Preface: Inform, Identify, Persuade Updated Version

By Brian Alvin Hananto, S.Sn, M.Ds.

This book is an updated version of the collection of Graphic Design Projects that were designed by students as part of their study in the Visual Communication Design Department in Universitas Pelita Harapan (UPH). Graphic Design had always been the most popular major in UPH’s Visual Communication Department, and as the program continues, more designs are being produced each semester in our classes. The increase of projects, in quantity and also quality, prompted us to update the previous book as we believe the book itself had already brought positive benefits to studies within our classes.

The first update of the book is the increase of students and projects showcased within the book. As the previous version had shown projects that are collected until the 2018/2019 academic year, this version includes projects that were designed during the 2019/2020 academic year. The first version had 51 students and 78 projects included, while this version had 70 students and 130 projects included. The increase of students and projects showcased is meant to provide a more rich archive of projects that were made throughout the years.

The second update of the book, while may seem minor, is the addition of information describing and elaborating the curriculum of the Visual Communication Design Program. As the project designed and showcased within the book is part of the 2016 Operational Curriculum, we thought that it may be necessary to provide additional background to provide a clearer context understanding. This additional information can be seen in the first chapter of the book.

Other than the two updates stated, the overall structure and essence of the book remains the same. The first chapter of the book serves as an introduction to the book. This time, providing the operational curriculum and also how the concept of graphic design is mapped on each semester within the curriculum. The second chapter showcases various projects from the first major semester, the third chapter presents projects from the second major semester, while the fourth chapter contains projects from the third major semester.

As we complete the updated version of the book, we are starting to collect and curate student works that are being made in the 2020/2021 academic year. As to whether we will produce another updated version, we would have to see the presentable number of projects available by the end of the 2020/2021 academic year.

With this, we hope that this book may continue to serve its purpose as a study reference for design students in and outside of UPH.

Kudos to all.