily correspond with the opinions of Akrapovič d.d., the publishers or the editors.

by Julian Ryder illustration Natan Esku

population small two-strokes made by domestic manufacturers, and that’s what they raced. Nieto became a bona fide national hero. His successor Aspar won his titles on Derbis, the first in 1986 the year Spain joined the EEC and fully opened its markets. The American and Australian superstars of the 500 class could never understand why a ‘tiddler’ rider had a bigger motorhome than them. The answer was a home market still buying enormous numbers of Barcelona-built mopeds and scooters. We may think of Angel and Aspar as small-bike specialists but they really had no incentive to move up. The antidote to those ‘specialists’ was Swiss privateer Bruno Kneubühler. Between 1972 and 89 he rode in every solo class from 50 to 500cc, winning five races spread across the 50, 125 and 350cc classes and getting rostrums in the 250 and 500s. At the Spanish GP of 1973 he finished second in three classes, 50, 250 and 500. That’s what you did if you wanted to earn a living as a privateer motorcycle racer in those days. This is a consideration that is unlikely to trouble Marc Marquez. ‘There’s only one number one.’ They mean, of course, the champion of the MotoGP class.

Julian Ryder is a BT Sport commentator,

journo, author and part time an antiques dealer. “Follow Julian @motogpjules”


AkrapoviÄ? Slip-On Line (Carbon) muffler for Kawasaki Ninja H2.

www.akrapovic.com


Product code: 801407

#TrustedByChampions

2014 DTM Champion / Marco Wittmann

THE STUFF DREAMS ARE MADE OF Great people dream of great things: about exhaust systems which deliver dream-like performance increases, a sound experience that sharpens your senses and a meticulous design that looks almost too cool to be true. Almost! At Akrapovič dreams-do-come-true - #TrustedByChampions

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Akrapovič d.d., Malo Hudo 8a, Ivančna Gorica, Slovenia


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